This document provides templates and guidance for retail marketing assets promoting Intel products for the 2016 holiday season. It includes customizable templates for animated banners, flyers, and other digital and print materials. Templates can be modified to feature different devices, processor badges, images, and messages as needed. The document also provides guidance on positioning compute stick assets and customizing monitor clings and mini PC displays with retailer logos.

1. 2016Cycle1
retailcampaign
orderingguideDecember 11, 2015

2. 2
Table of Contents
Strategy
What’s New for Cycle 1 5
Setting the Stage for 2016 Cycle 1 6
Shopper Journey Stages 7
8
2015 Cycle 3 Ordering Guide & Copy Deck 9
Template & Implementation Guidance
Holiday Animated Banner Template 11
Animated Banner End-frame Templates 12
Holiday Flyer Template 13
Compute Stick Messaging and Positioning 14
Customization Options for Monitor Clings 15
Customization Options for Mini PC Cube 16
2 in 1
6th Gen Animated Banners - 2 in 1 Form Factor 18
6th Gen Anim Banners - 2 in 1 Performance 19
In-line Backer - 2 in 1 20
6th Gen Table Tent - 2 in 1 21
All-in-One PC
6th Gen Interactive Promo Page - AIO 23
6th Gen Animated Banners - AIO 24
In-line Backer - AIO 25
6th Gen Table Tent - AIO/Desktop 26
Desktop
6th Gen Interactive Promo Page - Desktop 28
6th Gen Animated Banners - Desktop 29
In-line Backer - Desktop 30
Laptop
6th Gen Interactive Promo Page - Laptop 32
6th Gen Animated Banners - Laptop 33
In-line Backer - Laptop 34
6th Gen Table Tent - Laptop 35
Mini PC
6th Gen Animated Banners - Mini PC 37
Customizable Cube/Stand - Mini PC 38
All Intel Architecture
6th Gen Consumer Brochure 40
All IA Tearsheet 41
Animated Banners - Special Holidays 42
End-Frame Anim Banner - Special Promotion 43
Special Holidays Flyer 44
RSP Brochure 45
RSP 4th/5th/6th Gen Pocket Guide 46
Intel + Windows 10 Pocket Guide 47
RSP Digital Pocket Guide 48
Processor
Animated Banners - Pentium 50
Static Masthead - Series Compare 51
Atom x Series Digital Fact Tag 52
Atom x Series Fact Tag 53
Animated Module - Series Compare IG 54
Animated Module - Series Compare 2 in 1 55
Animated Module - Series Compare FF 56
Compute Stick
Screen Wedge Lug-on - Compute Stick 58
Display Counter Card - Compute Stick 59
Display Lug-on - Compute Stick 60
Small Business
6th Gen SB Desktop Poster A 62
6th Gen SB Desktop Poster B 63
6th Gen SB Desktop Tearsheet 64
6th Gen SB Desktop Masthead 65
6th Gen SB Desktop Promo Page 66
Shopper Journey Communication Strategy

3. 3
Table of Contents (Continued)
6th Gen SB Desktop Static Web Banners 67
6th Gen SB Poster – 2 in 1 68
6th Gen SB Tearsheet – 2 in 1 69
6th Gen SB Masthead – 2 in 1 70
6th Gen SB Promo Page – 2 in 1 71
6th Gen SB Static Web Banners – 2 in 1 72
6th Gen SB Tearsheet – Mobility 73
Production
Badge Kit 75
Icon Kit 76

4. Strategy
4

5. • Engaging 6th Gen animated banners and animated promo pages
• New RSP Pocket Guides for 4th, 5th and 6th Gen processor comparison as well as
6th Gen + Windows® 10
• Customizable animated banner to support regional holidays
• Customizable animated banner end-frame assets to allow support for standard
holidays and special promotions
• Compute stick assets
• Select digital and print assets updated to include the newest 6th Gen badges
• Coming Soon: 6th Gen processor series compare modules to help consumers
differentiate the processor families
What’s New for Cycle 1
5

6. Setting the Stage for 2016 Cycle 1
How to use the new assets in conjunction
with 2015 Cycles 2 and 3
• 2016 Cycle 1 has been created to enhance the
messaging for 6th Gen processors while building on
messaging from the previous two cycles. The new
assets include dynamic digital pieces and print pieces
that supplement or replace the communication
currently available in-store.
• These assets also include the introduction of
processors (Atom x5 and x7 and New Pentium)
and an additional device (Compute Stick).
• 2015 Cycle 2 assets can be leveraged to promote
5th Gen devices still in market. Use the appropriate
2015 Cycle 3 assets based on the availability of
6th Gen in your marketplace.
6
In-Store 2015 Cycle 3 Poster
Online 2015 Cycle 2
Static Banner
Online 2016 Cycle 1
Animated Promo Page

