LyteSpark is a videoconferencing solutions business. All its services are hosted in the cloud. Two solutions exist – a packaged solution or a component solution.
Following requirements had to be undertaken:
• Assessment the current customer profile and determine whether it should be accepted or developed more fully to include ‘new’ customer segments.
• Test findings from the above by qualifying customer interest.
• Clear definition of the target customer(s) and explanation how these customer groups can located and identified.
• Evaluation of how awareness could be raised with these target customers and link this to ‘first conversion’ in an effort to link marketing to sales based measures.
Primary outcome: a definable customer group(s) and a plan of how to convert them to LyteSpark customers
Erudite, a mobile learning app is aimed at empowering the nation through education. A rigorous marketing plan is framed for the company to achieve its goal.
gotoClassroom is a education platform complete with the fundamental tools for educators to manage their classroom. Quickly and at no cost, teachers can create an online presence for each of
their classrooms. Our platform also stands as a hub for organizing and launching useful third party education apps and tools seamlessly integrating them into each classroom.
Erudite, a mobile learning app is aimed at empowering the nation through education. A rigorous marketing plan is framed for the company to achieve its goal.
gotoClassroom is a education platform complete with the fundamental tools for educators to manage their classroom. Quickly and at no cost, teachers can create an online presence for each of
their classrooms. Our platform also stands as a hub for organizing and launching useful third party education apps and tools seamlessly integrating them into each classroom.
Simformer - Powerful business simulation platform for creating, hosting and selling practice-oriented learning courses, business games & training. We are looking for investments for scaling.
Agylia offers a fully integrated CPD and Learning Management System with advanced mobile Apps, which can be fully configured to meet your unique needs ; to help drive member engagement, retention & growth, reduce operating costs and support incremental revenue streams.
Product Case Study: Udacity_VijayDwivediVijay Dwivedi
A Presentation on:
1.Analyze what are the good things about Udacity currently from Product perspective
2. What can be improved? And how?
3. What other new ideas will you bring in if you were the product manager of Udacity?
4. Try to quantify the ROI of each idea/improvement you suggest
5. Mention any low hanging items which can be put to market very quickly
Define your pedagogical approach; Define your business model; Define (inter)national opportunities and threats; Define institutional opportunities and threats; Define student attractors and deterrents; Review your pedagogical model; Review your business model
These slides use concepts from my (Jeff Funk) course entitled Biz Models for Hi-Tech Products to analyze the business model for Coursera. Coursera offers massive open online courses and thus challenges the current business models of most universities. It offers these online courses to its students and to the students of other universities. By using courses that have been developed by universities and other organizations and by offering these courses to thousands if not millions of potential customers, Coursera has much lower costs per course and per student than do conventional universities. These slides analyze the challenges for Coursera and the potential solutions in the form of customer selection, value proposition, and method of value capture.
This powerpoint presentation is on a proposed startup idea which is "Online College". It discusses the Business Model Canvas of the proposed startup along with lean startup principles.
Why is the college discovery process so broken? Our solution (1st pitch)George K
Education is at the core of who we are. Our closest friends and our future career path by enlarge depend on where we go to college, right? If the stakes are so high why should the burden of search be on high school students? With so much white noise how can teenagers find out what school matches their potential? Today students are making arguably the most important decision in their life based on US New rankings and perceptions of friends and family, leading to stress for students today and wasted potential down the line.
There has to be a better way. We want to change the way high school students interact with universities by enabling colleges to reach out directly to students based on their achievements, interests, and preferences
www.reachey.com
A digital learning strategy makes a significant and positive impact on organizations, learners, and patients. Learning management systems empower organizations to deploy educational programs, develop competencies, and apply accreditations.
In this webinar we covered best practices when considering moving from classroom-based training to online delivery. This includes the needs of your audience, content creation, delivery, post training data collection, and learning analytics insights.
Simformer - Powerful business simulation platform for creating, hosting and selling practice-oriented learning courses, business games & training. We are looking for investments for scaling.
Agylia offers a fully integrated CPD and Learning Management System with advanced mobile Apps, which can be fully configured to meet your unique needs ; to help drive member engagement, retention & growth, reduce operating costs and support incremental revenue streams.
