SlideShare a Scribd company logo
#openlounge 
The 12 Pillars of 
Customer Success 
Dan Steinman 
Chief Customer Officer at Gainsight 
@dantsteinman 
@GainsightHQ
@dantsteinman #openlounge 
Gainsight’s Core Values 
Golden Rule Success for All Child-like Joy
Sell to the Right Customer 
@dantsteinman #openlounge
@dantsteinman #openlounge 
Empower Sales
Obsessively improve 
time-to-value 
@dantsteinman #openlounge
@dantsteinman #openlounge 
Nail the handoffs
@dantsteinman #openlounge 
Product is Priority #1
Define a clear customer journey 
@dantsteinman #openlounge
@dantsteinman #openlounge 
Understand your Churn
Relentlessly manage and monitor 
Customer Health 
@dantsteinman #openlounge
@dantsteinman #openlounge 
Regularly deliver 
business reviews or 
reports
@dantsteinman #openlounge 
Track team productivity & 
effectiveness
Market for loyalty 
@dantsteinman #openlounge
Focus on the customer’s objectives, 
@dantsteinman #openlounge 
not yours
@dantsteinman #openlounge 
The 12 Pillars of Customer Success 
1. Sell to the right customer 
2. Empower Sales 
3. Obsessively improve time-to-value 
4. Nail the handoffs 
5. Prioritize your product 
6. Define a clear customer journey 
7. Deeply understand your retention/churn 
8. Relentlessly monitor & manage customer health 
9. Regularly deliver business reviews or reports 
10. Track team productivity and effectiveness 
11. Market for loyalty 
12. Focus on the customer’s objectives, not yours
#openlounge 
Thank you! 
Follow us at: 
@dantsteinman 
@GainsightHQ

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