7. Shopper Journey Stages
Starting with the Cycle 3 campaign, we have aligned our assets to map to the stages of the Shopper Journey
(replacing Zones). This better addresses the consumers’ needs as they move down the path to purchase. Each asset
page in this Guide contains a key (see example below) that indicates the type of asset and the Shopper Journey stage
for that asset.
You can learn more about the Shopper Journey stages on the next page, or you can go to our digital
Shopper Journey tool on the Shopper Campaigns Website (http://shoppercampaigns.intel.com). The Shopper
Journeys drop-down is in the header of the site. The Cycle 1 assets will be added shortly after the launch.
Asset ID 15CY3257
Shopper
Journey
Print: Buying
Materials White 4mm Clear Low Tac Vinyl
Dimensions 13.5" x 9" / 342.9mm x 228.6mm
7

8. Shopper Journey-Based Communication Strategy
Present the right content at the right time and the right place, at every stage of the shopper journey.
Info-gathering: Intercept shoppers while they are in semi- or full-active shopping mode to build awareness of
device options and remind them of processor relevancy in all devices.
Comparing: Help shoppers narrow down their choices of devices that meet their needs and processors that
give them the level of performance they want.
Experience/Advice Seeking: Engage shoppers in experiences (in-store or online) to validate their purchase decision.
Buying: Re-confirm a shopper’s choice with key takeaways.
8

9. 2015 Cycle 3 Ordering Guide & Copy Deck
• To download the Ordering Guide as a PDF, enter Asset ID
16CY1100 in the search text box on the Shopper Campaigns
Website.
• To download the Copy Deck, enter Asset ID 16CY1101
in the search text box on the Shopper Campaigns Website.
Shopper Campaigns Website: shoppercampaigns.intel.com
• Shopper Journey Guidance can be found here:
http://shoppercampaigns.intel.com/shopper_journey/cycle3/#/
http://shoppercampaigns.intel.com/shopper_journey/cycle2/#/
9

10. Asset Template
Implementation Guidance
10

11. Holiday Animated Banner Template
11
A customizable animated banner template makes it easy to adjust assets to coincide with upcoming holidays or events
that may occur in a particular region. The example below has been customized to celebrate the Chinese
New Year as a gifting holiday.
You can change out the headline, on-screen image, device and approved claim to fit your specific needs.
For example, to customize this asset for Father’s Day, you could change “ILLUMINATE YOUR WORLD” to “HAPPIER DAD”,
and switch the lantern image to a father and son playing catch.
It is important to adhere to the campaign look and feel with any changes. Please submit any customized banners
to Scott Miller (scott.miller@intel.com) and Brian Sullivan (brian.d.sullivan@intel.com) for approval before release.
Animated Banner Asset ID: 16CY1131
OPENING:
Intel chip
CUSTOMIZABLE
HEADLINE:
“Intel Inside /
[Amazing Experience]
Outside”
KEY HOLIDAY
VISUAL: Iconic image
that relates to holiday
KEY DEVICE:
Choose the device
you want to showcase
KEY RTB/CLAIM:
Choose claim that
speaks to device
and processor badge
END FRAME:
Include call to action,
processor badge,
device and benefit
message

12. Animated Banner End-frame Templates
12
Standard Holiday Special Promotion
The animated banner end-frame templates shown below are editable PSDs that allow for customization to fit the
needs of retailers. This holiday frame is the standard frame at the end of the Holiday Template Animated Banner.
You may easily change the device, processor badge, and on-screen imagery, creating a customized asset.
Special Promotion: For use when a retailer has a special promotion on a particular device or category of devices.
The price, copy, device and on-screen image are all customizable. When using this end-frame template, remove the
call-to-action button from the holiday frame that features the badge.
Asset ID: 16CY1131 Asset ID: 16CY1136
CUSTOMIZABLE
HEADLINE
CUSTOMIZABLE
DEVICE AND IMAGE
RETAILER LOGOREMOVE CALL TO
ACTION IF ADDING
ADDITIONAL
END-FRAME

