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State of the Consumer Health Industry in 2014

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This presentation outlines the current state of the consumer health industry as of 2014, including market analysis, company profiles, new product launches, consumers trends, and other analyst insight.

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State of the Consumer Health Industry in 2014

  1. 1. TRENDS AND INSIGHTS IN THE GLOBAL CONSUMER HEALTH MARKET 2014 POWERED BY PASSPORT FROM EUROMONITOR INTERNATIONAL
  2. 2. WHAT IS PASSPORT NEW INSIGHTS:GLOBAL SNAPSHOT MAIN DRIVERS OF CONSUMER HEALTH LONGEVITY AND ITS IMPACT ON HEALTH WEIGHT LOSS AND FITNESS AS KEY TO HEALTHY LIVES PASSPORT: CONSUMER HEALTH DATA UPDATE FOR 2014
  3. 3. EUROMONITOR INTERNATIONAL Passport © Euromonitor International 3 A trusted business intelligence source Helping make informed business decisions Industries, countries, consumers Subscription services and custom research 800 analysts in 80 countries Regional research hubs and industry specialist client support teams
  4. 4. OVERVIEW OF PASSPORT What is it? © Euromonitor International 4 Gateway to global strategy intelligence Common information architecture for your entire organisation Industry-standard data and analysis What is it for? A complete picture of the commercial environment Monitor your markets, related industries, operating conditions, consumer trends More efficient information use What’s in it? Statistics, reports, comment 4,000 products and services 115 million data points 17,000 full text reports: global, regional, country, company Passport
  5. 5. WHAT IS PASSPORT NEW INSIGHTS:GLOBAL SNAPSHOT MAIN DRIVERS OF CONSUMER HEALTH LONGEVITY AND ITS IMPACT ON HEALTH WEIGHT LOSS AND FITNESS AS KEY TO HEALTHY LIVES PASSPORT: CONSUMER HEALTH DATA UPDATE FOR 2014
  6. 6. Key Points: What Every Player Wants to Know © Euromonitor International 6 What’s the global growth trend? ? Where will growth come from next?” ? Where’s ? the value? NEW INSIGHTS: GLOBAL SNAPSHOT
  7. 7. NEW INSIGHTS: GLOBAL SNAPSHOT Scope © Euromonitor International 7 All values expressed in this report are in US dollar terms, using a fixed 2013 exchange rate. 2013 figures are based on part-year estimates. All historical and forecast data are expressed in constant terms; inflationary effects are excluded. Unless, expressed specifically as current terms (inflation included) in some charts and graphics. Consumer Health US$206.5 billion OTC US$98.0 billion Vitamins and Dietary Supplements US$84.4 billion Weight Management US$14.3 billion Sports Nutrition US$8.9 billion
  8. 8. NEW INSIGHTS: GLOBAL SNAPSHOT © Euromonitor International 8 Mapping the 2013 retail value of consumer health around the world Figures: Consumer health, 2013 retail value (rsp), constant - US$ billion fixed exchange rates 206.5 US$ billion in global sales in 2013 3.2 % growth in retail value over 2012-2013 84.4 US$ billion spent on prevention (VDS)
  9. 9. WHAT IS PASSPORT NEW INSIGHTS: GLOBAL SNAPSHOT MAIN DRIVERS OF CONSUMER HEALTH LONGEVITY AND ITS IMPACT ON HEALTH WEIGHT LOSS AND FITNESS AS KEY TO HEALTHY LIVES PASSPORT: CONSUMER HEALTH DATA UPDATE FOR 2014
  10. 10. MAIN DRIVERS OF CONSUMER HEALTH Only six countries account for 60% of consumer health retail value © Euromonitor International 10 What does this mean? Any significant events affecting the top six countries can skew the global performance of consumer health. In this case, it is better to perform a regional and/or local assessment to detect and confirm trends. Top Six Countries 2013 Country 2013 US$ million rsp % growth 2012-2013 % global share US 58.0 4.4 28 China 22.0 4.5 11 Japan 19.6 0.0 10 Brazil 7.7 4.6 4 Germany 7.7 -0.8 4 Russia 7.1 6.5 3 Fastest Growing Countries Consumer Health Retail Value RSP % CAGR 2008-2013 0 5 10 15 20 China Belarus Malaysia Argentina Vietnam Thailand South Korea Indonesia Turkey Peru % CAGR 2008-2013
  11. 11. An overview of relevant consumer health subcategories in 2014 400 350 300 250 200 150 100 50 © Euromonitor International 11 The largest subcategories Fastest growing 2008-2013 0 2008 2013 2018 US$ million Global Consumer Health Retail Value RSP 2008/2013/2018 Other Digestive Remedies Analgesics Vitamins Cough, Cold and Allergy Remedies Dietary Supplements Global Retail Value RSP (US$) % CAGR 2008-2013 0 10 20 30 40 Fish Oils/Omega Fatty Acids Protein Supplements (Non- Sports Nutrition) Emergency Contraception Sports Nutrition RTD protein Vitamin D OTC Triptans % CAGR 2008-2013 MAIN DRIVERS OF CONSUMER HEALTH
  12. 12. Where was the most value generated over the 2008-2013 period? © Euromonitor International 12 Dietary Supplements Cough, Cold and Allergy Remedies Vitamins Sports Nutrition Protein Products Tonics and Bottled Nutritive Drinks Glucosamine OTC Obesity (mostly Orlistat) Aspirin H2 Blockers Acetaminophen (Paracetamol) MAIN DRIVERS OF CONSUMER HEALTH US$19,224 million in additional value US$585.8 million in lost value
