The document discusses consumer buyer behavior and marketing strategies. It covers the consumer market and a model of consumer buyer behavior. It also discusses the four factors that influence buyer behavior: cultural, social, personal and psychological. Additionally, it outlines the different types of buying decisions and stages in the consumer decision process. Finally, it covers the adoption and diffusion process for new products.
The document discusses psychological factors that affect consumer behavior, including motivation, perception, learning, and beliefs/attitudes. It also covers the buyer decision process, which involves need recognition, information search, evaluation of alternatives, purchase decision, and post-purchase decision. The buyer decision process for new products includes stages from awareness to adoption, and is influenced by individual differences in innovativeness and characteristics of the product like relative advantage and compatibility.
Consumer Markets and Consumer Buyer Behavior Jenna Chamblee
The document discusses consumer buyer behavior and models, including the stimulus-response model of how environmental factors influence consumer responses. It covers characteristics that affect consumer behavior, such as cultural, social, personal, and psychological factors. The document also examines the different types of buying decision behaviors, the consumer buyer decision process, and how marketers can influence the adoption of new products.
This document discusses consumer buyer behavior and key concepts related to marketing to consumers. It defines the consumer market and provides a model of the consumer buyer behavior process. It outlines four factors - cultural, social, personal, and psychological - that influence consumer behavior. It then describes the different stages in a consumer's buying decision process and the adoption/diffusion process for new products.
Ch05 consumer markets and consumer buyer behaviorzaib zafar
This document provides an overview of Chapter 5 from a marketing textbook. It discusses consumer markets and consumer buyer behavior. The key points covered include:
- A model of consumer buyer behavior involving cultural, social, personal and psychological factors that influence purchasing decisions.
- The stages of the consumer decision process: need recognition, information search, evaluation of alternatives, purchase decision, and post-purchase behavior.
- Different types of buying decisions and the roles involved in purchases.
- The adoption and diffusion process for new products, including innovator categories and characteristics that influence adoption rates.
- International differences in consumer behavior and considerations for marketers when expanding globally.
The document summarizes key concepts from a marketing textbook chapter on consumer markets and consumer buyer behavior. It defines the consumer market and presents a model of consumer buyer behavior. It identifies four major factors that influence consumer behavior: culture, social factors, personal factors, and psychological factors. It then describes the four types of buying decision behavior and the five stages in the buyer decision process. Finally, it outlines the adoption process for new products and the factors that influence the rate of adoption.
consumer markets and consumer buyer behaviorFahad Masood
This document discusses consumer buyer behavior and the consumer decision-making process. It outlines several key topics: 1) a model of consumer behavior that is influenced by marketing stimuli and other forces; 2) characteristics affecting consumer behavior such as cultural, social, and psychological factors; 3) the five stages of the buyer decision process - need recognition, information search, evaluation of alternatives, purchase decision, and post-purchase behavior; and 4) the adoption process for new products which progresses through awareness, interest, evaluation, trial, and adoption stages.
3. Consumer And Business Buyer Behavior1Nitin Shukla
The document discusses consumer and business buyer behavior. It describes the buyer decision process as having 5 steps - need recognition, information search, evaluation of alternatives, purchase decision, and post-purchase behavior. It also discusses the adoption process for new products as having 5 stages - awareness, interest, evaluation, trial, and adoption. Finally, it outlines the business buying process and key differences between consumer and business markets.
The document discusses consumer buyer behavior and marketing strategies. It covers the consumer market and a model of consumer buyer behavior. It also discusses the four factors that influence buyer behavior: cultural, social, personal and psychological. Additionally, it outlines the different types of buying decisions and stages in the consumer decision process. Finally, it covers the adoption and diffusion process for new products.
The document discusses psychological factors that affect consumer behavior, including motivation, perception, learning, and beliefs/attitudes. It also covers the buyer decision process, which involves need recognition, information search, evaluation of alternatives, purchase decision, and post-purchase decision. The buyer decision process for new products includes stages from awareness to adoption, and is influenced by individual differences in innovativeness and characteristics of the product like relative advantage and compatibility.
Consumer Markets and Consumer Buyer Behavior Jenna Chamblee
The document discusses consumer buyer behavior and models, including the stimulus-response model of how environmental factors influence consumer responses. It covers characteristics that affect consumer behavior, such as cultural, social, personal, and psychological factors. The document also examines the different types of buying decision behaviors, the consumer buyer decision process, and how marketers can influence the adoption of new products.
This document discusses consumer buyer behavior and key concepts related to marketing to consumers. It defines the consumer market and provides a model of the consumer buyer behavior process. It outlines four factors - cultural, social, personal, and psychological - that influence consumer behavior. It then describes the different stages in a consumer's buying decision process and the adoption/diffusion process for new products.
