This document discusses content marketing versus traditional marketing. Content marketing involves creating and distributing valuable content to attract and retain an audience to drive business actions. It provides value to customers by offering relevant information to help them make purchase decisions. For businesses, content marketing increases sales, helps them understand customers, expands public relations, and builds a loyal community. While content marketing requires more time and effort to create engaging content, it is crucial for businesses to grow and sustain their brand image in today's digital world.
Is content marketing a priority for you this year? Not sure where to really start when it comes to building a content marketing strategy? Join our content strategist who talks through the initial steps you need to take when planning a content marketing strategy and why personas are so important.
We take a look at:
- What personas are and why you should use them
- Finding out who your personas are and how to write them
- How personas benefit the success of your content marketing campaign.
The document outlines a strategy for creating content to drive demand generation. It recommends using various types of content like blogs, videos, guides and podcasts. The content should provide value to users by answering questions, offering advice and serving as a resource to build credibility. Metrics like time on page, downloads and conversions should be used to measure success. Content should be categorized into three areas - CARE, CONSIDER and CHOOSE - to appeal to emotions, rationale and ethics to win hearts, minds and wallets. Examples are provided and next steps recommend identifying opportunities, targets and mediums to create a promotion plan.
Hazeltine National Golf Club’s Proven Strategy that resulted in Over 150 New Members
Like many private clubs, Hazeltine felt the impact of the “Great Recession”; declining membership and pressure to increase wedding and event revenue. With the emergence of content marketing, social media and SEO, Hazeltine, together with StoryTeller, became one of the first private clubs in the country to turn its website into a dynamic lead generation tool.
Join Ed Heil and Ruth Glaser, former Director of Sales and Marketing for Hazeltine, for a 45-minute webinar as they uncover the proven strategy that led to a 65% increase in event business, 60% increase in tournament revenue and over 150 new members across all membership categories.
The 7 Steps to Small Business Marketing Success Small Business WorkshopJudy Habel
6/11/14 Network Now Hands-On Workshop:
The 7 Steps to Small Business Marketing Success.
Join Network Now® Premium-level member Judy Habel, Partner, Partner, Crywolf Marketing and Duct Tape Marketing Authorized Consultant, for a hands-on workshop that will teach you why marketing is not only a system—it may be the most important system in any business.
Judy will help you understand how to approach marketing for your small business, and will teach you the Duct Tape Marketing System definition of marketing. Put simply, marketing is getting someone who has a need to know, like and trust you.
We’ll dive deeply into the 7 core steps that make up the simple, effective, and affordable Duct Tape Marketing System. We’ll also demonstrate why the Sales Funnel is broken and introduce the Marketing Hourglass.
The document discusses why accountants should blog, noting that it improves reputation as a thought leader, is an inexpensive way to generate leads, and improves search engine optimization by providing fresh content. It provides tips on what topics to cover, such as industry news and trends, and recommends distributing blog posts on LinkedIn, Twitter, and via email to clients and prospects. The document aims to convince accountants of the business benefits of blogging and social media engagement.
As you start in EDCA, remember that the User/Customer is at the center of your universe. You have to continue improving and earning the right to remain within their sphere of influence. Most of us design services around how we think, not how the customer thinks. We have this idea that we know what is right. What I can tell you is that you are probably wrong. Move away from thinking that you are the “expert” or the smartest person in the room. Instead move towards the thinking that the “room is the smartest person.” In the EDCA outline that follows take the time to invest in learning from and with your customer. Invest in an excellent customer service experience. EDCA is a term I learned from @GrahamHill which means Explore-Do-Check-Act. There is a Slideshare presentation using this slide deck.
This document discusses content marketing versus traditional marketing. Content marketing involves creating and distributing valuable content to attract and retain an audience to drive business actions. It provides value to customers by offering relevant information to help them make purchase decisions. For businesses, content marketing increases sales, helps them understand customers, expands public relations, and builds a loyal community. While content marketing requires more time and effort to create engaging content, it is crucial for businesses to grow and sustain their brand image in today's digital world.
Is content marketing a priority for you this year? Not sure where to really start when it comes to building a content marketing strategy? Join our content strategist who talks through the initial steps you need to take when planning a content marketing strategy and why personas are so important.
We take a look at:
- What personas are and why you should use them
- Finding out who your personas are and how to write them
- How personas benefit the success of your content marketing campaign.
The document outlines a strategy for creating content to drive demand generation. It recommends using various types of content like blogs, videos, guides and podcasts. The content should provide value to users by answering questions, offering advice and serving as a resource to build credibility. Metrics like time on page, downloads and conversions should be used to measure success. Content should be categorized into three areas - CARE, CONSIDER and CHOOSE - to appeal to emotions, rationale and ethics to win hearts, minds and wallets. Examples are provided and next steps recommend identifying opportunities, targets and mediums to create a promotion plan.
