Content marketing conversations priorities, problems and predictions for 2015
10 marketing leaders from across APAC share
where they are focusing their marketing
budget and energy in 2015.
Secrets to King Content's Content Strategy methodologyKing Content
If you’re a marketer struggling to make content drive meaningful engagement and ROI in your organisation then this Boot Camp is an ideal place to kick-start your content marketing efforts.
#nxsyd has partnered with content marketing agency King Content, who are globally recognised for creating award-winning end-to-end content marketing strategies.
Learn the secrets to viral content, how to develop an effective content strategy for your brand and what the most-effective formats and distribution tactics are to get your content noticed.
On July 27 2015 King Content and LinkedIn joined forces to host an exclusive masterclass led by world-class marketing mind Robert Rose.
Those lucky enough to attend learned about creating experiences for customers, evolving marketing to foster an internal content process and the importance of a documented content mission.
Content Marketing World 2015: Insights from day oneKing Content
It’s day one of Content Marketing World (CMW) and the who’s who of content marketing from all over the globe have descended on Cleveland.
There’s no LeBron in sight, but Joe Pulizzi is the celebrity of the week. This year’s CMW is the fifth annual and by far the largest – the touted 5000-strong crowd is a testament to the enormous growth in content marketing.
To kick off the first day of the conference, we begin with a round of workshops. You know it’s a good conference when there are too many great options on the schedule to easily decide which to attend.
We opt for our friends at NewsCred’s session, led by head of strategy Michael Brenner, workshopping “Developing a documented content marketing strategy”. We at King Content are enormous proponents of a documented content strategy.
Here is a SlideShare with all the key insights from a workshop session from day one at CMW 2015:
Optimising content for search vs socialKing Content
A look at content optimisation and why fantastic content can struggle to find its audience.
The difference between search and social content:
- A search audience intends to find your brand
- A social audience is more likely to happen upon your content.
Check out the key insights from a King Content masterclass.
Each year the Content Marketing Institute, in partnership with McMurry/TMG, finds the best content marketing practitioners and selects finalists and fetes the overall Content Marketer of the Year at Content Marketing World. This year this will take place September 10, 2014 in Cleveland, Ohio.
14 content marketing predictions for 2014 King Content
With the holiday season around the corner, it’s time for the King Content team to take a break from the last-minute client push for content, reflect on the year that was and look to the future with our content marketing predictions for 2014.
When Content Marketing Institute (CMI) first reported on manufacturing in 2014, we noted that manufacturers were later to adopt content marketing than other industries we studied. They’ve certainly come a long way since then.
As you’ll see in this report—based on the results of our 10th annual content marketing survey—manufacturing marketers have become more strategic with their content marketing and are feeling less challenged with communicating complex content. Many are reporting success with their overall approach to content marketing. The ability to craft content for different audiences across various stages of the buyer’s journey—and distribute that content with precision—will be important to continued success in 2020.
Welcome to the 12th Annual Content Marketing Benchmarks, Budgets, and Trends: Insights for 2022 report. What a year it has been.
This edition of our report looks back on the last 12 months and includes expectations for 2022. Throughout, you will see quotes from the many rich, qualitative responses we received to the question, “What did the pandemic change most about your organization’s content marketing strategy/approach?” In all, 75% of respondents took the time to answer this question and we are ever so grateful. What amazing insights it yielded!
The key theme that emerged was this: The pandemic awoke a sleeping giant – content marketing, that is. Without in-person events and face-to-face selling, many who had previously paid little attention to content marketing suddenly became aware of its power. More content marketers got a seat at the table and helped keep many businesses on their audiences’ radar. Some discovered new audiences altogether.
The research also confirmed what many of us already knew: Content marketers are some of the fiercest business pros around. In the most difficult of times, they get the job done – and many come through more creative and stronger than before.
Congratulations, content marketers, for a job well done in the most difficult of times. Our entire team salutes you!
Secrets to King Content's Content Strategy methodologyKing Content
If you’re a marketer struggling to make content drive meaningful engagement and ROI in your organisation then this Boot Camp is an ideal place to kick-start your content marketing efforts.
#nxsyd has partnered with content marketing agency King Content, who are globally recognised for creating award-winning end-to-end content marketing strategies.
Learn the secrets to viral content, how to develop an effective content strategy for your brand and what the most-effective formats and distribution tactics are to get your content noticed.
On July 27 2015 King Content and LinkedIn joined forces to host an exclusive masterclass led by world-class marketing mind Robert Rose.
Those lucky enough to attend learned about creating experiences for customers, evolving marketing to foster an internal content process and the importance of a documented content mission.
Content Marketing World 2015: Insights from day oneKing Content
It’s day one of Content Marketing World (CMW) and the who’s who of content marketing from all over the globe have descended on Cleveland.
There’s no LeBron in sight, but Joe Pulizzi is the celebrity of the week. This year’s CMW is the fifth annual and by far the largest – the touted 5000-strong crowd is a testament to the enormous growth in content marketing.
To kick off the first day of the conference, we begin with a round of workshops. You know it’s a good conference when there are too many great options on the schedule to easily decide which to attend.
We opt for our friends at NewsCred’s session, led by head of strategy Michael Brenner, workshopping “Developing a documented content marketing strategy”. We at King Content are enormous proponents of a documented content strategy.