Ch05 consumer markets and consumer buyer behaviorzaib zafar
This document provides an overview of Chapter 5 from a marketing textbook. It discusses consumer markets and consumer buyer behavior. The key points covered include:
- A model of consumer buyer behavior involving cultural, social, personal and psychological factors that influence purchasing decisions.
- The stages of the consumer decision process: need recognition, information search, evaluation of alternatives, purchase decision, and post-purchase behavior.
- Different types of buying decisions and the roles involved in purchases.
- The adoption and diffusion process for new products, including innovator categories and characteristics that influence adoption rates.
- International differences in consumer behavior and considerations for marketers when expanding globally.
The document summarizes key concepts from a marketing textbook chapter on consumer markets and consumer buyer behavior. It defines the consumer market and presents a model of consumer buyer behavior. It identifies four major factors that influence consumer behavior: culture, social factors, personal factors, and psychological factors. It then describes the four types of buying decision behavior and the five stages in the buyer decision process. Finally, it outlines the adoption process for new products and the factors that influence the rate of adoption.
consumer markets and consumer buyer behaviorFahad Masood
This document discusses consumer buyer behavior and the consumer decision-making process. It outlines several key topics: 1) a model of consumer behavior that is influenced by marketing stimuli and other forces; 2) characteristics affecting consumer behavior such as cultural, social, and psychological factors; 3) the five stages of the buyer decision process - need recognition, information search, evaluation of alternatives, purchase decision, and post-purchase behavior; and 4) the adoption process for new products which progresses through awareness, interest, evaluation, trial, and adoption stages.
3. Consumer And Business Buyer Behavior1Nitin Shukla
The document discusses consumer and business buyer behavior. It describes the buyer decision process as having 5 steps - need recognition, information search, evaluation of alternatives, purchase decision, and post-purchase behavior. It also discusses the adoption process for new products as having 5 stages - awareness, interest, evaluation, trial, and adoption. Finally, it outlines the business buying process and key differences between consumer and business markets.
This document discusses consumer decision making processes and models. It describes four views of how consumers make decisions: economic, passive, cognitive, and emotional. It then presents a simple model of consumer decision making that shows external and psychological influences affecting the need recognition, information search, evaluation, purchase, and post-purchase evaluation stages. Graphs and tables further explain the evaluation of alternatives and outcomes. The document also differentiates between trial, repeat, and long-term commitment purchases in consumer decision making.
The document discusses consumer loyalty and decision making. It explains that consumer decision making involves selecting an option from multiple alternatives. There are three main models used to analyze consumer decisions: economic models based on rationality; psychological models based on needs and influences; and consumer behavior models that blend economic and psychological approaches. The document also discusses complex decision making, the factors that influence brand and store choice, and how marketing organizations can increase the likelihood of their brand being considered.
This document discusses consumer buyer behavior and the factors that influence purchasing decisions. It outlines the consumer decision process, which begins with need recognition and information search. The consumer then evaluates alternatives and makes a purchase decision. After purchasing, the consumer experiences post-purchase satisfaction or dissonance based on whether expectations match actual product performance. Key factors like culture, social class, personality, motivation, and perception shape how consumers move through the decision stages.
CONSUMER MARKETS AND CONSUMER BUYER BEHAVIORAshish Hande
Introduction to Consumer Behaviour; Consumer Behaviour
and Marketing Strategy; Consumer Involvement – Levels
of involvement, and Decision Making.
Consumer Decision Process – Stages in Decision Process,
Information Search Process; Evaluative Criteria and
Decision Rules, Consumer Motivation – Types of Consumer
Needs, Ways of Motivating Consumers. Information
Processing and Consumer Perception.
Consumer Attitudes and Attitude Change; Influence of
Personality and Self Concept on Buying Behaviour,
Psychographics and Lifestyles, Impuse Buying.
Diffusion of Innovation and Opinion Leadership, Family
Decision Making, Influence of Reference Group
Industrial Buying Behaviour– Process and factors, Models
of Consumer Behaviour – Harward Seth, Nicosia, E& D,
Economic Model; Introduction to Consumer Behaviour
Audit; Consumer Behaviour Studies in India.
Analyzing Consumer Markets
What Influences Consumer Behavior?
What is Culture?
Subcultures
Fast Facts About American Culture
Social Classes
Characteristics of Social Classes
Reference Groups
Roles and Status
Personal Factors
The Family Life Cycle
Lifestyle Influences
Model of Consumer Behavior
Motivation
Maslow’s Hierarchy of Needs
Consumer Buying Process
Problem Recognition
Ruchika Kulshrestha defines consumer decision making as a process of gathering and evaluating information to select the best option to solve a problem or make a purchase choice. The consumer decision making process involves several steps: recognizing a problem or need, searching for information to address the need, evaluating alternatives, making a purchase decision, and evaluating the post-purchase experience. Key factors that influence the process include involvement level, attitudes, external stimuli, and feedback from other customers.