Hazeltine National Golf Club’s Proven Strategy that resulted in Over 150 New Members
Like many private clubs, Hazeltine felt the impact of the “Great Recession”; declining membership and pressure to increase wedding and event revenue. With the emergence of content marketing, social media and SEO, Hazeltine, together with StoryTeller, became one of the first private clubs in the country to turn its website into a dynamic lead generation tool.
Join Ed Heil and Ruth Glaser, former Director of Sales and Marketing for Hazeltine, for a 45-minute webinar as they uncover the proven strategy that led to a 65% increase in event business, 60% increase in tournament revenue and over 150 new members across all membership categories.
The 7 Steps to Small Business Marketing Success Small Business WorkshopJudy Habel
6/11/14 Network Now Hands-On Workshop:
The 7 Steps to Small Business Marketing Success.
Join Network Now® Premium-level member Judy Habel, Partner, Partner, Crywolf Marketing and Duct Tape Marketing Authorized Consultant, for a hands-on workshop that will teach you why marketing is not only a system—it may be the most important system in any business.
Judy will help you understand how to approach marketing for your small business, and will teach you the Duct Tape Marketing System definition of marketing. Put simply, marketing is getting someone who has a need to know, like and trust you.
We’ll dive deeply into the 7 core steps that make up the simple, effective, and affordable Duct Tape Marketing System. We’ll also demonstrate why the Sales Funnel is broken and introduce the Marketing Hourglass.
The document discusses why accountants should blog, noting that it improves reputation as a thought leader, is an inexpensive way to generate leads, and improves search engine optimization by providing fresh content. It provides tips on what topics to cover, such as industry news and trends, and recommends distributing blog posts on LinkedIn, Twitter, and via email to clients and prospects. The document aims to convince accountants of the business benefits of blogging and social media engagement.
As you start in EDCA, remember that the User/Customer is at the center of your universe. You have to continue improving and earning the right to remain within their sphere of influence. Most of us design services around how we think, not how the customer thinks. We have this idea that we know what is right. What I can tell you is that you are probably wrong. Move away from thinking that you are the “expert” or the smartest person in the room. Instead move towards the thinking that the “room is the smartest person.” In the EDCA outline that follows take the time to invest in learning from and with your customer. Invest in an excellent customer service experience. EDCA is a term I learned from @GrahamHill which means Explore-Do-Check-Act. There is a Slideshare presentation using this slide deck.
Blogging For Business- How Blogging Can Grow Your Business?Aditya Vikram Singh
Hello Everyone
This is from my session on Blogging For Business- How Blogging Can Grow Your Business? at WordCamp Nagpur 2019.
You can get in touch with me:
Website: https://www.blogsgeek.com
Facebook: https://www.facebook.com/theadityavikram
Twitter: https://www.twitter.com/blogsgeek
Tips to growi business faster e briks infotechsudhir pandey
Marketing used to be simpler with a push approach and few tools or data. Now there are more opportunities but also challenges to connect tactics to growth. The document discusses mapping out a "perfect customer lifecycle" (PCL) plan with different strategies for attracting traffic, capturing leads, nurturing leads, converting sales, wowing customers, gaining referrals, and upselling. It provides examples and recommends companies download a PCL template to identify holes in their funnel and opportunities to improve strategy and drive the right tactics.
The document discusses how content marketing can be applied in the book publishing industry. It outlines that book publishers are well-positioned for content marketing due to their expertise in curating and telling stories through long-form content. The document provides recommendations for book publishers on tactics for content marketing, such as blogging, hosting events, and partnering with other industries to create engaging content.
This document provides background information on Aki Balogh and his startup MarketMuse. It discusses MarketMuse's product, target market assumptions, common startup mistakes to avoid, advice for founders, and recommended reading. It also lists some open contractor positions and includes an appendix on how Google search has evolved beyond keywords.
7 rules for productizing startup ideasKoen Delvaux
Presentation given as background for a mentor session for Founderinstitute in Brussels on 01/11/2010.
This was teh public part, for the "secret" part you'll have to watch the video on the website of the www.founderinstitute.be
One of biggest problems my clients have is time when it comes to content production. We've found that it's best if you have a planned strategy to get things done. That's why we've developed the Content Calendar Workshop.
At the end of the presentation, there is a link that will take you to a place where you can download a content calendar template.
What is your content marketing plan for 2015? If you need help developing your roadmap, this workshop provides the direction you are seeking.
