When done correctly, Customer Success is a major growth driver. The fastest-growing businesses achieve renewal rates far greater than 100%, growing through new spend from acquired customers and incremental spend from existing customers.
How to close a business: A 07-step guide for small business ownersjackcalish3
Suppose you are running any business in Australia, and due to some genuine reasons, you want to formally close your business and put your business for sale in Australia. In that case, the above informative presentation is only for you. Here, we have shared with you some critical steps that you must follow before selling your business in Australia. If you consider these steps accurately before you put your business for sale in Australia, you will get the right buyer and get the right price for your business according to your specific needs. It also saves your time as well as your effort. If you want to know more, check out the link shared above.
6 steps to make your audience listen to your presentation and making you stan...Gunnar Schroeder
In complex B2B sales, presentations playing a key role in the sales process. If as a lead generator in form of a webinar, as intro for product workshops, or technical deep dives.
No matter what kind of presentation you need to perform, the basic facts why people are engaged with the presentation are the same. The following 6 steps helping you to make existing presentations much better, to prepare a new presentation from scratch, keep your timing , transfer your message and making you stand out from others.
How to close a business: A 07-step guide for small business ownersjackcalish3
Suppose you are running any business in Australia, and due to some genuine reasons, you want to formally close your business and put your business for sale in Australia. In that case, the above informative presentation is only for you. Here, we have shared with you some critical steps that you must follow before selling your business in Australia. If you consider these steps accurately before you put your business for sale in Australia, you will get the right buyer and get the right price for your business according to your specific needs. It also saves your time as well as your effort. If you want to know more, check out the link shared above.
6 steps to make your audience listen to your presentation and making you stan...Gunnar Schroeder
In complex B2B sales, presentations playing a key role in the sales process. If as a lead generator in form of a webinar, as intro for product workshops, or technical deep dives.
No matter what kind of presentation you need to perform, the basic facts why people are engaged with the presentation are the same. The following 6 steps helping you to make existing presentations much better, to prepare a new presentation from scratch, keep your timing , transfer your message and making you stand out from others.
6 Steps to be really successful in complex B2B salesGunnar Schroeder
If you are in B2B, complex sales with many different stakeholders is your daily routine. However sometimes you might feel stuck in a project or wonder why a prospect is not interested in your offer.
This little story about the Smith family (customer) and myself (sales guy) guiding you through the different stages of a complex sale with different stakeholders.
The presentation including the big “look and see” picture is intended to be a concise reminder for common best practices but is surely also useful as an introduction for newcomers .
This presentation outlines the seven deadly sins of marketing. It doesn't cover one particular area of marketing, but specifically on a macro view of marketing and marketing planning.
There are some notes that go with this, so if the notes don't make it through the conversion process, please contact me and they can be provided.
N.B. Images used in this presentation have been purchased from Istock. As such they are copyright protected. They can therefore be used and shared as part of this presentation, but should not be used in any other materials.
Selling to CEO´s? 5 things you must do (and 4 things not to do)Jens Edgren
CEO´s never idle. The want your ideas. But how do you catch their attention?
Read the 5 things that will make your sales soar. (and things you need stop doing)
The Value Conversation - Month of Marketing webinarBizink
What is a value conversation? To be able to command the prices you deserve it is imperative that you have a conversation with a prospective client where you clearly understand what is of value to the client. The value conversation becomes an important part of connecting with customer to sell your services.
Creating an Effective Marketing Campaignanna barton
Want to create a marketing campaign for your company? Take a look at some of the important factors that you should consider before you design your campaign.
http://effectivemarketingcampaign.blogspot.co.uk/
3D Printing Companies - Which 3D Printing Firms Will Succeed?Bill Decker
3D Printing firms will succeed or fail. The ones that succeed will follow these principles. The ones that stray from these basics will fail. http://3dprintingchannel.com
"To change your market impact you first need to change yourself" / presented ...Jenni Lloyd
Jenni Lloyd of NixonMcInnes and Sara Lloyd of Pan Macmillan explore the "new normal" market environment through the lens of Pan Macmillan's radical realignment to put readers at the heart of their business.
http://www.marketingmagazine.co.uk/customer-experience-evolution/agenda
6 Steps to be really successful in complex B2B salesGunnar Schroeder
If you are in B2B, complex sales with many different stakeholders is your daily routine. However sometimes you might feel stuck in a project or wonder why a prospect is not interested in your offer.
