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Online Identity
Getting to know your users
Cristiano Betta, Developer Evangelist
Developer Evangelist
Why am I here?
Do we always want to use the
same identity?
Should we always want to
use the same identity?
Authentication vs
Authorisation
A little history lesson
Username + password
Security considerations
Security nightmare
4.7% of users have the password password
8.5% have the passwords password or 123456
9.8% have the passwords password, 123456 or 12345678
14% have a password from the top 10 passwords
40% have a password from the top 100 passwords
79% have a password from the top 500 passwords
91% have a password from the top 1000 passwords
Source: xato.net/passwords/more-top-worst-passwords/
wiki.skullsecurity.org/Passwords
45% admit to leaving a website instead of resetting their password or answering security questions
Source: bit.ly/bluestats
OpenID
OAuth 1.0
Request'
Request'Token'

Grant'
Request'Token'

Direct'User'to'Service'

Obtain'Authoriza:on'

Request'
Access'Token'

Direct'to'Consumer'

Access'
Resources'

Grant'
Access'Token'
OAuth 1.0a
OAuth 2.0
OAuth 2.0
Consumer'

Service-Provider'

Direct'User'to'Service'

Obtain'Authoriza5on'

Request'
Access'Token'

Grant'
Access'Token'

Access'
Resources'/'Profile'

Direct'to'Consumer'
OAuth 2.0 and the Road to Hell
homakov.blogspot.de/2013/03/oauth1-oauth2-oauth.html
OAuth 2.0 +
OpenID Connect
Identity Providers
Out of 657 surveyed users 66% think that social
sign-in is a desirable alternative.
Source: bit.ly/bluestats
Google

Facebook

Twitter
Social vs Concrete
• Name, email, location
• Name, email, location
• Friends, address
• Name, email, location
• Friends, address
• Verified address, payment address, account type
• Name, email, location
• Friends, address
• Verified address, payment address, account type
• Seamless checkout
Demo
The nature of an identity matters
Recognize the difference between authentication
and authorization
Well used authorization can improve the user
experience beyond plain user identification
The user experience should be enhanced not
impaired by user authentication
Questions
cbetta@paypal.com
slideshare.net/paypal

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De-mystifying Zero to One: Design Informed Techniques for Greenfield Innovati...
 

Online Identity: Getting to know your users