SlideShare a Scribd company logo
©2011 White Sky, Inc. Company Proprietary and Confidential
Whitesky
•

•

•

•

•

Consumer software company developing white
label authentication, password & identity
management and shopping solutions.
Cross platform, multi-device, multi-browser
support for PC and mobile.
Go to Market via large brand ISV, PC OEMs and
ISPs.
Process over 60M logins per month and
estimated $75M in ecommerce transactions
Whitesky’s Connect platform drives daily
engagement between our customers and their
brands

….on any device, any where.
©2011 White Sky, Inc. Company Proprietary and Confidential
Any Device / Anywhere
PCs

Smartphones

Tablets

 Branded dashboard – secure, convenient 1-click access online accounts
 One click, secure credit card transactions

 Delivers targeted offer driving incremental revenue
 Safe Search generates revenue through platform
 Sync across multiple platforms and devices
©2011 White Sky, Inc. Company Proprietary and Confidential
Fast, Secure Account Access – multi-factor Authentication
1 - Search for the Account

2 – Login and Select OK

Wells Fargo

3 – One Click to Open Anytime
Credentials are stored with 2048
bit encrypted key – only the user
has access to them
One click opens the account and
securely logs in the user
Access any account on any device
at any time

©2011 White Sky, Inc. Company Proprietary and Confidential
Average user adds 14 account log-ins
Our branded personal dashboard easily
accumulates new account log-ins as users
navigate to sites and enter their credentials

92% activate successfully & engage immediately

Easy to add website accounts
User logs-onto one of their password sites.
Toast Message asks if they want to add to
their dashboard. Cardholder clicks “add
now” and the site is incorporated on left
hand side of their personal dashboard above

©2011 White Sky, Inc. Company Proprietary and Confidential
Fast, Safe eCommerce – Patent Pending “double tap” for Safe Pay
1 – Shop as usual

3 – Tap card and form to Safe Pay

2 – To pay select stored card

Credit card data securely stored on
your device – users never have to
save on store websites
Link credit card information with
form fields with one touch

Fastest, safest, easiest way to shop
from your mobile devices
Reduces cart abandonment because
transactions are simple to complete
©2011 White Sky, Inc. Company Proprietary and Confidential
High % of Frequent users
User Cohorts
64

50%

45%

60

40%

50

35%
30%

40

27

25%

30

20%
15%

70

12

20

10%

10

5%
0%

0

Light Users

Medium Users
% of Base

Heavy Users

Average Logins/Month

Over 60% of Users login to their accounts
27 times per month
Roughly 22% of the User Base is in “Heavy Use”
64 times per month
©2011 White Sky, Inc. Company Proprietary and Confidential
Why is it relevant?
We are something Consumers choose to use daily

Consumers login to
their accounts every
day. White Sky makes
it easier and more
secure.

1-click convenience & security
©2011 White Sky, Inc. Company Proprietary and Confidential
19M+ conversions from OfferWall
Our marketing partners achieve
superior results presenting their
benefits and product offers:
 71% of consumers who have

download White Sky install
Norton benefit within 48 hours
(Benefit)
 12,000 clicks per day for

Signature Support
(Product Offer)

 18% CTR and 21% sales conversion
rate for Identity Guard
(Product Offer)
 74% of the users download
and install the Xfinity toolbar for
Search and Product offers
(Benefit)
Right side of White Sky Dashboard
9

©2011 White Sky, Inc. Company Proprietary and Confidential
Strong Multi-Layer Security - 2 Patents Issued & 3 pending
PIN protected, 2 factor-like authentication
─
─

Encrypted local store
Remote PIN verification via high performance, secure cloud services

Trusted Network & database of 8,000+ financial institutions
Validates IP address, manages log-in protocols
─ Monitored and updated daily
─ Protects against Phishing, Pharming, MITB, MITM, DNS poisoning
─

