Avant Communication is a branding and communications agency based in Dubai that offers a full range of integrated marketing solutions. The document discusses how investing in branding is vital for business success and can help companies achieve their goals. It emphasizes the importance of a total branding solution and consistent messaging across all marketing disciplines. Avant Communication promises to work closely with clients to develop tailored branding strategies that reflect their unique needs and target audiences effectively.

1. Avant Communication L.L.C.
P.O. Box 112189, Suite 229, Emarat Atrium, Sheikh Zayed Road, Dubai, United Arab Emirates
Tel: +971 4 3431 645, Fax: +971 4 3431 655, Email: info@avantcommunication.com
www.avantcommunication.com

2. Your
brand is a
corporate
asset.
Communicate your vision.

3. Put your
business
on the
fast track.
Brand building is the answer.
If a brand can change the world, it can certainly change a
business. Whatever your corporate objective, your brand
holds the key to achieve that, and so much more. What is
your vision?
Communicate your power.

4. Capitalise
on your
brand’s
potential.
A healthy brand promotes healthy business.
Brand building, like many other business instruments, is an
investment tool. Your brand is a vital part of your business
portfolio and can generate the results that will take your
organisation to the next level.
Communicate your technology.

5. Set your
goal and
achieve it.
Your brand can make it happen.
Determine your objective and align your brand strategy.
Do you want to redefine your service, strengthen customer
loyalty, increase product demand or raise your public profile?
All you need are the right tools.
Communicate your achievement.

6. Complete
branding
offers
serious
results.
A successful brand goes the extra mile.
Investing in your brand is the best thing you can do for
your business. But you have to do it right. Many companies
approach advertising agencies for a single campaign in the
hopes of turning around their business. This can seriously
undermine your brand and do more harm than good.
Insist on a total branding solution.
Communicate your lifestyle.

7. Wipe out
your
competitors.
Branding is serious business.
Avant Communication is not a traditional agency. We are
a brand building and communications partner that guides
brands through a growth process. From the initial brand map
and visual communication development, to the final stages of
a comprehensive marketing campaign roll-out, every step is
strategically planned to create a synergistic brand force that
will conquer the market.
Communicate your target.

8. Revolutionise
your
enterprise.
Let your brand reflect the change
you want to see in your business.
Avant Communication’s end-to-end service allows you to
address your branding issue directly. We study a brand’s
architecture to gain a thorough understanding of how it
operates. Then we analyse the problem and construct a
hardworking solution that is true to the spirit of your brand
and encourages your target market to act.
Communicate your partnership.

9. Increase
your market
share.
A successful brand speaks to the heart,
not the mind.
Approach your target market with a focussed message and
achieve the results you want. Every piece of marketing material
conceived by Avant Communication is a fine balance between
art and strategic insight. It captures the imagination and,
just as important, your brand strategy.
Communicate your strength.

10. Handle
your brand
from a single
platform.
Focus your efforts for a solid brand.
Avoid the frustration of dealing with different agencies
to execute various parts of your marketing plan. As an
integrated marketing solutions provider, Avant Communication
guarantees brand consistency across all disciplines, but also
eliminates the frustration and logistics of dealing with multiple
agencies with diverging outlooks.
Communicate your skills.

11. Find new
freedom
and creativity
in playing
with your
brand.
Develop original ideas and capture attention.
Avant Communication’s end-to-end service gives you the
opportunity to explore all the options for your brand. Backed
by the vast experience and passion of our staff, you will see
new possibilities and find paths less travelled.
Communicate your knowledge.

12. Redefine
your brand.
The possibilities are endless.
Being an innovator puts you a step ahead of your competitors.
With more marketing tools at your disposal, you are able to
shape fresh ideas and implement innovative strategies that will
impact the market and set your brand apart.
Communicate your taste.

13. Target your
audience
effectively.
Create a modern brand for a modern world.
While many consumers can still be targeted through traditional
mediums such as TV and radio, many others conduct their
entire lives on their computers and mobile phones. With
Avant Communication’s integrated marketing solutions, you
can implement a water tight brand plan that is thorough and
speaks to your consumers from every angle.
Communicate your expansion.

14. Great work
sprouts from
a strong
client-agency
bond.
Embrace your agency and make your brand fly.
Whether it is creating an entirely new brand identity, updating
a brand image or reinventing a brand personality, Avant
Communication’s track record is measurable not only in the
brand’s performance, but also our long-term client associations.
We embrace transparency, diligence, perseverance and respect,
to cultivate a foundation of trust in our relationships with clients.
This ultimately translates into better work.
Communicate your ideals.

15. An integrated
marketing
offering
means brand
specific
solutions.
Insist on a tailored branding solution.
Your brand has a distinctive personality and caters to its own
special target audience. Naturally, the challenges that your
brand faces will be unique too. With our 12 divisions covering
a wide array of disciplines, Avant Communication can help
you to design the marketing rollout that is tailor-made for your
brand’s individual requirements.
Communicate your dreams.

16. Avant Communication firmly believes in a 360˚ communication solution. With all
services under one roof you are assured of consistent brand messaging. You are also
able to output more comprehensive campaigns with multiple touch points between
Communicate your business.
you and the consumer. This ultimately increases brand awareness and boosts sales.