The document discusses different types of consumer buying behaviors:
- Extended problem solving involves high risk purchases that require extensive research. Retailers can help by providing information, sales assistance, and demonstrations.
- Limited problem solving involves some research but also past experience. Retailers can help by providing a good customer experience, selection, service, and rewards.
- Habitual decision making involves little effort and brand or store loyalty. Social factors like family influence purchases for the whole family. Reference groups provide information and shape self-image. Culture influences individual vs group shopping behaviors.
This document discusses consumer buying behavior and the factors that influence it. It describes the stimulus-response model of consumer behavior and identifies key cultural, social, personal, and psychological characteristics that affect consumer decisions. These include cultural and social class factors, membership in reference groups, roles and statuses, demographics, lifestyle, personality and motivation. It also outlines the five stages of the buyer decision process - need recognition, information search, evaluation of alternatives, purchase decision, and post-purchase behavior. Finally, it examines new product adoption and the influence of product characteristics and consumer innovativeness.
This document summarizes consumer buying behavior and the factors that influence it. It outlines the model of consumer behavior, which shows that marketing stimuli interact with a buyer's black box of characteristics to produce a response. It then describes the characteristics affecting consumer behavior in more detail, including cultural, social, personal, and psychological factors. Finally, it briefly explains Maslow's hierarchy of needs and the steps in the buyer decision process.
The consumer buying decision process involves 5 stages:
1. Need recognition - the consumer recognizes an internal or external need for a product.
2. Information search - the consumer seeks information from external and internal sources to help make a purchase decision.
3. Evaluation of alternatives - the consumer evaluates different product options and attributes.
4. Purchase decision - the consumer chooses a product that resolves their need.
5. Post-purchase behavior - the consumer determines if they made the right purchase and may become a loyal customer if satisfied.
High involvement purchases require more research and decision effort due to higher costs and perceived risk. Examples include luxury cars and jewelry. Low involvement purchases have little risk and decision effort, like toothpaste or snacks. Involvement level affects whether rational or emotional factors influence decisions. The Elaboration Likelihood Model also describes how involvement impacts attitude formation - high involvement uses the central route of thorough consideration, while low involvement relies more on peripheral cues like endorsements.
Consumer behavior is the study of how, why, when, and where people buy products. It draws from psychology, sociology, anthropology, and economics to understand individual and group decision making. Factors like culture, social class, motivation, learning, and attitudes influence the consumer decision process of need recognition, information search, alternative evaluation, purchase, and post-purchase evaluation. Understanding consumer behavior helps firms improve marketing efforts to better satisfy consumer needs.
There are four main types of buying behavior: extensive decision making which involves high-risk, expensive purchases like homes or cars where consumers extensively research options; dissonance reducing behavior where consumers have high involvement due to price but see little difference between brands; habitual buying of inexpensive, frequently purchased items like milk or bread based on established attitudes; and variety seeking behavior where consumers have low involvement but switch between brands for variety rather than dissatisfaction with items like snacks.
There are four types of consumer buying behavior based on the level of involvement in purchase and differences between brands:
1) Complex buying behavior occurs when involvement is high and differences between brands are significant, such as when purchasing a motorcycle.
2) Variety seeking behavior happens when involvement is low but differences are significant, so consumers buy different brands for variety like detergents.
3) Dissonance buying behavior is when involvement is high but differences between brands are few, like when purchasing floor tiles.
4) Habitual buying behavior occurs when involvement and differences are both low, resulting in quick purchases, as with toothpaste.
This document discusses consumer behavior and the factors that influence it. It covers the definition of consumer behavior as the study of how individuals purchase, use, and dispose of goods and services. It then outlines several key factors that affect consumer behavior, including cultural, social, personal, and psychological influences. Finally, it describes the typical consumer decision-making process, from need recognition to post-purchase evaluation, and references several models of motivation and the psychological processes involved in purchase decisions.
Cultural factors exert the broadest influence on consumer behavior. Motivation is a key psychological process that has direction and intensity. Consumers are influenced by reference groups they belong to as well as groups they aspire to or dissociate from. Marketers learn about the consumer decision process through retrospective methods like surveying recent customers about their purchase experiences.
Consumer behavior involves how individuals make decisions to purchase goods and services. It is influenced by cultural, social, personal, and psychological factors. Understanding consumer behavior helps companies identify and satisfy consumer needs to achieve marketing goals. It provides insights into what products consumers want in terms of color, design, and size that can inform a company's production policy.
The document discusses the concept of buyer behavior and the factors that influence it, including cultural factors like culture and subculture, social factors like reference groups and family, and personal factors like age, occupation, and lifestyle. It also examines psychological factors affecting buyer behavior such as perception, motivation, beliefs, and attitudes. Understanding these influences on buyer behavior is important for marketers to better target customers and develop effective marketing strategies.