Here is a SlideShare with all the key insights from a workshop session from day one at CMW 2015:
Optimising content for search vs socialKing Content
A look at content optimisation and why fantastic content can struggle to find its audience.
The difference between search and social content:
- A search audience intends to find your brand
- A social audience is more likely to happen upon your content.
Check out the key insights from a King Content masterclass.
Each year the Content Marketing Institute, in partnership with McMurry/TMG, finds the best content marketing practitioners and selects finalists and fetes the overall Content Marketer of the Year at Content Marketing World. This year this will take place September 10, 2014 in Cleveland, Ohio.
14 content marketing predictions for 2014 King Content
With the holiday season around the corner, it’s time for the King Content team to take a break from the last-minute client push for content, reflect on the year that was and look to the future with our content marketing predictions for 2014.
When Content Marketing Institute (CMI) first reported on manufacturing in 2014, we noted that manufacturers were later to adopt content marketing than other industries we studied. They’ve certainly come a long way since then.
As you’ll see in this report—based on the results of our 10th annual content marketing survey—manufacturing marketers have become more strategic with their content marketing and are feeling less challenged with communicating complex content. Many are reporting success with their overall approach to content marketing. The ability to craft content for different audiences across various stages of the buyer’s journey—and distribute that content with precision—will be important to continued success in 2020.
Welcome to the 12th Annual Content Marketing Benchmarks, Budgets, and Trends: Insights for 2022 report. What a year it has been.
This edition of our report looks back on the last 12 months and includes expectations for 2022. Throughout, you will see quotes from the many rich, qualitative responses we received to the question, “What did the pandemic change most about your organization’s content marketing strategy/approach?” In all, 75% of respondents took the time to answer this question and we are ever so grateful. What amazing insights it yielded!
The key theme that emerged was this: The pandemic awoke a sleeping giant – content marketing, that is. Without in-person events and face-to-face selling, many who had previously paid little attention to content marketing suddenly became aware of its power. More content marketers got a seat at the table and helped keep many businesses on their audiences’ radar. Some discovered new audiences altogether.
The research also confirmed what many of us already knew: Content marketers are some of the fiercest business pros around. In the most difficult of times, they get the job done – and many come through more creative and stronger than before.
Congratulations, content marketers, for a job well done in the most difficult of times. Our entire team salutes you!
Having good years of experience in Marketing Communication, Brand Management, Digital Marketing, Events and exhibitions, Marketing budget and strategy, Vendor management. Altogether 10 years of vast work experience in creative agencies and brand side helped me to gain more knowledge and skill set to my domain. Though this period have planned, designed and executed many campaigns which helped brand to put a strong identity in the market.
My work portfolio will give you a glimpse of my capabilities & potentials and dedication towards my work.
50 Proven PR Tactics to Generate Media Coverage for Your BusinessThe Buzz Factory PR
50 Proven PR Tactics to Generate Media Coverage for Your Business.
Thank you to all the businesses and marketers who have trusted The Buzz Factory (www.thebuzzfactory.co.uk) with their PR during our first 10 years.
But as the Carpenters once said: we’ve only just begun.
Together ...
Our clients - large and small - have already enjoyed many millions of pounds worth of coverage in return for a tiny fraction of its value in fees!
To celebrate, we’ve compiled selection of our favourite work; biggest successes; and super-shrewd PR tactics.
We hope it inspires you and your colleagues to ...
… focus on stories that your customers would genuinely miss if you didn’t share them!
So enjoy some Buzz Factory PR brain fuel to help ignite your very-own slice of media super-stardom.
Good luck!
20 amazing examples of content marketing coming straight from Joe Pulizzi's book, Epic Content Marketing. Examples include John Deere, Google, Adobe, LEGO, Coca-Cola, Red Bull, Copyblogger, American Express and many more.
10 Digital Marketing Trends For Your Brand Success In 2016Gaby Sandhu
In the past few years Digital marketing has undergone major makeovers. The success of your brand in 2016 depends on two things- a) knowing the current marketing trends and b) constantly using them and creating unique consumer experiences.
Today’s always-on, digitally aware consumers have unprecedented access, choice, buying power brought on by mobile devices, social networks, and digital media. The path-to-purchase is not linear - it’s complex, irrational, and subject to bias. Mobile connectivity has fractured the consumer journey into hundreds of real-time, intent driven micro-moments. Join us as we explore the Modern Consumer Decision Journey, expose the stage-by-stage multitudes of influences that impact how consumers experience today’s real-time decision journey and uncover the many “whys” surrounding choice and behavior. http://info.signals-analytics.com/consumer-journey-introduction
If content is king, then certainly customer experience is an integral part of the royal court. As companies everywhere invest in content marketing strategies, true social business pros know that the next level is figure out how to use content to better engage audiences. Excellent content marketing shouldn’t be a separate endeavor from mastering the best customer experience. How does your content actually inform the way your customers interact with your brand? What message is your content sending to your audience, and how is it affecting their purchase decisions?
Join our panel of experts as they discuss:
-Ways content marketing can meet your customers’ unique needs and expectations
-How to use what you know about your customer to shape your content strategy
-Examples of brands that make wise content decisions to create a singular experience for their customer
SCA Promotions - Your Source For Promotions That MotivateJulie Davis
SCA partners with advertising agencies, big brands, and other ROI-minded clients to implement the most effective, high-return promotions, sweepstakes, games, and contests in the industry. SCA offers an entire suite of classic promotions and cutting-edge digital promotions from which to choose, each proven through years of successful implementation to meet or exceed client marketing objectives.