17. Countless solutions
for your brand.
Create the right impression on the public
and manage the flow of information between
your company and the people out there.
Avant Communication offers a broad range
of Public Relations services that will help you
From the initial brand development, through In the modern age of technology where we
to manage the public profile of your brand,
to the tangible material that your consumers buy things online, conduct conversations
whether you want to launch a new product or
interact with, every brand element created over cell phones and even have relationships The modern era has opened countless
service, or do crisis management.
by Avant Communication is strategically on the internet, there are still few things as possibilities for companies in terms of
designed to combine into a powerful powerful as connecting on a personal level performance efficiency. While some
experience that will draw customers to you. and talking to customers one on one. Avant companies benefit from an online presence
By studying the product or service offering Communication can help you to garner the others increase their profitability with various
and the target market we aim to develop a results of direct marketing. IT tools. Avant Interactive helps clients to go
brand that customers will love to welcome digital. From websites and viral campaigns Do you need help in planning a print job?
into their life. Above all we are passionate to various IT solutions we help clients to stay Avant Communication offers unmatched
about building a brand with longevity that can competitive by helping them reap the benefits production capabilities. Our specialist
grow stronger over time. of technology. print-buying and management team will
ensure all your printed matter is produced to
Event management is a strategic marketing
the highest quality and on time: we manage
and communication tool that can help any
every stage of your print job with the highest
company, big or small, to reach existing
level of professionalism and proficiency.
and potential clients. As a total event
Adept in all mediums, Avant Communication solutions company Avant Communication Avant Communication will gladly develop an To ensure that we can deliver on our promise,
will help you to devise strategic is involved in more than just the planning all-encompassing media planning and buying we collaborate with experienced printers who
communication, so that you can penetrate and execution of an event. We also offer our campaign for you. Considering each and use the most advanced printing equipment
the market effectively. With a wide array services in the brand building, marketing and every possible medium we create a strategy available in the industry.
of disciplines at your disposal Avant communications aspects. An event is only that will target your audience effectively,
Communication will assist you in targeting over once the visitors stop talking about it. whether it is catching the consumer while
your specific audience with relevant media, Let Avant Communication help you with your they’re waiting for the bus, surfing the net
while creating a strong message that will venture, to create an event that your clients or watching their favourite programme
convert window shoppers into actual buyers. will talk about for a long time to come. on television.
Avant Communication has already published
a number of delightful coffee table books
which form part of the Inspiring Series:
a special collection that showcases some of
the world’s most exciting and breathtaking
Great design captures attention and Avant Communication has tied up with Whether it’s a shoot for a corporate brochure destinations. We continually work to expand
communicates in a way that is sympathetic renowned online image library or a fashion magazine, we will provide you this wonderful travel book series,
to the target audience’s needs and desires. www.inmagine.com. Our own team of with a professional photographer with ample while we are also involved in a range of other
Avant Communication has multitalented professional photographers travels the world experience in every niche discipline. If you publications that are close to our heart.
designers that work across a wide range of to capture footage that is rare and exquisite. need models, Avant Communication will With a desire to contribute to publications
mediums to bring you brand solutions that will These images of brilliance, splendour and launch an extensive search to find the faces that are unique and capture the imagination
leave your customers breathless. earth shattering beauty are now available to and the looks that are in line with the image Avant Communication is always keen on
you, exclusively at www.inmagine.com you want to portray. joining new projects.

18. New Business
Invoicing and Quoting/
Accounting Estimating
Integrated
management
Time Sheets
Solution Production /
Planning
Account Management
The support to perform at our peak.
Here at Avant Communication control of every aspect of
every project is vital to ensure client satisfaction. To achieve
optimum efficiency we have implemented leading software
that is used in branding and communications companies
around the world.
This software provides an integrated platform from where
the creative studio, the account managers, our production
and planning departments, financial staff as well as senior
management at Avant Communication can communicate
and keep track of the progress of every job.
The result is accurate reporting on the manpower and cost
invested in every job, while clients are assured of on-time
delivery, effective solutions and greater transparency. Communicate your efficiency.

19. Powerful
team.
Prestigious
Awards.
Our capability is our pride.
Avant Communication is a leading brand building and communication
company headquartered in Dubai. Powered by a hugely diverse
staff force and guided by a firm knowledge of the industry and its
processes, our company has been pivotal in moulding a number of
valuable brands.
Our greatest strength is our people. Team members are handpicked
from all over the world. Our staff force consists of talented individuals
of diverse nationalities and with varying backgrounds in the
communications industry. This melting pot of ideas and insights gives
rise to exceptional work and has won us a string of international
awards and accolades.
Communicate your capacity.