  13. 13. MAIN DRIVERS OF CONSUMER HEALTH OTC Vitamins and Dietary Supplements © Euromonitor International 13 Who was who in 2013? Competitive results of top companies* Company Global rsp share* 2013 US$ million Johnson & Johnson Inc 7,911 Bayer AG 4,518 GlaxoSmithKline Plc 4,281 Novartis AG 4,102 Sanofi 3,469 Company Weight Management Sports Nutrition Global rsp share* 2013 US$ million Amway Corp 4,444 Pfizer Inc 2,528 NBTY Inc 2,188 Bayer AG 1,960 Herbalife Ltd 1,633 Company Global rsp share* 2013 US$ million Herbalife Ltd 3,401 Kellogg Co 439 Unilever Group 418 Atkins Nutritionals Inc 253 Abbott Laboratories Inc 229 Company Global rsp share* 2013 US$ million Glanbia Plc 1,096 Cytoport Inc 574 General Nutrition Centers 399 NBTY Inc 312 GlaxoSmithKline Plc 180 Note: *2013 provisional figures based on Euromonitor International’s estimates and corporate reports
  14. 14. MAIN DRIVERS OF CONSUMER HEALTH © Euromonitor International 14 Health specialist retailers such as chemists/pharmacies and parapharmacies/ drugstores remain the most important channel in consumer health with a retail value share of 51% in 2013. The key development, however, is the impressive growth of internet retailing and direct selling. While the comfort and convenience of the internet and mobile retailing encourage consumers to spend more in developed economies, word of mouth has become a strong driver of growth for vitamins, dietary supplements and weight management in emerging markets. 100% 90% 80% 70% 60% 50% 40% 30% 20% 10% 0% 2013 % RSP Global Consumer Health Retail Channels % Retail Value (US$) 2013 Other Direct Selling Internet Retailing Mixed Retailers Health and Beauty Specialist Retailers Traditional Grocery Retailers Modern Grocery Retailers Where are people buying consumer health products?
  15. 15. How does Euromonitor International see consumer health in 2014 © Euromonitor International 15 Demographics • Consumer lifestyles continue to shift towards preventive health. • Rapid ageing expected in many countries over the next 20 years. • Urbanisation influences health outcomes via the launch of convenient treatments. • Segmentation by health need is being used to target specific populations (age, gender and lifestyle). Government policy • Regulation increases for VDS and herbal/traditional products. • Novel Rx-to-OTC switches aim to reduce healthcare costs in the future. • Healthcare expenditure is expected to decline as the responsibility for the treatment of small minor conditions moves out of governmental health hospitals and clinics. Consumers • The awareness of preventable chronic diseases has a positive effect on health outcomes among all segments of the population. • People will continue to embrace healthy lifestyles based on regular medical check-ups and dietary interventions. • Consumers form activist groups to protect their rights against health-related misinformation and/or deceiving products. Corporate strategy • Regional consolidation moves to global markets. • Portfolio diversification takes place via licencing and brand divestment. • Outsourcing becomes a common practice to reduce manufacturing costs. Marketplace and retailing • Product innovation delivers interesting formulation and delivery formats that are reshaping the way people take their medicines, vitamins and dietary supplements. • Healthcare extends to the mass market via retail and walk-in clinics as solutions to treatments of minor conditions and preventative health. Health literacy • The launches of new and comprehensive web apps allow people to improve their health literacy, track specific conditions, and obtain tips on prevention and healthy living. • Mobile health will become a key driver of health via wellbeing digital trackers and monitors on-the- go. MAIN DRIVERS OF CONSUMER HEALTH
  16. 16. WHAT IS PASSPORT NEW INSIGHTS: GLOBAL SNAPSHOT MAIN DRIVERS OF CONSUMER HEALTH LONGEVITY AND ITS IMPACT ON HEALTH WEIGHT LOSS AND FITNESS AS KEY TO HEALTHY LIVES PASSPORT: CONSUMER HEALTH DATA UPDATE FOR 2014
  17. 17. INDUSTRY SNAPSHOT Longevity and its impact on health © Euromonitor International 17 Medical technologies and healthier habits are boosting the longevity of individuals across the world. Living longer involves the prevention and treatment of minor and recurrent conditions throughout life. This prospect is set to provide a boost to consumer health performance in years to come as new therapies are expected to emerge in the non-prescription setting. Persistent budgetary constraints on health expenditures are limiting the ability of governments to provide affordable healthcare to a larger consumer base of ageing people. As such, governments and healthcare organisations now draft initiatives alongside the pharmaceutical and consumer health industries to improve and maintain the health of their citizens. Within this scenario, consumer health could potentially become an effective solution if new therapies become available in the non-prescription setting. As health literacy improves in low- and middle-income countries and regulators relax their stance towards novel and much-needed treatments within a responsible self-medication environment, the future sales of OTC (over the counter) drugs, vitamins and dietary supplements look promising.
