The document discusses the integration of consumer and enterprise experiences in mobile technology, emphasizing that mobile is now an essential aspect of competitiveness for companies. It highlights the importance of user-friendly design and seamless functionality across devices to enhance the mobile experience in the workplace. Key considerations include understanding user needs, delivering tangible benefits, and leveraging innovative capabilities of mobile technology.

1. Mr Spock!
Consumerise the Enterprise
webDU 2012
Dale Rankine
Senior Mobility Consultant, Cloud Sherpas
www.proservondemand.com

2. Defining experiences
Combining consumer and enterprise experiences
The role of the Cloud
Platform choice
Distribution
Selling the experience
No other real Star Trek references, sorry
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3. Definition of
EXPERIENCE
What people touch when they use your product
How they feel when they use it
How it benefits their life or their job
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4. Definition of
CONSUMER
The personal world
What people are exposed to via mass-market
channels
What you connect with when you're not "working”
Your kids
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5. Definition of
ENTERPRISE
The working world
What you're exposed to during the normal course of
your day job
Normally what is chosen for you by the powers-that-be
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6. Consumerising the
enterprise mobile
experience
Is this as wanky as “authentically digital”?
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9. “Mobile has become something
much more important than a
differentiator; it has become non-
negotiable. Every company,
regardless of their field, must
embrace consumer and enterprise
mobility to remain competitive.“
Mobile World Congress Keynote, 2012
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10. Device
Integration
OPPORTUNITY
OS
Consumer Enterprise
Social
Social
Platforms
Innovation
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11. Creative
Human
Interfaces
Intelligence
Connected
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12. The consumer mobile
experience
 Pre-educating enterprise users
 Influences coming from home and the media
 Setting expectations
 What has Angry Birds taught users?
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13. Creative
Visually appealing
Human interface and gestures
Following or setting current design trends
Making old brands new again
Specialised
Targeted in their functionality
User experience geared towards quick task resolution
Can be deep without being complex
Social
Not standalone experiences
Seamless integration with existing services
Gives broader context to functionality
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15. The enterprise mobile
experience
 Growing # use case scenarios
 Not limited to the workplace
 BYOD a real factor
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16. Integrated
Need to work with multiple types of systems
Internally and externally accessible
The more timely the data, the more relevant the information
Task(s) orientated
Very functional
Centered on often replicating desktop system functions
Small-screen syndrome
ROI
Should be able to prove their value
Tangible benefits
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19. REVENUE USERS BRAND
Cost savings Better Competitive
Engagement advantages
New channel &
new markets Reduced waste, Demonstrates
error & re-work Innovation
New customers
Improved Flexibility New products &
New opportunities services
New ways of
working
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21. What is the primary What devices are
focus of the mobile already being used in
product? your user base, and
what hardware
features do they
support?
How do contextual
changes in network
access, location, etc.
change the
experience?
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22. How does social
What systems working behaviour
will the mobile integrate with and
product need to benefit the
integrate with? experience of using
this product?
How does the
experience and shared How will users
data crossover to other access to the
environments and mobile product
products? and be notified of
updates?
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23. NATIVE
Advanced UI interactions
Fastest performance Full
App store distribution Capability HYBRID
Web developer skills
Access to native platform
App store distribution
Single Multiple
Platform Platforms
WEB
Web developer skills
Remember to keep Instant updates
Unrestricted distribution
a solution focus! Partial
Capability
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24. Make your enterprise mobile products
CONNECTED
Social converged communication
Persistent connection
Network-aware
Local and global
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25. Make your enterprise mobile products
ENGAGING
Outstanding visual design
Touch and media centric
Compelling
Useful
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26. MOBILE FIRST
Luke Wroblewski 2010
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27. Growth = Opportunity
The growth in the mobile industry and device ecosystem has created
enormous opportunities that are leaving the traditional web browser
delivery model behind
Constraints = Focus
Small screens, limited processing power and short battery life, mean
that product designers need to focus on what features and content is
most important for users
Capabilities = Innovation
GPS, accelerometers, cameras, always-on connectivity and
touch/gesture inputs allow product designers to create new features
that aren’t possible on non-mobile devices and shape the product in
new ways that can influence other platforms
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28. FINAL TIPS
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29. Enterprise customers tend not to be big on fluff and
marketing – keep demos real
Position yourself as understanding their problem, not
going in there and pushing your own awesomeness
(however true that might be!)
Solve real problems with new ideas
Pitch benefits and real results
Look for opportunities through integration
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30. Thank you
drankine@cloudsherpas.com
@dalerankine
linkedin.com/in/dalerankine
www.proservondemand.com