Mobile Technology
                                                                        Consortium




  Mobile Open Sof...
Mobile Technology
                                                        Consortium




                 What have these
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What have these companies in common?                                                 Mobile Technology
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Mobile Open Platform –                                     Mobile Technology
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Android Ecosystem – an example                                         Mobile Technology
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Mobile Technology

Mobile Open Platform Ecosystem                                          Consortium




Healthy ecosyste...
Android Ecosystem                                                                    Mobile Technology
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Android Ecosystem                                                         Mobile Technology
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Android Ecosystem                                                                 Mobile Technology
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Android Ecosystem                                                                       Mobile Technology
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Conclusions                                                               Mobile Technology
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Mobile Technology
                                                            Consortium




White Paper:
Mobile Open Soft...
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Mobile Open Software Platforms - Ecosystem Strategies & Challenges

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Mobile Open Software Platforms - Ecosystem Strategies & Challenges

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Mobile Open Software Platforms - Ecosystem Strategies & Challenges

  1. 1. Mobile Technology Consortium Mobile Open Software Platforms Ecosystem Strategies Mobile Technology Consortium - 11/21/08 Jacques Meekel lobal Software Group MTC - 11/21/2008 - JM LLC
  2. 2. Mobile Technology Consortium What have these companies in common? Maemo/N800 lobal Software Group LLC 2 MTC - 11/21/2008 - JM
  3. 3. What have these companies in common? Mobile Technology Consortium Amazon APIs. External Dev.: 200,000+ Mindstorms Google APIs => Gadgets: 45,000+ Google Maps => Updated by users AN OPEN PLATFORM... Linux Kernel Contributors: 2100+ Open Encyclopedia Updated by users Maemo/N800 Facebook Platform 1000+ developers *”Wikinomics – How Mass Collaboration Changes Development Platform everything”, Don Tapscott & Anthony Williams lobal Software Group LLC 3 MTC - 11/21/2008 - JM
  4. 4. Mobile Open Platform – Mobile Technology Consortium How does an organization benefit? Take advantage of all the improvements continuously being made by the community Contribute to the Open Platform Leverage the community by providing the tools (e.g.; SDK), APIs and devices a developer needs to build and innovate “Build, share or buy”, not “build, take or buy” lobal Software Group LLC 4 MTC - 11/21/2008 - JM
  5. 5. Android Ecosystem – an example Mobile Technology Consortium OEMs ODMs/JDMs Developer of Android 1.0 + Web Platforms Android Mobile Operators Platform Partners committed to Open Mobile Platform Application Developers Linux Kernel Social Web Community, ISVs Community Platforms lobal Software Group LLC 5 MTC - 11/21/2008 - JM
  6. 6. Mobile Technology Mobile Open Platform Ecosystem Consortium Healthy ecosystem: All players are healthy and benefit from their association or mutual participation [Iansiti & Levien] Android ecosystem players: Google, Open Handset Alliance, OEMs, ODMS, Mobile Operators, Application Developers, Social Web platforms providers, and the Linux development community lobal Software Group LLC 6 MTC - 11/21/2008 - JM
  7. 7. Android Ecosystem Mobile Technology Consortium Challenges & Opportunities OEMs ODMs/JDMs Developer of Android 1.0 + Web Platforms Android Mobile Operators Platform Partners committed to Challenges: Open Mobile Platform Level of access to platform Potential fragmentation Application Control on Apps deployment Developers Opportunities: Linux Kernel Social Web Community, ISVs Community Large potential market Platforms Flexibility to innovate lobal Software Group LLC 7 MTC - 11/21/2008 - JM
  8. 8. Android Ecosystem Mobile Technology Challenges: Consortium Challenges & Opportunities Management of multiple OEMs platforms Fragmentation from Innovation Opportunities: ODMs/JDMs Leveraging community Developer of Android 1.0 Flexibility to innovate + Web Platforms Android Mobile Operators Platform Partners committed to Open Mobile Platform Application Developers Linux Kernel Social Web Community, ISVs Community Platforms lobal Software Group LLC 8 MTC - 11/21/2008 - JM
  9. 9. Android Ecosystem Mobile Technology Consortium Challenges & Opportunities OEMs Challenges: ODMs/JDMs Invisibility Fragmentation from Innovation Developer of Android 1.0 + Web Platforms Opportunities: Leveraging community Flexibility to innovate Android Mobile Operators Platform Partners committed to Open Mobile Platform Application Developers Linux Kernel Social Web Community, ISVs Community Platforms lobal Software Group LLC 9 MTC - 11/21/2008 - JM
  10. 10. Android Ecosystem Mobile Technology Consortium Challenges & Opportunities OEMs ODMs/JDMs Challenges: Developer of Android 1.0 Fragmentation => Increased + Web Platforms support costs Expectations from prosumers: open vs. wall garden Android Mobile Operators Opportunities: Platform Partners committed to Reduction of platforms Open Mobile Platform Leveraging community Flexibility to innovate Application Developers Linux Kernel Social Web Community, ISVs Community Platforms lobal Software Group LLC 10 MTC - 11/21/2008 - JM
  11. 11. Conclusions Mobile Technology Consortium Emergence of Mobile Open Platforms has the potential to significantly benefit & transform the Mobile Industry Opportunities Open Platforms => Open Innovations Ecosystems Walled Garden approach => Open Mass collaboration Potential of 50,000+ applications available on one platform (e.g.; 45,000+ Goggle gadgets) Challenges Healthy ecosystem depends on health of each player Apps Developers, OEMs, ODMs, MNOs, System Integrators Fragmentation from Innovation is a risk Technology Management of 50,000+ applications Reduce the test target (platform derivatives x devices) to one test platform lobal Software Group LLC 11 MTC - 11/21/2008 - JM
  12. 12. Mobile Technology Consortium White Paper: Mobile Open Software Platforms - Ecosystem Strategies http://globalsoftwaregroupllc.com/WhitePaper.html lobal Software Group LLC 12 MTC - 11/21/2008 - JM

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