  18. 18. OTC drugs for old age are expected to drive growth 5 4 3 2 1 © Euromonitor International 18 0 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 % y-o-y growth Global Growth Comparison: Ageing Population vs Retail Value of OTC Drugs Commonly Used for Old Age 2000-2018 OTC drugs for old age (retail value, US$, constant, fixed 2013) Population Aged 65+ (million) LONGEVITY AND ITS IMPACT ON HEALTH Note: OTC drugs for adulthood include adult mouth care, adult analgesics (systemic), topical analgesics/anaesthetic, calming and sleeping, IBS treatments, indigestion and heartburn remedies, laxatives, ear care, eye care, hair loss treatments, haemorrhoid treatments, NRT smoking cessation aids and OTC triptans
  19. 19. LONGEVITY AND ITS IMPACT ON HEALTH The link between OTC products and ageing consumers 16,000 14,000 12,000 10,000 8,000 6,000 4,000 2,000 © Euromonitor International 19 More people will need access to affordable, safe and effective therapies in the self-care setting. Governments and healthcare organisations will continue to push basic health treatments to off-site providers and home care. Both patients and caretakers are expected to take more responsibility over simple treatments for minor pains and aches, digestive issues, dry eyes, tobacco smoking cessation, dry mouth, sleeping patterns, etc, which are common in old age. 0 2013 US$ million Global Overview of Leading OTC Subcategories in Older Adulthood - Retail Value RSP (US$) 2013 Adult Analgesics (Systemic) Indigestion and Heartburn Remedies Topical Analgesics/Anaesthetic Laxatives Eye Care NRT Smoking Cessation Aids Calming and Sleeping Adult Mouth Care Haemorrhoid Treatments Hair Loss Treatments
  20. 20. LONGEVITY AND ITS IMPACT ON HEALTH Vitamins and dietary supplements to help extend longevity © Euromonitor International 20 Nutritional deficiencies tend to develop as people age. Consequently, dietary supplements aiming to help elderly people meet their nutritional needs are expected to be in higher demand. Within this context, the maintenance of good sight, stronger bones, an efficient digestive system, a healthy circulatory system, and firm muscles in old age will be key drivers of growth for vitamins and dietary supplements. 70,000 60,000 50,000 40,000 30,000 20,000 10,000 0 Global Vitamins and Dietary Supplements Retail Value RSP (US$) 2008/2013/2018 2008 2013 2018 US$ million Dietary Supplements Vitamins Dietary Supplements for the Maintenance of Good Health 2013 retail value rsp (US$ million) % CAGR 2013-2018 Calcium supplements 5,631 3.9 Fish oils/omega fatty acids 3,886 8.2 Probiotic supplements 3,249 8.5 Protein supplements 2,051 9.8 Eye health supplements 1,217 5.8
  21. 21. LONGEVITY AND ITS IMPACT ON HEALTH Marketing of products for disease prevention and good health © Euromonitor International 21 Selling health claims has become increasingly difficult as regulatory agencies pay more attention to the marketing language used to sell dietary supplements. Health claims based on scientifically- proven benefits may translate to attractive revenues for companies investing in providing safe and effective products. Particularly for elderly consumers, health claims related to heart, digestive and bone health resonate best with their intention of maintaining their health. Global Dietary Supplement Analysis by Positioning, Top Five % Retail Value RSP 2013 Other Heart Health Digestive Immune… 50 40 30 20 10 0 0 10 20 30 40 2008 2013 % retail value Bone Global Multivitamins Analysis by Positioning, % Retail Value RSP 2008/2013 Women Elderly Men Pregnancy Teenagers Other General Health % retail value
  22. 22. LONGEVITY AND ITS IMPACT ON HEALTH © Euromonitor International 22 Adding insightful value to consumer health trends related to ageing Global briefing on the impact of chronic diseases (Consumer Health) Insights and opinions on ageing populations (Countries & Consumers) Datagraphics on medical expenditure around the world Technology stats to drive mobile health (Consumer Electronics)
  23. 23. WHAT IS PASSPORT NEW INSIGHTS GLOBAL SNAPSHOT MAIN DRIVERS OF CONSUMER HEALTH LONGEVITY AND ITS IMPACT ON HEALTH WEIGHT LOSS AND FITNESS AS KEY TO HEALTHY LIVES PASSPORT: CONSUMER HEALTH DATA UPDATE FOR 2014
  24. 24. INDUSTRY SNAPSHOT Weight loss and fitness as key to healthy lives © Euromonitor International 24 The prevention of non-communicable chronic diseases is a major topic in public health initiatives across the globe. As such, communication on healthy lifestyles, diets and habits is transforming the way people take care of themselves. Weight loss and fitness take centre stage in these efforts. Recent findings in consumer health reveal that demand for weight management and sports nutrition has increased dramatically over 2003-2013 as a result of people taking a more proactive approach to their health. New approaches in weight management include improved meal replacement slimming and weight loss options supported by digital and mobile weight tracking and behavioural interventions. Alternatively, sports nutrition has posted dynamic growth as more people exercise regularly and companies expand their product lines to target the mass market and newer consumer segments such as women. Euromonitor International offers insightful market analyses and enhanced overviews of products aiding the wellbeing of consumers based on weight loss and fitness.