This little story about the Smith family (customer) and myself (sales guy) guiding you through the different stages of a complex sale with different stakeholders.
The presentation including the big “look and see” picture is intended to be a concise reminder for common best practices but is surely also useful as an introduction for newcomers .
This presentation outlines the seven deadly sins of marketing. It doesn't cover one particular area of marketing, but specifically on a macro view of marketing and marketing planning.
There are some notes that go with this, so if the notes don't make it through the conversion process, please contact me and they can be provided.
N.B. Images used in this presentation have been purchased from Istock. As such they are copyright protected. They can therefore be used and shared as part of this presentation, but should not be used in any other materials.
Selling to CEO´s? 5 things you must do (and 4 things not to do)Jens Edgren
CEO´s never idle. The want your ideas. But how do you catch their attention?
Read the 5 things that will make your sales soar. (and things you need stop doing)
The Value Conversation - Month of Marketing webinarBizink
What is a value conversation? To be able to command the prices you deserve it is imperative that you have a conversation with a prospective client where you clearly understand what is of value to the client. The value conversation becomes an important part of connecting with customer to sell your services.
Creating an Effective Marketing Campaignanna barton
Want to create a marketing campaign for your company? Take a look at some of the important factors that you should consider before you design your campaign.
http://effectivemarketingcampaign.blogspot.co.uk/
3D Printing Companies - Which 3D Printing Firms Will Succeed?Bill Decker
3D Printing firms will succeed or fail. The ones that succeed will follow these principles. The ones that stray from these basics will fail. http://3dprintingchannel.com
"To change your market impact you first need to change yourself" / presented ...Jenni Lloyd
Jenni Lloyd of NixonMcInnes and Sara Lloyd of Pan Macmillan explore the "new normal" market environment through the lens of Pan Macmillan's radical realignment to put readers at the heart of their business.
http://www.marketingmagazine.co.uk/customer-experience-evolution/agenda
"Why Building A Brand Is The Single Best Investment You Can Make in 2018" by ...#FlipMyFunnel
"Why Building A Brand Is The Single Best Investment You Can Make in 2018" presented by Dave Gerhardt at the 2018 #FlipMyFunnel B2B Marketing and Sales Conference. To learn more about #FlipMyFunnel, visit flipmyfunnel.com.
The Lean Product Lifecycle Book- Product Innovation & Business Growth (Craig ...strongandagile.co.uk
An overview on how The Lean Product Lifecycle can transform your business to simultaneously innovate and grow by taking on insights from Venture Capital, Private Equity, Budgeting, Agile, Lean, Lean Startup, Beyond Budgeting and more.
Know how to take your idea and build a successful business.
SELLING WITH MAXIMUM VALUES: STRATEGIES THAT MAXIMIZE THE VALUE AND POWER OF ...HubSpot
What can you do to stand out in a crowd? That is the main challenge for sellers in today's fast-paced, hyper-competitive markets. Competitive pressures make it difficult to create and sustain meaningful product differentiation in the eyes of your prospects. In this session Andy will present powerful sales strategies that every seller can use at each step of their sales process to rise above the competition and move their prospects to make fast and favorable decisions.
Customer Success - You Have a Positioning Problem - Lincoln MurphyLincoln Murphy
Lincoln Murphy's Keynote at the first annual Customer Success Conference in Israel was focused on the problem Customer Success has when it comes to getting resources and being taken seriously, and how to fix that.
This video for this talk from Business of Software Conference Europe 2018 will be published here soon: http://businessofsoftware.org/2016/07/all-talks-from-business-of-software-conferences-in-one-place-saas-software-talks/
Nilan shares his experiences building TransferWise from a loss-making startup to a profitable business powered by word of mouth growth. Nilan shares the challenges he’s faced at TransferWise and other business in scaling through increasing marketing spend – 80% of TransferWise users come in through word of mouth as well as how cash constraints, drove the eventual success of the business.