20. Let us
help you to
invest in
your brand.
Turn your vision into tangible results.
Create a brand that will win over your consumers’ hearts.
Communicate your service to the world and see a world of
difference in your business.
www.avantcommunication.com

21. Business
(Page 3)
Education
(Page 7)
Events
(Page 15)
Government
(Page 21)
Give your
Hospitality
(Page 29) brand a
Health
(Page 35)
Industry
powerful
voice.
(Page 41)
Real Estate
(Page 47)
Retail
(Page 61)
Services
(Page 73)
Social Responsibility
(Page 81)
Brand building is the answer.
Avant Communication will specially formulate a brand plan based on
Sports your needs. With thoughtful execution the strategy will jump off the
(Page 91) page and become effective communication that will drive your clients
and customers to act and help your brand to grow.
Technology
(Page 97)
Publishing
(Page 107)
Communicate your strategy.
Images
(Page 113)
1

22. Business
3

23. ME Steel
ME Steel is the Middle East’s number one portal where steel buyers and
sellers do market research, network with peers and engage in cross-
investment opportunities.
As an online one-stop-shop it allows businessmen to find, investigate and take
advantage of new opportunities within the steel industry. They are also able to
track new trends in the market and keep up to date with its health and wealth.
Moreover it’s a platform for job seekers to find new challenging positions within
the industry.
ME Steel is where the industry’s movers and shakers meet. With more than
77 000 visitors a month it is a trusted partner among steel product specialists.
Communicate your network.
5

24. Education
7

25. Paving the way for strong education.
Education is an intricate subject and Avant Communication
treats it with great respect and care. Every child deserves to be
nurtured with quality education, which is why we spend quality
time in preparing the brand and communication material of
our education clients – to inspire students to consider these
reputable institutions above all others.
Communicate your facility.
9

26. Guruvar Awards
The Challenge
India is currently facing a shortfall of 800 000 school teachers and this deficit will grow
to 2.5 million by 2011. The Guruvar Awards is an initiative developed by the Varkey
Gems Foundation to strengthen the teaching profession and secure a better quality
education for India’s children, by honouring teachers and inspiring them to continue
their valued work.
What makes the Guruvar Awards different from other Indian teachers’ awards is that
it allows the participation of the public. The challenge was to open the nominations to
the entire nation. India is a giant that spreads across 1.3 million square miles.
In addition the Guruvar Awards needed a strong voice and brand identity, so that the
public would want to participate and turn Guruvar into a powerful national movement.
The Result
Teachers of old were known as Gurus. In the ancient Sanskrit language “Guru” means
the remover of darkness since they illuminated the mind with knowledge. This idea
of spreading light was pulled though all collaterals, from the brochures to the TV
commercials and the website.
To encourage the public to participate and make the Guruvar movement a force for
change in the Indian education system, some of India’s most recognised actors,
public figures and members from government were invited to urge the public to
pledge their support and nominate a teacher on the website.
The Guruvar website, www.guruvar.com, was the sole means of nomination and
made the process accessible to people across India.
Communicate your concern.
11

27. A message that matters.
Education allows people to dream big and realise their
ambitions. Sharing inspiring messages built on the foundation
of aspiration have helped our clients to achieve the desired
attention from parents and students. Our clients appreciate the
heart and soul that is reflected in the work we provide.
Communicate your involvement.
13

28. Events
15

29. Green Dubai World Forum
The Challenge
Green Dubai World Forum was held at the Atlantis Hotel, Palm Jumeirah, on the
anniversary of the historic declaration made on 24 October 2007 by His Highness
Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the
UAE and Ruler of Dubai. As per the resolution, effective January 2008, all buildings
and properties in the Emirate of Dubai must comply with internationally recognised
environment friendly specifications.
Green Dubai World Forum is an independent organisation with the vision to foster
the relationship between governments and the private sector in order to achieve
sustainable development in Dubai and the rest of the world for the sake of our planet.
The challenge was to create a strong brand and impactful event that would contribute
towards making global warming and climate change a topic of discussion at a senior
level, while establishing the forum as an anticipated event on the green calendar.
The Result
Avant Communication managed the entire branding exercise for the event.
We handled the complete above-the-line and below-the-line communication drive
while conceptualising carefully strategised collateral for every touch point at and
around the event.
The event rolled out under critical acclaim. The two-day event was attended by
more than 1500 decision makers, heads of state, cabinet ministers, ambassadors,
CEOs, heads of financial institutions, senior officials of government and international
organisations. The opening ceremony was highlighted by the key note address from
Mr. F.W. De Klerk, Nobel Peace Prize laureate and former President of South Africa.
100 journalists from online, print, radio and TV took part in the meeting and some of
the sessions of the official programme were webcast live.
The result was a cohesive execution of brand elements and touch points that elevated
the event and made it visible internationally, cementing its future. We are pleased that
we were able to make a contribution towards saving our planet and making it a healthy
environment where humanity can flourish for millennia to come.
Communicate your sustainability.
17

30. Make brand building an event.
The power of branding should never be underestimated.
That is why our clients ensure that they always put brand
building and communication in place when they organise
an event. By treating events as a brand entity you can lay
a firm foundation in people’s mind on which to build long
term consumer relationships. A case in point is the launch
of Pacific Controls’ headquarters which is the first LEED
Platinum rated building in the Middle East and only the
sixteenth in the world. The event was attended by the H.E.
Mohammad Al Gergawi, Minister of State for Cabinet Affairs
of the Federal Government of the United Arab Emirates and
Chairman of Dubai Holding. It offered an outstanding PR
platform for the company and delivered ongoing dividends in
the form of international recognition accompanied by further
investment opportunities.
Communicate your enthusiasm.
19

