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What is Content Marketing?
Marketing that attracts new 
customers without constant 
selling & pitching.
Instead you educate and 
deliver helpful information.
2 Letters Make All the Difference
Selling
Get lucky and find a customer today
Helping
Attract lots of customers – for life
Why Should You Care?
• Technology Buying Process is Long
• Buyers in Control ‐ Self‐guided Research
• Good Content Attracts Leads
Content     Vs.     Traditional
VS.
Leads
LeadsLeads
Leads
LeadsLeads
Leads
Hunter     Vs.     Farmer
Traditional Content
Features and Functions
Selling and Pitching
What Your Company Sells
Sprint
Hunt
Push (Interrupt)
Articles & Helpful Resources
Educating and Teaching
How Your Customers Benefit
Jog
Farm
Pull (Attract)
But Content Marketing is Hard 
to Do Without ...
Where is all this content going to 
come from?
Breakout Session
Content Ideas: Repurpose
• Existing White Papers
– Break Up Into Shorter Articles
• Transcribe Videos
– www.fiverr.com
• Post Presentations on Slideshare.net
• Old Newsletters to Blog
More Content Ideas
• Product Comparisons (X “vs” Y)
• Get Others Involved
– Staff or Guest Bloggers
• FAQs & SAQs
– Check Your ‘Sent Items’ Folder
• Outsource
– Marketing Firm or www.writeraccess.com
Even More Content Ideas ...
How‐To / Tutorials Industry Reports
Product Tips & Tricks Resources / Links / Tools
Customer Interview Checklists
Support Updates Webcasts / Training
Screencast (Demo) Guest Posts
Top “X” Lists Curate Other’s Content
Blog Topic Generator
www.hubspot.com/blog‐topic‐generator
Content Variety: Not Just Articles
• Video
• Audio / Interviews
• White Papers
• Checklists
• Webcasts
• Case Studies
• Infographics
• Humor / Cartoons / Images
Thank you
Mark Badran
Juice Marketing
949‐340‐3374
www.juice-marketing.com

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Content Marketing for ERP Software & Technology Providers