Secure View Browser
─
─

Uses underlying browser controls
Blocks malware and malicious plugins

Fastest, safest way to shop online – Safe Pay
─
─

Securely stores credit card and personal information
Fills in online forms and credit card data with a simple tap

©2011 White Sky, Inc. Company Proprietary and Confidential
More Eyeballs
Impressions

Website Visits

700MM

7.7 times

Annual Per 1MM

Per User / Month

DRIVE BRAND, BENEFITS &
PRODUCT AWARENESS ON ALL
DIGITAL DEVICES
©2011 White Sky, Inc. Company Proprietary and Confidential
Effective Pull Marketing Strategy
Click-Thrus

Conversions

41%

17%

Average/1MM users

Average/1MM users

DRIVE PRODUCT
ENGAGEMENT DAILY
©2011 White Sky, Inc. Company Proprietary and Confidential
High Customer Interaction = High Retention

Proven platform for driving high engagement and customer retention

9.6% Customer Retention
A/B SAMPLE: 2MM users (Comcast Xfinity)

DEDICATED CUSTOMERS DRIVE PROFITABILITY
©2011 White Sky, Inc. Company Proprietary and Confidential
Monetization
Drives Successful Online
Transactions

 White Sky’s
fast, secure
storage and
usage of credit
card data and
information
simplifies mobile
transactions

White Sky
Fast, Safe
eCommerce
Transactions

Drive Product & Service
Revenue

 Personalize
offers to
consumers
 Promote any
service or offer
to any specific
user at any time

White Sky
Dynamic
Content
Publishing

Monetize Mobile
Browsing & Search

Web Content
Monetization

 Filtered URLs in
search results
safeguards
consumers.
 Generates search
revenue via
protected search

 Dynamic content
capability allows
any web content
to be published
linking back to
customer site
domains

White Sky
Safe Search

White Sky
Dynamic
Content
Publishing

©2011 White Sky, Inc. Company Proprietary and Confidential
Thank you

©2011 White Sky, Inc. Company Proprietary and Confidential

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Climate Impact of Software Testing at Nordic Testing Days
 

Consumer authentication, password & identity management and shopping solutions for smartphones, tablets and PCs

