This document analyzes consumer buying trends for McDonald's and Domino's. It discusses consumer buying behavior and the factors that influence purchases. There are different types of buying behaviors like routine, limited decision, impulse, and extension decision making. The document performs a trend analysis of McDonald's and Domino's, looking at short, intermediate, and long-term trends. McDonald's started in the 1940s and is now the largest fast food retailer globally. Domino's was founded in 1960 and entered the Indian market in 1996, now having over 250 stores across India.

1. CONSUMER BUYING
BEHAVIOUR- TREND
ANALYSIS FOR MC
DONALD’S AND DOMINO’S
Made under the guidance of-
Dr. Devika Vashisht
Assistant Professor, IBS Gurgaon, India

2. CONSUMER BUYING BEHAVIOUR
Consumer buying behaviour is the sum total of a consumer's attitudes,
preferences, intentions, and decisions regarding the consumer's behaviour in the
marketplace when purchasing a product or service.
Need to understand:
• why consumers make the purchases that they make?
• what factors influence consumer purchases?
• the changing factors in our society.
• Consumer Buying Behaviour refers to the buying behaviour of the ultimate
consumer.

3. TYPES OF BUYING BEHAVIOUR
• Routine Response
• Limited Decision
• Extension Decision
• Impulse Buying

4. TREND ANALYSIS
A trend analysis is an aspect of technical analysis that tries
to predict the future movement of a stock based on past
data. Trend analysis is based on the idea that what has
happened in the past gives traders an idea of what will
happen in the future.
There are three main types of trends: short, intermediate
and long-term.

5. MC DONALD’S
McDonald’s is the world's leading food service retailer with
more than 30,000 restaurants in 119 countries serving 47
million customers each day. It is one of the world's most
well-known and valuable brands and holds a leading share
in the globally branded quick service restaurant segment of
the informal eating-out market in virtually every country in
which they do business.

6. In the late 1940s, Dick and Mac McDonald’s pioneers of McDonald’s
were searching for a way to improve their little drive-in restaurant in
San Bernardino, California, U.S.A.; they invented an entirely new
concept based upon speed service, low prices, and big volumes. Word
of its success spread quickly, in 1952 they had more than 300
franchising inquiries a month from all over the country. Joining of Ray
Kroc in 1954, and foundation of the company that evolved into
McDonald’s Corporation was the major turning point in the history of
McDonald’s. McDonald’s is now the largest and best-known foodservice
retailer.

7. DOMINO’S PIZZA
Entered India in 1996 through a franchise agreement
with Vam Bhartia Corp. First outlet was opened in
Delhi. Domino's had the largest network in the fast
food segment in India- with 101 outlets across 40
cities.

8. Domino’s Pizza was founded in 1960 by Tom Monaghan.
Second-largest Pizza chain in the United States. About
8,500 corporate and franchised stores in 55 countries.
Domino's Pizza outlet in India opened in 1996. Close to
274 outlets in 55 cities of India. 70 percent of its revenue
comes from home delivery service & around 30 percent is
over-the-counter sales.

9. SUBMITTED BY-
• Pratichi Bhatia
• Vishruti Arora
• Ranjana Kumari
• Akanksha Rathi
• Sukriti Mishra

10. THANK YOU