We need to close a twitter account and are wanting to start up a new one so this is how you could get followers from one to the new account.

1. @IMCHUB
DISCONNECTION
COUNTDOWN STARTS NOW

2. STEP BY STEP
• General tweet will be sent out concerning the IMCSLC
account
• Tweet will tag the IMCSLC account
• A direct message will be sent out to followers
• Encourage current followers to unfollow IMC hub
account when they follow the IMCSLC account to track
the transition
• Multiple tweets will be sent out daily concerning the
transfer

3. STEP BY STEP CON’T
• Once people start following the IMCSLC account,
they will mention them in a tweet
• Followers that transfer from the old account to the
new account will be recognized as the first
generation IMC followers
• Delete IMC Hub account once all follwers have
stopped following them and have switched over to
IMCSLC account

4. FIVE E'S
• Engagement
• Exchange
• Emotions
• Essence
• Experience

5. TECHNOGRAPHIC

6. CASES & EXAMPLES
• Case # 1 – Joe Fresh with Loblaw’s
• New brand within the Loblaw's brand
• The creation of the Twitter handle for Joe Fresh,
separate from Loblaw's brand
• For Joe Fresh to increase their followers, the brand
advertising on Twitter

7. CASES & EXAMPLES CON’T
• The Twitter handle acts as a customer service and
advertising tool
• Partnership with JC Penney
• Loblaw brand and JC Penney encouraged
consumers to follow Joe Fresh handle

8. INFLUENCES
• Keep Regular reminders on the old twitter account
• Get Faculty to remind their followers to make the
switch