This document discusses consumer behavior, which examines how individuals make decisions to spend their available resources (time, money, effort) on consumption-related items. It defines consumer behavior as acts of individuals directly involved in obtaining and using economic goods and services. Understanding consumer behavior is important for marketers as it helps them design effective marketing strategies for different consumer segments based on factors like age, income, and occupation that influence purchase decisions. A simple model of consumer behavior shows the external influences, consumer decision-making process, and resulting consumer decisions and actions.
This document discusses consumer decision making processes and models. It describes four views of how consumers make decisions: economic, passive, cognitive, and emotional. It then presents a simple model of consumer decision making that shows external and psychological influences affecting the need recognition, information search, evaluation, purchase, and post-purchase evaluation stages. Graphs and tables further explain the evaluation of alternatives and outcomes. The document also differentiates between trial, repeat, and long-term commitment purchases in consumer decision making.
The document discusses consumer loyalty and decision making. It explains that consumer decision making involves selecting an option from multiple alternatives. There are three main models used to analyze consumer decisions: economic models based on rationality; psychological models based on needs and influences; and consumer behavior models that blend economic and psychological approaches. The document also discusses complex decision making, the factors that influence brand and store choice, and how marketing organizations can increase the likelihood of their brand being considered.
This document discusses consumer buyer behavior and the factors that influence purchasing decisions. It outlines the consumer decision process, which begins with need recognition and information search. The consumer then evaluates alternatives and makes a purchase decision. After purchasing, the consumer experiences post-purchase satisfaction or dissonance based on whether expectations match actual product performance. Key factors like culture, social class, personality, motivation, and perception shape how consumers move through the decision stages.
CONSUMER MARKETS AND CONSUMER BUYER BEHAVIORAshish Hande
Introduction to Consumer Behaviour; Consumer Behaviour
and Marketing Strategy; Consumer Involvement – Levels
of involvement, and Decision Making.
Consumer Decision Process – Stages in Decision Process,
Information Search Process; Evaluative Criteria and
Decision Rules, Consumer Motivation – Types of Consumer
Needs, Ways of Motivating Consumers. Information
Processing and Consumer Perception.
Consumer Attitudes and Attitude Change; Influence of
Personality and Self Concept on Buying Behaviour,
Psychographics and Lifestyles, Impuse Buying.
Diffusion of Innovation and Opinion Leadership, Family
Decision Making, Influence of Reference Group
Industrial Buying Behaviour– Process and factors, Models
of Consumer Behaviour – Harward Seth, Nicosia, E& D,
Economic Model; Introduction to Consumer Behaviour
Audit; Consumer Behaviour Studies in India.
Analyzing Consumer Markets
What Influences Consumer Behavior?
What is Culture?
Subcultures
Fast Facts About American Culture
Social Classes
Characteristics of Social Classes
Reference Groups
Roles and Status
Personal Factors
The Family Life Cycle
Lifestyle Influences
Model of Consumer Behavior
Motivation
Maslow’s Hierarchy of Needs
Consumer Buying Process
Problem Recognition
Ruchika Kulshrestha defines consumer decision making as a process of gathering and evaluating information to select the best option to solve a problem or make a purchase choice. The consumer decision making process involves several steps: recognizing a problem or need, searching for information to address the need, evaluating alternatives, making a purchase decision, and evaluating the post-purchase experience. Key factors that influence the process include involvement level, attitudes, external stimuli, and feedback from other customers.
The document discusses different types of consumer buying behaviors:
- Extended problem solving involves high risk purchases that require extensive research. Retailers can help by providing information, sales assistance, and demonstrations.
- Limited problem solving involves some research but also past experience. Retailers can help by providing a good customer experience, selection, service, and rewards.
- Habitual decision making involves little effort and brand or store loyalty. Social factors like family influence purchases for the whole family. Reference groups provide information and shape self-image. Culture influences individual vs group shopping behaviors.
This document discusses consumer buying behavior and the factors that influence it. It describes the stimulus-response model of consumer behavior and identifies key cultural, social, personal, and psychological characteristics that affect consumer decisions. These include cultural and social class factors, membership in reference groups, roles and statuses, demographics, lifestyle, personality and motivation. It also outlines the five stages of the buyer decision process - need recognition, information search, evaluation of alternatives, purchase decision, and post-purchase behavior. Finally, it examines new product adoption and the influence of product characteristics and consumer innovativeness.
This document summarizes consumer buying behavior and the factors that influence it. It outlines the model of consumer behavior, which shows that marketing stimuli interact with a buyer's black box of characteristics to produce a response. It then describes the characteristics affecting consumer behavior in more detail, including cultural, social, personal, and psychological factors. Finally, it briefly explains Maslow's hierarchy of needs and the steps in the buyer decision process.