Product Case Study: Udacity_VijayDwivediVijay Dwivedi
A Presentation on:
1.Analyze what are the good things about Udacity currently from Product perspective
2. What can be improved? And how?
3. What other new ideas will you bring in if you were the product manager of Udacity?
4. Try to quantify the ROI of each idea/improvement you suggest
5. Mention any low hanging items which can be put to market very quickly
Define your pedagogical approach; Define your business model; Define (inter)national opportunities and threats; Define institutional opportunities and threats; Define student attractors and deterrents; Review your pedagogical model; Review your business model
These slides use concepts from my (Jeff Funk) course entitled Biz Models for Hi-Tech Products to analyze the business model for Coursera. Coursera offers massive open online courses and thus challenges the current business models of most universities. It offers these online courses to its students and to the students of other universities. By using courses that have been developed by universities and other organizations and by offering these courses to thousands if not millions of potential customers, Coursera has much lower costs per course and per student than do conventional universities. These slides analyze the challenges for Coursera and the potential solutions in the form of customer selection, value proposition, and method of value capture.
This powerpoint presentation is on a proposed startup idea which is "Online College". It discusses the Business Model Canvas of the proposed startup along with lean startup principles.
Why is the college discovery process so broken? Our solution (1st pitch)George K
Education is at the core of who we are. Our closest friends and our future career path by enlarge depend on where we go to college, right? If the stakes are so high why should the burden of search be on high school students? With so much white noise how can teenagers find out what school matches their potential? Today students are making arguably the most important decision in their life based on US New rankings and perceptions of friends and family, leading to stress for students today and wasted potential down the line.
There has to be a better way. We want to change the way high school students interact with universities by enabling colleges to reach out directly to students based on their achievements, interests, and preferences
www.reachey.com
A digital learning strategy makes a significant and positive impact on organizations, learners, and patients. Learning management systems empower organizations to deploy educational programs, develop competencies, and apply accreditations.
In this webinar we covered best practices when considering moving from classroom-based training to online delivery. This includes the needs of your audience, content creation, delivery, post training data collection, and learning analytics insights.
Foreign Relations: Perceived Impact on Kenya’s Development Ipsos
• US-China global super-power rivalry evident in Kenyans’ perceptions of development needs and concerns.
Introduction
As U.S. Secretary of State John Kerry continues with his high-level meetings, he may be interested to know who Kenyans consider are their most valuable development partners, as well as which foreign countries outside the immediate East Africa region whose perceived interests in Kenya cause them most concern. These realities formed part of Ipsos’ most recent national survey.
Walkzee: Information for shelters and rescueswalkzee
If you work or volunteer at a shelter you may have heard of walkzee: the first platform connecting shelter dogs who need a walk to dog lovers looking for a walking buddy. Check out this presentation to find out why we are making walkzee, how the tool works and when we will launch.
1 Year of experience in web application development.
Expertise in Application Development using ASP.NET,MVC, C#.NET, ADO.NET, SQL Server, MySql, JavaScript, JQuery.
Flexible to work on different frameworks and environments.
Expertise in tools such as VS 2012/2013.
Strictly following the coding rules and behaves disciplined in working environment.
Can quickly learn new technologies, think creatively and solve problems in a critical environment.
We want to develop a cloud based e-learning platform that can be use from anywhere on earth. With Cloud Campus, educational institutions and organizations can train their students, employees, vendors or customers.
The Cloud Campus capstone project for the Wharton Business Foundation Specialization on Coursera.
Forging Successful Learning Centers: Critical Considerations and Evidence-Bas...Lisa D'Adamo-Weinstein
Forging Successful Learning Centers: Critical Considerations and Evidence-Based Practices for New LC Directors
Presented at NCLCA 2021 Annual Conference
Stepping into an LC leadership role and feeling overwhelmed about how to focus your efforts? Join members of the NCLCA Past Presidents Council for an in-depth exploration of evidence-based best practices that will help you improve the infrastructure and operations of your center.
Breakout groups will allow you to begin forging concrete plans in critical areas, including LC programs and services, utilization of online tools and technology, assessment and evaluation, professional development, and budgets and revenue generation.
Co-presented with NCLCA Past President's Council members Geoff Bailey, Lindy Coleman, Lisa D'Adamo-Weinstein, Jenny Haley, and Laura Sanders as part of the National College Learning Center Association (NCLCA) 47th Annual Conference. Birmingham, AL and online.
Increase Enrollments in Your Internet Marketing Career Training ProgramsBrooke Franks
Partnering with Market Motive, ed2go has recently started offering career training programs that focus on various aspect of digital marketing. These programs prepare students to become OMCP certified digital marketing professionals, a well-respected title within the industry.
Want to learn how to market your programs to increase enrollments? Check this out!
This presentation presents a marketing plan of an app titled Notefy, a virtual platform exclusively for students to share notes, discuss ideas mentor juniors and spread knowledge.
This presentation is prepared by Pallabh Bhura of Jadavpur University during a marketing internship under Professor Sameer Mathur, IIM Lucknow.