31. Government
21

32. Dubai Civil Defence
The Challenge
Dubai Civil Defence was established in 1976. The organisation is a vital part of
Dubai society and plays a crucial role in protecting citizens, defending public
and private properties, rescuing victims, securing transportation and protecting
national wealth during emergencies. With the help of advanced technology such
as Mobile Command Control Centres, Dubai Civil Defence works 24/7 to keep
Dubai and its people safe.
Avant Communication was called in to establish Dubai Civil Defence as
a sympathetic public service agency in the public’s mind. In addition the
communication had to establish the importance of having a 24x7 Direct Alarm
System installed in buildings, thereby encouraging subscription of the service
by building owners. This formed part of the National Life Safety Programme
rolled out by Dubai Civil Defence in a new effort to step up the safety and
security of the city. Avant Communication was charged with creating a complete
outdoor, print and TV campaign for Dubai Civil Defence as well as branding and
marketing material for the 24x7 Direct Alarm System.
The Result
Avant Communication created the striking brand identity, logo and visual identity
guideline for the 24x7 Direct Alarm System that effortlessly blended in with the
existing Dubai Civil Defence branding. This created brand consistency. It was
then built upon with an extensive above-the-line and below-the-line advertising
campaign that assured the public that Civil Defence was always by their side and
always keeping them safe with the National Life Safety Programme.
The result was an easy transition for building owners to the new 24x7 Direct
Alarm System once they understood the power and importance of having the
system installed in their building. In an excellent response to the campaign more
than 60 000 buildings in Dubai are now part of the programme.
Communicate your safety.
23

33. Govern your brand with confidence.
Be it private companies or government entities,
Avant Communication feels equally at home in either sector.
Portraying the government as a sympathetic and caring figure is
key in developing trust and patriotism amongst citizens. With the
power of branding, government agencies can share information
with the public and also ensure the success of development plans
by inspiring public participation.
Communicate your information.
25

34. Blazing new trails with reduced carbon footprints.
Avant Communication has helped two Dubai brand giants
to communicate their pledge of energy savings.
Utility provider, Dubai Electricity and Water (DEWA), and
communications provider, Etisalat, have implemented Information
and Communications Technology (ICT) to facilitate energy savings
in their buildings.
Climate change is one of the world’s most pressing challenges and
energy wastage resulting in greenhouse gas emissions is a key
offender. DEWA and Etisalat now rely on advanced technology that
allows a central Command Control Centre to monitor their buildings,
facilities and equipment in real time. 24x7 analysis of these elements
exposes performance deficiencies and energy wastage, allowing
immediate action to be taken to increase and optimise performance.
This allows for a reduction in emissions over time, resulting in
a “healthier” organization with a smaller carbon footprint.
Communicate your savings.
27

35. Hospitality
29

36. Brands offering comfort and style.
With carefully planned brand building we help our hospitality
clients to enhance their patrons’ experience. Delicately placed
brand triggers and a thoughtful approach to your customers’
needs, make them feel right at home. Make a lasting
impression and secure return visits with communication that
speaks your customers’ language.
Communicate your hospitality.
31

37. Flora Group Hotels
The Challenge
Flora Group Hotels own six exquisite luxury hotels and fully furnished hotel
apartment buildings. The properties are ideally situated in the heart of
Dubai - Deira. With striking interior design, superlative service and luxury
amenities, Flora Group Hotels are sought after by business travellers and
tourist families alike.
Although the hotels have been around for some time, they were experiencing
problems due to a lack of consistent branding and communication. The hotels
form part of one chain, yet they each had a different logo. The colour schemes,
staff uniforms and marketing materials were different as well. As a result the
patrons couldn’t make a brand connection. Flora was unable to build brand
equity and capitalise on it.
The result
Avant Communication has led the way for the success of Flora Group. We rolled
out a total marketing solution to fulfil the client’s branding and communication
requirements. A newly developed mother identity was pulled through all
communication materials and every single element in and around the hotels.
Following the client’s improved occupancy rates, Avant Communication was
also asked to provide a branding solution for the spa and range of restaurants
within the hotels.
To ensure an accurate and standardised use of branding across all marketing
material for six hotels, Avant Communication has provided Flora Group with
Visual Identity and Brand Guidelines which allow anyone working on the brand
to familiarise themselves with it.
Communicate your comfort.
33

38. Health
35

39. Find an appropriate remedy.
Avant Communication can help you to diagnose the
problems your brand is facing, and also prescribe solutions.
We have worked on renowned brands in the pharmaceutical
industry and no one is more pleased than our clients.
Communicate your service.
37

40. Abbott Laboratories
The Challenge
Abbott Laboratories is a diversified American pharmaceuticals health care
company. It has 72 000 employees and operates in over 130 countries.
The Abbott office in charge of the Levant region is located in Dubai.
After serious discussions about the future course of the brands here, all brand
managers at Abbott Levant agreed that the existing marketing material for
their brands needed a boost of creativity. For many it was clear that their
material was void of emotion and that it was critical to rethink their strategies
in order for their brands to grow in the years to come.
Avant Communication was called in to work on a number of the world
renowned Abbott brands. The challenge was to conceptualise creatively
strong material that emotionally engaged medical personnel, but also
communicated the all important scientific facts.
The Result
A strong dose of consumer insight allowed us to develop material that will
be remembered in the market for some time to come. Although marketing
material focussed on medical personnel is usually heavy on facts and
statistics, these people respond the same way to marketing as any other
consumer. We aimed at making an emotional connection and then reinforced
the point by the indisputable facts.
Abbott was grateful that we were able to shift the boundaries of medical
advertising and breathe new life into the genre. Avant Communication has
now developed a number of campaigns for Abbott and we are pleased that
they have returned for our service, over and over again.
Communicate your health.
39

