For our social media class we all had to take a social channel and put it into use for a week to help keep classmates up to date on what was going on throughout classes. Also posting content that people could find useful.

1. DIGITAL CONCIERGE Hailey
Murphy, Britta
ny
FINAL REPORT Rennick, Kayt
ee Connor &
OCTOBER 9 TH-16 TH, 2012 Andy
Laframboise

2. TWITTER-HAILEY MURPHY
Case: IMC third year digital Twitter concierge for one week. Responsible for
tweeting periodically to deliver messages about lessons, classes,
assignments and general IMC information to the class throughout the week.
Used hashtags #concierge4theweek and #imcslc in every concierge tweet.

3. COMPARISON:
 The graph presented shows the improvement amount of
tweets and the increase in the usage of the
#concierge4theweek hashtag since my concierge session
began. I made it a priority to tweet any key information about
any class we had, any questions classmates had, and general
information about assignments or events within the week.

4. ARCHIVE OF HAILEY’S
#CONCIERGE4THEWEEK USAGE

5. PERSONAL INFLUENCE VALUE TO
PROJECT:
 According to Klout, I am influential about business and social
media. On Kred, I am influential about advertising, marketing
and education. Because all of these topics tie into our
program, I feel as if this helped me in my tweeting and
reaching out to classmates.

6. WHAT I DID WELL:
 Consistent tweets
 Informative tweets
 Correct information in my tweets
 Always responded if someone mentioned me or the hashtag
on Twitter

7. IMPROVEMENTS TO BE MADE
 Improvements to be made:
 Post articles and similar content related to course
 Tweet similar themes to others on my concierge team to
ensure all posts flow together

8. ARCHIVES

13. FACEBOOK- ANDY LAFRAMBOISE
For my groups class concierge assignment, I chose the social media
site Facebook as a tool to share useful class content, articles related to
our courses and updates. I was excited to take on the role as class
concierge because it would not only keep the rest of the class up to
date with our courses but would also help myself keep on track with
everything. When deciding which social media site to choose to
complete this assignment, I knew I wanted Facebook. I am very
familiar with this social media site and knew I could incorporate a lot
more information into my posts rather than choosing Twitter which only
allows me 140 characters.

14.  As the Facebook concierge I tried to post almost every
day, since 3 rd years are frequently checking the 3 rd year
Facebook group for guidance with something. After reviewing
my posting history, I notice now that I wasn’t as consistent
with my posts as I wanted to be. I should have set a time
every day when I would post. The first day I felt like I was a bit
too excited with the assignment and posted 5 posts. I know
it’s good to give people content but I believe with those 5
posts I was becoming a bit of an annoyance rather than a
guide. Looking back at those five post made me reflect of
how I would feel if I was one of the students getting all those
updates at once; I think I would be a bit overwhelmed and
annoyed too.

15.  In some of my posts I tried to incorporate a call to action that
would lead to discussion, such as ending my posts with a
question (ex: In MCOM44 talking about how our cafeteria
food sucks. Who has gone to the Panini place down in the
lower link? Hearing some good feedback. Classmates say the
cof fee might be better than Timmies or their sandwiches are
awesome! Word of mouth here!). In that post alone I covered
what was going on in class, engaged the audience and related
what we were talking about to our field of study. I also tried to
engage people by hosting a study session for one of our test
but that did not work out so well because of our busy
schedules.

16.  I am aware that in some of my posts I used an unprofessional
tone and some slang but my medium was Facebook and I
wanted to target my language to the class and add a little zip.
Most people would rather read something with an edgy tone
or some personality than blah business writing.

17.  My 4 th post was my most influential post since this post
engaged the whole class. I asked everyone to post their
Google + accounts to the Facebook page so everyone in our
class could add one another. This was great since it saved us
time having to exchange in our personal time. Some of my
other posts included me posting assignments from blackboard
or Appleshares on to the Facebook group. I thought these
posts would be very helpful being class concierge since I was
helping students access assignments when they couldn’t
access them. We all know that accessing Appleshares at
home can be a nightmare, so I took away the stress of it not
working.