  25. 25. WEIGHT LOSS AND FITNESS AS KEY TO HEALTHY LIVES Weight management gains momentum © Euromonitor International 25 The weight management market has benefited from the ever-growing fitness trend and increasingly weight-conscious consumers. This market’s growth rate has increased every year since 2008, with solid 5% year-on-year growth in 2013. Growth is expected to continue for meal replacement slimming, the largest weight management subcategory, and OTC obesity and slimming teas sales are projected to recover from losses in 2013 and post gains over the forecast period. The weight management market is estimated to reach global sales of US$17.1 billion by 2018.
  26. 26. Weight management market and subcategory callouts © Euromonitor International 26 Did you know? What Euromonitor International offers The US reported greater retail value (US$4.5 billion) than Western Europe, Latin America, and Australasia combined (US$4.3 billion) in 2013. India is the world’s fastest growing weight management market with a 48% CAGR over 2008-2013. Weight management shows a striking competitive landscape: Herbalife Ltd leads with around quarter of global retail value, yet the next quarter of retail value is divided among 25 companies. Weight loss supplements face higher regulatory scrutiny over issues of contamination and spiking with illegal substances. Consequently, weight loss supplements are moving away from the “miracle pill” concept to a trustworthy health aid. In-depth breakdown of current trends and market events revealing insights on how consumers tackle weight loss efforts. An insightful perspective on leading companies and brands competing to help people lose weight. Opinions and datagraphics on health claims, risks, and scientific findings that may affect the market’s performance. A detailed breakdown of weight management by retail channel. An overview of meal replacement slimming by type (bars, ready-to-drink (RTD), powder and liquid concentrates). A review of new products, including examples of novel formulations and delivery formats. WEIGHT LOSS AND FITNESS AS KEY TO HEALTHY LIVES
  27. 27. WEIGHT LOSS AND FITNESS AS KEY TO HEALTHY LIVES The importance of weight management retailing channels © Euromonitor International 27 Euromonitor International includes local, regional and global retailing data in Passport, which is important for weight management as non-store retailing has a significant market presence. Comparing retailing channels at the regional level highlights strong differences. For example, while sales of weight management products are distributed almost evenly through the various channels in North America, direct selling accounts for over 50% of sales in Latin America and chemists/ pharmacies account for around 40% in Australasia and Eastern Europe. 100% 90% 80% 70% 60% 50% 40% 30% 20% 10% 0% Share of Value Sales Weight Management: Retail Channels by Region (Retail Value RSP) 2013 Other Direct Selling Internet Retailing Warehouse Clubs Mass Merchandisers Other Healthcare Retailers Parapharmacies/ Drugstores Chemists/ Pharmacies Healthfood Shops Supermarkets Hypermarkets
  28. 28. WEIGHT LOSS AND FITNESS AS KEY TO HEALTHY LIVES Knowing the most popular forms of meal replacement slimming 3,000 2,500 2,000 1,500 1,000 500 © Euromonitor International 28 Meal replacement slimming by type is available at the country level for the first time in 2013. This detail offers interesting information regarding the historical evolution of the various formats available to consumers. In the US, for example, powder concentrates have grown by taking over sales from ready-to-drink (RTD) beverages. 0 2008 2009 2010 2011 2012 2013 US$ million US: Meal Replacement Slimming Retail Value RSP (US$) by Format 2008- 2013 Bars RTD Beverages Liquid Concentrates Powder Concentrates
  29. 29. WEIGHT LOSS AND FITNESS AS KEY TO HEALTHY LIVES The growing obese population 60% 40% 20% 80% 60% 40% 20% © Euromonitor International 29 We research an extensive set of industries and relevant information can be used from other systems to provide meaningful insights. A driving force behind the growth in weight management is rising levels of obesity, which is caused in part by increasingly unhealthy diets, exemplified by the high fat and low nutritional value of most fast food. 30% 20% 10% 0% 0% Growth 2007-2012 Share of Obese Population Countries with the Highest Obese Populations, Share 2012 and Growth 2007-2012 % of population that is obese (aged 15+) % growth in obese population, 2007/2012 0% Turkey Argentina Thailand Peru China Brazil Malaysia Ukraine Bulgaria UAE Chile % Growth of Fast Food Markets 2007-2012 Fast Food Expenditure: Fastest Growing Markets 2007-2012