41. Industry
41

42. Respecting history to take brands
into the future.
Although clients regularly approach Avant Communication
to develop new identities or revolutionise existing brands,
we also work on a number of brands with a grand heritage.
With great sensitivity to a client’s history we are able to
step in and develop new, fresh ideas, but well within the
parameters set by their brand.
Communicate your experience.
43

43. BASF
The Challenge
BASF is the world’s leading chemical company. Its portfolio ranges from chemicals,
plastics, performance products, agricultural products and fine chemicals to crude
oil and natural gas. BASF has approximately 95 000 employees and posted sales
around EUR 58 billion in 2007.
BASF Middle East was in need of the development of marketing material that would
reach potential clients in the region and make their products top choice. With the
MENA region as an emerging market, corporate giants all over the world are moving
in to make their mark and capitalise on the “first entry advantage”. Companies
have to constantly update their branding and marketing strategy in order to
stay competitive.
BASF has been in the UAE market since 1996. Avant Communication was
approached to strengthen the brand by creating marketing material for some of
their products.
The Result
The challenge was to develop new material for a well known brand and reflecting the
existing brand image and guidelines. The BASF brand has great equity in the market
and it was important to stay true to the brand.
We thoroughly investigated the brand and familiarised ourselves with existing material,
before we started our work. As a result we were able to create compelling material
that was a seamless extension of the existing BASF brand.
Communicate your equity.
45

44. Real Estate
47

45. Dubai Sports City
The Challenge
Dubai Sports City is the world’s first integrated sports city. Set on 50 million square
feet of land, it features four magnificent stadiums, Ernie Els’ first golf course design in
the Middle East as well as world class sporting academies that will serve as a global
landmark in international sports and athlete development.
This magnificent sports backdrop hosts luxury residential and stately commercial
developments as well as international schools, world-class medical facilities, hotels,
leisure opportunities, retail and a well-being and lifestyle country club.
Avant Communication was called in to create a new campaign to re-establish public
awareness of the Dubai Sports City brand.
The Result
Avant Communication worked closely with the client to develop a corporate
campaign which the client has personally dubbed as their most effective to date.
Based on this success Avant Communication has also been called in to develop
communication material for certain entities under the Dubai Sports City umbrella,
including their Cricket Stadium, their sports academies and Canal Residence East,
one of their residential developments.
Dubai Sports City is flourishing. Retailers are moving in, athletes are making the
facility their first choice in training destinations, and investors are quickly catching on
to the new property hotspot.
Communicate your development.
49

46. We know the business.
Our real estate clients are powerful enterprises that
have made a significant impact in the UAE market and
internationally. With our solid experience in working with
these heavy-weights in the industry, we are able to assist
any real estate company in developing engaging, hard
working communication.
Communicate your influence.
51

47. Sobha Developers
The Challenge
Sobha has more than three decades of international experience in real estate
development and construction. Operations first started in Oman in 1977 where
they were involved in the interior transformations of 5-star hotels, opulent villas,
landmark mosques, as well as palaces including that of the Sultan. The company
later opened its doors in India and went on to become one of the country’s most
reputable real estate development companies.
Today the company has operations in 11 countries with extensive operations in
India, Oman and the UAE. From a niche interior decorating company, Sobha has
grown into a global phenomenon in the real estate development and construction
field. With it has come the need for a renaissance in its message to the world.
The Result
Avant Communication is leading Sobha’s corporate brand revolution.
Avant Communication is spearheading the Sobha transformation, from designing
the over-all new brand look and feel to drawing it through all elements and
communication. With our help Sobha was able to implement a total, integrated
marketing solution that transformed the company’s image smoothly and nearly
instantaneously.
After the great success Sobha has had with their brand revamp, Avant
Communication was called in to develop communication material for a number of
Sobha’s construction and corporate social responsibility projects. The real estate
projects include Dahlia on Palm Jumeirah, Sapphire in Business Bay, Ivory I & II in
Business Bay and Daffodil in Jumeirah Village among others.
Communicate your transformation.
53

48. A real passion for real estate.
Every home and office that we promote is as unique as
the family and business that will occupy it. This requires
an individualised message for each project. We enjoy
the challenge.
Communicate your passion.
55

