This presentation discusses techniques used to manipulate customers, including forced exposure to advertisements through movies and documentaries, altering consumer perception through environmental factors like food arrangement and temperature, covert marketing by having independent parties promote products, using celebrities and socially undesirable representations in ads, making false or misleading claims, and advocating for socially beneficial causes as a form of marketing. It then summarizes the history and mission of the Center for Science in the Public Interest (CSPI), an advocacy group, and raises questions about the potential vested interests and objectives behind an advertisement from CSPI highlighting its work over 40 years.

1. PRESENTATION ON
MANIPULATING CUSTOMERS
BY
Mir Zeeshan Ali
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2. CONTENTS
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3. FORCED EXPOSURE TO ADVERTISMENTS
 In Movies
 Consumer Advocacy Group
 Documentary Advertisements
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4. TINKERING WITH CONSUMER PERCEPTION
 Less Healthy Food Enjoyed More
 Physical Arrangements Of Goods
 Cold Temperature
 Stimuli
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5. COVERET MARKETING
 Independent Parties Made To Do Advertisements
 Product Marketing Done In Movies
 Word Of Mouth
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6. SOCIALLY UNDESIRABLE REPRESENTATIONS
 HIV Therapy AD
 Disorder Advertisements
 Making Celebrities A Part Of Advertisements
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7. FALSE OR MISLEADING ADVERTISING
 Brand “A” Is The Best.
 Brand “A” Is The Best As Stated By IDA.
 Brand “A” Is The Best For Cavity Protection.
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8. SOCIAL RESPONSIBILITY
 Advocating Socially Beneficial Causes.
Disney World
Visiting Nurse Services “NOW WHAT”
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13. WHAT IS CSPI
 Estd 1971
 Founded by executive director Michael Jacobson, PhD
 Non –profit watchdog
 Nutrition, food safety, health and other issues
 CSPI is now working to:
 Get junk foods out of schools nationwide;
 Rid the food supply of partially hydrogenated oil, the source of artificial
trans fat that promotes heart disease;
 Reduce sodium in processed and restaurant foods;.
 Improve food safety laws and reduce the incidence of foodborne illness;
 Advocate for more healthy, plant-based, environmentally-friendly diets
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14. ADVERTISEMENT
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15. ADVERTISEMENT
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16. ADVERTISEMENT
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17. HIGHLIGHTS FROM 40 YEARS
 1973 CSPI launches first campaign
1974 CSPI publishes Nutrition Scoreboard poster and distributes more than two
million copies
1975 CSPI sponsors the first of three national Food Days
1989 CSPI campaign spurs major hamburger chains to stop cooking French fries in
beef fat
1995 CSPI persuades the federal government to propose keeping disease-causing
bacteria out of foods
1997 CSPI's Nutrition Action Healthletter becomes the largest-circulation health
newsletter in North America,
 2006 CSPI’s threat to sue soft-drink companies spurs them to remove high-calorie soft
drinks from schools. food-safety laws.
2010 calorie labeling on menus and menu boards at chain restaurants..
2011 historic Food Safety Modernization Act, giving the FDA the power and tools to
prevent food contamination
2012 YOUR generous support ensures new victories for food safety and nutrition!
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18. CONNECTING DOTS
 Who is Behind This Advertisement?
 Public Interest is The ONLY Concern?
 What is The Vested Interest Behind This?
 How An Innocent Consumer Would View This?
 What Is The Objective?
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19. Hope you Enjoyed