"Big Data" is an over-used buzzword (google it compared to Obamacare & see how many results for each). Marketing is about building closer relationships with the targeted customers. The transformation of data to information to strategy/tactics is one way to achieve better customer relationships. This is the actual presentation (with some slides removed to protect client confidentiality).
16. KPIs โ Business Impact
๏ Market Share
๏ Revenue
๏ Profit
๏ Marketing ROI
๏ Customer Satisfaction
17.
18. KPIs - Marketing
๏ Customer Value
๏ Loyalty/Retention Rate
๏ Top Customer Metrics
๏ Acquisition Targets
๏ Brand Health
๏ Marketing Program ROI
19. All Product
Websites
One Integrated
Performance
Dashboard
Acquisition &
Retention
Integrated Sales
Performance
Dashboard by Region
& Species
Integrated
Campaigns
Sales, Web, Media One
Integrated Performance
Dashboard
Executive
Metrics
Integrated Sales Team
Metrics Performance
by Region & Species
Top Customers
Top Customer
Performance
Dashboard by Region
& Species