Qurtuba University of Science and Information Technology Peshawar..

1. 1

2. Presentation Topic
Building Customer Loyalty

3. Presenter
Hikmatullah (Hikmat Afghan)
Semester second
Department MBA

4. In this presentation
We will learn about Building
Customers Loyalties:
 what is Customer.
 what is Loyalty.
What are Customers Loyalties .
 How can build Customers Loyalties
 Golden Rules for Loyalties.
what Customers want .

5. Building Customer Loyalty

6. Who is Customer ?
I. Customer is someone who regularly
purchase from a store or company .
II. In other words Customer is that person or
institution that makes a demand for your
products or services offering .

7. what is Loyalty ?
I. your feelings of support towards someone,
or products and services is called Loyalty .
II. Or loyalty is intrinsic commitment of brand
that based on the benefits and value it
provides for customers.
• For example My
loyalty to my university come before
anything else.

8. What is Customer Loyalty ?
• Customer loyalty describes the tendency of a
Customer to choose products or services over
another.
• Though Customer loyalty becomes evident
when choices are made and actions are taken
by Customers .

9. Cont…
• Encouraging customers to buy, buy in higher
quantities and bring even more customers.
• Customer loyalty is a psychological state that
companies try to create in the mind of their
customers.

10. How can build Customer Loyalty?
• It builds by truly caring about the customer
and figuring out how to make them more
successful, happy and joyful.
• If your customer could compare you with your
competitors in terms of your product and
price would you be in better off .

11. cont...
• Buy 10, get 1 free.
• Discounts.
• Special customer contests.
• Other ideas.

12. Other ways to build loyalty:
• Taking advantage of the latest tools available
to you to gather customer information.
• Showing that you care and remembering what
they like and don’t like.
• Asking your customers what they like and
dislike.

13. Golden rules for loyalty
• Designing programs based of Customers
needs and aspirations .
• Keep programs fresh and updated .
• Seek constant feedback.

14. What dose Customer want ?
• Customers seek for the satisfaction of his / her
needs in the Market .
• Produces of goods and services seek to satisfy
the desire of Customers for value in return for
profit .

15. How does good customer service help build
customer loyalty?

16. How do you feel when you get GOOD
customer service?
• Surprised?
• Grateful?
• Want to hug the person?
• Want to cry?
• Loyal

17. Thank you very much !!!