Your Content Marketing Plan is more important than ever. You need to engage prospects at the top of the sales funnel by creating digital content that converts.
In this workshop we will:
- Cover the elements of what makes a good content marketing plan and the internal support you need to succeed
- Help you identify audience requirements
- Show you how to construct an editorial calendar to execute your plan
- Provide clever ideas to determine where to put your content so your audience can find and consume it
This document outlines 10 tips and 15 marketing must-dos for service providers to double their sales. The tips include hiring a sales coach, getting sales training, learning to say no to unqualified prospects, targeting niche markets, establishing trust with clients through testimonials and social proof, asking questions to understand client needs, improving time management, upselling and cross-selling to existing clients, getting referrals by giving them, and forming strategic partnerships. The 15 marketing must-dos focus on having a unique selling proposition and doing basics like business cards, networking, website, search engine optimization, email marketing, and content creation. The goal is to help providers improve sales skills, prospecting, trust-building and marketing to increase revenue.
This document provides tips on validating new business ideas and proving product-market fit through online testing. It discusses developing customer personas and profiles to better understand target markets. Methods covered include leveraging early adopters, conducting culture summits and crucial conversations, and using Google Consumer Surveys to test ideas and messaging. The document also offers guidance on setting up landing pages, running targeted AdWords campaigns, and analyzing key performance indicators like conversion rates and bounce rates to evaluate success. The overall recommendation is to validate ideas and offers online through iterative testing before fully committing resources.
Content Marketing Strategies That Work (and Some That Don’t)Stephen Bush
Effective content marketing strategies focus on customer-centric approaches like human-to-human engagement and educational content rather than promotional approaches. Strategies that center on the customer and provide value through educational content like case studies and white papers are more likely to succeed than marketer-centric tactics or lowest-cost bids. Content should help rather than sell to build trust and connections between businesses and consumers.
The document discusses content marketing and provides guidance on developing an effective content marketing strategy. It defines content marketing as a strategic marketing approach focused on creating valuable and relevant content to attract and retain an audience to drive customer action. The document outlines key steps for content marketing including setting goals, identifying target audiences and buyer personas, and implementing different types of content across various channels. It also provides examples of different types of content that can be used at different stages of the buyer journey from awareness to conversion.
How to leverage content marketing to get more studentsArthur Gopak
Arthur Gopak, CEO of AlphaGamma, discusses how businesses can leverage content marketing to attract young professionals through a business portal. He advocates creating and distributing valuable, consistent content that offers value to the target audience without immediately focusing on sales or promotions. By following principles of content creation, promotion, and conversion - such as preparing relevant content, framing it well, offering value first before asking anything in return, and giving it time - conversions and business results will eventually follow.
How to keep the blood pumping in your business – the meeting rhythmBizSmart Select
We all know that getting the balance right between working in and on your business is critical - but it is not easy. How do we make sure as business owners that the business keeps on top of the day to day activities as well as the key strategic priorities? At the heart of the answer to this dilemma is finding an appropriate meeting rhythm for your business. In this deck and linked 20 minute webinar Kevin will help you to establish and implement the right meeting structure and frequency for your business.
This document provides 20 lessons learnt from running a software product business that has over 600 customers in 30+ countries over 5 years. It discusses lessons around targeting the right markets and keeping departments aligned, developing products that compete on value rather than chasing features, pricing strategies like starting high and cutting prices, and messaging to different customer types. It also outlines lessons around creating a new category that requires patience, partnering with complementary products, monitoring the customer value stream, and addressing challenges of the Indian market having fewer early adopters.
Sales Funnels: Nurturing Leads and CustomersKGVisions
The document discusses nurturing leads and customers through the sales funnel and turning the funnel into an hourglass. It covers topics like nurturing prospects, turning suspects into prospects, getting to know prospects, follow up, analysis, solutions, and turning prospects into sales. It also discusses building an hourglass model for nurturing customers, including welcome, educate, support, retain, referrals, and repeat customers. The goal is to maximize lifetime customer value through consistent nurturing at each stage of the sales and customer life cycles.
Developing marketing content that engages your target audience is hard work. By starting with a customer-centric content plan, you bring focus and efficiency to the content development process and increase engagement with your customers and prospects.
This document discusses how to build a valuable business that provides freedom and options for the owner. Most businesses get caught in "The Owner's Trap" where they are dependent on the owner's involvement. There are eight key drivers that increase a business's value: financial performance, growth potential, business structure independence, recurring revenue streams, product differentiation, customer satisfaction, and removing the owner as a single point of failure. Building a valuable, sellable business that can run independently of the owner provides the optimal freedom and choices to scale, sell, pass down, or take a non-executive role.