The consumer buying decision process involves 5 stages:
1. Need recognition - the consumer recognizes an internal or external need for a product.
2. Information search - the consumer seeks information from external and internal sources to help make a purchase decision.
3. Evaluation of alternatives - the consumer evaluates different product options and attributes.
4. Purchase decision - the consumer chooses a product that resolves their need.
5. Post-purchase behavior - the consumer determines if they made the right purchase and may become a loyal customer if satisfied.
High involvement purchases require more research and decision effort due to higher costs and perceived risk. Examples include luxury cars and jewelry. Low involvement purchases have little risk and decision effort, like toothpaste or snacks. Involvement level affects whether rational or emotional factors influence decisions. The Elaboration Likelihood Model also describes how involvement impacts attitude formation - high involvement uses the central route of thorough consideration, while low involvement relies more on peripheral cues like endorsements.
Consumer behavior is the study of how, why, when, and where people buy products. It draws from psychology, sociology, anthropology, and economics to understand individual and group decision making. Factors like culture, social class, motivation, learning, and attitudes influence the consumer decision process of need recognition, information search, alternative evaluation, purchase, and post-purchase evaluation. Understanding consumer behavior helps firms improve marketing efforts to better satisfy consumer needs.
There are four main types of buying behavior: extensive decision making which involves high-risk, expensive purchases like homes or cars where consumers extensively research options; dissonance reducing behavior where consumers have high involvement due to price but see little difference between brands; habitual buying of inexpensive, frequently purchased items like milk or bread based on established attitudes; and variety seeking behavior where consumers have low involvement but switch between brands for variety rather than dissatisfaction with items like snacks.
There are four types of consumer buying behavior based on the level of involvement in purchase and differences between brands:
1) Complex buying behavior occurs when involvement is high and differences between brands are significant, such as when purchasing a motorcycle.
2) Variety seeking behavior happens when involvement is low but differences are significant, so consumers buy different brands for variety like detergents.
3) Dissonance buying behavior is when involvement is high but differences between brands are few, like when purchasing floor tiles.
4) Habitual buying behavior occurs when involvement and differences are both low, resulting in quick purchases, as with toothpaste.
This document discusses consumer behavior and the factors that influence it. It covers the definition of consumer behavior as the study of how individuals purchase, use, and dispose of goods and services. It then outlines several key factors that affect consumer behavior, including cultural, social, personal, and psychological influences. Finally, it describes the typical consumer decision-making process, from need recognition to post-purchase evaluation, and references several models of motivation and the psychological processes involved in purchase decisions.
Cultural factors exert the broadest influence on consumer behavior. Motivation is a key psychological process that has direction and intensity. Consumers are influenced by reference groups they belong to as well as groups they aspire to or dissociate from. Marketers learn about the consumer decision process through retrospective methods like surveying recent customers about their purchase experiences.
Consumer behavior involves how individuals make decisions to purchase goods and services. It is influenced by cultural, social, personal, and psychological factors. Understanding consumer behavior helps companies identify and satisfy consumer needs to achieve marketing goals. It provides insights into what products consumers want in terms of color, design, and size that can inform a company's production policy.
The document discusses the concept of buyer behavior and the factors that influence it, including cultural factors like culture and subculture, social factors like reference groups and family, and personal factors like age, occupation, and lifestyle. It also examines psychological factors affecting buyer behavior such as perception, motivation, beliefs, and attitudes. Understanding these influences on buyer behavior is important for marketers to better target customers and develop effective marketing strategies.
This document discusses consumer behavior, which examines how individuals make decisions to spend their available resources (time, money, effort) on consumption-related items. It defines consumer behavior as acts of individuals directly involved in obtaining and using economic goods and services. Understanding consumer behavior is important for marketers as it helps them design effective marketing strategies for different consumer segments based on factors like age, income, and occupation that influence purchase decisions. A simple model of consumer behavior shows the external influences, consumer decision-making process, and resulting consumer decisions and actions.
This document provides a summary of consumer and business buyer behavior models. It discusses several models of consumer behavior including the stimulus-response model and factors that influence consumer behavior such as cultural, social, personal, psychological factors. It also outlines the consumer decision making process and different types of buying decisions. For business markets, it notes that business buyers purchase goods and services for use in their organizations rather than personal consumption.
The document discusses key concepts in consumer and buyer behavior. It defines a customer as a person who buys goods and services and pays for them, while a consumer is the end user of those goods and services. It then explains factors that influence consumer behavior, including cultural, social, personal, and psychological factors. Specifically, it outlines how characteristics like age, income, lifestyle, personality, motivation, perception, learning, beliefs and attitudes all shape consumer decisions. Finally, it discusses the different roles in buying decisions, types of buying behavior, and stages of the consumer buying process.
