Digital technology has affected many aspects of our lives from how we receive news to entertainment. It allows easy sharing of images, films, and music across the internet and through other digital means. For a school assignment, the document discusses creating a music magazine using digital tools like a Canon DSLR camera, Adobe InDesign, and Photoshop to enhance photos. Creativity, research, planning, and post-production were important parts of making the magazine stand out from others in the market. Conventions from real music magazines were both used and challenged during its creation.
2. Digital technology
The term Digital Technology is used to describe the use of digital resources to
effectively find, analyse, create, communicate, and use information in a digital
context. It has affected our lives in many ways, from how we receive our daily news
to the quality of our mass media entertainment.
They offer a means of free and quick The ability to digitize images, films, and songs
and to stream them instantly across the Internet, through email and by text, has
created viral interest. This allows freedom for any person to create content and use
digital technology in both their making and marketing to enhance awareness.
Coursework
Equipment used in my photoshoot such as the Camera- Canon 55OD DSLR resulted in
several benefits as it provided high quality pictures and saved a lot of time by being
able too look back at previous taken pictures allowed in improvement of taking more
pictures.
Programmes such as Adobe Indesign allowed the creation of my music magazine with
further programmes such as Photoshop enhancing the quality and effect of pictures
used throughout my magazine.
3. Creativity
“Creativity involves breaking out of established patterns in order to look at things
in a different way.”
Edward de Bono
Coursework
Firstly, presenting work on my blog was more creative than simply presenting all
my work in a simple Word document, using programmes such as
Voki,Prezi,PowToon allowed my work to be visually enhancing.
My music magazine itself showed creativity by having the images featured in
urban locations with appropriate props and costumes. My R&B differed from any
other existing R&B music magazine in the market using creative pull lines and
article to attract readers.
4. Research and Planning
Research and planning are vital features in the creation of any product.
Through research of similar products you are both informed and inspired
from other existing products. Planning allows the development of drafts
and clearly layout processes to ensure time is spent effectively.
Coursework
Examples of Research:
-Existing names&masthead
-Key concepts; representation,
codes&convention, audience &
institution
-Analyse of front cover, content and
double spread pages
-Audience survey
Examples of Planning
-Masthead designs
-Name ideas
-Image ideas
-Colour scheme ideas
-Promotional methods
-Model release
5. Post Production
Is the work taken place after the creation. It allows the
improvement of quality and further creativity applied for their
audiences.
Coursework
During my coursework, post production was shown after the several
photoshoots for the images in my magazine. Using editing programmes
such as Photoshop allowed me to improve the quality and lighting of the
images as well as remove the background for the purpose of my
magazine.
6. Using conventions from real world
texts
Conventions can be either used, developed or challenge when creating a
media product as shown in my music magazine.
Used
Using famous R&B artists featured on the front cover and content page.
Developed
Using stereotypical R&B props and costumes however using more
appropriate and fashionable versions to attract a wider audience
Challenged
Using a female R&B artist on the front cover without using sex appeal to
attract my target audience.
7. Using conventions from real world
texts
Conventions can be either used, developed or challenge when creating a
media product as shown in my music magazine.
Used
Using famous R&B artists featured on the front cover and content page.
Developed
Using stereotypical R&B props and costumes however using more
appropriate and fashionable versions to attract a wider audience
Challenged
Using a female R&B artist on the front cover without using sex appeal to
attract my target audience.