The document discusses e-merchandising concepts and how to optimize the online shopping experience for customers. It describes how e-merchandising aims to increase conversion rates, revenue, and profitability by improving product organization, management, and attractiveness online. Examples are given of how e-merchandising can be applied to different areas of an e-commerce site like the home page, navigation, search, and product pages to sell more products and better meet customer expectations. The presentation provides an overview of Compario, a company that offers e-commerce software to help businesses deliver personalized product experiences across channels through features like dynamic taxonomy, recommendations, and content management tools.

1. Discover E-merchandising
concepts
Marc VANHOUTTEGHEM (Uniway)
Managing Partner - E-Commerce Consultant
Stéphane VEDRAMINI (Compario)
VP Product

2. Mission statement
Build efficient and secure
Internet, Intranet, Extranet
and e-business [multi-devices] solutions

4. 1998

5. 1999

6. 2012

7. 2012

8. E-commerce challenges today
• Multichannel : Off-line VS on-line
• Multi-devices : smartphone, tablets, IoTV
• Integration of Social Networks
• Time to market
8

11. E-commerce challenges today
E-merchandising - allow customers to
access more easily and quickly to the offer, in
order to provide maximum comfort and
pleasure in his online shopping experience:
• increase the conversion rates,
• increase revenue,
• improve profitability,
• increase the average basket,
• acquire new customers and retain existing
customers.
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12. “The merchandising is the set of studies and
techniques to improve the implantation and
presentation of products in a retail space, to
increase sales and profitability of these products.”

15. E-merchandising
“The e-merchandising, it's selling more, better and
more frequently on the Internet, maximize sales and
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profitability while best meeting customer expectations.”

16. Merchandising
The three levels of merchandising
• Organization: facilitates the consumer
product research
• Management: optimize the product
range and the shelf space occupied
• Seduction: everything that can be
appealing, attractive, practical
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17. E-Merchandising
Off-line On-line
Display Window Home page
Universes Category pages
Shelves Products list pages
Packaging Product detail page
Caddy Shopping basket
Cask desk Checkout process
Online payment
Sales receipt Order confirmation
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18. E-merchandising
Home page commercial animation
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19. E-Merchandising
Presentation of commercial proposals and good deals
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20. E-Merchandising
Push new products and top products
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21. E-Merchandising
Intuitive navigation and rapid access to the product
offering
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22. E-merchandising
Facetted search and easy access to products detail
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23. E-Merchandising
Product detail
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24. E-merchandising
« Ambiance »
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25. E-merchandising
From e-commerce to e-customer experience
26

26. 27

27. E-shop Expo 2012
Enhancing the buyer
journey

28. Compario Overview
Who is Compario?
Compario is a leading provider of cloud-based e-commerce software, empowering
business users to quickly and efficiently deliver a superior buyer experience through:
• Personalized navigation and enhanced search
recognize the buyer, serve her the right product at the right time
• Cross-channel e-merchandizing
dynamic, targeted and personalized offers across multiple touchpoints
• Catalog and content management
business users easily match, structure and enrich catalog data for fast and flexible
publishing
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29. Solution Coverage
Structure
Product data management
Control Data pool matching Navigate
Browsing analytics ERP and analytics connector Dynamic taxonomy
Media management
Faceting analytics Contextual faceting
Virtual features
Sales and visits KPI Browsing history
External data feeds Customer preferences
Dynamic dashboard Product comparison
Transact Search
Customer account
Advanced autocomplete
Shopping Cart
Shipping Advanced search control
Payment Tolerance and suggestion
Order capture Faceted search
Display
Personalize Longtail URL
Navigation-based merchandising
actions
Recommend Position and ranking
Targeted merchandising actions Dynamic product highlight Multiple Product display
Implicit and explicit personalization Ratings and reviews management
Content management Bundle and product links Look and field management
CRM connector Rule-based cross- and up-selling Editorial content
Behavioral recommendation
Virtual advisor
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30. Some of our customers
Compario manages online revenus totalling €2bn
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31. Decathlon
Advanced merchandising functions
• Highlighted products
• Product associations (up selling, cross selling…)
• Product bundling
• Sort order Management
• Product/Content Targeting
• Cross channel management of promotions
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32. 3 Suisses Belgium
Social Commerce
• Filtering products based on preferences
• Social media integration
• Facebook connect
• Widget & RSS feed
• Wish lists
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33. Delhaize
Advanced search
• Faceted search
• Tolerance and “Did you mean…” suggestions
• Autocomplete
• Search redirect
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34. Test-Aankoop - Euroconsumers
Assisted shopping functions
• Buying guide
• Shopping agent
• User reviews & recommendations
• Subjective criterias
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35. Thank you for your attention.
contact@compario.com @compario Compario Compario ComparioSA