  30. 30. WEIGHT LOSS AND FITNESS AS KEY TO HEALTHY LIVES Lifestyle changes and weight management in the future © Euromonitor International 30 The trend of lifestyle changes combined with an increasing popularity of fitness routines and an obese population seeking to change their unhealthy habits, will increase the retail value of weight management over the forecast period. Instead of relying exclusively on weight management products, consumers are also improving their overall lifestyle choices and complementing the use of weight management products with better diets, including “better for you” foods. 6% 5% 4% 3% 2% 1% 0% 2008-2009 2009-2010 2010-2011 2011-2012 2012-2013 Y-o-y growth Global Growth Comparison: Better For You Food and Beverages and Weight Management, Retail Value RSP (US$) 2008-2013 Better for You Foods and Beverages* Weight Management
  31. 31. WEIGHT LOSS AND FITNESS AS KEY TO HEALTHY LIVES Weight management: Obstacles and opportunities 20,000 15,000 10,000 5,000 © Euromonitor International 31  As a result of the health and wellness trend, consumers prefer “natural” weight loss techniques of healthy diets and more exercise over weight management products. Another issue, especially regarding weight loss supplements, is weakened consumer confidence as these products have recently been linked to a series of injuries, as well as have been found to contain banned substances. The future of weight management lies in complementing overall lifestyle changes as opposed to simply providing a product for weight management. Creating or promoting weight loss programmes that include structured diets, physical activity and weight tracking devices could provide a strong platform to promote weight management products. This should ensure part of the future weight management value sales for willing companies. 0 2013 2014 2015 2016 2017 2018 US$ million Global Weight Management by Subcategory, Retail Value RSP (US$) 2013-2018 Meal Replacement Slimming Weight Loss Supplements Slimming Teas Other Slimming Products OTC Obesity
  32. 32. WEIGHT LOSS AND FITNESS AS KEY TO HEALTHY LIVES Country reports - category analysis Global briefings © Euromonitor International 32 Enriching the insights into weight management via Passport  Consumer Health Trends, Developments and Prospects  New Product Development Trends in Consumer Health  Regional Overview: Health and Wellbeing Trends in Latin America Understanding Weight Management in 2011 and Beyond Opinions by industry team and guest writers Datagraphics to capture the essence of data
  33. 33. Weight control beyond consumer health using Passport capabilities Understanding weight management goes beyond consumer health options. It also involves the knowledge of trends related to health and wellness products such as other everyday foods and beverages, and lifestyles changes, such as limiting sedentary tendencies and time spent watching television and on computers and video games. Passport offers these insights within other systems. © Euromonitor International 33 Consumer Health Weight management Meal replacement slimming Weight loss supplements OTC obesity Countries & Consumers Obesity rates Diabetes prevalence Healthy life expectancy Health & Wellness Better for you food and beverages Naturally healthy food and beverages Packaged Food Packaged food by category (ie chilled/dried/frozen processed food, confectionery, noodles, snacks, etc) Fresh Food Fresh food by category (ie fruits, meat, nuts, seafood, vegetables, etc) Soft Drinks Low calorie cola carbonates Bottled water Fruit/vegetable juice Consumer Foodservice Fast food by type Pizza home delivery/ takeaway Consumer Electronics Computers Televisions Toys & Games Video games WEIGHT LOSS AND FITNESS AS KEY TO HEALTHY LIVES
  34. 34. WEIGHT LOSS AND FITNESS AS KEY TO HEALTHY LIVES © Euromonitor International 34 Sports nutrition: A fast-growing slice of the global fitness pie Sports Nutrition vs. Other Consumer Health Main Categories 2013 Category Retail value (US$ million rsp) 2013 % CAGR 2013-2018 OTC 98,029 2.3 VDS 84,434 4.0 Weight 14,283 3.7 management Sports nutrition 8,857 8.5 Sports nutrition is the fastest growing category of consumer health. Though it remains the smallest of the four main consumer health categories, its sales reached nearly US$9 billion in 2013 and are expected to grow to over US$13 billion by 2018.
