Big Bazaar was formed in 2001 in India and is the largest hypermarket chain. It has over 215 outlets across India. In 2014, Big Bazaar generated 500 crore rupees in revenue and employs over 36,000 people. Big Bazaar targets middle and lower class consumers, which make up 55% of India's population. Big Bazaar aims to fulfill the social and physiological needs of consumers across different age groups and income levels through its products and services. Consumer perception of Big Bazaar is generally positive due to its attractive pricing and quality products.

1. C O N S U M E R B E H AV I O U R

2. INTRODUCTION
• Big Bazaar was formed in 2001.
• The founder of Big Bazaar is Kishore Biyani.
• In 2010, Big Bazaar was ranked 6th amongst the top 50 service brands in India.
• It is the largest Hypermarket chain which was first started in Kolkata, Bangalore &
Hyderabad.
• There are total 215 Outlets in India.
• Revenue generated by Big Bazaar in Financial year 2014 was 500Cr.
• Number of Employees : 36,000+
• Major Target Customers of Big Bazaar are : Middle and lower Class which includes
service class i.e. 55% of the Indian population.

4. CONSUMER MODELLING
• CONSUMER ECONOMIC MODEL :
• Consumer wants to get aware about the
product which he is going to purchase in the
future.
• Big Bazaar is providing amenities for all the
various age groups.
• Consumers, under cognitive dissonance.
• Price factor plays a vital role in consumers
perception.

6. NICOSIA MODEL Search for Information &
Evaluation
Consumer Attribute
Purchase
Consumption

8. SOCIOLOGICAL MODEL
• Big Bazaar fulfilling the physiological & social needs in the Maslow hierarchy.
• 33% of the consumer are in the age group of 20-30 that is the youth of the country.
• Monthly earning of about 20,000-30,000 & above.
• Youth becoming responsible it’s the social responsibility to look after once family &
peer.

9. CONSUMER PERCEPTION
• Big Bazaar is preferred by its customer for its pricing strategy as Big Bazaar has
always targeted growing middle class segment .
• Major attraction to the store are students and youngsters who are dependent on their
parents for the income.
• Home Maker , as it is convenient for them to buy product as per their monthly budget
since they are the decision maker of their kitchen.
• Quality product offer at the attractive pricing is the major attraction point of customers.

10. CONTD….

11. CONTD…
• Whenever, these types of offer are given by Big Bazaar , they have always seen a rise
in their sales and number of customers visiting the market.
• So we can conclude that the overall perception of the customers towards the store is
positive and are satisfied with the way the store is managed.

12. CONSUMER LIFESTYLES AND
PSYCHOGRAPHICS
• Consumer’s personality is unique to each individual.They influences responses to the
environment according to their different income level and lifestyle.
• Marketers want to understand personality so they can segment consumers as far as
activities, tastes and lifestyles (psychographics),the better they understand the
consumer the more accurate a marketing campaign could be.
• Big Bazaar focusses on the activities,attitudes,interests,opinions,values and allocation
of income
of the different level of consumers.

14. CONSUMER’S MOTIVATION
• As, motivation is the driving force within individuals that impels to action,it is the
activation or energization of goal oriented behavior.
• A consumer is motivated by the several initiatives being led by the Big Bazaar like T24
Sim Card,Wednesday Bazaar,Maha Bachat sales and Profit club Membership.
• Recently,they have started the Home Delivery scheme and Direct Ordering of goods
online by sitting at their home or workplace,which are motivating their customers to do
shopping on a regular basis.

15. BY-
Aarya Singh 02
Subin Suresh 53
Abhishek Sinha 64