The document presents insights from Stephen Waddington on the nature of social branding and the importance of genuine engagement in content marketing. It critiques brands that rely on automation without understanding social media's human element and encourages a more authentic interaction with audiences. Waddington emphasizes the need for organizations to challenge norms and deliver meaningful experiences.

1. 1 | 20.07.2014
Content Marketing Show
Stephen Waddington

2. 2 | 20.07.20142 | 20.07.2014
Can a brand ever
truly be social?
Stephen Waddington
@wadds

3. 3 | 20.07.2014
Welcome to the party
Source: Ketchum

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Nice but dim
Source: Condescending Corporate Brand Page, Facebook

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Nutters
Source: Kenneth Cole tweet uses #Cairo to promote Spring collection, Huffington Post

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Say no to auto-mate
Source: Learning by doing it wrong, KLM

7. 7 | 20.07.2014
Say no to auto mate
Image source: @KLM via Twitter, 1 July 2014

8. 8 | 20.07.2014
Stop posting shit on the Internet
Image source: Unknown

9. 9 | 20.07.2014
Social brands
Image source: Paul Fabretti / Telefonica

10. 10 | 20.07.2014
A personal story
Image source: Stephen Waddington

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Shared experiences
Image source: Stephen Waddington

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Maslow's Hierarchy of Needs

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Thank you
Social media is human media.
Automate and industrialise
with extreme care
Be brave. Challenge your
organisation. Do the best
work that you can
Check your breasts, and your
balls. Maybe even make it a
social experience
Image source: CoppaFeel

14. 14 | 20.07.201414 | 20.07.2014
Can a brand ever
truly be social?
Stephen Waddington
@wadds