  35. 35. WEIGHT LOSS AND FITNESS AS KEY TO HEALTHY LIVES Opportunities exist across all market types © Euromonitor International 35 Because of its relative novelty (particularly in traditional retail), sports nutrition offers surprisingly strong growth opportunities across both emerging and developed markets. With growth expected to reach into the high-single and low-double digits in markets ranging from the US and the UK to Brazil and India, sports nutrition is garnering interest from a variety of industries, including ingredients producers, pharmaceutical companies and consumer packaged goods conglomerates. Top Countries – Sports Nutrition Retail Value 2013 Australians spend the most on sports nutrition. At US$56.9 per household in 2013, Australians outspent the number two country (US) by 28%. Country Retail value (US$ million rsp) 2013 % CAGR 2013- 2018 US 5,377 9.7 Australia 482 4.7 UK 464 9.3 Japan 228 1.1 Brazil 211 11.6
  36. 36. Sports nutrition coverage is uniquely comprehensive © Euromonitor International 36 Did you know? What Euromonitor International offers The US accounted for nearly 61% of global sports nutrition retail value in 2013. However, Americans rank only third in per capita spending. Australians and Norwegians are the highest per capita spenders globally. Over the forecast period 2013-2018, sports nutrition will post impressive growth in both developed (49% to reach US$11.6 billion in 2018) and emerging markets (59% to reach US$1.7 billion in 2018). Sports nutrition is a hot area for investment. A number of leading producers were acquired by major pharmaceutical or ingredient companies, and more chained retailers invested in private label. Sports nutrition, particularly the fast-growing pre-workout supplements, are the target of increased regulatory scrutiny. Producers have work to do to overcome negative perceptions based on past indiscretions. Expansive geographic coverage of consumer health’s fastest-growing category. Industry-leading competitive analysis, including company and brand share breakdowns by both subcategory and geographies. Opinions and datagraphics on new product and demographic developments, the evolving regulatory landscape and market leaders. Multichannel retailing analysis, including non-traditional retail outlets such as gyms and sports goods stores. A review of new products, including examples of novel formulations and delivery formats. WEIGHT LOSS AND FITNESS AS KEY TO HEALTHY LIVES
  37. 37. WEIGHT LOSS AND FITNESS AS KEY TO HEALTHY LIVES “Sports foods” sales go from strength to strength 35,000 30,000 25,000 20,000 15,000 10,000 5,000 © Euromonitor International 37 Performance nutrition in Passport not only involves a more granular view of sports nutrition (protein bars, powders, ready-to-drink (RTD) and non-protein products), but also a discerning view that includes complementary products such as sports drinks (soft drinks) and energy and nutrition bars (packaged food/health and wellness). This approach can deliver a true holistic view of options being offered to sports and fitness fans in the marketplace. 0 2008 2009 2010 2011 2012 2013* US$ million Sports Foods and Drinks Retail Value RSP (US$) by Type 2008-2013 Sports Drinks Energy and Nutrition Bars† Sports Nutrition*
  38. 38. WEIGHT LOSS AND FITNESS AS KEY TO HEALTHY LIVES 14,000 12,000 10,000 8,000 6,000 4,000 2,000 © Euromonitor International 38 Sports nutrition: A category in flux in every region • Producers are increasingly targeting mass consumers. • Retailers beyond traditional supplements specialists are taking note and increasing shelf space. Mainstreaming • Old concerns around suspect ingredients remain a hurdle to mass acceptance. • Regulators around the world are increasingly targeting supplements. Formulations • Casual fitness is becoming increasingly competitive. • “Weekend warriors”, who are committing more time to training, represent a huge market opportunity. Fitness Trends 0 2008 2013 2018 US$ million Sports Nutrition Retail Value by Region 2008/2013/2018 Middle East and Africa Eastern Europe Asia Pacific Australasia Latin America Western Europe North America
  39. 39. WEIGHT LOSS AND FITNESS AS KEY TO HEALTHY LIVES Women represent a massive market opportunity An untapped market © Euromonitor International 39 Traditionally, sports nutrition has lagged behind other supplements categories, most notably vitamins and dietary supplements, in its willingness to target female consumers. As fitness and beauty trends evolve, including the “Strong is the New Skinny” movement that encourages resistance training, female consumers present a major new market for most producers. Sports nutrition consumers often scrutinise products heavily. In order to gain long-term traction in the female market, producers should avoid “pinkwashing” their products. Products marketed to women should focus on unique formulations that target specific fitness goals, not simply repackage existing lines Avoid “pinkwashing” A number of recent launches, such as Muscle Pharm Corp’s FitMiss (US) line and NutraClick LLC’s Femme Factor (UK), demonstrate the market’s potential. Producers taking note
  40. 40. WHAT IS PASSPORT NEW INSIGHTS GLOBAL SNAPSHOT MAIN DRIVERS OF CONSUMER HEALTH LONGEVITY AND ITS IMPACT ON HEALTH WEIGHT LOSS AND FITNESS AS KEY TO HEALTHY LIVES PASSPORT: CONSUMER HEALTH DATA UPDATE FOR 2014
  41. 41. PASSPORT: CONSUMER HEALTH DATABASE UPDATES Passport: Consumer Health 2014 overview and enhancements © Euromonitor International 41 Consumer Health provides unique, powerful and strategic overviews and analyses on four major categories: OTC (over the counter) drugs; vitamins and dietary supplements (VDS); weight management; and sports nutrition. Within this framework, the system also publishes the bundled categories of allergy care, paediatric consumer health and herbal/traditional products for convenient and easier access to strategic planning. Consumer Health in Passport offers unique and relevant analyses highlighting business opportunities and challenges for the different categories in consumer health. Data and analyses present a holistic view of consumer health that includes information on market performance, corporate strategies, retailing insights, innovation and consumer behaviour, among others.
