Consumers: your partners in crime!

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Consumers: your partners in crime! How Consumer Collaboration leads to Business Growth, presented by Thomas Troch at the Australian Marketing Institute Annual Conference in Sydney (AU) on October 16, 2013.

Business

3 types of strategic focus (Tracey & Wiersema)

Operational
Excellence

Product
Leadership

Customer
Intimacy

Provide customers with
good, standard products
at low cost

Provide customers with
high quality innovative
products

Provide customers with
personalized products
that exceed
expectations

Consumers are at the heart of our organisations

?

?

4 things to remember about the new customer

?

?

57%
A person from
your contact
list

14%
A company

Stimulation junkies. On the go, but 100% connected.

empowered

cosmopolitan

smart co-creator

?

90-99% of behaviour is emotional. And they like to share it!

empowered

cosmopolitan

emotional

smart co-creator

We need to make consumers an
integral part of everything we do.
Mariken Kimmels / H.J. Heinz

It is so frustrating not to be
noticed by the bartender! I’m
clearly trying to get his attention,
however others are being served
before me.

Higher purchase intention for products co-created by peers (van Dijk, 2012)

Thomas Troch
Research Innovation Manager

be.linkedin.com/in/thomastroch
thomas@insites-consulting.com
@thomastroch

Ready for a bright future?
www.directionfirst.com
www.insites-consulting.com

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Consumers: your partners in crime!

1. Consumers: your PARTNERS in crime How Consumer Collaboration Leads to Business Growth Thomas Troch

2. 3 types of strategic focus (Tracey & Wiersema) Operational Excellence Product Leadership Customer Intimacy Provide customers with good, standard products at low cost Provide customers with high quality innovative products Provide customers with personalized products that exceed expectations

3. 3 types of strategic focus (Tracey & Wiersema) Operational Excellence Product Leadership Customer Intimacy Provide customers with good, standard products at low cost Provide customers with high quality innovative products Provide customers with personalized products that exceed expectations

4. Consumers are at the heart of our organisations

6. Customers… Who are they?

7. ? ? 4 things to remember about the new customer ? ?

9. 57% A person from your contact list 14% A company

10. ... or damage your brand

11. empowered ? ? ?

12. Cultures were never so close

13. Stimulation junkies. On the go, but 100% connected.

14. empowered cosmopolitan ? ?

15. 83%

16.

17.

18. empowered cosmopolitan smart co-creator ?

19. The paradox of choice

20. 90-99% of behaviour is emotional. And they like to share it!

21. empowered cosmopolitan emotional smart co-creator

22. It’s the media, stupid!

23. What’s the impact on companies?

24.

25.

26.

27.

28.

29.

30.

31.

32.

33.

34.

35. We need to make consumers an integral part of everything we do. Mariken Kimmels / H.J. Heinz

36.

37.

38.

39.

40.

41.

42.

43.

44. It is so frustrating not to be noticed by the bartender! I’m clearly trying to get his attention, however others are being served before me.

45.

46. Leveraging your results … to the max!

47. Higher purchase intention for products co-created by peers (van Dijk, 2012)

48.

49.

50. Thomas Troch Research Innovation Manager be.linkedin.com/in/thomastroch thomas@insites-consulting.com @thomastroch Ready for a bright future? www.directionfirst.com www.insites-consulting.com

Consumers: your partners in crime!

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