You create content on a regular basis, but are you measuring your work? Have you established KPIs? Have you documented a content marketing strategy that you're measuring against? Are you measuring the right things, or are you simply looking at vanity metrics? Find out how to have measurement success by reading some words of wisdom from some of our Content Marketing World speakers in the last of a 3-part ebook series produced by our friends at TopRank Online Marketing in conjunction with the #CMWorld team.
More and more, brands are realizing the power of integrating tactics like events and digital campaigns into a larger effort to build the long-term relationships with their customers that help them reach their overall marketing goals.
However, budget, influenced by emotion, is all too often the primary factor in deciding how and when to employ these valuable marketing assets.
Enter portfolio planning: a strategic approach that allows companies to make informed decisions on the right number, type, frequency, and cadence of tactics needed to generate an optimal experiential marketing mix. In essence, “brand experience media planning”.
In the latest Jack POV, learn the 6 principles of portfolio planning and how you can incorporate a strategic approach to better engage your customers.
As always, let me know if you’d like to learn more about how brand experience media planning can help your business.
Find out more at jackmorton.com.
The Future of Content Marketing: 10 Things to Consider Today
Over the last few months. Joe Pulizzi has been sharing exclusive insights in CMI’s weekly newsletter, The Content Marketing Revolution. These tips are things that struck him each week, but when we looked at them in total many had a theme: they help marketing leaders prepare for the future of content marketing. The ideas range from big to small and quick to implement and a bit longer-term, but all are things you should be thinking about today. For more exclusive insights from Joe, subscribe to The Content Marketing Revolution. What do you really need to know to prepare for the future of content marketing?
Visually partnered with Tint to bring you this webinar on the power of storytelling and how you can use storytelling to take your marketing to the next level.
Key Learnings For Brand Marketers - SXSW 2016Gemma Craven
SXSW Interactive has wrapped for another year. Here are key takeaways for brand marketers from this year's event. Be sure to check the notes for full talking points!
21st Century Branding: Positive Change Agents Ann Odell
Good Business & Good Branding are synonymous.
Together they are the foundation of any enterprise & inextricable. Making a decision about one informs & shapes the other.
21st Century BRANDS reflect our ideals, values, aspirations, passions.
A GREAT BRAND TODAY UNITES EMPLOYEES & CUSTOMERS AROUND A BIG IDEA OR PURPOSE MUCH LARGER THAN SELLING. Brands that offer people the OPPORTUNITY TO BE PART OF THE STORY, THE EXPERIENCE, THE BIG IDEA, THE PURPOSE, whether they’re inside or out, are the ones that are winning.
Existing on the continuum of: cave paintings, fireside chats & yellow brick road experiences, 21st Century BRANDS CAN & DO SERVE AS POSITIVE CHANGE AGENTS.
Presented is a capture of best practice Brand Strategy Case Studies, including four I've supported development on. What we see is that big Vision, more Meaning, Inclusivity, Authenticity & a few Fun surprise are foundational to all of their success.
Ebook content marketing conversations priorities, problems and predictions f...King Content
CONTENT MARKETING CONVERSATIONS: PRIORITIES, PROBLEMS AND PREDICTIONS FOR 2015
10 marketing leaders from across APAC share
where they are focusing their marketing
budget and energy in 2015.
Having good years of experience in Marketing Communication, Brand Management, Digital Marketing, Events and exhibitions, Marketing budget and strategy, Vendor management. Altogether 10 years of vast work experience in creative agencies and brand side helped me to gain more knowledge and skill set to my domain. Though this period have planned, designed and executed many campaigns which helped brand to put a strong identity in the market.
My work portfolio will give you a glimpse of my capabilities & potentials and dedication towards my work.
50 Proven PR Tactics to Generate Media Coverage for Your BusinessThe Buzz Factory PR
50 Proven PR Tactics to Generate Media Coverage for Your Business.
Thank you to all the businesses and marketers who have trusted The Buzz Factory (www.thebuzzfactory.co.uk) with their PR during our first 10 years.
But as the Carpenters once said: we’ve only just begun.
Together ...
Our clients - large and small - have already enjoyed many millions of pounds worth of coverage in return for a tiny fraction of its value in fees!
To celebrate, we’ve compiled selection of our favourite work; biggest successes; and super-shrewd PR tactics.
We hope it inspires you and your colleagues to ...
… focus on stories that your customers would genuinely miss if you didn’t share them!
So enjoy some Buzz Factory PR brain fuel to help ignite your very-own slice of media super-stardom.
Good luck!
20 amazing examples of content marketing coming straight from Joe Pulizzi's book, Epic Content Marketing. Examples include John Deere, Google, Adobe, LEGO, Coca-Cola, Red Bull, Copyblogger, American Express and many more.
10 Digital Marketing Trends For Your Brand Success In 2016Gaby Sandhu
In the past few years Digital marketing has undergone major makeovers. The success of your brand in 2016 depends on two things- a) knowing the current marketing trends and b) constantly using them and creating unique consumer experiences.
