The document discusses 3 key marketing trends for 2016 based on a home insight report. The first trend is the "Seamless Home" - promoting technology as an enabler of downtime and relieving consumer concerns about overreliance on smart devices. The second is "Collective Empowerment" - communicating shared values to build trust as consumers empower themselves. The third trend is "Honesty" - focusing on transparency, simplicity, quality, and longevity to meet consumer demands for ethical and sustainable brands. The document provides guidance on incorporating these trends into 2016 marketing messages.