We work together with leading Universities and Business Schools to recruit new (International) students for them. This is proven to be a very effective way to inform, increase reach and attract new students. Web2Present takes care of everything, except the presentation. contact@web2present.com
David Mauro-VP: Enrollment Digital Academy ProposalDavid Mauro
Proposal for Enrollment Digital Academy for any school in the US and Canada. Any online content can be used. We drive enrollment through market analysis, creative digital platform and print design and strategic planning. Proven results for several clients dramatically boosting enrollment.
Transform K12 Education through managed services, technology consulting, strategic planning, enrollment services, digital academies and professional development. We work with over a hundreds schools and districts throughout the country providing leadership, planning and consulting for education technology services, couple with the right blend of onsite and remote support, PD, training and online academies that offer anytime anywhere learning.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
Unleash the power of UK SEO with Brand Highlighters! Our guide delves into the unique search landscape of Britain, equipping you with targeted strategies to dominate UK search engine results. Discover local SEO tactics, keyword magic for UK audiences, and mobile optimization secrets. Get your website seen by the right people and propel your brand to the top of UK searches.
To learn more: https://brandhighlighters.co.uk/blog/top-seo-agencies-uk/
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Digital Money Maker Club – von Gunnar Kessler digital.focsh890
Title One is a comprehensive examination of the impact of digital technologies on
modern society. In a world where technology continues to advance rapidly, this article delves into the nuances and complexities of the digital age, exploring Its implications across various sectors and aspects of life.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
4. Current market situation
• videoconferencing solutions are diffusing
into many different markets today
!
Lower costs for the company:
➡ travel costs reduced
➡ maintenance costs reduced
➡ „No More Lost in Translation“
➡ productivity loss remains minimal
➡ closer relationships with clients
!
Lower CO2 emissions:
➡ videoconferencing tools enable
companies to by-pass travelling
➡ huge costs are expected by 2020 in
terms of CO2 emissions
5. Website Main Page
• horizontal menu usage
➡ only Blog, Pricing and API options
➡ no focus on a target segment
➡ possible additions: pages explaining the program
• blog needs frequent updates
➡ last update done in 2013
6. Facebook
• 3 likes on Facebook
➡ Microsoft Lync has nearly 52K likes
• nearly all updates have been done on the same day
• latest video that was uploaded has no sound
• suggestions:
➡ tutorials
➡ LyteSpark’s story: personal approach and shows the human side of
the company
➡ sponsored Ads on FB and Google
7. Twitter
• keep the page fresh and relevant
• Twitter is a great tool for customer support
• account can be linked with Facebook page; simultaneous updates
• promoted Posts
8. Testimonials – PROS
easy to use with personalisation abilities unmatched by its competitors
usage of HTML5 is a huge plus; no downloads necessary unlike Skype
for SMBE and start-ups: great tool to use
rooms work seamlessly without any issues
working on a Mac without any problems is a huge advantage
document sharing, especially presentations (ppt) is excellent
easy to implement the software for social purposes
9. Testimonials – what needs improvement
browser support, especially for Safari and IE must be improved
mobile app needs to launched as soon as possible
browser extensions are not commonly used in the corporate environment
‚Interview Room‘: the amount of time is fixed at 30 minutes
render issues regarding mobile and browsers
it could offer an option to record meetings for later use
offer administrative options for more suitability in the business world
11. The situation at the moment in Education
• tuition fees are increasing while public funding for
educational institution is decreasing
!
• enrolment is declining
!
• expanding global middle class and demand for higher
education in the developing world
12. The Economist Survey
expanding abroad through
physical campuses, online
presence or other means
increasing recruiting of
international students
no clear outcome
• online and distance courses will have the greatest impact
on how education is delivered in the next 5 years
!
• online and hybrid courses will attract more students and
bring more revenue to their universities
!
• digital programmes are allowing students to lower their
own costs and shorten time to degree
13. What are your top three strategies to offset
declining revenues? (% respondents)
•30% of the universities consider adding online courses as a strategy
•more than 6 in 10 say that online learning tools will help reach more
students and expand globally
•virtual courses reduce costs associated with offering on-site classes
14. Opportunity for LyteSpark
• 51% are considering to establish an overseas physical
site to strengthen their international presence
!
• huge costs are involved (rents, salaries, constructure
costs)
!
