This topic is related from the Marketing Management, one can easily understand what is customer behaviour in very easily just check the slide and enjoy simple learning.

1. CONSUMER
BEHAVIOUR
BY :
MANISH D RANGARI
MBA 2ND SEM
CIBMRD COLLEGE,NAGPUR

2. CONTENTS
• CONSUMER
• BEHAVIOUR
• CONSUMER/BUYER BEHAVIOUR
• IMPORTANCE OF BUYER BEHAVIOUR
• BUYER & INDUSTRAIL BUYER
• CONSUMER DECISION MAKING PROCESS
• FACTOR INFLUENCING BUYER BEHAVIOUR

3. CONSUMER/BUYER

4. BEHAVIOUR

5. CONSUMER BEHAVIOUR
• Behaviour can be defined as those acts of
'individuals' which are directly involved
in making decisions to spend their
available resources (time, money, energy)
in obtaining and using goods and
services.

6. IMPORTANCE OF BUYER BEHAVIOUR
• PRODUCTION POLICY
• PRICING POLICY
• DECISION REGARDING CHANNEL OF
DISTRIBUTION
• DECISION REGARDING SALES PROMOTION
• RAPID INTRODUCTION OF NEW PRODUCT
• IMPLEMENTATION OF MARKETING
STRATEGIES

7. CONSUMER VS INDUSTRAIL
CONSUMER
• CONSUMER : CONSUMER ARE THOSE WHO
PURCHASE ITEM FOR THEIR PERSONAL
CONSUMPTION OR USE.
• INDUSTRAIL CONSUMER : INDUSTRAIL
CONSUMER OR BUYER ARE THOSE WHO
PURCHASE ITEM ON BEHALF OF THEIR
BUSINESS OR ORGANIZATION .

8. CONSUMER DECISION MAKING
PROCESS
PROBLEM
RECOGNITION
PRE-
PURCHASE
INFORMATION
SEARCH
EVALUATION
OF
ALTERNATIVES
PURCHASE
DECISION
POST-
PURCHASE
BEHAVIOUR

9. FACTOR INFLUENCING BUYERS
BEHAVIOUR
FACTORS
INFLUENCING
BUYER
BEHAVIOUR
CULTURAL
FACTOR
SOCIAL
FACTOR
PERSONAL
FACTOR
PSYCHOLO
GICAL
FACTOR