The document discusses content strategy and marketing. It covers several key frameworks and concepts for developing an effective content strategy, including the 7A Framework which focuses on Agility, Authenticity, Attention, Audience, Authority, and Action. Specific tips are provided for writing attention-grabbing headlines, capturing audience attention, using calls to action, and establishing authority. The document also discusses building your professional brand and managing your content strategy over time through promotion, metrics, and repurposing content.
This document provides 10 tips for new product managers to get off to a flying start in their new role. The tips include finding the right people to talk to, asking smart questions to understand customer needs, analyzing the collected data without jumping to solutions, understanding the product through use and research, measuring the right key performance indicators, communicating findings internally, and continually developing skills to improve performance. The overall message is that good product management is about delivering customer-centric products that provide business value through a blend of logic, insight and creativity.
Blogging For Business- How Blogging Can Grow Your Business?Aditya Vikram Singh
Hello Everyone
This is from my session on Blogging For Business- How Blogging Can Grow Your Business? at WordCamp Nagpur 2019.
You can get in touch with me:
Website: https://www.blogsgeek.com
Facebook: https://www.facebook.com/theadityavikram
Twitter: https://www.twitter.com/blogsgeek
Tips to growi business faster e briks infotechsudhir pandey
Marketing used to be simpler with a push approach and few tools or data. Now there are more opportunities but also challenges to connect tactics to growth. The document discusses mapping out a "perfect customer lifecycle" (PCL) plan with different strategies for attracting traffic, capturing leads, nurturing leads, converting sales, wowing customers, gaining referrals, and upselling. It provides examples and recommends companies download a PCL template to identify holes in their funnel and opportunities to improve strategy and drive the right tactics.
The document discusses how content marketing can be applied in the book publishing industry. It outlines that book publishers are well-positioned for content marketing due to their expertise in curating and telling stories through long-form content. The document provides recommendations for book publishers on tactics for content marketing, such as blogging, hosting events, and partnering with other industries to create engaging content.
This document provides background information on Aki Balogh and his startup MarketMuse. It discusses MarketMuse's product, target market assumptions, common startup mistakes to avoid, advice for founders, and recommended reading. It also lists some open contractor positions and includes an appendix on how Google search has evolved beyond keywords.
7 rules for productizing startup ideasKoen Delvaux
Presentation given as background for a mentor session for Founderinstitute in Brussels on 01/11/2010.
This was teh public part, for the "secret" part you'll have to watch the video on the website of the www.founderinstitute.be
One of biggest problems my clients have is time when it comes to content production. We've found that it's best if you have a planned strategy to get things done. That's why we've developed the Content Calendar Workshop.
At the end of the presentation, there is a link that will take you to a place where you can download a content calendar template.
What is your content marketing plan for 2015? If you need help developing your roadmap, this workshop provides the direction you are seeking.
Your Content Marketing Plan is more important than ever. You need to engage prospects at the top of the sales funnel by creating digital content that converts.
In this workshop we will:
- Cover the elements of what makes a good content marketing plan and the internal support you need to succeed
- Help you identify audience requirements
- Show you how to construct an editorial calendar to execute your plan
- Provide clever ideas to determine where to put your content so your audience can find and consume it
This document outlines 10 tips and 15 marketing must-dos for service providers to double their sales. The tips include hiring a sales coach, getting sales training, learning to say no to unqualified prospects, targeting niche markets, establishing trust with clients through testimonials and social proof, asking questions to understand client needs, improving time management, upselling and cross-selling to existing clients, getting referrals by giving them, and forming strategic partnerships. The 15 marketing must-dos focus on having a unique selling proposition and doing basics like business cards, networking, website, search engine optimization, email marketing, and content creation. The goal is to help providers improve sales skills, prospecting, trust-building and marketing to increase revenue.
This document provides tips on validating new business ideas and proving product-market fit through online testing. It discusses developing customer personas and profiles to better understand target markets. Methods covered include leveraging early adopters, conducting culture summits and crucial conversations, and using Google Consumer Surveys to test ideas and messaging. The document also offers guidance on setting up landing pages, running targeted AdWords campaigns, and analyzing key performance indicators like conversion rates and bounce rates to evaluate success. The overall recommendation is to validate ideas and offers online through iterative testing before fully committing resources.
Content Marketing Strategies That Work (and Some That Don’t)Stephen Bush
Effective content marketing strategies focus on customer-centric approaches like human-to-human engagement and educational content rather than promotional approaches. Strategies that center on the customer and provide value through educational content like case studies and white papers are more likely to succeed than marketer-centric tactics or lowest-cost bids. Content should help rather than sell to build trust and connections between businesses and consumers.