Today’s always-on, digitally aware consumers have unprecedented access, choice, buying power brought on by mobile devices, social networks, and digital media. The path-to-purchase is not linear - it’s complex, irrational, and subject to bias. Mobile connectivity has fractured the consumer journey into hundreds of real-time, intent driven micro-moments. Join us as we explore the Modern Consumer Decision Journey, expose the stage-by-stage multitudes of influences that impact how consumers experience today’s real-time decision journey and uncover the many “whys” surrounding choice and behavior. http://info.signals-analytics.com/consumer-journey-introduction
If content is king, then certainly customer experience is an integral part of the royal court. As companies everywhere invest in content marketing strategies, true social business pros know that the next level is figure out how to use content to better engage audiences. Excellent content marketing shouldn’t be a separate endeavor from mastering the best customer experience. How does your content actually inform the way your customers interact with your brand? What message is your content sending to your audience, and how is it affecting their purchase decisions?
Join our panel of experts as they discuss:
-Ways content marketing can meet your customers’ unique needs and expectations
-How to use what you know about your customer to shape your content strategy
-Examples of brands that make wise content decisions to create a singular experience for their customer
SCA Promotions - Your Source For Promotions That MotivateJulie Davis
SCA partners with advertising agencies, big brands, and other ROI-minded clients to implement the most effective, high-return promotions, sweepstakes, games, and contests in the industry. SCA offers an entire suite of classic promotions and cutting-edge digital promotions from which to choose, each proven through years of successful implementation to meet or exceed client marketing objectives.
You create content on a regular basis, but are you measuring your work? Have you established KPIs? Have you documented a content marketing strategy that you're measuring against? Are you measuring the right things, or are you simply looking at vanity metrics? Find out how to have measurement success by reading some words of wisdom from some of our Content Marketing World speakers in the last of a 3-part ebook series produced by our friends at TopRank Online Marketing in conjunction with the #CMWorld team.
More and more, brands are realizing the power of integrating tactics like events and digital campaigns into a larger effort to build the long-term relationships with their customers that help them reach their overall marketing goals.
However, budget, influenced by emotion, is all too often the primary factor in deciding how and when to employ these valuable marketing assets.
Enter portfolio planning: a strategic approach that allows companies to make informed decisions on the right number, type, frequency, and cadence of tactics needed to generate an optimal experiential marketing mix. In essence, “brand experience media planning”.
In the latest Jack POV, learn the 6 principles of portfolio planning and how you can incorporate a strategic approach to better engage your customers.
As always, let me know if you’d like to learn more about how brand experience media planning can help your business.
Find out more at jackmorton.com.
The Future of Content Marketing: 10 Things to Consider Today
Over the last few months. Joe Pulizzi has been sharing exclusive insights in CMI’s weekly newsletter, The Content Marketing Revolution. These tips are things that struck him each week, but when we looked at them in total many had a theme: they help marketing leaders prepare for the future of content marketing. The ideas range from big to small and quick to implement and a bit longer-term, but all are things you should be thinking about today. For more exclusive insights from Joe, subscribe to The Content Marketing Revolution. What do you really need to know to prepare for the future of content marketing?
Visually partnered with Tint to bring you this webinar on the power of storytelling and how you can use storytelling to take your marketing to the next level.
Key Learnings For Brand Marketers - SXSW 2016Gemma Craven
SXSW Interactive has wrapped for another year. Here are key takeaways for brand marketers from this year's event. Be sure to check the notes for full talking points!
21st Century Branding: Positive Change Agents Ann Odell
Good Business & Good Branding are synonymous.
Together they are the foundation of any enterprise & inextricable. Making a decision about one informs & shapes the other.
21st Century BRANDS reflect our ideals, values, aspirations, passions.
A GREAT BRAND TODAY UNITES EMPLOYEES & CUSTOMERS AROUND A BIG IDEA OR PURPOSE MUCH LARGER THAN SELLING. Brands that offer people the OPPORTUNITY TO BE PART OF THE STORY, THE EXPERIENCE, THE BIG IDEA, THE PURPOSE, whether they’re inside or out, are the ones that are winning.
Existing on the continuum of: cave paintings, fireside chats & yellow brick road experiences, 21st Century BRANDS CAN & DO SERVE AS POSITIVE CHANGE AGENTS.
Presented is a capture of best practice Brand Strategy Case Studies, including four I've supported development on. What we see is that big Vision, more Meaning, Inclusivity, Authenticity & a few Fun surprise are foundational to all of their success.
Ebook content marketing conversations priorities, problems and predictions f...King Content
CONTENT MARKETING CONVERSATIONS: PRIORITIES, PROBLEMS AND PREDICTIONS FOR 2015
10 marketing leaders from across APAC share
where they are focusing their marketing
budget and energy in 2015.
Content strategy and earned media have huge potential to help brands better serve their customers, but many struggle to change old habits and ways of working. This book shares many of the things that we in the Brilliant Noise team have learned in recent years about developing and scaling a branded content organisation.
Recently, HubSpot launched our first edition of the State of Inbound UK report: Inbound Insights UK – 2014. We surveyed marketing professionals across the UK, both leaders and practitioners, to find out what the current trends in marketing are.
This extensive research aims to specifically help marketers in the UK set realistic benchmarks as well as focus on issues where they may be lagging behind on. For example, the relationship between sales and marketing is ever-increasing and the data indicates strongly that businesses that align these two departments outperform those that don’t by a significant margin.
