This document summarizes a study on consumer behavior towards biscuit and bakery products in rural Choutuppal, India. It provides an introduction to Choutuppal, describing its population size and demographics. It then discusses the biscuit industry in India, noting rural-urban penetration rates and per capita consumption comparisons. The products available in rural Choutuppal are identified as local brand Twistee and bakery products. Consumer preferences in Choutuppal are examined. Finally, strengths like growing rural purchasing power and opportunities like demand for sugar-free biscuits are highlighted, alongside weaknesses such as rising costs and threats such as competition from local bakeries.