The document discusses content marketing and provides guidance on developing an effective content marketing strategy. It defines content marketing as a strategic marketing approach focused on creating valuable and relevant content to attract and retain an audience to drive customer action. The document outlines key steps for content marketing including setting goals, identifying target audiences and buyer personas, and implementing different types of content across various channels. It also provides examples of different types of content that can be used at different stages of the buyer journey from awareness to conversion.
How to leverage content marketing to get more studentsArthur Gopak
Arthur Gopak, CEO of AlphaGamma, discusses how businesses can leverage content marketing to attract young professionals through a business portal. He advocates creating and distributing valuable, consistent content that offers value to the target audience without immediately focusing on sales or promotions. By following principles of content creation, promotion, and conversion - such as preparing relevant content, framing it well, offering value first before asking anything in return, and giving it time - conversions and business results will eventually follow.
How to keep the blood pumping in your business – the meeting rhythmBizSmart Select
We all know that getting the balance right between working in and on your business is critical - but it is not easy. How do we make sure as business owners that the business keeps on top of the day to day activities as well as the key strategic priorities? At the heart of the answer to this dilemma is finding an appropriate meeting rhythm for your business. In this deck and linked 20 minute webinar Kevin will help you to establish and implement the right meeting structure and frequency for your business.
This document provides 20 lessons learnt from running a software product business that has over 600 customers in 30+ countries over 5 years. It discusses lessons around targeting the right markets and keeping departments aligned, developing products that compete on value rather than chasing features, pricing strategies like starting high and cutting prices, and messaging to different customer types. It also outlines lessons around creating a new category that requires patience, partnering with complementary products, monitoring the customer value stream, and addressing challenges of the Indian market having fewer early adopters.
Sales Funnels: Nurturing Leads and CustomersKGVisions
The document discusses nurturing leads and customers through the sales funnel and turning the funnel into an hourglass. It covers topics like nurturing prospects, turning suspects into prospects, getting to know prospects, follow up, analysis, solutions, and turning prospects into sales. It also discusses building an hourglass model for nurturing customers, including welcome, educate, support, retain, referrals, and repeat customers. The goal is to maximize lifetime customer value through consistent nurturing at each stage of the sales and customer life cycles.
Developing marketing content that engages your target audience is hard work. By starting with a customer-centric content plan, you bring focus and efficiency to the content development process and increase engagement with your customers and prospects.
This document discusses how to build a valuable business that provides freedom and options for the owner. Most businesses get caught in "The Owner's Trap" where they are dependent on the owner's involvement. There are eight key drivers that increase a business's value: financial performance, growth potential, business structure independence, recurring revenue streams, product differentiation, customer satisfaction, and removing the owner as a single point of failure. Building a valuable, sellable business that can run independently of the owner provides the optimal freedom and choices to scale, sell, pass down, or take a non-executive role.
The document discusses content strategy and marketing. It covers several key frameworks and concepts for developing an effective content strategy, including the 7A Framework which focuses on Agility, Authenticity, Attention, Audience, Authority, and Action. Specific tips are provided for writing attention-grabbing headlines, capturing audience attention, using calls to action, and establishing authority. The document also discusses building your professional brand and managing your content strategy over time through promotion, metrics, and repurposing content.
This document provides 10 tips for new product managers to get off to a flying start in their new role. The tips include finding the right people to talk to, asking smart questions to understand customer needs, analyzing the collected data without jumping to solutions, understanding the product through use and research, measuring the right key performance indicators, communicating findings internally, and continually developing skills to improve performance. The overall message is that good product management is about delivering customer-centric products that provide business value through a blend of logic, insight and creativity.
CMO Event - Act-On, Modern Marketing: Addressing The New Buyer’s JourneyGlobal Business Intel
Modern marketing involves attracting potential customers through content, capturing their information through calls-to-action on websites and in emails, nurturing leads through automated email programs tailored to where prospects are in their buying journey, converting qualified leads to customers with sales intelligence tools, and expanding relationships through advocacy programs and customer lifecycle marketing. The new buyer's journey is more self-directed online, so integrated marketing and sales are key to moving prospects through the funnel and retaining existing customers.
The document discusses how B2B marketing is changing and becoming more inbound focused. It notes that today's buyers will find companies on their own when they are ready to purchase. The buyer journey is non-linear and influenced early on by awareness building content. The challenges for companies are to have relevant content to be part of conversations with buyers and influence how buyers define their needs. Content marketing is presented as a solution, but companies need a content strategy and to repurpose existing materials from subject matter experts. Measurement of content effectiveness and distribution channels is also important. An example case study is provided of a company that successfully grew its audience and leads through a video-based content marketing experiment.