An PPT on Consumer Behaviour and Market SegmentationMOHD AMAAN HASAN
This document provides information about consumer behavior and market segmentation. It lists the names of students and their teacher. It then defines consumer behavior and explains why understanding it is important for marketers. It discusses the four types of consumer behavior and different factors that influence consumer decisions. The document also defines market segmentation and explains the need for it and its benefits. It describes different types of market segmentation including demographic, psychographic, behavioral, and geographic segmentation. Finally, it discusses the importance of conducting a consumer behavior audit to understand internal and external influences on consumers.
This document discusses marketing and consumer behavior from several perspectives. It begins by defining marketing management and noting that it is both a science and an art. It then discusses the various factors that influence consumer behavior, including cultural, social, personal, psychological factors. It also outlines the consumer buying process and different types of consumer buying behavior. Specifically, it discusses the stages of need recognition, information search, evaluation of alternatives, purchase decision, and post-purchase evaluation. Overall, the document provides a comprehensive overview of key concepts in marketing and consumer behavior.
The document discusses the marketing audit process. It begins by defining a marketing audit as a systematic, critical, and impartial review of a company's marketing goals, policies, methods, and personnel. It then outlines the key steps in conducting a marketing audit, including: 1) determining who conducts the audit, 2) when and how often it is done, 3) the areas to be audited, 4) developing audit forms, 5) implementing the audit, and 6) presenting results to management. The marketing audit considers both internal and external factors and reviews marketing plan performance.
This document discusses the various factors that influence consumer behavior. It identifies cultural, social, personal, and psychological factors as key influencers. Cultural factors include buyer culture, subculture, and social class. Social factors are reference groups, family, and roles/status. Personal factors are lifestyle, economic situation, occupation, age, and personality. Psychological factors include perception, motivation, and beliefs/attitudes. Each of these factors shapes consumer selection, purchase, and consumption of goods and services.
Consumer behavior related to the fashion industry is influenced by numerous personal, psychological, economic, cultural, and social factors. Personal factors like age, occupation, and lifestyle affect consumers' fashion preferences and demands. Psychological factors such as motivation, perception, beliefs, and learning shape how consumers view and purchase fashion products. Economic considerations like income and family finances also impact consumer spending on clothing. Cultural norms and social class influence what fashion choices are deemed appropriate or desirable. Additionally, new social media platforms have transformed how consumers engage with and are exposed to fashion trends.
Consumer behavior refers to how individuals select, purchase, use, and dispose of goods and services. It is influenced by cultural, social, personal, and psychological factors. Understanding consumer behavior allows businesses to develop effective marketing strategies. The scope of consumer behavior is broad and includes product development, pricing, promotion, distribution, and other marketing activities. Studying consumer behavior helps businesses understand customer needs, create suitable products and services, enhance customer satisfaction, and identify opportunities for growth. Businesses can apply insights from consumer behavior research to decisions around target markets, marketing mix, and designing strategies for social and nonprofit organizations.
Understanding consumer behavior is important for businesses to develop effective marketing strategies. Consumer behavior involves how individuals select, purchase, use, and dispose of products and services. It is influenced by cultural, social, personal, and psychological factors. Businesses can use consumer behavior insights across their marketing mix - in product development, pricing, promotion, and distribution. Analyzing consumer behavior helps businesses understand customer needs, create resonant messaging, identify growth opportunities, and enhance customer satisfaction.
Chapter 5_Consumer Markets and Buyer Behavior.pptxBishoyRomani
1) The document discusses consumer markets and buyer behavior, outlining key factors that influence consumer purchasing decisions.
2) It introduces a model of consumer behavior that shows how marketing stimuli enter a consumer's "black box" and produce responses, influenced by consumer characteristics and decision processes.
3) The document then examines various cultural, social, personal, and psychological characteristics that shape buyer behavior, such as cultural and subculture influences, reference groups, motivation, perception, learning, beliefs and attitudes.
This document discusses consumer behavior and provides a model of factors that influence it. It defines consumer behavior as acts of obtaining, using, and disposing of goods and services, including the decision processes involved. A simple model of consumer behavior is presented showing external influences and marketing stimuli affecting the consumer decision making process and resulting in consumer decisions and actions. A more detailed model then outlines various personal, psychological, social, and cultural factors that shape consumer behavior, such as age, gender, motivation, perception, learning, beliefs, attitudes, and reference groups.
The document provides a history and background of Britannia, one of India's largest biscuit companies. It details how Britannia was founded in 1892 in Kolkata with an initial investment of Rs. 295. Over the decades, Britannia mechanized its operations, received government contracts during WWII, diversified its product portfolio, and grew to become a top food brand in India through innovative marketing campaigns. Britannia remains an iconic Indian brand over a century after its founding, having expanded its product lines and grown its market share through strategic acquisitions and joint ventures.
