Consumer Oriented Evaluation Ppt

This document discusses two approaches to consumer-oriented evaluation: summative and formative. It introduces Consumer Union, an independent nonprofit organization founded in the 1930s to assist consumers. Consumer Union publishes Consumer Reports magazine and website to evaluate products. The document also profiles Michael Scriven, considered a major contributor to consumer-oriented evaluation, and his extensive checklist for evaluating products. Both the checklist and Consumer Union aim to provide consumers with independent and thorough evaluations to make informed purchasing decisions.