Capture, Nurture & Close: How to Use Your Website to Turn Visitors into Custo...Pyxl
You have a nicely designed website, and you’ve done the hard work to get people to come to it. Now what? It’s time to convert those visitors into leads and those leads into customers! The question is, how? In this presentation, you’ll learn how to leverage lead capture and lead nurturing techniques to increase high-quality conversions and reduce your cost of customer acquisition.
A presentation given at the University of Toledo on content marketing by Joe Pulizzi from the content marketing institute. Covers 10 reasons why many businesses fail with content marketing and includes some new research from the Content Marketing Institute.
Get actionable tips and strategies for using content marketing to support sales, SEO, PR, and more.
You will learn:
- How to execute and promote an effective content marketing campaign
- Marketing strategies for specific types of content Software tools you can leverage for content marketing
- Where to get the scoop on your competition
And last but not least find out how to build a strong foundation for your content marketing efforts by following best practices for the start.
Creating Thought Leadership Through Content Marketing Strategy & ExecutionGreg Shuey
Last week at the Create Nation event, we provided education and resources around content marketing and how developing thought leadership creates sustainable business growth through all online channels.
How to get your B2B organisation READY to transform from Product Marketing to Content Marketing
Key Takeaways
- Global Content Marketing Organisation structure
- Leveraging Step Change Models
- Introducing Scrum for Agile Marketing
"Its not about the technology. Its about people. People speaking the same language. Consistently. Over a period of time. With executives who have your back. Supporting your evangelists as your champions"
This document discusses how to create content that generates leads and sales through a 4-part process of planning, creating, distributing, and analyzing content. It explains that the planning process involves understanding business goals, key target markets, and a company's sources of competitive advantage. The creation process involves conducting research and determining the types of content to produce. Distribution involves sharing the content through appropriate channels. The final step is to measure the performance of the content. The overall goal is to attract, engage, and drive action from a target audience.
Creating a Business-Driven Content Marketing StrategyCarla Johnson
Many brands have an interest in content marketing but flounder with successful planning and execution. In most cases it’s due to a lack of strategy. Marketers struggle to create content relevant to audiences and prioritize activities in order to consistently publish, yet only 35% of marketers take the time to create a content strategy.
This workshop takes attendees through the process of creating a content strategy that will be immediately actionable. By discovering what matters to your audience and how they make decisions, you’ll create a content strategy that enables you to create highly relevant content that builds awareness, engagement, conversion and loyalty.
This document provides information on different business models and sales methods, including e-commerce, retail, consulting, and subscription-based models. It outlines the key advantages and disadvantages of each method. Various case studies are also presented, such as how meetups and events can be used to generate paid membership or online courses to establish authority and sell full content. The overall goal is to help the reader understand different revenue models and sales funnels to put together an effective strategy.
The document discusses lead nurturing, which is an automated system of sending a series of emails to early stage leads to pre-qualify them. It establishes that responding quickly to leads is important, as 35-50% of sales go to the first vendor to respond. The document then outlines steps for setting up a lead nurturing campaign, which include determining goals, defining buyer personas, nurturing prospects with relevant content, setting a timeline, and measuring results to improve the campaign. The key takeaways are that lead nurturing benefits the bottom line by keeping leads engaged, it enables establishing contact with leads quickly, and it is relatively easy to set up.
WHAT IS INBOUND SELLING? (AND WHY YOU NEED IT NOW) [INBOUND 2014]HubSpot
In this session, John Jantsch, author of Duct Tape Selling will define once and for all the ins and outs of inbound selling and more importantly outline how any business owner, marketer and salesperson can install an inbound marketing system that helps them attract more ideal clients, build authority and expertise in the market and yes, close more deals.
Financial Advisors Have a Really Tough Challenge. First They Need to Ditch the Product Mentality and Create a Unique Marketing Message. Next They Need to Build a Platform That Seamlessly Integrates Modern Tools and Strategies.
The document provides an overview of epic content marketing strategies. It defines content marketing and discusses why an epic content marketing approach is important. It outlines various types of content that can be created, such as blogs, eBooks, videos, and podcasts. It emphasizes the importance of developing a content platform and social media strategy to distribute content. Key takeaways include determining what existing content you have, assigning someone to coordinate the content process, using a blog as a core communication tool, hiring an editor, focusing on inspiring customers rather than just promoting the company, and being willing to experiment with different content approaches.