18.  All my other posts included me posting Articles that were
relevant to our field of study. I tried posting an article that
related to each one of our classes. For our mobile marketing
class I posted an article on the evolution of mobile from 95 -2011
which raised some interest among my peers since I got a “Like”.
I posted an article on content curation that related to our
content marketing class. For our market research and data
analysis class I posted two articles, one on 10 obscure Excel
Tricks and the other on designing a good questionnaire for
surveys. Finally for our social media class I shared the schedule
for Pivot con. All in all I think I did a pretty good job at being the
class Facebook concierge since I posted valuable
content, however I could have incorporated more media into my
posts such as video, infographics or podcasts. As a team we
could have communicate better which could have allowed us to
avoid posting similar content or we could have posted about
same topics but cover different points of the topic on each social
media site.

19. ARCHIVES

24. LINKED IN- KAY TEE CONNOR

25.  Channel choice – I choose LinkedIn as my channel choice
because it is a professional and business oriented type of
social media, that allows for you to create discussions within
groups. I like the idea of a discussion oppose to a status that
everyone would comment on. A conversation and discussion
makes for less clutter; anyone can add their input on your
post. I also find LinkedIn isn’t used as much as say Facebook
or Twitter or at least it’s not promoted as much, so I wanted to
take the chance to promote it as a social media channel that
can be ef fective when used properly.

26. CASE AND PERSONAL INFLUENCE
Concierge for a social media channel for a week. Our week was
October 9 th – October 16 th .
On Kred I have 745 Influence and an Outreach of 5 but of
course these numbers are constantly fluctuating. My influence
on Klout is 56. From these numbers you can see that I am over
averagely involved in social media and that I am making
consistent posts on all of my social media channels that are
being liked, commented on, retweeted, and favourited.
Therefore I am a good candidate to work with social media. I
did not find this project that dif ficult just because I already
have so much experience with social media and I already use it
in my everyday life.

27. VALUE TO PROJECT/THINGS I DID WELL
 I posted a new discussion topic every day and not only posted
it on LinkedIn but on Twitter and Facebook so that my fellow
classmates would see it in case they don’t go on LinkedIn
daily.

28. THINGS TO IMPROVE ON
 More than one discussion a day
 Try harder to get classmates engaged and commenting on
discussion posts

29. ARCHIVES

37. Case: IMC third year digital Pinterest concierge for one week. Responsible
for pinning periodically to deliver messages about
lessons, classes, assignments and general IMC information to the class
throughout the week. I pinned pictures from Pivot in NYC for different cases
that were talked about. I used the IMC@SLC pin board to reach all students
in our class about important information on what was going on.

38. PERSONAL INFLUENCE VALUE
According to Klout, I am influential about social media, money
and Marketing. On Kred, I am influential about
marketing, students and social media. Since all my influential
topics have to do with our program and since I am influential
about students also I feel like this is why I feel that what I did
as concierge could reach people in our program.

39. EXAMPLES

40. EXAMPLES

41. EXAMPLES
 This is my personal Pin Board from Pivot

42. WHAT I DID WELL
 Helping to make pins informative
 Having correct information in all pins
 Kept up to date pins of our Pivot Trip to NYC
 Consistent Pinning

43. IMPROVEMENTS TO BE MADE
 Since I was at Pivot I did miss a few classes that I could have
pinned information for so some students weren’t able to look
at a pin board for some classes during the 3 days I was away.
 Post articles that could give some similar content to what we
were talking about in class.
 I could have also made the boards on my personal account
that way even my followers could have seen what was going
on in classes or just finding out information.

44. TEAM IMPROVEMENTS TO BE MADE
 Post within a similar theme to ensure posts all flow together
 Ensure correct information is being shared