49. Eshta Group
The Challenge
The client approached us to perform a branding and strategy exercise for his newly
formed property development company as well as the first property to be created
by the company. The client was developing a super-exclusive villa estate, as well as
a resort on the spectacular Backwaters of Kerala
in south India.
The client wanted to launch the company and the first project at the same time.
The challenge was to establish the company as a quality property developer.
We felt that transferring positive brand equity from the mother company to the
project was key in elevating the perceived value of the property.
The Result
Avant Communication advised the client to lend the same name to the mother
company as well as the first project. This would establish the company’s name in
the market in a shorter space of time, as every ad placed for the property would
automatically lend exposure to the mother company as well. In addition, the mother
company would require no extra marketing spend to advertise itself.
We carefully studied the client’s first project and were blown away by the standards
of the property. The location and quality were beyond our highest expectation and
this gave rise to the pay-off line “Beyond Expectation” promising clients more value
for money, more quality, more attention to detail, more amenities.
Avant Communication has taken charge of the client’s complete above-the-line and
below-the-line needs including the interactive aspects pertaining to their website,
online banners etc. Today Eshta Group is sporting two prestigious projects: Eshta
Crown Residences and Alila Eshta Kochi Resort.
Communicate your excellence.
57

50. We work at every level.
Whether it is architecture firms, developers or construction
companies, or the projects they work on, Avant
Communication has hands-on experience across all tiers of
the real estate industry. We have built many brands in this
field brick by brick and we’re proud of it.
Communicate your detail.
59

51. Retail
61

52. Oberon Mall
The Challenge
Oberon Mall is the first shopping mall in Kochi in the southern Indian state of Kerala.
It offers all the conveniences of a modern shopping mall. Everything from restaurants
and retail outlets, to a games arcade and cinemas converge under one roof. As a
complete family destination, there is something to do for everyone. Anyone who
visits Oberon Mall has more time to shop, relax and play. Avant Communication was
approached for complete brand development, execution and roll-out.
The Result
Oberon Mall opened under great anticipation. After formulating an appropriate
strategy, Avant Communication implemented tactical communication and brand
building exercises to build excitement around the mall and establish it as the
entertainment destination of choice in the area.
Oberon Mall’s branding is a proud emblem immortalised on the building and carried
with pride in all marketing material. The mall is experiencing fantastic footfall and sites
are set on creating a chain of malls across India.
Communicate your excitement.
63

53. What’s in a name?
Through brand building you can raise the equity of
your product or service and make it an object of desire
for society’s top echelon. Avant Communication has
experience in transforming the exquisite products of fine
designers into must-have items for the rich and famous.
Communicate your exclusivity.
65

54. Beby, Diluce and Carpanelli
The Challenge
Dubai based Salah Interiors is the Middle East exclusive distributor for Beby,
Diluce and Carpanelli – three luxury Italian furniture brands.
Salah have had the power of these brands in their possession for a long time, but
have mostly depended on word-of-mouth advertising. In a new strategy they decided
to bring the public’s attention to the availability of these luxury brands in a more direct
fashion. They wished to attract new customers and invigorate revenue.
The Result
Avant Communication studied each brand in depth and devised an above-the-line
campaign that would make high-income earners sit up and take notice.
Dramatic print campaigns placed the breathtaking furniture centre stage while
evocative copy captured the essence of each brand. The campaign for Carpanelli
imprinted the Italian refinement of the exquisite art pieces, while the campaign for
Beby and Diluce was provocative and an eye catching statement feeding on the
target market’s desire to showcase their status.
The client was highly impressed with our strategic understanding of the brands and
called our service professional and to-the-point. Salah is keen on developing the
campaign further into online channels and more.
Communicate your essence.
67

55. From A to FMCG.
Avant Communication’s experience covers a broad range of
fields and product categories. Our staff members come from
different communication backgrounds gained from working in
reputable international agencies. This allows us to offer you a
well rounded, quality service.
Communicate your product.
69

56. Fried Krispy Chicken
The Challenge
Fried Krispy Chicken was the brainchild of an energetic entrepreneur in India.
His idea was to create a delicious chicken recipe that would be able to firmly
compete with the world’s most famous fried chicken brand.
The client had seen our work and didn’t trust any other communications
company to take the lead with his new venture. We were charged with the
complete branding exercise. We developed the name, brand identity, marketing
material, vehicle branding and in-store branding, as well as in-store material
including serviettes, placemats and all types of packaging.
The Result
After name creation, we went on to work on the brand identity. Red has proven
to be a successful use of colour in the F&B industry and became the main pillar
of the colour palette. Krispy the Chicken became the face of the brand and now
features on all marketing collateral.
Fried Krispy Chicken has opened their first branch in India with great success
and the secret recipe is giving the Colonel a run for his money. The owner is
excited about extending his current outlet into a chain across India.
Communicate your freshness.
71

57. Services
73

58. Express Printing Services
The Challenge
Express Printing Services is the flagship company of Express Group. Recognised for
superior printing infrastructure, Express Printing has become the first choice in printing,
production and publishing houses for clients who insist on the finest printed material
and the latest print production techniques.
Cutting-edge equipment operated by trained technicians ensures that every job is a
masterpiece. From small jobs to enormous volumes, Express Printing performs at high
speed and with consistent quality.
Impressed with their service, Avant Communication has placed many jobs with this
distinct printer. When Express Printing wanted to advance their business through a
brand building exercise that promoted their excellent service and facility, we were glad
to help.
The Result
Due to a lack of branding and sales material in the past, Express Printing attracted
clients mostly through word-of-mouth advertising. Avant Communication has changed
this and has now empowered the company with a strong identity and a magnificent
sales tool.
The Express Printing brochure is a concise yet extensive product sample catalogue
that showcases the company’s many specialist printing techniques. Easy to glance
through and quick to understand, the brochure provides both novices and experts an
overview of Express Printing’s services, while also showcasing the company’s high-end
infrastructure. The combination has proved highly effective in securing new clients.
Communicate your capability.
75