  42. 42. PASSPORT: CONSUMER HEALTH DATABASE UPDATES © Euromonitor International 42 Registered drugs and foodstuffs Non-prescription Over-the-counter (OTC) or General Sale List (GSL) Behind-the-counter (BTC) or Pharmacy Semi-ethical OTC Prescription Prescription Semi-ethical prescription Under-the-counter (UTC) - illegal Type of products tracked in consumer health* Excluded Note: *The framework displayed above provides a general overview of products tracked in consumer health. Regulatory definitions and classifications may vary per country
  43. 43. PASSPORT: CONSUMER HEALTH DATABASE UPDATES Country reports - category analysis Global briefings © Euromonitor International 43 Going beyond the numbers: Sports nutrition in Passport  Sports Nutrition Trends and Development Masculinity vs Health: Challenges and Opportunities  Young Men’s Attitudes Towards Health, Fitness and Wellbeing: Global Survey Strategic Analysis  New Product Developments in Consumer Health Opinions by industry team and guest writers Datagraphics to capture the essence of data
  44. 44. PASSPORT: CONSUMER HEALTH DATABASE UPDATES Sports nutrition and the fitness environment in Passport © Euromonitor International 44 The fitness consumer landscape goes far beyond standard sports nutrition products. Crossover exists in industries as far-ranging as soft drinks and toys and games. As sports nutrition continues to gain mainstream appeal, producers are making inroads into a number of different retailers and increasingly positioning their products as healthy foods and/or complementary products to sports goods. Consumer Health Sports nutrition Protein products: Bars, powder, ready-to-drink (RTD) and other protein Non-protein products Countries & Consumers Males population 19- to 49- years old Obesity rates Healthy life expectancy Packaged Food/Health & Wellness Energy and nutrition bars Fortified/functional protein bars Soft Drinks/Health & Wellness Sports and energy drinks Fortified/functional beverages Toys & Games Outdoor and sports toys Apparel Sportswear Sports clothing Sports footwear Retailing Other healthcare specialist retailers Sports goods stores Industrial Personal goods Sports goods
  45. 45. PASSPORT: CONSUMER HEALTH DATABASE UPDATES © Euromonitor International 45 Country Coverage: 80 Countries Researched in 2014
  46. 46. Consumer Health: Four main core categories /subcategories © Euromonitor International 46 OTC • To treat common ailments: • Adult mouth care • Analgesics • Calming and sleeping • Cold, cough and allergy remedies • Dermatologicals • Digestive remedies • Ear care • Emergency contraception • Eye care • OTC triptans Vitamins & Dietary Supplements • To prevent or maintain health • Vitamins • Dietary supplements • Tonics and bottled nutritive drinks • Paediatric vitamins and dietary supplements Weight Management • To help people lose weight • Meal replacement slimming • OTC obesity • Slimming teas • Weight loss supplements • Other weight management products Sports Nutrition • To improve physical endurance or strength • Protein Products • Bars • Powder • RTD • Other protein • Non-protein Products PASSPORT: CONSUMER HEALTH DATABASE UPDATES
  47. 47. PASSPORT: CONSUMER HEALTH DATABASE UPDATES Consumer Health 2014 - Data with updated figures and years 250,000 200,000 150,000 100,000 50,000 © Euromonitor International 47 The basics: Market sizes - historic/forecast: 1999-2018 Retail value (rsp) Manufacturing selling price (msp) Volume (modelled based on unit price of 2013) Shares: 2004-2013 Retail value (rsp) Manufacturing selling price (msp) Retailing distribution: 1999-2013 - expanded channel coverage of store-based retailing channels Pricing from store checks: 2012-2013 0 2008 2009 2010 2011 2012 2013 US$ million World - Consumer Health Retail Value (RSP) vs Manufacturer Price (MSP) (constant/fixed exchange rates US$) 2008-2013 RSP MSP
  48. 48. Additional value and insights in the Passport: Consumer Health 2014 edition Standard Eye Care 2007-2013 NRT Gum Flavours 2006-2013 Topical Analgesics 2004-2013 © Euromonitor International 48 •Format: ointment, wash, drops, other •Positioning: red eye, dry eye, other •Original/classic •Cinnamon •Mint •Citrus/fruit •Liquorice •Other •Cream/gel •Lotion •Spray •Patch •Other NEW! Meal Replacement Slimming by Type 2006- 2013 •Bars •Ready-to-drink •Powder •Liquid/powder concentrates Herbal/Traditional Products 1999-2018 •Analgesics •Calming and sleeping •Cough, cold and allergy (hay fever) remedies •Digestive remedies •Dermatologicals •Medicinal teas •NRT smoking cessation aids •Dietary supplements •Tonics and bottled nutritive drinks PASSPORT: CONSUMER HEALTH DATABASE UPDATES Multivitamins by Positioning 2006-2013 •Teenagers •Women •Men •Elderly •Pregnancy •Other (General health and speciality) Dietary Supplements by Positioning 2006-2013 •Beauty •Bone •Digestive •Energy •Eye health •General health •Heart health •Immune system •Joint •Memory health •Men’s health •Mood/relaxing •Sexual health •Women’s health •Other
