Consumer Behavior Ads

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1 like•3,980 views

Adnan Abdullah

Business

Attitude change through peripheral route
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Attitude change through central route
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Advertising appeals aim to influence the way consumers view themselves and how buying certain products can prove to be beneficial for them. The message conveyed through advertising appeals influences the purchasing decisions of consumers. Advertising uses appeals as a way of persuading people to buy certain products. Advertising appeals are designed in a way so as to create a positive image of the individuals who use certain products.

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In The Principles of Product Development Flow, Don Reinertsen writes, "Queues lie at the root of a large number of product development problems. They increase variability, risk, and cycle time. They decrease efficiency, quality, and motivation.” Queues hide in plain sight, and most companies ignore them. Queues are hard to see initially but, once you're aware of them and their costs, they're hard to ignore. In this talk, I'll review some theory on what queues are and why they matter. I'll then discuss some examples that we've seen at GameChanger. We've found that there's no silver bullet to crushing queues, and we've had to be creative when devising strategies to eliminate them.

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What pictures do we have in our minds when we think about effective software development? Code quality, continuous integration, pair programming or what have you. While I’m a big fan of all of them I would challenge the concept that this is the only, or the most important, area which developers should focus on. Building software is a collective effort of people working in different roles and this should always be a starting point to a discussion about effectiveness. The missing piece may be software craftsmanship but it may also be handful of dull chores that few would fancy doing. How can we tell? What should we use as guidance? And, at the end of the day, how to build software effectively?

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