59. Let your brand be of service to you.
The number of competitors that go up against each player in
the service sector is as vast as the number of services that
are available in the world. More often than not, one service
provider’s offering is no different from that of his competitors’.
So how do you set yourself apart? With your branding.
Communicate your thoughts.
77

60. Al Saeedi Group
The Challenge
Al Saeedi Group was established in 1988. Through the years, a commitment to
quality service and an extensive product offering have helped them to grow into
a major enterprise that excels in all spheres of the tyre industry. They hold the
exclusive distribution rights in a number of countries to the most respected and
demanded tyre brands. They also offer complete service solutions, from a mobile
service unit to fleet management.
Al Saeedi first approached Avant Communication four years ago for a total brand
building and communication exercise.
The Result
Al Saeedi has gone from strength to strength. The company has experienced
unparalleled growth and the Al Saeedi brand identity has been there every step
of the way to serve as ambassador. Over the years Avant Communication and
Al Saeedi have cultivated a long-term working relationship that is based on trust
and Avant Communication is still involved in developing material for this reputed
Dubai based company.
Communicate your quality.
79

61. Social Responsibility
81

62. Saving the planet one brand at a time.
In the modern era where the future of our planet is top of
mind and “sustainable development” has become part of
our everyday vernacular, there is a major shift in the thinking
of corporates. Avant Communication is at the forefront with
our clients who wish to take charge and make a change
with their green energy initiatives.
Communicate your mission.
83

63. Middle East Centre for Sustainable Development
The Challenge
MECSD was established in response to the Dubai Strategic Plan 2015 as laid out by
His Highness Sheikh Mohammed bin Rashid Al Makhtoum, UAE Vice President and Prime
Minister and Ruler of Dubai.
This establishment facilitates the rollout of Certified Green Buildings to developers in the Middle
East. MECSD lays down guidelines for all development projects in the UAE. Through special
services they assist developers to achieve “green” status for their buildings as per MECSD and
USGBC LEED Certification Guidelines.
The challenge was to establish MECSD in the UAE. Many developers in the UAE have
not paid much attention to green construction in the past and it was the responsibility of the
new MECSD brand to create trust and inspire involvement from architects, building owners
and developers.
The Result
MECSD today is the authority on green building consultation in the region. Since the
launch event, developers have one after the other signed up for the compliance programme.
All major projects are now involved with membership numbers constantly on the increase.
What has started out as a 360˚ branding and communication strategy and implementation
by Avant Communication, has turned into a force for good that is salvaging the present and
building a sustainable future as the powerful MECSD movement is growing.
Communicate your initiative.
85

64. Solar Technologies
The Challenge
Solar Technologies FZE is the largest solar manufacturing plant in the world.
The company designs and assembles solar thermal power plants, solar thermal
air-conditioning solutions and other large scale solar thermal solutions for medium
and large projects. Solar Technologies developed the UAE’s first R&D centre for
designing and building solar power plants. The company’s solar power plants
use ‘Concentrating Solar Power’ plant technology to produce electric power by
converting the sun’s energy into high temperature heat.
The challenge was to create a brand that would convince potential clients of
the power of solar technologies. As a key pillar of sustainable development,
harnessing the power of the sun is vital. Considering alternative energy is perhaps
costly in the short term, as far as building the infrastructures and processing
plants for it is concerned, but the long term benefits for both investors and the
planet are measureless.
The Result
Avant Communication developed a responsible brand presence by formulating
a strategy whereby Solar Technologies touted the importance of sustainable
development and the role that solar technology plays as part of it, through various
media, from outdoor billboards to ads. The strategy was pure and simple, just like
the logo that we created for the brand.
Today, the Solar Technologies brand is visible across Dubai, keeping public
interest alive and helping the company to achieve its corporate objectives.
Communicate your purity.
87

65. We stay involved.
Social responsibility is a vast subject and can extend into many
different areas. Over the years Avant Communication has been
involved in developing branding and communication for a free
school and clinic in India, energy saving devices, an award event to
motivate teachers, and a programme to support destitute widows.
Communicate your responsibility.
89

66. Sports
91

67. Dubai Sports City Academies
The Challenge
Dubai Sports City is the world’s first integrated sports city. Set on 50 million square
feet of land, it features four magnificent stadiums, Ernie Els’ first golf course design in
the Middle East as well as world class sporting academies that will serve as a global
landmark in international sports and athlete development. This magnificent sports
backdrop hosts luxury residential and stately commercial developments as well as
international schools, world-class medical facilities, hotels, leisure opportunities,
retail and a well-being and lifestyle country club.
Avant Communication was approached to develop the visual identities, brand
guidelines and brochures for the football, cricket and rugby academies.
The Result
Working alongside the managers from each academy, we managed to outline an
effective strategy for new identities and brochures that would capture the hype,
energy and allure surrounding the sports academies.
The new marketing material is effectively helping Dubai Sports City to project their
training facilities to the local and international community. As the new benchmark in
sport facility management, the academies with their world-class facilities, wide range
of programmes and experienced trainers are becoming a preferred training destination
for UAE athletes and competitive international teams from around the world.
Avant Communication has helped Dubai Sports City to sell their academies as leading
centres where athletes, coaches, spectators and officials can engage and excel in the
sport they love most. Our work on these brands has also led to a request to develop a
brochure for the Dubai International Cricket Stadium hosted at Dubai Sports City.
Communicate your diversity.
93

