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1. Constraints
Every project gives you opportunities to create but also constraints to work to. Use this hand out to
consider the constraints which will affect your project.
Constraints
What timescale have you got for this project? How could this impact your work?
The timeline for this project is set at 6 weeks to plan and produce the work entirely. The issue that
arises with this timescale in a real work environment is mainly from how compacted the time can
be for the designers, who must devise and follow a strict schedule to ensure no time goes to
waste. This timescale may also not account for emergency situations where contingency time is
needed, such as work being lost or corrupted.
Are there any resources you will need for this project that you will not be provided with? How
could this affect your project? What can you do about this?
The resources required for this project include a computer loaded with word processing and
image manipulation for creation of the can and its associated advertising. Resources that may not
be included by the employer include existing templates and styles for the drink itself besides a
brief set of guidelines, whereas it is likely that the company will provide a computer with the
necessary programs.
What restraints could be imposed by an organisation such as the Advertising Standards
Authority (ASA)? How could this impact your project?
The guidelines set by the ASA include blocking advertising material that could be deemed
offensive, excessively violent, or depict irresponsible or antisocial behaviour. They also have
guidelines that prevent misleading information being used in advertising. An investigation into the
campaign would likely lead to a lot of time being lost, as well as the possibility of having to start
again from scratch with a campaign that adheres to the rules.To make sure that our advertising
campaign is not the recipient of complaints and an ASA investigation, we must ensure that our
content is 100% factual and true, and we must avoid possibly offensive or excessively violent
content.