We came up with many fascinating facts on the state of inbound marketing in the UK. The nine most remarkable discoveries were rolled into this SlideShare
What is the Impact of Digital Content and Storytelling for Brands in 2014?
The role of communications and marketing professionals today, from PR or marketing manager to CMO, is to connect actions to outcomes.
Today, in the marketing-communications industry across Asia-Pacific there is a general consensus that “content is king”.
But how important is content really? How much does it create tangible value for brands and business? What is the value of digital content for Asian consumers?
In 2014, B2C and B2B consumers will continue to – with more sophistication than ever – utilize the information made available by brands in the digital space – both via online and mobile devices that enable their connectedness in real-time.
In this new proprietary research by Waggener Edstrom, you can discover all the latest findings about how digital content and brand storytelling impacts brands and businesses across 10 Asian markets. The results are fascinating and will help you create more impactful digital communications strategies.
Waggener Edstrom today announced the launch of a new, proprietary report entitled Content Matters: The Impact of Brand Storytelling Online in 2014 in APAC. WE’s ground breaking 2014 study across 10 Asian markets explores the relationship between content marketing and ROI. The results uncover valuable insights about how Asian consumers spend, advocate, and engage with B2B and B2C brands across APAC. More information in the press release, full report, and infographic below and attached.
- Zaheer Nooruddin
Content marketing means creating and sharing valuable free content to attract and convert prospects into customers, and customers into repeat buyers. The type of content you share is closely related to what you sell; in other words, you're educating people so that they know, like and trust you, enough to do business with you.
Content marketing is what you share effectively.
The identity of content marketing is anticipated to bring huge alternatives in the overall scenario of future marketing.
With 2013, almost in the verge of ending, here are few tips and trends, to make content marketing more effective during the coming years.
Let customer insight guide your bank's content marketing strategySounds About Write
While many banks and financial institutions continue to turn to content marketing to engage their prospective buyers and customers, the reality is the overwhelming majority are struggling to achieve success.
Over the last year, Skyword interviewed top agency marketers to learn how they were tackling the content marketing challenge. “Agency Content Innovators,” collects the best moments and most valuable lessons from our interview series.
Creating Winning Content: How local businesses can tell their story and win b...Kara O'Halloran
White paper about the benefits of content marketing strategies for local businesses to tell your story and promote your brand. Time is one thing small businesses are not usually blessed with. Learn how to use the time you have to create engaging content that tells your story in a variety of media.
Time is one thing small businesses are not usually blessed with. Learn how to use the time you have to create engaging content that tells your story in a variety of media. This white paper is brought to you by Elon University's Interactive Media graduate program.
The consumerization of B2B technology is dramatically changing how decision-makers research, discover and engage with peers in their journey. During this keynote presentation, author, digital anthropologist and Altimeter Group principal analyst Brian Solis, will uncover the innovative strategies B2B brands are implementing to better adapt to the increasingly complex and cross-channel decision-making experience. Using his own research, analysis and experience with B2B companies as a baseline, Brian will share his perspectives and real life examples of how B2B brands can:
-Understand new disruptions in the modern decision-making journey
-Humanize the B2B buying experience using more emotive and personalized approaches
-How information and peer-insights have evolved in key touch-points
-Help buyers manage risk in the selection process
Marketing is often not properly understood yet it is critical to every business. In this slideshare, Marketing Minds covers the following:
* Explains what is marketing in the simplest form
* Explains the difference between marketing and sales
* Biggest challenges that has changed marketing
* How these changes are predicted to affect business including marketing trends and predictions.
Visual content assets can be a significant contributor to the content marketing process and customer experience. Learn how four Cs — collaborate, customize, communicate, and connect — can help the community of the business manage digital assets.
5 Tips to Create Successful Content in the COVID-19 | GMA WebinarsGraceChong37
The 1st in Asia | Growth Marketing Academy
🙌🏻Register for FREE and watch the recording whenever you’re FREE!🙌🏻
👉🏻Join Now: https://bit.ly/3kUligs
【5 Tips to Create Successful Content in the COVID-19 Era Like The Economist】
✍🏻What will I learn…
1.How to optimize your content marketing efforts in the harsh period
2.How to communicate effectively with customers and find the right balance between “tone-deaf” and “COVID-fatigue”
3.How businesses can stay relevant, emerging at the end of this crisis as winners
4.Current examples from The Economist to showcase these skills
👨🏻💼Meet Our Speaker - Alice
Alice is the Head of marketing in APAC, Content Solutions, at The Economist. She oversees the strategy and amplifications for content marketing campaigns in the region. She is in charge of social media, email marketing, and PR of sponsored campaigns, and she works closely with the advertising and events team on integrated projects. She has led amplification efforts for successful integrated programmes such as the Safe Cities Index.
🐾We will update the webinars, if you want to get more marketing knowledge, please subscribe to our channel!
👉🏻 learn more: https://www.growthmarketer.academy/
Similar to Content marketing conversations priorities, problems and predictions for 2015 150107 (20)
The little black book of social media for businessKing Content
We’ve complied a nifty Slideshare that is like your little black book on everything you need to know about social media for businesses. We’ve covered best practices, tricks, tips and the most up to date changes on each channel. So, whether it’s on Twitter, LinkedIn, Facebook, Instagram or Snapchat, we’ll show you the most effective and efficient way of using the channel.
