This document discusses the growing importance of personalization in marketing. It provides 25 statistics that show customers increasingly want personalized experiences from brands. Some key points: - 81% of customers want brands to understand them and engage at the right times. 77% have paid more or recommended brands that personalized their experiences. - Personalization improves satisfaction and retention, which increases upsells, cross-sells, and lifetime value. It can increase revenues 5-15% and marketing efficiency 10-30%. - Marketers should personalize across digital channels like email, websites, apps and content to improve sales, responses and customer perceptions of brands.

1. Personalization
Statistics That Every
Marketer Needs
to Know!
25
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2. 25 Personalization Statistics That Every
Marketer Needs to Know!
25 Personalization Statistics That Every Marketer Needs to Know!
Marketing has evolved considerably with the passage of time.
Traditional Marketing, which primarily revolved around
broadcast messaging, has now changed drastically to the
relationship era of today where marketers are making great
efforts in building strong, and lasting relationships with their
customers.
Customers of the current generation are not merely looking for
products or services to satisfy their requirements but are
instead looking to associate with a brand that consistently
offers them 1:1 personalized customer experiences.
Every customer has unique needs, tastes, preferences, and
attitudes. This requires specialized treatment from the brand
they are associated with and hence, have to be targeted
specifically and with a lot of care. This is why personalization at
scale has become a game-changing weapon in the arsenal of
every modern marketer.
Cast your eyes at these stats that indicate the growing
significance of personalization in marketing:
 81% of customers want brands to get to know them and
understand when to engage with them
 77% of customers have chosen, recommended, or paid more
for a brand that provides a personalized customer experience

3.  79% of B2C brands that exceeded revenue goals have a
documented personalization strategy
 Smart personalization engines that understand customer
behaviour will enable digital businesses to increase their
profits by 15%.
Unique Customer Affinities Demand a Personalized Marketing
Approach
Unique customer behavior and their desire for personalized
product or content recommendations, or 1:1 customer
experiences have seen brands across various industries ramp
up their marketing efforts to engage with their customers:
 91% of customers are more likely to shop with brands that
provide relevant offers and recommendations
 80% of customers are more likely to purchase a product or
avail a service from a brand that offers them personalized
experiences
 90% of customers find personalized experiences appealing
25 Personalization Statistics That Every Marketer Needs to Know!

4.  72% of customers only engage with marketing messages that
are customized and contextualized to their specific interests
and desires
These stats show that the expectations of customers from the
brands have skyrocketed as they expect their whole online
viewing or purchase experience to be tailor-made to suit their
needs and expectations.
While some brands and a lot of marketers have understood this
phenomenon, a lot of work still remains to be done. Since a
piece-meal, scatter-gun personalization strategy is likely to
leave customers underwhelmed, and unsatisfied:
 36% of customers believe that brands should offer more
personalized marketing
 70% of millennials are frustrated with brands sending them
irrelevant marketing emails and prefer personalized emails
over bulk email sent to a huge batch
Customers Are Increasingly Open About Sharing Data If…
…it allows brands to track
their behavioral patterns
to serve the most
relevant product or
content
recommendations:
 90% of customers are
25 Personalization Statistics That Every Marketer Needs to Know!

5. willing to share their behavioral data to avail a more seamless
brand experience
 70% of millennials are willing to allow retailers to track their
browsing and shopping behaviors if it will lead to a better
shopping experience.
Email Personalization for the Win
Marketers can implement their personalization strategy across
various digital touchpoints . And, personalizing the email
marketing strategy can work wonders.
Email personalization begins with Subject Line Optimization,
with high-sentiment keywords being used to target the
customers along with a relevant CTA to create urgency and
capture the email opener’s attention.
An attractive subject line followed by personalized content
within the email can lead to higher open rates and CTRs. This
25 Personalization Statistics That Every Marketer Needs to Know!

6. can directly result in higher conversions, bringing customers
back to your website or mobile app:
 Creating effective customer segments for personalized email
campaigns is the most effective personalization tactic for 51% of
marketers
 Personalized emails deliver 6X higher transaction rates than
non-personalized emails
 82% of marketers have reported an increase in open rates
through email personalization
 Brands using email personalization generates 17% more
revenue through their email campaign than the average marketer
Real-time Website Personalization is Important too
Web personalization involves providing a seamless customer
experience with tailor-made product recommendations, offers,
text, or images – at the right time to the customer. All of this
needs to be based on their historical and live behavior and which
stage they are in the customer journey:
25 Personalization Statistics That Every Marketer Needs to Know!

7.  57% of customers are okay with providing personal
information on the website if it can be beneficial to them in
receiving a personalized experience
 Marketers who are personalizing the customers’ web
experiences have observed a 19% uplift in sales
 Personalized homepage promotions influenced 85% of
consumers to buy while personalized shopping cart
recommendations influenced 92% online shoppers into
purchasing
Marketers using website personalization can effectively drive
customers into making purchases. Customers love personalized
experiences that drive them towards discovering what they’re
looking for faster.
Don’t Forget About Content Personalization
 Individual customers are 40% more willing to buy from a
brand that tailors its content to suit customers’ needs
25 Personalization Statistics That Every Marketer Needs to Know!

8. 25 Personalization Statistics That Every Marketer Needs to Know!
 A generic marketing campaign with a lack of content relevancy
generates 83% lower response rates than a personalized
marketing campaign
 87% of customers felt that personally relevant branded
content positively influences how they feel about the brand
 63% of consumers said they’d have a positive association with
a brand if it provided content that was more relatable, valuable,
and personalized
These numbers tell a stark and telling story. They underscore
how important it is for brands to come up with an effective
personalization strategy across multiple digital touch points.
 Personalization improves customer satisfaction, leading to
customer retention, which gives brands an opportunity to upsell
and cross-sell with effective recommendations. The benefits of
delivering better personalization are endless for brands, from
building long-term relationships to driving sales and revenues:
Personalization can reduce acquisition costs by as much as 50%,
lift revenues by 5-15%, and increase marketing spend efficiency
by 10-30%
 Brand loyalty amongst millennials increases by 28% on
average if they receive personalized customer experiences
1:1 Personalization: Every Online B2C Brand’s Need of the Hour
As evidenced by all the stats above, personalization can no
longer be treated merely as a buzz-word or a luxury for

9. marketers. It’s a massive chunk of the foundation of modern
marketing that drives new customers and ensures that existing
customers keep returning.
And, at Smartech, we understand the value and significance of
crafting these memorable personalized customer experiences at scale.
To understand how we can help your brand develop and deploy a
winning personalization strategy, powered by AI – to keep your
customers hooked – get in touch with us today!
25 Personalization Statistics That Every Marketer Needs to Know!

10. WHY CHOOSE NETCORE FOR
OMNICHANNEL PERSONALIZATION
OUR PROMISE
10 - 13%
Increase in
Conversions
6 - 9%
Increase in
Add-to-Carts
30 - 60%
Increase in
CTRs
15
Minutes to
integrate
5
Days for going
online
5
Weeks to see
results
AI-Powered Recommendations Conversion Cycle Optimization
Rule-Based Individualization Performance Reporting
Suggest relevant products in
real-time based on behavioral
predictions
Personalize the entire customer
journey across all digital
touchpoints
Customize based on gender,
geolocation, & CTAs to
tailor-make experiences
Measure conversion uplifts with
advanced A/B testing within 5
weeks of integration

11. OUR AMBASSADORS
A W A L M A R T C O M PA N Y

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Netcore Solutions Inc.
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Conversions with
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