68. Aim, shoot and score.
On your marks, get set, go – with high-impact, energetic brand
communication. Our work for a number of sports academies
got the adrenaline pumping. Athletes are ready to partake and
the spectators are ready to cheer.
Communicate your action.
95

69. Technology
97

70. Technology is practically second nature.
With one of our long-term clients being from the field of technology, Avant
Communication has extensive experience in this area. Our eye for detail and an
eagerness to work on challenging subjects have made us a trusted branding
communications partner for technology company owners.
Communicate your future.
99

71. Technology is a science. So is branding.
From personalised home automation to large scale technology that
benefits an entire country and changes the way businesses operate across
the world, Avant Communication has seen it all. Technology contributes to
the advancement of humanity. We are proud that our brand building and
communication service can be a part of this greater purpose.
Communicate your automation.
101

72. Pacific Control Systems
The Challenge
Pacific Control Systems LLC is an ISO 9001:2000 company providing total
automation solutions globally. Their expertise covers e-enabled automation
for homes, commercial entities, hotels, industrial entities and airports. Other
major services include 24x7 Global Command Control Centres for Energy and
Emergency Services, ICT infrastructure solutions and Technology for Sustainable
Development. Pacific Controls works with both private and government entities.
As our first client Pacific Controls is dear to our hearts. Avant Communication has
been with Pacific Controls since they took their first step into the world of branding
and communication. Over the years the automation industry and the needs of the
consumers have significantly changed and the challenge has always been to stay
a step ahead of the competitors. The marketing communication played a key role
in this regard.
The Result
All the brand building and communication requirements of this world-renowned
company are handled by Avant Communication. With our integrated marketing
approach we are able to satisfy the client’s complete branding and communication
needs. With its polished image, commanding presence and impressive product
presentation, Pacific Controls has taken the technology industry by storm and
today they are a major player and a global force.
Avant Communication’s work on this major technology account serves as a
showcase of the adaptability of our skills.
Communicate your intelligence.
103

73. SmartCity
The Challenge
SmartCity develops “smart cities” around the world. Each of these “cities” is
a self-sustaining township where knowledge industry companies can not only
find the finest infrastructure to satisfy their unique demands, but also find an
environment where their employees can flourish. Each SmartCity township is
aimed at providing commercial success as well as a lifestyle beyond compare.
Technologically advanced office buildings are set against residential complexes
with quality amenities including hospitals, schools, retail and recreation facilities,
hotels, specially designed outdoor recreational areas and health clubs.
The challenge is to bring the same enthusiasm and energy to a more serious
subject like Information Technology as one would to more commercial products,
and bring a new dimension that would make it entertaining and engaging to
potential investors.
The Result
Avant Communication has built a close relationship with this ICT infrastructure
developer. We have created a concept for a launch event for SmartCity Malta
which was held on this Mediterranean island. We are also continually developing
striking ads, flagpoles, bridge banners and other communication material for the
SmartCity corporate brand, as well as SmartCity Malta and SmartCity Kochi.
By cross pollinating communication principles from other industries to the ICT
sector we are able to develop engaging material that is successfully supporting
SmartCity’s quest to attract quality investors.
Communicate your purpose.
105

74. Publishing
107

75. Passionate about books.
With a desire to contribute to publications that are unique and capture the
imagination Avant Communication is always keen on joining new projects.
Exciting books that we are involved in range from a title that looks into
the age old ties between the UAE and India, while a special coffee table
wonder about the equestrian passion of Arabia is in the pipeline.
Communicate your project.
109

76. The Inspiring Series.
At Avant Communication we are developing the Inspiring Series of books.
“Inspiring Dubai”, “Inspiring Qatar” and “Inspiring Himalayas” contain a wealth
of exquisite full colour images captured by our highly talented photographers.
Weaved with insightful facts about each location, they provide a glimpse of
the customs, culture, history and resources that make each of these locations
an inspiring destination. Page after page readers are taken on a visual journey
that is supported by easily digestible information, giving armchair travellers a
first-class experience of these magical places.
These three books are the first in a growing series of chronicles showcasing
breathtaking destinations across the world. Work on “Inspiring Kerala” is
already underway.
Communicate your inspiration.
111

77. Images
113

78. Every picture speaks a thousand words.
Avant Image Library brings you an abundance of photographic gems which
you will find nowhere else. Our team of professional photographers travels the
world to realise our vision of bringing you footage that is rare and exquisite.
Now, through our tie-up with www.inmagine.com, our exclusive images are
becoming available to the public for the first time.
Communicate your pride.
115

79. Make your
brand work www.avantcommunication.com
for you.