Open house best practices, as well as a review of how Spacio and Contactually can help automate open house visitor information capture and follow-up.

1. How to Get MORE Business from
Your Open Houses… with LESS
Effort
March 16 2016
+
present

2. +
Who am I?
Greg Plum
Director, Partner Marketing
Contactually

3. +
And here’s my co-presenter today
Melissa Kwan
Co-founder
Spacio

4. +
What’s on the agenda?
• How are your currently managing your open houses today?
• What can you do to make your open houses more
productive?
• The day of the open house
• In the days that follow
• Converting more lookers into buyers!
• What tools are available to you?

5. +
Things to keep in mind during this
webinar
• We have a large audience and all attendees will be muted. If you
have any questions, please use the chat function in GoToWebinar —
we’ll stop and answer questions throughout the hour.
• We are recording today’s webinar. Check your email in the next 24
hours for a link to the recording.

6. +
Let’s get started!

7. +
Open Houses by the Numbers
48% of buyers to go open houses as a source of information.
Up to 40% of an agent’s business comes from repeat business
Another 20% comes from referrals.
What are you doing to make sure you’re putting your
best foot forward at open houses every weekend?

8. +
How Effective Are Open Houses?
7/10 buyers interview agents ONCE before working with
them.
An agent gets on average 50% more business from open
houses than online leads.
Nothing replaces a live interaction with a customer.

9. +
Current State of Open House Lead
Capture
Mostly still done on pen and paper!
Your weekly efforts cannot be measured, and hence cannot
be optimized to make better decisions on your business.

10. +
5 Open House Best Practices
• Make the best first impression and create value.
• Find out the customer’s intent.
• Treat everyone as if they’re going to be a customer.
• Make sure you follow up within 24 hours, then again…and again.
• Ask for referrals.

11. +
How Spacio + Contactually Helps You

12. +
Making the Best First Impression

13. +
Custom Branding for Brokerages

14. +
Capture Every Lead…
Take Them Beyond Open Houses

15. +
Super Simple User Experience

16. +
Feature-rich Platform
Open House Reporting

17. +
How Spacio + Contactually Helps You
1. Beautiful and seamless sign-in experience that reflects your
brand.
2. Captures every lead accurately.
3. Takes leads beyond capturing at the open house and into
automated marketing.
Relationships BEGIN with Spacio and
Contactually, instead of ending up in the trash.

18. +
What’s the hardest part
about turning open houses
into REVENUE?

19. +
Follow Up!
1.Who should you be following up with to make a
sale?
2.What should you say to them?
3.How do you regularly follow up and build a habit?

20. +
Think about Open House Visitors
as Hot, Warm or Cold Leads
Not everybody in your network is the same
Segmentation is key!
Bucket How many? Who are they?
How often should I
follow up?
Hot Leads 4
Ready to buy and expressed
strong interest in the property Every 3 days
Warm Leads 10
On the fence, but expressed
interest in the property -
Maybe just starting their
search, but motivated. Every 7 days
Cold Leads 16
Smiled alot, but didn't
express alot of interest or ask
questions Every 30 days

21. +
We all know following up is important,
but nearly all of us drop the ball
• It takes a lot of work and is generally time-
consuming
• The pay-off isn’t always immediate
• People are probably going to slip through the
cracks

22. +

23. +
Prioritize and ”Systematize”

24. +
Programs help you automate follow-
up…

25. +
Use our steps…

26. +
or customize your steps

27. +
Use our email template…

28. +
or customize your email

29. +
How’s THIS for automated?

30. +
Beyond the open house…

31. +
“Go to” relationship manager

32. +
So how do the best Realtors® use
Spacio + Contactually?
• Automatically organize &
prioritize your list of open
house visitors
• Automatically initiate a
customizable follow-up
strategy
Use Contactually to:
• Deliver a memorable, and
seamless sign-in experience
for buyers that reflects your
brand.
• Capture contact information
for every open house visitor,
and keep sellers in the loop.
Use Spacio to:

33. +
Try us out for free!
To get your Spacio free trial account:
http://spac.io/signup/?r=Contactually
To get your Contactually free trial account*:
https://www.contactually.com/invite/spacio
* Includes Open House Templates

34. +
Thanks!
We’ll follow up in the next
24 hours with the recording

35. +