Sample of my work on site merchandising & in-app marketing.

1. Sagnik Mukherjee
I n - a p p & w e b m e r c h a n d i s e r | D i g i t a l m a r k e t e r
m u k h e r j e e s a g n i k 9 2 @ g m a i l . c o m
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B e n g a l u r u , I n d i a

2. Introduction to me
I am a creative problem solver who sees even the driest of
tasks with a beginners’ mind & tries adding life to it. I enjoy
taking on responsibilities & experiment a lot. I’m an INFP.
Open to new ideas, imaginative & empathetic.
I am working as a site merchandiser with Amazon for 6+
years now across retail domains – fashion, FMCG,
electronics, mobiles. Popular brands I have worked with -
OnePlus, Nokia, Samsung, Amazon Alexa, Jockey & few
emerging brands I had the opportunity to work when they
were startup – YogaBar, Mama Earth, The Man Company.

3. Projects & assets
While I have worked on vast number of projects over
years, presenting few which are special to me.
- The wireframes & assets are made as qualitative,
quantitative insights & business goals (KPIs)
- I manage SEO, e-mail, app-push, targeted widgets
from Amazon homepage & in-app search campaign
to direct traffic to such pages/collaterals.
- I optimize campaigns to drive conversion or to
increase product awareness in ecommerce
ecosystem.
Unfortunately I can’t share impact numbers as it is confidential.

4. Amazon x
OnePlus variants
M y r o l e
- Write creative brief for design team with KPIs
as per key visuals
- Copywriting for creative assets as per
business needs
- Merchandise stores, app push, email for
teaser, launch & sustenance
- Liaise with category manager, Sr Marketing
manager & OnePlus team on a weekly basis
- Share performance results & work with
internal team to optimize the same
I was working on launch & sustenance plans of OnePlus 6
variants. Onsite campaigns aimed to create buzz around the
top features – faster charging, camera & processing speed.
We had limited key visuals to work with in launch phase.
Post launch, our creatives had product visual with features
& offers.

5. Left to right: 1) Sale announcement with Bank offer 2) Bank offer on Amazon homepage carousel
3) Sale & bank offer widget on Amazon Homepage

6. Left to right: 1) Ad slot on Amazon Homepage 2) Social share & win 3) Ingress to gamified experience

7. OnePlus maze contest
M y r o l e
- To come up with a gamified experience to
create product awareness
- Defining user journey of the quiz
- Copywriting creative assets - Social, app ,
Landing page, how to play in app
- Merchandise the experience on app & QA
- Monitor social media for any breaks/
negative sentiments around contest when
In launch phase, I came up with in an in-app quiz where
customer had to solve a maze to be eligible for giveaway &
share relevant # on social media.

8. Clockwise: 1) Quiz landing page & paths to start with giveaway callout 2) Completion 3) Twitter reviews of
customers

9. Amazon Launchpad
M y r o l e
- Lead store redesign, assets, messaging &
come up with new widgets to accommodate
brand visibility
- Responsible for traffic growth, sessions &
conversions
- Introduction of new assets to give more
exposure to fast moving products & bring out
breadth of selection
- Make tenets on merchandising & brand
calendar
- Responsible for merchandising products &
pages on sale events like (Diwali sale –
similar to Black Friday)
Amazon Launchpad is a program which aims to brings
unique products from startups & emerging businesses. I
was responsible for brand awareness of the program, traffic
to stores, new customers & share of traffic from homepage
of Amazon IN.
Challenges I faced - 1) acquire new customers 2) ensure
visibility of SME brands across the stores 3) picking the
right product selection on high visibility pages & creative
assets which goes as per brand proposition so that
customers are able to relate with the program 4) retaining
customer sessions

10. Redesigning above-the-fold assets for top brands

11. Launchpad Homepage assets Left to right : 1) Top brands 2) Topical collections 3) Category page with Deal
widget

12. Launchpad topical assets clockwise: 1) Gifts landing page 2) Winter store hero banner with Editorial
3) App-Push Notification to winter store landing page

13. Revised brand banners with product
line callout & feature callout
Assets created for Launchpad to bring out startup brand’s USPP
Share widget: Publishing this in curated
stores helped to add free traffic
For unique products, the collaterals
captured product’s USP along with
offer if any.

14. Amazon Alexa
M y r o l e
- Lead store design assets & merchandising
- Responsible for traffic growth from Amazon
homepage, CRM, email & app push
- Merchandise & refresh content on Alexa
companion app
- Execute & optimize in-app GTM plan for new
features
I am part of Alexa Consumer Marketing team where we try
to introduce Alexa capabilities to existing consumers. I work
with product, design & domain ( music, skill, productivity)
teams to drive new features of Alexa across endpoints (
Echo device, Fire TV, Alexa built-in gadgets)

15. Alexa feature assets: 1) Experiences on Alexa Companion App
2) Topical experience on Amazon Shopping app 3) Skill banner on Alexa Companion app

16. Alexa assets left to right 1) Alexa to aid shopping 2) Alexa for learning 3) Discovery of Alexa capabilities

17. I create personalized widgets on Amazon homepage to direct traffic to stores. Left to right: 1 & 2) Amazon
Launchpad’s topical selection on gifting 3) Capability of Echo

18. T-shirt store
M y r o l e
- Lead store design assets & messaging
- Responsible for traffic growth & sessions
- Bring out the story of program
- Make tenets on merchandising & topical
events calendar
I worked for a brief period on this project wherein we had to
market print-on-demand T-shirts. Challenge was to ensure
discoverability of variety of designs.

19. T-store Homepage assets Left to right : 1) Store name & theme 3) Featured designer & categories

20. Thank you
A p p r e c i a t e y o u r t i m e t o v i e w m y m i n i -
p o r t f o l i o
L e t m e k n o w i f I c a n b e o f a n y h e l p
C o n n e c t w i t h m e
m u k h e r j e e s a g n i k 9 2 @ g m a i l . c o m
C o n n e c t o n L i n k e d I n
P h o n e & W h a t s A p p
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