The True Meaning of Customer Success - More than Just Usage DataGainsight
Customer Success is About Value, Not Data
Have you considered deploying Customer Success technology but are intimidated by the condition of your data (or lack thereof)?
You’re not alone – some of the biggest hesitations to moving a Customer Success project forward involve the state of customer data, including:
1) Our data is dirty – we’re not ready to touch that beast.
2) Our data is everywhere – I’m not sure where to begin.
3) We don’t have any data.
Well, luckily for all of us, the world has changed. Join Gainsight Chief Customer Officer, Dan Steinman, on Thursday 9/11 for a 50-minute webinar on how Customer Success technology can help your team get proactive about your customer relationships, standardize touch points, and build a scalable foundation for your company’s Customer Success operations.
Specifically, we’ll cover:
Consolidate risks and opportunities to consistently resolve with Customer Lifecycle Cockpit
Communicate centrally to ensure nothing slips through the cracks with Calls to Action
Collaborate across all internal stakeholders with Customer360 Sales, Support, and Mobile views
127 Product Manager - Growth: A new role with a sole focus on growth”ProductCamp Boston
Presenter: Anuj Adhiya
"Companies are under more pressure than ever to launch new products and grow them fast. Building a team that is focused on growth is a new challenge and the Product Manager of Growth plays a key role in driving results.
This session will introduce you to:
1) A framework for identifying growth opportunities
2) A process for evaluating and prioritizing growth initiatives
3) Overcoming challenges growth teams face"
Anuj is the Director of Engagement & Analytics at GrowthHackers.com. He is responsible for how users experience the community. He also plays a key role in spreading learning through the organization based on insights from weekly experiments run on the site.
The role of marketing is evolving and expanding beyond customer acquisition. Customer lifecycle marketing includes the stages in the marketing funnel from consideration through sales and extends into customer retention, loyalty, and advocacy.
After this session, you’ll be able to:
- Apply learnings from three B2B and B2C case studies to your specific marketing funnel strategies
- Use pre-sales customer profiles to better serve your customer needs post sales
- Develop a custom marketing technology stack that best helps the exponential growth of your business and customer engagement
- Move your life-cycle strategy from a top-down funnel to a ping-pong funnel approach
- Balance budget between acquisition and retention efforts
Three P's for Product People (ProductTank Bristol)Phil Osmond
If you are new to product management, or a product person starting with a different or brand new product - here are 3 pointers to help you succeed.
First delivered at ProductTank Bristol March 2020: https://www.youtube.com/watch?v=pgQg5HDn6GY
Storytelling: Building Trust as a Product Ldr by Klaviyo Sr PMProduct School
- Storytelling should be proactive: By crafting a strong story that you share early and reinforce often, you can eliminate the need for more heavy handed stakeholder management tactics.
- Storytelling should be planned: To own the end-to-end narrative about your product and how you work, you need to plan ahead and develop consistent themes that help you tell this story.
- Storytelling should be personal: Spend time learning who key stakeholders at your organization are, what each stakeholder group wants to hear, and how they want to hear it.
Navigating the Rocky Road from Founder-Led Sales to The First Dozen Sales Pro...saastr
Veronika is co-founder and CEO of Demodesk, a sales meeting platform that coaches reps in real-time. Before she had her sales team, she had built the entire company from scratch and acquired the first 100 customers on her own. This session will delve into her key learnings from hiring, to onboarding, and to managing her remote sales team that is now 17 people.
Product Growth = People growth
How TransferWise has grown to be the market lead in cross border transfers and how you can replicate this in your company / startup / team
Similar to OpenLounge '14 Session: The 12 Pillars of High Growth Customer Success Teams (20)
7 Methods to Get your Sales and Marketing Teams Aligned InfographicInsideView
Learn what separates leaders from laggards. Then discover 7 best practices these leading B2B businesses follow to achieve sales and marketing alignment.
Beyond the Basics of ABM: Using Account-Based Strategies to Unite Sales & Mar...InsideView
Account-Based Marketing is a red-hot topic. There’s a seemingly endless amount of information about why ABM is important, what tools you should be utilizing, and measures of success. But we’ve been so focused on the high-level components that we’ve overlooked the operational elements of ABM that will make or break our success.