MarketingProfs B2B Forum 2010 - Content MarketingMichele Linn
MarketingProfs B2B Forum 2010 - Unleash the Power of Content to Engage Your Prospects. Presented by Amy Black, Michele Linn, Pam O'Neal and Stephanie Tilton.
Recap: https://www.techsoupcanada.ca/en/community/blog/content-curation-is-king
Recording: http://www.youtube.com/watch?v=QGe8RKJw-Ec&feature=youtu.be
Presentation by Shannon Harvey
Toronto Net Tuesday, March 12, 2013
Similar to Content Marketing for ERP Software & Technology Providers (20)
Why bridging the gap between PR and SEO is the only way forward for PR Profes...Isa Lavs
The lines between PR and SEO are blurring. SEOs are increasingly winning PR briefs by leveraging data and content to secure high-value placements. In this presentation, I explore the merging of PR and SEO, highlighting why SEO specialists are increasingly taking ‘PR’ business. I uncover the hidden SEO potential using PR tactics and discuss how to identify missed opportunities. I'll also offer insights into strategies for converting PR initiatives into successful link-building campaigns.
Compitive analysis on Noise pvt Ltd.pptxSauravDey45
ChatGPT
Competitive Analysis: Noise Smartwatch
Overview
Noise is an Indian electronics brand that primarily manufactures smartwatches, wireless earphones, and other electronic accessories. Noise smartwatches have gained significant popularity due to their affordable pricing, feature-rich offerings, and stylish designs. The competitive landscape for Noise smartwatches includes both local and international brands that cater to various market segments. This analysis will focus on key competitors, market positioning, product features, pricing strategies, and consumer preferences.
Key Competitors
Amazfit (Huami):
Strengths: Known for excellent battery life, robust fitness tracking, and premium build quality.
Weaknesses: Slightly higher price points compared to Noise.
Products: Amazfit Bip U, Amazfit GTS series.
Realme:
Strengths: Strong brand presence, integration with Realme smartphones, and aggressive pricing.
Weaknesses: Limited variety in smartwatch models.
Products: Realme Watch, Realme Watch S.
Boat:
Strengths: Competitive pricing, appealing designs, and extensive marketing.
Weaknesses: Relatively new to the smartwatch market, which may affect consumer trust.
Products: Boat Storm, Boat Flash.
Samsung:
Strengths: High brand credibility, advanced features, and premium design.
Weaknesses: Higher price points make it less accessible to budget-conscious consumers.
Products: Galaxy Watch Active 2, Galaxy Watch 3.
Xiaomi:
Strengths: Strong ecosystem integration, affordable pricing, and extensive features.
Weaknesses: Less focus on premium design compared to some competitors.
Products: Mi Band series, Mi Watch.
Market Positioning
Noise positions itself as an affordable yet feature-rich alternative in the smartwatch market. Its target demographic includes budget-conscious consumers and fitness enthusiasts who seek value for money without compromising on essential features like fitness tracking, notifications, and battery life. Noise leverages its strong online presence and partnerships with e-commerce platforms to reach its audience effectively.
Product Features Comparison
Noise Smartwatches:
Key Features: Heart rate monitoring, SpO2 tracking, multiple sports modes, customizable watch faces, notifications, and music control.
Battery Life: Typically lasts 7-10 days on a single charge.
Build Quality: Focus on lightweight and comfortable designs with water-resistant capabilities.
Amazfit Smartwatches:
Key Features: Advanced fitness tracking, GPS, AMOLED displays, and long battery life (up to 20 days).
Battery Life: 10-20 days depending on the model.
Build Quality: Premium materials and durable designs.
Realme Smartwatches:
Key Features: Basic fitness tracking, SpO2 monitoring, and notifications.
Battery Life: Up to 9 days.
Build Quality: Sleek designs but slightly limited in variety.
Boat Smartwatches:
Key Features: Heart rate monitoring, multiple sports modes, and customizable watch faces.
Boost your brand with top-notch digital marketing services in New York! Our expert team specializes in SEO, social media marketing, PPC advertising, and email campaigns to drive engagement and increase your online presence. Partner with us to reach your target audience, track performance, and achieve measurable results. Transform your digital strategy and stay ahead in the competitive NYC market. Contact us today!
THE STORY COMMUNICATION Credential 2024.pptxhuyenngo62
The Story Communication là công ty quảng cáo truyền thông tích hợp (IMC) được xây dựng trên thế mạnh về Digital & Performance.
#Assemble #Integrity #Transformation #Initiative
Top Strategies for Building High-Quality Backlinks in 2024 PPT.pdf1Solutions Pvt. Ltd.
As we move into 2024, the methods for building high-quality backlinks continue to evolve, demanding more sophisticated and strategic approaches. This presentation aims to explore the latest trends and proven strategies for acquiring high-quality backlinks that can elevate your SEO efforts.