13. Holiday Flyer Template
13
Similar to the animated banner template, you’ll be
able to change out the headline, on-screen image,
device and approved claim to fit your specific needs.
For example, to customize this asset for Father’s
Day, you could change “ILLUMINATE YOUR
WORLD” to “HAPPIER DAD”, and switch the
lantern image to a father and son playing catch.
It is important to adhere to the campaign look and
feel with any changes. Please submit any customized
banners to Scott Miller (scott.miller@intel.com) and
Brian Sullivan (brian.d.sullivan@intel.com) for
approval before release.
Asset ID: 16CY1124
Customizable Print Flyer
CUSTOMIZABLE
HEADLINE
CUSTOMIZABLE
DEVICE AND IMAGE
APPLICABLE CLAIMS
AND PROCESSOR
BADGE
RETAILER LOGO

14. Compute Stick Messaging and Positioning
14
The Compute Stick assets have been created to convey that Intel
devices extend beyond the PC aisle. The Compute Stick positions
the device as a way to improve your TV experience. Please note:
The Compute Stick is not intended to replace the PC.
The corner monitor wedge and lug-on are designed to adhere to
televisions in the TV section, and a counter card is meant to bring
awareness to the Compute Stick in the PC aisle.
Television Aisle
PC Aisle

15. Customization Options for Monitor Clings
The monitor cling provides great real estate for an OEM or retailer logo on devices not powered on.
Select a monitor cling from 2015 Cycle 3 and insert a logo in the area shown in red below.
2 in 1: 15CY3106
Laptop: 15CY3220
Desktop: 15CY3227
RETAILER LOGO
15

16. Customization Options for Mini PC Cube
The cube stand for the Mini PC has been updated to
include an area for an OEM or retailer logo, as well as
an area to write in the price.
The example on the left shows where the logo and the
price go when customizing the asset.
Top View
RETAILER LOGO PRICE
16

17. 2 in 1
17

18. 18
6th Gen Animated Banners - 2 in 1 Form Factor
Asset ID 16CY1105EN
Shopper
Journey
Digital: Experiencing
File Format Flash Version 9, AS3
Dimensions 160x600; 300x250; 728x90

19. 19
6th Gen Animated Banners - 2 in 1 Performance
Asset ID 16CY1106EN
Shopper
Journey
Digital: Experiencing
File Format Flash Version 9, AS3
Dimensions 160x600; 300x250; 728x90

20. 20
In-line Backer - 2 in 1
Asset ID 16CY1104
Shopper
Journey
Print: Info Gathering
Materials
100 lb. dull coated cover weight paper or 12
pt. C1S
Dimensions 72.5" x 35.5" / 1842mm x 902mm

21. 21
6th Gen Table Tent - 2 in 1
Asset ID 16CY1107
Shopper
Journey
Print: Comparing
Materials 100 lb. dull coated cover weight paper
Dimensions
Flat: 8" x 26.15" / 203mm x 664mm; Folded:
8" x 11" / 203mm x 279mm

22. All-in-One PC
22

23. 23
6th Gen Interactive Promo Page - AIO
Asset ID 16CY1115
Shopper
Journey
Digital: Comparing
File Format PSD/JPG
Dimensions 960xLength varies based on content

24. 24
6th Gen Animated Banners - AIO
Asset ID 16CY1116EN
Shopper
Journey
Digital: Experiencing
File Format Flash Version 9, AS3
Dimensions 160x600; 300x250; 728x90

25. 25
In-line Backer - AIO
Asset ID 16CY1114
Shopper
Journey
Print: Info Gathering
Materials
100 lb. dull coated cover weight paper or 12
pt. C1S
Dimensions 72.5" x 35.5" / 1842mm x 902mm

26. 26
6th Gen Table Tent - AIO/Desktop
Asset ID 16CY1117
Shopper
Journey
Print: Comparing
Materials 100 lb. dull coated cover weight paper
Dimensions
Flat: 8" x 26.15" / 203mm x 664mm; Folded:
8" x 11" / 203mm x 279mm

27. Desktop
27

28. 28
6th Gen Interactive Promo Page - Desktop
Asset ID 16CY1122
Shopper
Journey
Digital: Comparing
File Format PSD/JPG
Dimensions 960xLength varies based on content

29. 29
6th Gen Animated Banners - Desktop
Asset ID 16CY1123EN
Shopper
Journey
Digital: Experiencing
File Format Flash Version 9, AS3
Dimensions 160x600; 300x250; 728x90

30. 30
In-line Backer - Desktop
Asset ID 16CY1121
Shopper
Journey
Print: Info Gathering
Materials
100 lb. dull coated cover weight paper or 12
pt. C1S
Dimensions 72.5" x 35.5" / 1842mm x 902mm

