Connect+ is a mobile app that allows users to easily share photos, videos, and files between multiple phones simultaneously. The team identified a problem with existing phones' inability to quickly share content with groups. Connect+ aims to simplify this process and enhance personal communication. A FREE version will allow testing, while a $2 PRO version provides additional revenue. Surveys found customers want utility and social features, prefer basic functions, and agree current phones lack group sharing abilities. The team believes Connect+ can fill this need.

1. CONNECT+(THE NEXT BIG
THING)
Opportunity Execution Analysis

2. Connect+ Background
 Our product website is located at
Team Lead:
https://sites.google.com/site/connect844/
Nicholas  Our survey we conducted on Mobile Apps
Ivanecky http://www.surveymonkey.com/s/MTPY5NL
 Second Survey conducted on Connect+ Mobile App
Engineering
at McMaster https://docs.google.com/spreadsheet/viewform?formkey=dDlKUl
JhaTNDb3RLTzVxbjhaTW94Z1E6MQ
University
 Our First Business Model
https://docs.google.com/file/d/0B_XzUyyoHn-
BaEVGRTRoMmVyQVU/edit

3. Connect+ Story
Basically, the story is quite simple. Our team was
formed since we all wanted to do something
challenging and fun. Our team consisted of 2
engineers and 1 business student. We were
having difficulties trying to share information to
ourselves via mobile devices. So what if we could
simplify that sharing process. We did just that. We
started to investigate different ways and
alternatives to share information to multiple
phones in an instant. The process was quite
extensive and there is still a lot of work to do to
achieve such an innovative new app. Our team is
committed, but more work will be done after this

4. Connect+ Problem
The main problem with existing mobile phones is there inability to share information to
other phones quickly and conveniently. Users have difficulty sending pictures, files,
and videos to multiple users without resourcing to third party apps like Facebook.
Another major problem we want to gradually fix is the ability for people to start
communicating more personally rather then offline communication(ie, Facebook). Our
solution will allow that human interaction at a more personal level as well.
Advantages
 Easy to use
 Share pictures, video, and data
 Share with multiple phones

5. Connect+Sales/Marketing
To sell this product, The product will be put in Google Play or the App
we will be selling Store.
the personal  Advertising on the web(Google Adwords, Facebook
experience of Page)
sharing information
 Viral Video on Youtube to show how the product
and increasing
productivity among works and how it can be used in the consumers life.
group of people.  Approach any Universities within our area and show
students this product to promote awareness.

6. Connect+ Key Resources
 The key resources to make this application on the phone include
 3 software engineering students regarding mobile application
development
 Setting up a website to get the customer interested about the
application.
 Setting up a cloud information system AWS(Amazon Web Services)
to store the information for each user.
 Surveying potential customers about their needs being satisfied
whether from our advertising options.
 Business Personal to organize certain events for meeting clients or
expanding relations in the company.
 Attending Local Start-up competitions to get small seed capital

7. Connect+ Cost Structure
The most important costs in the business would be human capital cost,
marketing to the public, and the cost
to sell in online stores.
•FIXED Cost: Human Capital($20,000/employee)--equity(9%)
•VARIABLE Cost: Marketing, New Employees, Maintainability
•Emergency Cost
•Online Fees: Google Play/Apple Store
•Cost of Maintaining Cloud Service with AWS

8. Connect+ Revenue Streams
 There will be two versions available: FREE and PRO as with all
Advertisers apps.
To make solid revenue  The FREE choice will allow customers to test the app and if they
from both versions of the like the app, buy the PRO edition for $2. The reason for the $2 is
product, we will offer because $2 is just right for an app that gives this value, and it if
advertisers to show becomes well known, $2 is not a bad deal for maximizing some
advertisements in the revenue.
applications. This will also
give us revenue from a
 Customers prefer to pay nothing; therefore we give them two
different source.
options.
Partnerships
 TRANSACTION REVENUES: The one time customer payments
include FREE and $2.
If we had partnerships with
organizations, we would  RECURRING REVENUES: There is no cost once the product is
ask the organization using bought
our product to pay a
recurring cost every month

9. Discussion of All Survey Results
From the following survey and interviews:
 Customers are willing to spend money on a good
product.
 Customers like utility and social networking apps
the most; this will make Connect+ great because it
combines both.
Important: The main assumption in this
 Customers prefer basic functions; but give them survey is the age. The age is young-
something new and it might change their minded individuals which may sway
perspective. results.
 Customers agree there is a lack of sharing to
larger groups on current phone systems.
 The later survey reaffirms our business model
about giving value the customer needs
 Interviews told us that customers are interested in
Connect+

10. Conclusion
 "Sharing on phones has
always been an issue;
this product will change
how we interact with
new information."