This document contains a list of fruits with their corresponding images. It includes 29 types of fruits listed alphabetically from Apple to Tomato. For each fruit, the name is listed along with a link to its photo on Flickr. The document suggests finding prototypes, determining basic level categories, and using customers' language when segmenting fruits.

1. The

2.
Fruitiest

3.
Fruit
@lauracreekmore
#bcn12names
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4. http://www.flickr.com/photos/northcharleston/
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5. http://www.flickr.com/photos/pdenker/
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6. http://www.flickr.com/photos/34352063@N05/
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7. Wednesday, March 13, 13

8. 1,000,000+
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9. “No one will miss you.”
#bcn12names
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10. “No one will miss you.”
“Thanks a LOT, Mom!”
#bcn12names
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11. Wednesday, March 13, 13

12. Wednesday, March 13, 13

13. Bread
Jelly
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14. Wednesday, March 13, 13

15. Salad
dressing
Pancake
syrup
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16. Wednesday, March 13, 13

17. Pancake
syrup
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18. Pickles?!
Pancake
syrup
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19. Wednesday, March 13, 13

20. Wednesday, March 13, 13

21. Wednesday, March 13, 13

22. http://www.flickr.com/photos/satemkemet/
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23. Prototype theory
Basic level categories
#bcn12names
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24. http://www.flickr.com/photos/telemax/
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25. Peanut butter
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26. Peanut butter
Soy nuts
Edamame
Carob chips
Beans
Peas
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27. Peanut butter
Soy nuts • Almond
Edamame butter
Carob chips
Beans
Peas
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28. Peanut butter
Soy nuts • Almond
Edamame butter
Carob chips • Jelly
Beans
Peas
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29. Peanut butter
Soy nuts • Almond
Edamame butter
Carob chips • Jelly
Beans • Bread
Peas
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30. Peanut butter
Soy nuts • Almond
Edamame butter
Carob chips • Jelly
Beans • Bread
Peas
Rule=Legumes
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31. Peanut butter
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32. Peanut butter
Box=Sandwich items
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33. Peanut butter
Jelly and bread
Almond butter
Lettuce
Sliced meat
Pimento cheese
Box=Sandwich items
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34. Peanut butter
Jelly and bread
Almond butter
Lettuce Pickles!
Sliced meat
Pimento cheese
Box=Sandwich items
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35. Fuzzy Sets
#bcn12names
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36. Prototype theory
#bcn12names
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37. The

38. Fruitiest

39. Fruit
Apple Kiwi Pear
Banana Lemon Pineapple
Blueberry Lime Plum
Blackberry Mango Raspberry
Fig Orange Starfruit
Grape Papaya Strawberry
Grapefruit Peach Tomato
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40. http://www.flickr.com/photos/wjlonien/
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41. http://www.flickr.com/photos/haldanemartin/
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42. http://www.flickr.com/photos/jdhancock/
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43. http://www.flickr.com/photos/jdhancock/
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44. http://www.flickr.com/photos/philou46/
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45. Find your prototypes
Determine basic level categories
Use your customers’ language
#bcn12names
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46. #bcn12names
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47. #bcn12names
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48. #bcn12names
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49. Find your prototypes
Determine basic level categories
Use your customers’ language
#bcn12names
Wednesday, March 13, 13

50. Content Strategy 101 on 11/13
Sign up at
http://creekcontent.com
$25 off with code: barcamp
Wednesday, March 13, 13

51. Laura Creekmore
http://creekcontent.com
laura@creekcontent.com
@lauracreekmore
#bcn12names
Wednesday, March 13, 13