  • 1. ©2011 White Sky, Inc. Company Proprietary and Confidential
  • 2. Whitesky • • • • • Consumer software company developing white label authentication, password & identity management and shopping solutions. Cross platform, multi-device, multi-browser support for PC and mobile. Go to Market via large brand ISV, PC OEMs and ISPs. Process over 60M logins per month and estimated $75M in ecommerce transactions Whitesky’s Connect platform drives daily engagement between our customers and their brands ….on any device, any where. ©2011 White Sky, Inc. Company Proprietary and Confidential
  • 3. Any Device / Anywhere PCs Smartphones Tablets  Branded dashboard – secure, convenient 1-click access online accounts  One click, secure credit card transactions  Delivers targeted offer driving incremental revenue  Safe Search generates revenue through platform  Sync across multiple platforms and devices ©2011 White Sky, Inc. Company Proprietary and Confidential
  • 4. Fast, Secure Account Access – multi-factor Authentication 1 - Search for the Account 2 – Login and Select OK Wells Fargo 3 – One Click to Open Anytime Credentials are stored with 2048 bit encrypted key – only the user has access to them One click opens the account and securely logs in the user Access any account on any device at any time ©2011 White Sky, Inc. Company Proprietary and Confidential
  • 5. Average user adds 14 account log-ins Our branded personal dashboard easily accumulates new account log-ins as users navigate to sites and enter their credentials 92% activate successfully & engage immediately Easy to add website accounts User logs-onto one of their password sites. Toast Message asks if they want to add to their dashboard. Cardholder clicks “add now” and the site is incorporated on left hand side of their personal dashboard above ©2011 White Sky, Inc. Company Proprietary and Confidential
  • 6. Fast, Safe eCommerce – Patent Pending “double tap” for Safe Pay 1 – Shop as usual 3 – Tap card and form to Safe Pay 2 – To pay select stored card Credit card data securely stored on your device – users never have to save on store websites Link credit card information with form fields with one touch Fastest, safest, easiest way to shop from your mobile devices Reduces cart abandonment because transactions are simple to complete ©2011 White Sky, Inc. Company Proprietary and Confidential
  • 7. High % of Frequent users User Cohorts 64 50% 45% 60 40% 50 35% 30% 40 27 25% 30 20% 15% 70 12 20 10% 10 5% 0% 0 Light Users Medium Users % of Base Heavy Users Average Logins/Month Over 60% of Users login to their accounts 27 times per month Roughly 22% of the User Base is in “Heavy Use” 64 times per month ©2011 White Sky, Inc. Company Proprietary and Confidential
  • 8. Why is it relevant? We are something Consumers choose to use daily Consumers login to their accounts every day. White Sky makes it easier and more secure. 1-click convenience & security ©2011 White Sky, Inc. Company Proprietary and Confidential
  • 9. 19M+ conversions from OfferWall Our marketing partners achieve superior results presenting their benefits and product offers:  71% of consumers who have download White Sky install Norton benefit within 48 hours (Benefit)  12,000 clicks per day for Signature Support (Product Offer)  18% CTR and 21% sales conversion rate for Identity Guard (Product Offer)  74% of the users download and install the Xfinity toolbar for Search and Product offers (Benefit) Right side of White Sky Dashboard 9 ©2011 White Sky, Inc. Company Proprietary and Confidential
  • 10. Strong Multi-Layer Security - 2 Patents Issued & 3 pending PIN protected, 2 factor-like authentication ─ ─ Encrypted local store Remote PIN verification via high performance, secure cloud services Trusted Network & database of 8,000+ financial institutions Validates IP address, manages log-in protocols ─ Monitored and updated daily ─ Protects against Phishing, Pharming, MITB, MITM, DNS poisoning ─ Secure View Browser ─ ─ Uses underlying browser controls Blocks malware and malicious plugins Fastest, safest way to shop online – Safe Pay ─ ─ Securely stores credit card and personal information Fills in online forms and credit card data with a simple tap ©2011 White Sky, Inc. Company Proprietary and Confidential
  • 11. More Eyeballs Impressions Website Visits 700MM 7.7 times Annual Per 1MM Per User / Month DRIVE BRAND, BENEFITS & PRODUCT AWARENESS ON ALL DIGITAL DEVICES ©2011 White Sky, Inc. Company Proprietary and Confidential
  • 12. Effective Pull Marketing Strategy Click-Thrus Conversions 41% 17% Average/1MM users Average/1MM users DRIVE PRODUCT ENGAGEMENT DAILY ©2011 White Sky, Inc. Company Proprietary and Confidential
  • 13. High Customer Interaction = High Retention Proven platform for driving high engagement and customer retention 9.6% Customer Retention A/B SAMPLE: 2MM users (Comcast Xfinity) DEDICATED CUSTOMERS DRIVE PROFITABILITY ©2011 White Sky, Inc. Company Proprietary and Confidential
  • 14. Monetization Drives Successful Online Transactions  White Sky’s fast, secure storage and usage of credit card data and information simplifies mobile transactions White Sky Fast, Safe eCommerce Transactions Drive Product & Service Revenue  Personalize offers to consumers  Promote any service or offer to any specific user at any time White Sky Dynamic Content Publishing Monetize Mobile Browsing & Search Web Content Monetization  Filtered URLs in search results safeguards consumers.  Generates search revenue via protected search  Dynamic content capability allows any web content to be published linking back to customer site domains White Sky Safe Search White Sky Dynamic Content Publishing ©2011 White Sky, Inc. Company Proprietary and Confidential
  • 15. Thank you ©2011 White Sky, Inc. Company Proprietary and Confidential