The document discusses consumer markets and consumer buyer behavior. It defines consumer markets as individuals and households who buy goods and services for personal use. It then presents a model of consumer behavior that is influenced by cultural, social, personal and psychological factors. These factors shape how consumers perceive marketing stimuli and influence their purchase decisions. The stages in the consumer decision process are also described.
Culture plays an important role in shaping consumer behavior. The elements of culture, such as beliefs, traditions, language and symbols, influence consumers' perceptions, preferences and purchase decisions. For marketers, it is essential to understand the cultural factors and their impact on behavior in both domestic and global markets. Failing to account for cultural differences can lead to ineffective marketing strategies. Learning about a culture allows marketers to develop communications and position products in a way that addresses local needs and is acceptable to target consumers.
This document provides an introduction to consumer behaviour. It discusses that consumer behaviour involves how consumers acquire, consume and dispose of products based on internal and external factors. It outlines the consumer decision making process which involves problem recognition, information search, evaluation of alternatives, purchase, and post-purchase evaluation. It also discusses how marketers analyze consumer behaviour through understanding the consumer, competition, company and market conditions in order to segment markets and develop effective marketing strategies.
Consumer behavior involves understanding how social factors influence buying decisions. Social factors include family, reference groups, roles and status in society. Family has a strong influence, with life stages like bachelorhood, marriage and parenthood shaping needs. Reference groups like friends and coworkers are especially influential if they have experience with a product. Role in society and socioeconomic status also impact what products are deemed appropriate purchases. Understanding these social influences is important for marketers.
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Why it’s essential to break down technology and data silos
How ABM can be a powerful unifier
We’ve entered a new era in digital. Search and AI are colliding, in more ways than one. And they all have major implications for marketers.
• SEOs now use AI to optimize content.
• Google now uses AI to generate answers.
• Users are skipping search completely. They can now use AI to get answers. So AI has changed everything …or maybe not. Our audience hasn’t changed. Their information needs haven’t changed. Their perception of quality hasn’t changed. In reality, the most important things haven’t changed at all. In this session, you’ll learn the impact of AI. And you’ll learn ways that AI can make us better at the classic challenges: getting discovered, connecting through content and staying top of mind with the people who matter most. We’ll use timely tools to rebuild timeless foundations. We’ll do better basics, but with the most advanced techniques. Andy will share a set of frameworks, prompts and techniques for better digital basics, using the latest tools of today. And in the end, Andy will consider - in a brief glimpse - what might be the biggest change of all, and how to expand your footprint in the new digital landscape.
Key Takeaways:
How to use AI to optimize your content
How to find topics that algorithms love
How to get AI to mention your content and your brand
Capstone Project: Luxury Handloom Saree Brand
As part of my college project, I applied my learning in brand strategy to create a comprehensive project for a luxury handloom saree brand. Key aspects of this project included:
- *Competitor Analysis:* Conducted in-depth competitor analysis to identify market position and differentiation opportunities.
- *Target Audience:* Defined and segmented the target audience to tailor brand messages effectively.
- *Brand Strategy:* Developed a detailed brand strategy to enhance market presence and appeal.
- *Brand Perception:* Analyzed and shaped the brand perception to align with luxury and heritage values.
- *Brand Ladder:* Created a brand ladder to outline the brand's core values, benefits, and attributes.
- *Brand Architecture:* Established a cohesive brand architecture to ensure consistency across all brand touchpoints.
This project helped me gain practical experience in brand strategy, from research and analysis to strategic planning and implementation.
Mastering Dynamic Web Designing A Comprehensive Guide.pdfIbrandizer
Dynamic Web Designing involves creating interactive and adaptable web pages that respond to user input and change dynamically, enhancing user experience with real-time data, animations, and personalized content tailored to individual preferences.
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
In this dynamic session titled "Future-Proof Like Beyoncé: Syncing Email and Social Media for Iconic Brand Longevity," Carlos Gil, U.S. Brand Evangelist for GetResponse, unveils how to safeguard and elevate your digital marketing strategy. Explore how integrating email marketing with social media can not only increase your brand's reach but also secure its future in the ever-changing digital landscape. Carlos will share invaluable insights on developing a robust email list, leveraging data integration for targeted campaigns, and implementing AI tools to enhance cross-platform engagement. Attendees will learn how to maintain a consistent brand voice across all channels and adapt to platform changes proactively. This session is essential for marketers aiming to diversify their online presence and minimize dependence on any single platform. Join Carlos to discover how to turn social media followers into loyal email subscribers and ultimately, drive sustainable growth and revenue for your brand. By harnessing the best practices and innovative strategies discussed, you will be equipped to navigate the challenges of the digital age, ensuring your brand remains relevant and resonant with your audience, no matter the platform. Don’t miss this opportunity to transform your approach and achieve iconic brand longevity akin to Beyoncé's enduring influence in the entertainment industry.