20 questions to ask before launching a content strategy King Content
Beginning a content marketing journey can be overwhelming – there’s so much to think about and so many questions that need answering. We all know the importance of having a content strategy before we get started, but what does that really mean?
If you can confidently answer each of the questions in this week’s SlideShare, you’ll be well on your way to having it all figured out.
Content Marketing World Sydney - Top Tweets (Day Two 2014)King Content
Top tweets from day two at Content Marketing World Sydney 2014.
Check out how the conversation around Content Marketing World Sydney spilled onto social media in our collection of top tweets from day two of the event.
Content Marketing World Sydney - Top Tweets (Day One 2014)King Content
Top Tweets from day one of Content Marketing World Sydney 2014.
Day one wasn’t just about the speakers, the attendees we’re tweeting up a storm!
In fact, we managed to get #cmworld trending in Sydney. Check out how the conversation around Content Marketing World Sydney spilled onto social media in our collection of top tweets from day one of the event.
Top tweets from 'How to be an effective content marketer' King Content
Recently King Content, in conjunction with TrinityP3 and Warc held a half day seminar entitled 'How to be an effective content marketer'.
Featuring keynotes from local and international content marketing experts, the event attracted over 250 marketers and was a roaring success.
Utilising the event hashtag #effectivecontent the conversation continued onto social media! Check out our selection of the event's top tweets.
Australian content marketing research 2014King Content
We produced this infographic on the Content Marketing Institute's latest research into Australian content marketing benchmarks, budgets and trends in 2014.
Content Marketing Cage Match: The Battle of the V8 Super Car BrandsKing Content
Welcome to the third in our series of content marketing cage matches!
This time we explore V8 Super Car brands and the way they are utilising content marketing to win the hearts and minds of motoring enthusiasts.
8 Key insights from day two at Content Marketing World 2013King Content
In this slideshare we present the 8 key insights from speakers at day two of Content Marketing World 2013.
If you couldn't attend the event or you missed an important session, we have you covered!
www.kingcontent.com.au
Welcome to the second in our series of content marketing cage matches!
This time we explore the content marketing approach of the two major retail outlets in Australia. Who will be crowned retail content marketing champion?
Content marketing cage match - The battle of the airline brands (King Content) King Content
Welcome to the first in King Content's series of content marketing cage matches!
One of the best ways to learn how to execute effective content marketing strategies is to examine what others are doing.
Join us as we soak up the mistakes and triumphs of major brands adapting to meet their increasingly savvy digital audiences.
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
Recruiting in the Digital Age: A Social Media MasterclassLuanWise
In this masterclass, presented at the Global HR Summit on 5th June 2024, Luan Wise explored the essential features of social media platforms that support talent acquisition, including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok.
Company Valuation webinar series - Tuesday, 4 June 2024FelixPerez547899
This session provided an update as to the latest valuation data in the UK and then delved into a discussion on the upcoming election and the impacts on valuation. We finished, as always with a Q&A
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
https://viralsocialtrends.com/vat-registration-outlined-in-uae/
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
In the Adani-Hindenburg case, what is SEBI investigating.pptxAdani case
Adani SEBI investigation revealed that the latter had sought information from five foreign jurisdictions concerning the holdings of the firm’s foreign portfolio investors (FPIs) in relation to the alleged violations of the MPS Regulations. Nevertheless, the economic interest of the twelve FPIs based in tax haven jurisdictions still needs to be determined. The Adani Group firms classed these FPIs as public shareholders. According to Hindenburg, FPIs were used to get around regulatory standards.
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
An introduction to the cryptocurrency investment platform Binance Savings.Any kyc Account
Learn how to use Binance Savings to expand your bitcoin holdings. Discover how to maximize your earnings on one of the most reliable cryptocurrency exchange platforms, as well as how to earn interest on your cryptocurrency holdings and the various savings choices available.
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
2. 02
SPEAKERS
Amanda Gome, ANZ
head of social and
digital media
Lois Avery, JLL
senior manager of
communications
and content
Andrew Knott,
McDonald’s
Corporation
vice president of
digital and media
Pam Kemp, King and
Wood Mallesons
marketing and
communications
manager
Brian Crisp,
Flight Centre
editor-in-chief
Raeleen Hooper, SNAP
general manager of
franchise services
Fiona Allen, Simplot
chief marketing and
digital officer
Shahrooz Chowdhury,
Domain
general manager -
sales and marketing
Georgia Hinton,
GE Healthcare
chief marketing officer
Vaasu Gavarasana, Asia
Content Marketing
Association (ACMA)
board member
3. 03
CRAIG HODGES
CEO, KING CONTENT
I had the pleasure
of attending King
Content’s recent
Content Marketing
Conversations in
Sydney, Melbourne
and Singapore and
found it interesting
to see that, although
there is a difference
in the maturity of the
content marketing
sectors between
Asia and Australia,
there are plenty of
similarities in the
challenges marketers
are facing in 2015 and
the predictions they’re
making.
The common theme
in the talks given by
the nine marketing
executives who spoke at
these events was that as
their content marketing
efforts matured they
not only started to act
like publishers but think
like publishers.