  49. 49. PASSPORT: CONSUMER HEALTH DATABASE UPDATES OTC Vitamins and Dietary Supplements 100 80 60 40 20 15 10 5 © Euromonitor International 49 CH2013 vs CH2014: New data consistent with previous edition 100 80 60 40 20 8 6 4 2 0 2007 2008 2009 2010 2011 US$ billion CH2013 CH2014 0 2008 2009 2010 2011 2012 US$ billion CH2013 CH2014 0 2008 2009 2010 2011 2012 US$ billion CH2013 CH2014 0 2008 2009 2010 2011 2012 US$ billion CH2013 CH2014 Weight Management Sports Nutrition
  50. 50. PASSPORT: CONSUMER HEALTH DATABASE UPDATES World - Consumer Health - Retail Channels RSP 2008-2013 © Euromonitor International 50 Expanded retail channel coverage Channel 2008% 2009% 2010% 2011% 2012% 2013% Store-based Retailing 83.8 83.0 82.1 80.7 79.8 79.5 Grocery Retailers 19.3 19.4 18.8 18.3 18.2 18.4 Modern Grocery Retailers 13.4 13.3 13.0 12.6 12.5 12.6 Convenience Stores New!!! 0.1 0.1 0.1 0.1 0.1 0.1 Discounters 0.5 0.5 0.5 0.5 0.4 0.5 Forecourt Retailers New!!! 0.0 0.0 0.0 0.0 0.0 0.0 Hypermarkets 6.4 6.3 6.1 5.7 5.7 5.9 Supermarkets 6.4 6.5 6.3 6.3 6.2 6.2 Traditional Grocery Retailers New!!! 5.9 6.1 5.9 5.8 5.7 5.7 Food/Drink/Tobacco Specialists New!!! 0.0 0.0 0.0 0.0 0.0 0.0 Independent Small Grocers 1.7 1.8 1.8 1.8 1.8 1.6 Other Grocery Retailers 4.2 4.3 4.1 4.0 3.9 4.1 Healthfood Shops 3.5 3.6 3.4 3.3 3.3 3.5 Other Other Grocery Retailers 0.7 0.7 0.7 0.6 0.6 0.6 Non-Grocery Retailers 64.5 63.6 63.3 62.4 61.6 61.1 Health and Beauty Specialist Retailers 57.4 56.5 56.4 55.7 54.9 54.4 Beauty Specialist Retailers New!!! 0.0 0.0 0.0 0.0 0.0 0.0 Chemists/Pharmacies 33.1 31.6 31.0 30.9 30.2 30.2 Optical Goods Stores New!!! 0.0 0.0 0.0 0.0 0.0 0.0 Parapharmacies/Drugstores 20.5 21.2 21.7 21.3 21.1 20.5 Other Healthcare Specialist Retailers 3.8 3.7 3.7 3.6 3.6 3.7 Mixed Retailers 5.8 5.9 5.8 5.5 5.6 5.6 Department Stores 0.1 0.1 0.1 0.1 0.1 0.1 Mass Merchandisers 2.7 2.7 2.6 2.4 2.4 2.4 Variety Stores 0.5 0.5 0.5 0.5 0.5 0.5 Warehouse Clubs 2.5 2.6 2.6 2.5 2.6 2.7 Other Consumer Health Non-Grocery Retailers New!!! 1.2 1.1 1.1 1.1 1.1 1.0 Non-Store Retailing 16.2 17.0 17.9 19.3 20.2 20.5 Vending 0.0 0.0 0.0 0.0 0.0 0.0 Homeshopping 2.8 2.9 3.0 3.0 3.0 2.7 Internet Retailing 3.1 3.5 4.0 4.4 4.8 5.4 Direct Selling 10.3 10.6 10.9 11.8 12.4 12.4 Total 100.0 100.0 100.0 100.0 100.0 100.0
  51. 51. PASSPORT: CONSUMER HEALTH DATABASE UPDATES © Euromonitor International 51 Areas of overlap with other industries Packaged Food (PK) • Energy and nutrition bars • Meal replacement slimming (meal replacement) • Medicated confectionery (sugar confectionery) Consumer Health (CH) • Protein bars (sports nutrition) • Meal replacement slimming (weight management) • Medicated confectionery (cough, cold and allergy remedies) Non-Alcoholic Drinks (NAD) • Teas (hot drinks) Consumer Health (CH) • Herbal medicinal teas (herbal/traditional products) • Slimming teas (weight management) Consumer Health (CH) • Medicated shampoos • Paediatric medicated skin care and nappy/diaper rash treatments Beauty and Personal Care (BPC) • Shampoos • Baby care
  52. 52. PASSPORT: CONSUMER HEALTH DATABASE UPDATES © Euromonitor International 52 Company and Global Reports Reckitt Benckiser Plc (RB) The Procter & Gamble Co Herbalife Ltd Sanofi GlaxoSmithKline Plc Bayer AG A Bloated Market: Trends and Developments in Digestive Remedies Vitamins and Dietary Supplements: Trends and Prospects 2013 Regional Overview: Health and Wellbeing Trends in Latin America Consumer Health Trends, Developments and Prospects 2013 Masculinity Vs Health: Challenges and Opportunities
  53. 53. PASSPORT Company © Euromonitor International 53 Leader in our field Recognised, trusted brand Strong, credible source Research Investment in quality research Truly global infrastructure Complete, detailed insights Delivery Quality delivery systems Hands-on client support Strong return on your research investment Conclusion: Why Passport?
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