It’s time to get beyond the basics. Learn from the sales and marketing teams at InsideView about how they aligned their teams to orchestrate a successful ABM Program.
During this session we’ll discuss actionable and specific ways to create a successful ABM program, how to align sales and marketing teams to drive toward the same success metrics, and tested and successful program tactics.
Attendees will go back to the office equipped to:
- Identify the right targets for your program
- Use insights to scale personalized ABM “plays”
- Orchestrate motions between demand gen and sales development
- Avoid common obstacles to operationalizing ABM
Improving CX with AI: Microsoft Case Study [SiriusDecisions Summit 2017]InsideView
In this case study, learn how Microsoft is applying deep AI-driven market intelligence through its applications to impact the different phases of its customers’ lifecycle
Beyond the Basics of ABM: Using Account-Based Strategies to Unite Sales & Mar...InsideView
During this session we’ll discuss actionable and specific ways to create a successful ABM program, how to align sales and marketing teams to drive toward the same success metrics, and what program tactics to implement for success.
Aligned to Achieve: How to Unite Your Teams into a Single Force for GrowthInsideView
Marketing and Sales teams are frustrated with each other. Aligning these two teams is an age-old problem, but companies must get their collective act together in order to survive today's evolved buyer-centric market.
Originally presented at Marketing Nation Summit 2017, this session is based on original research, content, and contributions from "Aligned to Achieve", a groundbreaking new book. The authors will discuss highlights of the book and give tips on how and why to get aligned. Want to know what misalignment is really costing you? Need practical advice on how to go after the problem? We’ll discuss real-world actions for improving your culture, processes, and technology, and you’ll learn the financial and strategic impact of getting alignment right.
How to Align Sales & Marketing - CEB October 2016 InsideView
Without tight alignment between sales and marketing, your company is leaving revenue on the table. Research shows aligned teams achieve more growth, better profits, and higher productivity.
Hosted by two industry veterans, Joe Andrews and Andrea Austin, this presentation from CEB in Las Vegas, is based on original research and content from Aligned to Achieve, a new book published by Wiley.
Indian Sales & Marketing Mindset Under the LensInsideView
InsideView continues its research into the state of B2B sales and marketing alignment with this latest report, "Indian Sales & Marketing Mindset Under the Lens."
How the sibling you never wanted, but grow to love: How Sales and Marketing Alignment can make or break your customer experience.
Jeff Marcoux, CMO Lead, Microsoft
InsideView Market Insights in action - InsideView DriveInsideView
InsideView grew up as a Sales Intelligence company and really defined the category. However in 2013 we expanded the company’s charter and our product portfolio to address the needs of marketing, customer success, and operations. Encompassing the lead to revenue journey.
InsideView Sales and Marketing Alignment - InsideView DriveInsideView
The ultimate, some might say only, goal of sales and marketing leaders is to grow revenue.
Whether you are talking about generating bigger and better pipeline, crushing your quota, or driving better lead- to-close rates...the end goal is always MORE REVENUE.
Top 3 Reasons Sales and Marketing Alignment is Off!InsideView
Misalignment between sales and marketing is an age-old problem that’s rarely addressed. This infographic breaks down the top 3 issues and why your top priority should be to align your teams for growth.
Sales and Marketing have moved in TogetherInsideView
A Valentine’s Day-themed infographic talking about the relationship (or lack thereof) between Sales and Marketing within an organization. So what's next?
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
14. Focus on the customer’s objectives,
@dantsteinman #openlounge
not yours
15. @dantsteinman #openlounge
The 12 Pillars of Customer Success
1. Sell to the right customer
2. Empower Sales
3. Obsessively improve time-to-value
4. Nail the handoffs
5. Prioritize your product
6. Define a clear customer journey
7. Deeply understand your retention/churn
8. Relentlessly monitor & manage customer health
9. Regularly deliver business reviews or reports
10. Track team productivity and effectiveness
11. Market for loyalty
12. Focus on the customer’s objectives, not yours