Content Marketing World - Top Tweets
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The document contains a collection of tweets from the second day of a content marketing conference. Some of the key messages from featured speaker Kevin Spacey include that anyone can self-publish online, content should create conflict and tension to engage audiences, and that companies should give customers what they want through their content. Other tweets discuss creating value for audiences and the importance of clarity, brevity, response time, and authenticity in content.
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Content Marketing World - Top Tweets
- 1. Top Tweets Day Two, 10 September, 2014
- 2. “We are thinking too small with #contentmarketing. ROI should be about changing the world, changing our business - @shanesnow.”
- 3. “The audience doesn't care about the platform. they care about the content. #cmworld@kevinspacey.”
- 4. “"The first element of good storytelling? Conflict. Conflict creates tension. Keeps people engaged. @kevinspacey”
- 5. “Kevin Spacey: In times of chaos, rules don't apply & those who give customers what they want, when & how they want it will win.”
- 6. “Take on something challenging on the edges of your experience - @KevinSpacey#cmworld” pic.twitter.com/EBOoo3Xs7f
- 7. “@KevinSpacey: There is no barrier to content creation. Anyone with an internet and an idea can self publish & tell stories”
- 8. “Anyone with the internet and an idea can create an audience.”
- 9. “I'm an interpreter. My job is to convey the writing. You're only as good as the material you have. @kevinspacey.”
- 10. “@KevinSpacey: It's not about how much money you have [...] It's about how much creativity you have!”
- 11. “The #Netflix way: give people what they want, when they want it, how they want it, and cheap enough so they won't steal it.”
- 12. “Stay true to your brand and true to your voice and your audience will respond. ~ @KevinSpacey”
- 13. “The essence of effective content: they may forget what you said, but they won't forget how you made them feel”
- 14. “It's not just about content. We must create value. Content is the byproductof creating value. via @Robert_Rose”
- 15. “Clarity and brevity matter now more than ever says @annhandley-Chief Content Officer at @marketingprofs”
- 16. “Response time is as important as transparency and authenticity @unmarketing”
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