31. Laptop
31

32. 32
6th Gen Interactive Promo Page - Laptop
Asset ID 16CY1127
Shopper
Journey
Digital: Comparing
File Format PSD/JPG
Dimensions 960xLength varies based on content

33. 33
6th Gen Animated Banners - Laptop
Asset ID 16CY1128EN
Shopper
Journey
Digital: Experiencing
File Format Flash Version 9, AS3
Dimensions 160x600; 300x250; 728x90

34. 34
In-line Backer - Laptop
Asset ID 16CY1126
Shopper
Journey
Print: Info Gathering
Materials
100 lb. dull coated cover weight paper or 12
pt. C1S
Dimensions 72.5" x 35.5" / 1842mm x 902mm

35. 35
6th Gen Table Tent - Laptop
Asset ID 16CY1125
Shopper
Journey
Print: Comparing
Materials 100 lb. dull coated cover weight paper
Dimensions
Flat: 8" x 26.15" / 203mm x 664mm; Folded:
8" x 11" / 203mm x 279mm

36. Mini PC
36

37. 37
6th Gen Animated Banners - Mini PC
Asset ID 16CY1130EN
Shopper
Journey
Digital: Experiencing
File Format Flash Version 9, AS3
Dimensions 160x600; 300x250; 728x90

38. 38
Customizable Cube/Stand - Mini PC
Asset ID 16CY1129
Shopper
Journey
Print: Info Gathering
Materials 100 lb. dull coated text weight paper
Dimensions
Flat: 24.1719" x 15" / 614mm x 381mm;
Finish: 7" x 7" x 3.5" / 178mm x 178mm x
89mm

39. All Intel Architecture
39

40. 40
6th Gen Consumer Brochure
Asset ID 16CY1111
Shopper
Journey
Print: Comparing
Materials 100 lb. dull coated text weight paper
Dimensions
Flat: 26" x 8" / 660mm x 203mm; Folded: 5" x
8" / 127mm x 203mm

41. 41
All IA Tearsheet
Asset ID 16CY1112
Shopper
Journey
Print: Comparing
Materials 100 lb. dull coated text weight paper
Dimensions 8" x 10" / 203mm x 254mm (2-sided)

42. 42
Animated Banners - Special Holidays
Asset ID 16CY1131
Shopper
Journey
Digital: Comparing
File Format Flash Version 9, AS3
Dimensions 160x600; 300x250; 728x90

43. 43
End-Frame for Animated Banners - Special Promotion
Asset ID 16CY1136
Shopper
Journey
Digital: Buying
File Format Flash Version 9, AS3
Dimensions 160x600; 300x250; 728x90

44. 44
Special Holidays Flyer
Asset ID 16CY1124
Shopper
Journey
Print: Comparing
Materials 100 lb. dull coated cover weight paper
Dimensions 7.5" x 10" / 191mm x 254mm

45. 45
RSP Brochure
Asset ID 16CY1113
Shopper
Journey
Print: Advice Seeking
Materials 100 lb. dull coated text weight paper
Dimensions
Flat: 26" x 8" / 660mm x 203mm; Folded: 5" x
8" / 127mm x 203mm

46. 46
RSP 4th/5th/6th Gen Pocket Guide
Asset ID 16CY1109
Shopper
Journey
Print: Advice Seeking
Materials 100 lb. dull coated text weight paper
Dimensions
Flat: 5.5" x 9.125" / 140mm x 232mm; Folded:
5.5" x 3" / 140mm x 76mm

47. 47
Intel + Windows 10 Pocket Guide
Asset ID 16CY1110
Shopper
Journey
Print: Advice Seeking
Materials 100 lb. dull coated text weight paper
Dimensions
Flat: 5.5" x 6" / 140mm x 152mm; Folded: 5.5"
x 3" / 140mm x 76mm

48. 48
RSP Digital Pocket Guide
Asset ID
Shopper
Journey
Digital: Advice Seeking
File Format PDF
Dimensions TBD

49. Processor
49

50. 50
Animated Banners - Pentium
Asset ID 16CY1132EN
Shopper
Journey
Digital: Info Gathering
File Format Flash Version 9, AS3
Dimensions 160x600; 300x250; 728x90

51. 51
Static Masthead - Series Compare
Asset ID 16CY1133
Shopper
Journey
Digital: Info Gathering
File Format PSD/JPG
Dimensions 610x3250

52. 52
Atom x Series Digital Fact Tag
Asset ID 16CY1135
Shopper
Journey
Digital: Buying
File Format PSD/JPG
Dimensions 540x400