• LyteSpark could act as the learning tool universities are
looking for
15. E-Learning Economy
• global education expenditure from
2014-2030 is expected to grow by
95% (Euromonitor International
Research)
• in 2018 the EduTech market is
expected to reach $60 B
16. E-Learning Forecast
$51.5 B 7.9 %
worldwide e-learning
market by 2016
annual worldwide
growth rate over the
period 2012-2016
17. Emerging Market: Asia
$7.1 B
2013 revenues
17.3%
annual growth rate
$11.5 B
revenues by 2016
adoption of mobile
technology
demand for
contents
strong
government
initiatives
ASIA
18. Emerging Market: Latin America
$1.4 B
2013 revenues
14.6%
annual growth rate
$2.2 B
revenues by 2016
19. Established Market: North America
$23.8 B
2013 revenues
4.4%
annual growth rate
$27.1 B
revenues by 2016
TRENDS
video
(more human)
PPT
(more impersonal)
21. Clear Value Proposition
lower or eliminate travel costs
fit learning to individual schedule
pace of knowledge is defined individually
advance careers without interrupting them
22. Target customer group
EMBA
students
avg. age 38
69% male
31% female
profile:
•executive Master of Business Administration programs developed to
meet the educational needs of managers and executives
•degree in two years or less while working full-time
•participants come from every type and size of organisation,
representing a variety of industries
•EMBA students typically have a higher level of work experience, often
10 years or more
24. Continuous education is considered strategic
does ongoing education
have a positive impact on
job performance?
does ongoing education
factor into promotion
and advancement?
does ongoing education
affect compensation
and salary?
26. How to reach this customer group?
• strategic partnerships with major universities
➡ start with Hult
• networking events
➡ attend education fairs
➡ effective use of LinkedIn
• take advantage of the ‚Buzz‘ created during Phase 1
27. Competition
started by Stanford
professors in 2012. For
profit
5+ million students
532 courses
107 partner schools
students from 190
countries
started by Harvard and
MIT in 2012. Non profit
1.65 million students
125 courses
30 partner schools
students from 225
countries
started in 2012. For profit
1.8 million students
33 courses
16 partner schools
students from 190
countries
28. LyteSpark’s competitive advantage
EMBA
students
EDU
bipolar relationship
•LyteSpark is offering a platform with personalisation features, sharing
possibilities and the ability of virtual class participation
•partner universities offer first class teaching staff
•major partnerships offer credibility and trust
•other competitors do not have student services or academic support
as they are not a university
the value proposition for
institutions: a highly
personalised software that
fits their teaching objectives
29. Requirements
• LinkedIn integration
• applications for mobile devices
• adjustments on existing pricing model
• tutorials
• online customer service for problems that might occur
30. Customer Journey
1
23
4
5
6
7
8
Engagement
phase
graduation
follow-up
mail
ask about possibilities
to integrate LyteSpark
Prospect
phase
Acquisition
phase
0
EMBA
program
choice
first experience
with LyteSpark
ask for feedback
from both sides
start first personal
interaction with
students
tutorials about how to
use the productstart the
learning process
Goal: integrate LyteSpark
in businesses of EMBA
students
31. CRM
Monitoring
create CRM during the entire journey of the students
gather customer insights
establish new business opportunities
33. References
• Docebo S.p.A., (2014). E-Learning Market Trends & Forecast 2014 - 2016 Report. [online] Available at: https://
www.docebo.com/landing/contactform/elearning-market-trends-and-forecast-2014-2016-docebo-report.pdf [Accessed 4
Dec. 2014].
• Hougan, S. (2014). Start-ups a Key Contributor in the Rapidly Growing eLearning Market. [online] Lambda Solutions.
Available at: http://www.lambdasolutions.net/blog/2014/12/start-ups-key-contributor-to-rapidly-growing-elearning-market/
[Accessed 4 Dec. 2014].
• The Economist, (2014). Higher education in the 21st century: Meeting real-world demands. [online] Available at: http://
www.economistinsights.com/sites/default/files/EIU_AcademicPartns_WEBr1.pdf [Accessed 4 Dec. 2014].
• The Economist, (2014). The digital degree. [online] Available at: http://www.economist.com/news/briefing/21605899-staid-
higher-education-business-about-experience-welcome-earthquake-digital [Accessed 4 Dec. 2014].
• The Best Schools, (2011). The 10 Best Executive MBA Programs | The Best Schools. [online] Available at: http://
www.thebestschools.org/blog/2011/12/27/10-executive-mba-programs/ [Accessed 9 Dec. 2014].
• How Much Does A Top Executive MBA Cost? | Poets & Quants for Executives. [online] Available at: http://
poetsandquantsforexecs.com/2014/07/22/how-much-does-a-top-executive-mba-cost/ [Accessed 9 Dec. 2014].
• Cost of Online MBA Programs - Low-Cost and Best Value Schools. [online] Available at: http://www.onlinemba.com/guide/
school-by-school-cost-of-online-mba-programs/ [Accessed 9 Dec. 2014].
• Best Executive MBAs EMBA Marketing 2014/2015. [online] Available at: http://www.mbastudies.com/EMBA/EMBA-
Marketing/ [Accessed 3 Dec. 2014].