They have started to
tell stories with the
audience in mind, not
their product. They
have realised that telling
great stories shouldn’t
just be marketing’s
responsibility. It’s
equally as valuable
for human resources,
communications and, to
be honest, the whole of
C-suite to be involved.
They have realised
quicker than traditional
publishers, that
technology is a great
addition to storytelling.
Technology isn’t seen
as the enemy – as it has
often been viewed by
traditional publishers
over the years – but as
an asset.
They have also realised
that understanding
what their audience
wants to read is critical
and also forms part of
their content strategy.
On that point they
are also realising the
value and power of
having a documented
content strategy. They
know their audience
will change and evolve
and they realise their
content marketing
efforts will also change.
I think a lot of them have
also realised the power
of using their content
on other people’s sites
to draw audiences back
to their owned assets.
They understand that
native advertising is
not just paid, but an
extension of the content
they are developing –
it just sits on another
publisher’s site. It’s the
same thinking; same
quality; same strategy.“
”
4. 04
SYDNEY
GETTING INVOLVED IN THE ‘MOMENT OF INSPIRATION’
FOCUSING ON DATA SCIENCE TO DRIVE RESULTS
Flight Centre is in the midst of a marketing revolution – moving from a consultant-first approach
to a customer-first approach. By doing so, it is hoping to move into the ‘moment of inspiration’
in the customer’s travel buying journey. Flight Centre is investing in NewsCred to fill its content
gaps and partnering with Bazaarvoice to broaden its ratings and reviews offering.
Domain is focusing on its ability to remain responsive, real-time and agile. In 2015, it is
focusing on its data science capabilities, data warehousing and generally enriching the data
around its content. There is also a significant focus on marketing technology investment with
a long term view to bring capability in-house. Domain has also now physically integrated the
marketing team to sit alongside the editorial team.
5. 05
SYDNEY
EQUIPPING INTERNAL CHAMPIONS WITH THE RIGHT TOOLS
USING NEW MEDIA TO SUPPORT TRIED AND TRUE
Snap is continuing to build on diversifying its offering to provide marketing services and
consultancy for small businesses. To help its franchisees engage their audience it is looking
to grow its content assets, increasing its use of visual content. According to Raeleen Hooper,
Snap’s general manager of franchise services, the roadblocks are largely around educating
non-digital franchisees and it is looking to do so by boosting its case studies offering.
King & Wood Mallesons is focusing on building its content marketing presence and is in the
first phase – the internal education stage. Pamela Kemp, who is marketing and communications
manager at the law firm, says video is a big focus in 2015, but in the context of supporting the
firm’s print offering. As you would expect, in a multi-national organisation such as King & Wood
Mallesons, speed will be a roadblock and she will be making the case for marketing technology
investment so the marketing function can truly show the results internally.
6. 06
SOME CATEGORIES ARE STILL TOO PRODUCT-FOCUSED
In Australia, limited competition has meant there has been less need for fast-moving
consumer goods (FMCG) companies to engage with their customers. This has meant that
FMCGs have traditionally had a product-centric approach to marketing, with each brand or
product within a parent company functioning independently.
However, the continued success of Aldi and the arrival of Lidl will likely challenge the
traditional Coles/Woolworths supermarket duopoly and as Fiona Allen – chief marketing and
digital officer at Simplot Australia – said, this might be what is needed to persuade the food
and beverage brands to engage in a two-way conversation with their customers. She noted
that FMCGs will need to stop acting as silos and start functioning as an enterprise; each brand
or product in the portfolio should add to the customer’s overall experience of the company.
Her benchmark is Apple, where every purchase of an iPhone, iPad or MacBook serves to
enhance the customer’s connection to the Apple universe.
MELBOURNE
LOCALISED MARKETING MATTERS
Do different regions require different content? In response to a question from the audience, ANZ’s
head of digital and social media Amanda Gome, explained that this is already part and parcel of
ANZ’s strategy. As well as creating bespoke content for the Asia-Pacific region and delivering
localised news across Australia and New Zealand, ANZ employs local ambassadors throughout
its territories and trains content producers in the customs and interests of each region.
7. 07
MELBOURNE
CREATING INTERNAL BRAND ADVOCATES
Amanda Gome spoke about ANZ’s transformation from a ‘silent company’ to a social brand. For any
company, this is not a path without challenges. Her tips included implementing internal training for
current employees, recruiting staff with new skill sets, and challenging the status quo to embrace a
culture of listening to, and engaging with, customers.
SPEED, AGILITY AND ENGAGEMENT
THROUGH LICENSED CONTENT
You know your audience and you want to build engagement through the use of content, but you
haven’t got the capacity to produce it. Enter licensed content. Chris Emberson, business development
director at NewsCred explained how the platform provides brands with a gateway into the publishing
space, and allows them to align themselves with publishers who are trusted by their customers.
There are many amazing brands that have joined the content space over the past few years, but there
has been a tendency to throw content out there and hope for the best – “spray and pray”, if you will.
However, Chris Emberson revealed that brands are now equipping themselves with tools to analyse
their content marketing offering, allowing them to develop and change strategies according to
audience demand. Dr Georgia Rekaris Hinton confirmed this point with her prediction that data
will rule in 2015.
8. 08
A company’s operational readiness to accept content is essential when trying to get a content
marketing campaign off the ground. Gaining budget approval from management, who
often don’t have a good understanding of what content marketing is, can be a challenge for
marketers, especially in industries that are slow to adopt change and trends.