Key Takeaways:
Integration of Email and Social Media: Understanding how to seamlessly integrate email marketing with social media efforts to expand reach and reinforce brand presence. Building a Robust Email List: Strategies for developing a strong email list that provides a direct line of communication to your audience, independent of social media algorithms. Data Integration for Targeted Campaigns: Leveraging combined data from email and social media to create personalized, targeted marketing campaigns that resonate with the audience. Utilization of AI Tools: Implementing AI and automation tools to enhance efficiency and effectiveness across marketing channels. Consistent Brand Voice Across Platforms: Maintaining a unified brand voice and message across all digital platforms to strengthen brand identity and user trust. Proactive Adaptation to Platform Changes: Staying ahead of social media platform changes and algorithm updates to keep engagement high and interactions meaningful. Conversion of Social Followers to Email Subscribers: Techniques to encourage social media followers to subscribe to email, ensuring a direct and consistent connection. Sustainable Growth and Minimized Platform Dependence: Strategies to diversify digital presence and reduce reliance on any single social media platform, thereby mitigating risks associated with platform volatility.
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...Amsive
Lily Ray, Vice President of SEO Strategy & Research at Amsive, explores optimizing strategies for sustainable growth and explores the impact of AI on the SEO landscape.
3. 1.Cultural Factors
Culture
Basically, culture is the part of the society and it design person’s
wants and behavior. Cultural behavior varies from country to country
therefore marketers have to be very careful in analyzing the culture of
different groups, regions or even countries.
Subculture
Each culture contains different subcultures such as religions,
nationalities, geographic regions, racial groups etc. It is important for
a marketer to identify the segmentation and produce products which
satisfy various subcultures.
Social Class
Society have different social class. In this way marketing activities
could be tailored according to different social classes. social class is
not only determined by income but there are various other factors as
well such as: wealth, education, occupation etc. So while marketing
identifying social class is also important.
2.Social Factors
Reference Groups
The impact of reference groups varies across products and brands.
For example if the product is visible such as dress, shoes, car etc
then the influence of reference groups will be high.
Family
Buyer behavior is strongly influenced by the member of a family.
Therefore marketers are trying to find the roles and influence of
the husband, wife and children. If the buying decision of a
particular product is influenced by wife then the marketers will try
to target the women in their advertisement
Roles and Status
Each person possesses different roles and status in the society
depending upon the groups, clubs, family, organization etc. to
which he belongs. For example a woman is working in an
organization as finance manager. Now she is playing two roles,
one of finance manager and other of mother. Therefore her buying
decisions will be influenced by her role and status.
4. 3. Personal Factors
Age
Age and life-cycle have potential impact on the
consumer buying behavior. It is obvious that the
consumers change the purchase of goods and services
with the passage of time. Family life-cycle consists
of different stages such young singles, married
couples, unmarried couples etc. which help marketers
to develop appropriate products for each stage.
Occupation
The occupation of a person has significant impact on
his buying behavior. For example a marketing
manager of an organization will try to purchase
business suits, whereas a low level worker in the
same organization will purchase rugged work
clothes.
4. Psychological Factors
Motivation
The nature of the needs is that, some of them are
most pressing while others are least pressing.
Therefore a need becomes a motive when it is
more pressing to direct the person to seek
satisfaction.
Perception
In case of selective attention, marketers try to
attract the customer attention. Whereas, in case
of selective distortion, customers try to interpret
the information in a way that will support what
the customers already believe. Similarly, in case
of selective retention, marketers try to retain
information that supports their beliefs.
8. Four P’s of marketing-product mix
Product – A product can be either a tangible good or an intangible service that
fulfills a need or want of consumers.
Price – Price determinations will impact profit margins, supply, demand and
marketing strategy. Similar (in concept) products and brands may need to be
positioned differently based on varying price points.
Promotion – Promotion looks at the many ways marketing agencies
disseminate relevant product information to consumers and differentiate a
particular product or service. Promotion includes elements like: advertising,
public relations, social media marketing, email marketing, search engine
marketing, video marketing and more.
Place – Often you will hear marketers saying that marketing is about putting
the right product, at the right price, at the right place, at the right time. It’s
critical then, to evaluate what the ideal locations are to convert potential clients
into actual clients.
10. Labelling
• Labelling is the display of label in a product.
A label contains information about a
product on its container, packaging, or the
product itself.
• Labeling is also an important part of the
brand of the product and the company. It
helps the product stand out in the market,
and identifies it as a part of a particular
brand. This is important in the era of high
and intense competition.