This document provides tips for effective communication. It stresses considering the receiver's needs and interests by adapting the language and content of the message. It also emphasizes being specific rather than vague when communicating, using exact words and figures to be clear and to the point. Concrete messages with a focus on the receiver help build confidence and strengthen an organization's reputation.

1. CONSIDERATION
•It means to consider the receiver’s interest/
intention.
•You adapt your language and content according
to your receiver’s need when you make your
message complete.
•Focus on ‘YOU’ instead of I and We.
•Show audience benefit / interest in receiver.
•Avoid using negative words.
•Understand and focus on receiver needs.

2. CONCRETNESS
• Message must be specific instead of vague and
general in content.
• Use exact words and figures.
• Be to the point.
• Concrete messages are not interpreted.
• It shows the good level of confidence.
• It helps to strengthen the reputation of the
organization.