Visit:- https://www.1solutions.biz/link-building-packages/
This document was submitted as part of interview process for Marketing Specialist position at DTA Promotion, an Indonesian company which offers 360 degree marketing services, including ATL and BTL advertising platform.
3 Best “Add to Calendar” Link Generator Tools (2024)Y
“Add to Calendar” link generator tools allow users to create links that add events directly to digital calendars like Google Calendar, Apple Calendar, and Outlook.
These tools simplify event scheduling by generating short URLs or QR codes that, when clicked or scanned, automatically insert event details into a user’s calendar.
They are ideal for streamlining the promotion of events in emails, websites, and social media, enhancing engagement and ensuring attendees don’t miss important dates.
These tools are designed to cater to diverse needs, from personal event planning to professional event promotion, ensuring your attendees can easily add events to their preferred calendar.
Cal.et is a versatile and user-friendly tool that allows you to create “Add to Calendar” links for seamless event scheduling and promotion.
AI Best Practices for Marketing HUG June 2024Amanda Farrell
During this presentation, the Nextiny marketing team reviews best practices when adopting generative AI into content creation. Join our HUG community to register for more events https://events.hubspot.com/sarasota/
Boost Your Instagram Views Instantly Proven Free Strategies.pptxInstBlast Marketing
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Top 10 Digital Marketing Institute in lucknow.pptxzaireendigitech
Welcome to our ppt on the top 10 digital marketing institutes in Lucknow! If you're looking to enhance your skills in the dynamic field of digital marketing, Lucknow offers several excellent training options. Our curated list highlights the best digital marketing institutes in Lucknow, providing comprehensive courses that cover SEO, social media marketing, PPC, content marketing, and more. These institutes are renowned for their experienced faculty, practical training, and industry-relevant curriculum. Whether you're a beginner or a professional seeking to upgrade your skills, these institutes can help you achieve your career goals in digital marketing.
From Subreddits To Search: Maximizing Your Brand's Impact On RedditSearch Engine Journal
The search landscape is undergoing a seismic shift, and Reddit is at the epicenter. Google's Helpful Content Update and its $60 million deal with Reddit, coupled with OpenAI's partnership, have catapulted Reddit's real-time content to unprecedented heights.
Check out this insightful webinar exploring the newfound importance of Reddit in the digital marketing landscape. Learn how these changes make Reddit an essential platform for getting your brand and content in front of evolving search audiences.
You’ll hear:
- The evolution of Reddit as a major influencer on SERPS over the years.
- The impact of recent changes and partnerships on Reddit’s place in search.
- A comprehensive look at Reddit, how it works, and how to approach it.
- Unique engagement opportunities presented by Reddit.
With Brent Csutoras, a Reddit expert with over 18 years of experience on the platform, we’ll delve into the intricacies of Reddit's communities, known as Subreddits, and how to leverage their power without compromising authenticity or violating community guidelines in the age of AI-driven search experiences.
Don't miss this opportunity to stay ahead of the curve and leverage Reddit for your brand's success.
A brief analysis of SHEIN's digital transformation.
SHEIN’s business model:
1. D2C cross-border ecommerce: SHEIN integrate the manufactures from Guanzhou to make clothes and deliver direct to customers.
2. Digital marketing: Data driven online marketing for user acquisition.
3. Digital transforming vendor chain: the most core of the revolution to shorten the innovation and lead time.
4. Outstanding user experience: International delivery in high efficiency
Leverage four parts of the user satisfaction process and integrate related resource and information flow, which making SHEIN an international leading D2C ecommerce company.
• Keeping utilizing data in all process is another core capability. From the page click, sales metrics, fabric sourcing to manufacturing time, all data is integrated for decision making, leading an upward customer preference and much efficient business decision making process.
Meta Revolutionizes Product Promotion with Automated Video Catalog Ads.pptxprovidenceadworks416
As a digital marketer, I am thrilled to see Meta revolutionizing product promotion with its new automated video catalog ads. This innovative feature allows anyone to seamlessly integrate dynamic video content into my catalog product ads, enhancing the visual appeal and engagement of campaigns. By leveraging Meta's advanced AI and machine learning capabilities, one can automatically deliver tailored video ads to the most interested users, boosting traffic and conversions. This new approach not only simplifies the ad creation process but also significantly improves performance and ROI.
Evaluating the Effectiveness of Women-Focused MarketingHighViz PR
Women centric marketing is a vital part in reaching one of the most influential groups of consumers. Here is a guide to know and measure the impact of women-centric marketing efforts-