53. 53
Atom x Series Fact Tag
Asset ID 16CY1134
Shopper
Journey
Print: Buying
Materials
100 lb. dull coated text weight paper or 80 lb.
cover weight paper
Dimensions 5.12" x 2.625" / 130mm x 66.65mm

54. 54
Animated Module - Series Compare Info Gathering
Asset ID
Shopper
Journey
Digital: Info Gathering
File Format TBD
Dimensions TBD

55. 55
Animated Module - Series Compare 2 in 1
Asset ID
Shopper
Journey
Digital: Comparing
File Format TBD
Dimensions TBD

56. 56
Animated Module - Series Compare Form Factor
Asset ID
Shopper
Journey
Digital: Comparing
File Format TBD
Dimensions TBD

57. Compute Stick
57

58. 58
Screen Wedge Lug-on - Compute Stick
Asset ID 16CY1118
Shopper
Journey
Print: Info Gathering
Materials 100 lb. dull coated cover weight paper
Dimensions 9" x 9" / 229mm x 229mm

59. 59
Display Counter Card - Compute Stick
Asset ID 16CY1119
Shopper
Journey
Print: Info Gathering
Materials 100 lb. dull coated cover weight paper
Dimensions 8" x 10" / 203mm x 254mm

60. 60
Display Lug-on - Compute Stick
Asset ID 16CY1120
Shopper
Journey
Print: Info Gathering
Materials 12pt. C1S cover weight paper
Dimensions 5" x 12" / 127mm x 305mm

61. Small Business
61

62. 62
6th Gen SB Desktop Poster A
Asset ID 15RCB441
Placement Print: Info Gathering
Materials
100 lb. dull coated cover weight paper or
12 pt. C1S
Dimensions 23.39" x 33.11" / 594mm x 841mm

63. 63
6th Gen SB Desktop Poster B
Asset ID 15RCB442
Placement Print: Info Gathering
Materials
100 lb. dull coated cover weight paper or
12 pt. C1S
Dimensions 23.39" x 33.11" / 594mm x 841mm

64. 64
6th Gen SB Desktop Tearsheet
Asset ID 15RCB440
Placement Print: Comparing
Materials 100 lb. dull coated text weight paper
Dimensions
8.25" x 5.82" / 209.5mm x 147.828mm (2-
sided)

65. 65
Asset ID 15RCB445
Placement Digital: Info Gathering
File Format PSD/JPG
Dimensions 728x400
6th Gen SB Desktop Masthead

66. 66
Asset ID 15RCB444
Placement Digital: Comparing
File Format PSD/JPG
Dimensions 960xLength varies based on content
6th Gen SB Desktop Promo Page

67. 67
Asset ID 15RCB443
Placement Digital: Info Gathering
File Format PSD/JPG
Dimensions 160x600; 300x250; 728x90
6th Gen SB Desktop Static Web Banners

68. 68
6th Gen SB Poster – 2 in 1
Asset ID 15RCB500
Placement Print: Info Gathering
Materials
100 lb. dull coated cover weight paper or
12 pt. C1S
Dimensions 23.39" x 33.11" / 594mm x 841mm

69. 69
6th Gen SB Tearsheet – 2 in 1
Asset ID 15RCB501
Placement Print: Comparing
Materials 100 lb. dull coated text weight paper
Dimensions
8.25" x 5.82" / 209.5mm x 147.828mm (2-
sided)

70. 70
Asset ID 15RCB502
Placement Digital: Info Gathering
File Format PSD/JPG
Dimensions 728x400
6th Gen SB Masthead – 2 in 1

71. 71
Asset ID 15RCB504
Placement Digital: Comparing
File Format PSD/JPG
Dimensions 960xLength varies based on content
6th Gen SB Promo Page – 2 in 1

72. 72
Asset ID 15RCB503
Placement Digital: Info Gathering
File Format PSD/JPG
Dimensions 160x600; 300x250; 728x90
6th Gen SB Static Web Banners – 2 in 1

73. 73
Asset ID 15RCB505
Placement Print: Comparing
Materials 100 lb. dull coated text weight paper
Dimensions
8.25" x 5.82" / 209.5mm x 147.828mm (2-
sided)
6th Gen SB Tearsheet – Mobility

74. Production
74

75. 75
Badge Kit
Asset ID 16CY1102
Shopper
Journey
Production
Materials Adobe Illustrator File

76. 76
Icon Kit
Asset ID 16CY1103
Shopper
Journey
Production
Materials Adobe Illustrator File