“The key to starting a successful content marketing program is getting buy-in from C-level
managers within the company,” says Vaasu Gavarasana, board member of the Asia Content
Marketing Association (ACMA). Industries such as financial services are still early in the
learning curve when it comes to content marketing. “We’re still in that phase where we’re
trying to educate the role.”
A LinkedIn study, entitled 3 Keys to Nurturing the IT Committee, surveyed more than 200
people who influence IT purchasing decisions and found that on average, influencers consume
seven pieces of content before they are ready to speak with a sales representative.
But this understanding of customer behaviour is not well understood by many companies,
because they can’t see a direct connection between content and the traditional notion of a
sales funnel. That’s where the education process is so important.
SINGAPORE
INTERNAL EDUCATION AND ‘MANAGING UP’
9. 09
DECIDE WHERE CONTENT SITS IN YOUR BUSINESS
GETTING THE RIGHT RESOURCES IN PLACE
Because people are putting a lot more money into content marketing and investing more in
social media as a business tool, Lois Avery, who is senior manager of communications and
content at JLL, says “content and PR are becoming more blurred”. Companies are starting to
meld the two to work in harmony, rather than in opposition. “We’ve seen examples where
content has really enhanced PR and supported it,” she says.
Andrew Knott, vice president of digital and media at McDonald’s Corporation,
summarises what many marketers are starting to acknowledge: “Content doesn’t
necessarily reside in marketing or communications anymore. It’s starting to play a
role in every part of the business.”
Producing content and managing social media communities is time-consuming and hard
work. A primary concern of marketing teams heading into 2015 is the adequate resourcing of
content marketing programs.
“You need to invest in resources because creating content, managing the pipeline and coming
up with ideas is really important,” says Lois Avery. And resourcing extends beyond the pure
content production process into how you’re going to share those stories with audiences. She
says that along with amplification, businesses are increasingly looking at automation to make
life easier.
SINGAPORE
CONTENT
AND PR ARE
BECOMING
MORE
BLURRED.
Lois Avery, JLL
senior manager of
communications and content
”
“
10. 10
SHIFTING FROM A PRODUCT-LED MINDSET TO AN
AUDIENCE-LED VIEWPOINT
KNOW YOUR AUDIENCE AND MEASURE YOUR CONTENT
Vaasu Gavarasana echoes these sentiments. “We should move away from USP [unique selling
proposition] to UE [utility and entertainment],” he says. He believes utility and entertainment
offers a more beneficial way of thinking about content as it gets marketers thinking from a
customer perspective rather than a product viewpoint.
“Think about what serves a purpose and what serves a daily need.”
Content marketers are increasingly working to produce better results, and that begins with
clearly defining their audience and how results will be measured.
“One of our big challenges being a B2B company is defining the audience, determining what
content they want to read, then creating enough content,” says Lois Avery. Hand in hand with
that is defining the level of success and what that success means. “Next year, that will be a
huge focus – looking at click-throughs and analytics.”
Vaasu Gavarasana agrees. “Measuring content is fundamentally important, but it’s surprising
how many companies are not doing this.”
SINGAPORE
THINK ABOUT
WHAT SERVES
A PURPOSE
AND WHAT
SERVES A
DAILY NEED.
Vaasu Gavarasana, Asia Content
Marketing Association (ACMA)
board member ”
“
11. 11
Andrew Knott says one of the biggest challenges he will tackle in 2015 is relevance. With
the wealth of content entering the digital space each day, he says it’s essential, “to make
sure we’re consistently relevant and that we’re evolving with our customers.”
In a recent campaign by McDonald’s, entitled Our Food, Your Questions, customers were
given the opportunity to ask the brand any question at all about the restaurant’s food
and receive an honest answer.
Andrew Knott says the response was exceptional, with close to 20,000 questions asked
in Australia alone. The campaign was not driven by any traditional advertising and
demonstrates how highly relevant content can drive engagement.
EVOLVE WITH YOUR CUSTOMERS
INVEST IN PROMOTING YOUR BEST CONTENT
There’s no point in creating content when no one is going to see it and Andrew Knott says,
“One of the key learnings we’ve had over the last couple of years is that you need to put
paid media behind social and content to give yourself a greater chance of success.”
But this should not be done in isolation he cautions: “It’s one thing to pay [for advertising],
but it’s another thing to make sure it’s sufficiently interesting to get viewers.”
SINGAPORE
ONE OF THE KEY
LEARNINGS WE’VE
HAD OVER THE
LAST COUPLE OF
YEARS IS THAT
YOU NEED TO
PUT PAID MEDIA
BEHIND SOCIAL
AND CONTENT TO
GIVE YOURSELF A
GREATER CHANCE
OF SUCCESS.
Andrew Knott,
McDonald’s Corporation
vice president of digital and media
”
“
12. 012
KEY THEMES THROUGHOUT
INTERNAL EDUCATION AND GETTING BUY-IN
SHIFTING FROM PRODUCT-LED TO AUDIENCE-LED CONTENT
KNOWING YOUR AUDIENCE AND EVOLVING WITH THEM
CONTINUOUS IMPROVEMENT - MEASURING YOUR CONTENT
www.kingcontent.com.au