The presentation gives the overview of Two wheeler industry scenario. The ppt also shows the industry composition, domestic market share, production & sales tends.

1. Consumer Buying Behaviour
on 2 wheelers

2. Two wheeler Industry-Indian Scenario
• attracted worldwide attention after the major reforms
(LPG) in and after 1991.
• foreign players entered the market and prominent among
them were Suzuki, Honda, Yamaha and Kawasaki in Joint
Venture route.
• Motorcycles became the largest segment (more than 80 per
cent)
• Auto market changed in terms of technology- four-stroke
motorcycles, fuel injection motors, looks, benefitted
features, power, mileage (fuel economy), environmental
compliance, performance, comfort, alternative fuel, and
electric two-wheelers.

3. • In 2019, two-wheeler vehicles made up the majority of
vehicles in production in India.
• many kinds of two-wheeler vehicles available in India,
including scooters, motorcycles, and mopeds.
• As of 2018, the leading two-wheeler manufacturer in
India was Hero MotoCorp (highly sought-after
Splendor motorcycle model).
• Headquartered in India's capital New Delhi.

4. Industry Composition
**as per SIAM

5. Domestic Market Share for 2018-19
**as per SIAM

6. Automobile Production Trends
**as per SIAM

7. Automobile Sales Trends
**as per SIAM

8. From the Economic Times

9. From the Economic Times

10. • In terms of market share, the top two, Hero
MotoCorp and Honda Mototcycles &
Scooters shed some muscles to help Bajaj
Auto fatten its share in the pie size.
• Bajaj Auto’s market share expanded to 12%
in FY19 compared to 9.8% in the previous
years.
• Hero MotoCorp maintained its pole position
with a market share 35.9%.
• Honda Motorcycle & Scooter India (HMSI)
has a decline of 2 per cent in market share
over last year at 26.1%.

11. Top 10 Two-wheelers sales

13. Acc. To J.D. POWER
Following are some key findings of the 2019 study:
• Execution issues with scheduling service: Satisfaction is
higher among customers who schedule an appointment
compared with those who drop However, a scheduled
appointment does not necessarily translate into faster vehicle
handover time, as 30% of appointment customers indicate
taking 10 minutes or less while 37% of customers who drop by
say the same.

14. • More customers wait at dealership during service: The
percentage of customers who wait at the dealership during the
service experience has grown to 35% in 2019, up from 18% in
2016. This is largely because of faster turnaround times, with
64% of customers who waited at the dealership receiving their
vehicle within three hours.
• Customers prefer options that provide convenience and time-
saving: Satisfaction is higher among customers who are offered
pickup and drop-off service than among those who were not. At
the same time, satisfaction is higher among customers who were
offered express service than among those were not.

15. Study Rankings
• J.D. Power, global leader in consumer insights,
advisory services and data and analytics.
• helps its clients drive customer satisfaction,
growth and profitability.
• Established in 1968, has offices serving North
America, South America, Asia Pacific and
Europe.
• TVS ranks highest in customer satisfaction for the
fourth consecutive year, with a score of 803,
performing particularly well in all five factors.
• Honda and Yamaha rank second in tie with a
score of 751.

16. • 2WCSI Study is based on evaluations from 6,153 two-
wheeler owners in 45 cities across India.
• The study was fielded from November 2018 to March
2019.
• The study measures customer satisfaction with the after-sales
service experience during the first 12-24 months of ownership.
• The study examines overall satisfaction in five : service
quality (22%); vehicle delivery (21%); service facility
(20%); service advisor (20%); and service initiation (18%).
• The study also includes the Net Promoter Score®
(NPS), measures new vehicle owners’ likelihood to
recommend their vehicle brand on a 0-10 point-scale.