Hey :)
I'm, Ben this is the latest version of my detailed career experience, a detailed look at all my achievements and responsibilities spanning my entire career.
For more information visit:-
http://www.hey.digital/hire/hey-benjamin-wardell-available-immediate-hire
Im a passionate forward thinking integrated marketer who is available for hire. Immediate and flexible work opportunities.
If you want to get in touch just Say Hey :)
www.hey.digital/say-hey
Hey :)
I'm, Ben this is the latest version of my detailed career experience, a detailed look at all my achievements and responsibilities spanning my entire career.
For more information visit:-
http://www.hey.digital/hire/hey-benjamin-wardell-available-immediate-hire
Im a passionate forward thinking integrated marketer who is available for hire. Immediate and flexible work opportunities.
If you want to get in touch just Say Hey :)
www.hey.digital/say-hey
Hey :)
I'm, Ben this is the latest version of my detailed career experience, a detailed look at all my achievements and responsibilities spanning my entire career.
For more information visit:-
http://www.hey.digital/hire/hey-benjamin-wardell-available-immediate-hire
Im a passionate forward thinking integrated marketer who is available for hire. Immediate and flexible work opportunities.
If you want to get in touch just Say Hey :)
www.hey.digital/say-hey
Hey :)
I'm, Ben this is the latest version of my curriculum vitae. Im a passionate forward thinking integrated marketer who is available for hire. Immediate and flexible work opportunities.
If you want to get in touch just Say Hey :)
www.hey.digital/say-hey
Hey :)
I'm, Ben this is the latest version of my curriculum vitae. Im a passionate forward thinking integrated marketer who is available for hire. Immediate and flexible work opportunities.
If you want to get in touch just Say Hey :)
www.hey.digital/say-hey
Hey :)
I'm, Ben this is the latest version of my curriculum vitae. Im a passionate forward thinking integrated marketer who is available for hire. Immediate and flexible work opportunities.
If you want to get in touch just Say Hey :)
www.hey.digital/say-hey
Hey :)
Im Ben, this is a copy of my profile overview in infographic format for quick and easy digestion. Im available for hire, for more information please visit the following:
For Agency Folk: www.hey.digital/hire/hey-agencies-benjamin-wardell-available-hire
For Brand Folk: www.hey.digital/hire/hey-brand-folk-benjamin-wardell-available-hire
For Recruiters: http://www.hey.digital/hire/hey-brand-folk-benjamin-wardell-available-hire
If you want to get in touch just Say Hey :)
www.hey.digital/say-hey
Thanks for looking
Ben
ben@hey.digital
Benjamin Wardell | Brands Campaign CV | Contracting
Brands/Businesses/Companies/Corporations/Organisations Relevant CV for Benjamin Joseph in Campaign Branding.
This document highlight all relevant Brands/Businesses/Companies/Corporations/Organisations career experience with links through to online achievements for all relevant roles. For more information visit www.hey.digital.
If you have any issues regarding this document please contact: ben@hey.digital
Benjamin Wardell | Brands Campaign CV | Contracting
Brands/Businesses/Companies/Corporations/Organisations Relevant CV for Benjamin Joseph in Campaign Branding.
This document highlight all relevant Brands/Businesses/Companies/Corporations/Organisations career experience with links through to online achievements for all relevant roles. For more information visit www.hey.digital.
If you have any issues regarding this document please contact: ben@hey.digital
Hey :)
I'm, Ben this is the latest version of my detailed career experience, a detailed look at all my achievements and responsibilities spanning my entire career.
For more information visit:-
http://www.hey.digital/hire/hey-benjamin-wardell-available-immediate-hire
Im a passionate forward thinking integrated marketer who is available for hire. Immediate and flexible work opportunities.
If you want to get in touch just Say Hey :)
www.hey.digital/say-hey
Hey :)
I'm, Ben this is the latest version of my detailed career experience, a detailed look at all my achievements and responsibilities spanning my entire career.
For more information visit:-
http://www.hey.digital/hire/hey-benjamin-wardell-available-immediate-hire
Im a passionate forward thinking integrated marketer who is available for hire. Immediate and flexible work opportunities.
If you want to get in touch just Say Hey :)
www.hey.digital/say-hey
Hey :)
I'm, Ben this is the latest version of my curriculum vitae. Im a passionate forward thinking integrated marketer who is available for hire. Immediate and flexible work opportunities.
If you want to get in touch just Say Hey :)
www.hey.digital/say-hey
Hey :)
I'm, Ben this is the latest version of my curriculum vitae. Im a passionate forward thinking integrated marketer who is available for hire. Immediate and flexible work opportunities.
If you want to get in touch just Say Hey :)
www.hey.digital/say-hey
Hey :)
I'm, Ben this is the latest version of my curriculum vitae. Im a passionate forward thinking integrated marketer who is available for hire. Immediate and flexible work opportunities.
If you want to get in touch just Say Hey :)
www.hey.digital/say-hey
Hey :)
Im Ben, this is a copy of my profile overview in infographic format for quick and easy digestion. Im available for hire, for more information please visit the following:
For Agency Folk: www.hey.digital/hire/hey-agencies-benjamin-wardell-available-hire
For Brand Folk: www.hey.digital/hire/hey-brand-folk-benjamin-wardell-available-hire
For Recruiters: http://www.hey.digital/hire/hey-brand-folk-benjamin-wardell-available-hire
If you want to get in touch just Say Hey :)
www.hey.digital/say-hey
Thanks for looking
Ben
ben@hey.digital
Benjamin Wardell | Brands Campaign CV | Contracting
Brands/Businesses/Companies/Corporations/Organisations Relevant CV for Benjamin Joseph in Campaign Branding.
This document highlight all relevant Brands/Businesses/Companies/Corporations/Organisations career experience with links through to online achievements for all relevant roles. For more information visit www.hey.digital.
If you have any issues regarding this document please contact: ben@hey.digital
Benjamin Wardell | Brands Campaign CV | Contracting
Brands/Businesses/Companies/Corporations/Organisations Relevant CV for Benjamin Joseph in Campaign Branding.
This document highlight all relevant Brands/Businesses/Companies/Corporations/Organisations career experience with links through to online achievements for all relevant roles. For more information visit www.hey.digital.
If you have any issues regarding this document please contact: ben@hey.digital
Optimizing your resume for ATS keeps your application from getting buried in the system. The key to an optimal ATS resume is understanding what the systems (and the recruiters who use them) like and dislike. This template was graciously provided by Kirsty Bonner! Follow her to get more awesome material like this!
Professional vitae for Richard Hurn
Skilled at maximizing brand loyalty, boosting sales growth and growing market share. Proven success stems from understanding end-user behavior of technology purchasers, their needs and motivations. This content then fuels solutions marketing and educational selling that promotes relevant win-win solutions specific to real-world technology applications
Are you exploring similar profile:
1. Business Plan and sales strategy
2. Team building and leadership
3. Technology evangelism
4. Entrepreneur,built and replicated "high performance teams"
5. 22 Quarters of sales growth with double digit profitable growth in the ever changing competitive scenario of SMAC ecosystem
6. South Asia Sales expertise in IT, Telecom, communication service provider,enterprise sales
We are the Bauer Academy, the educational division of Bauer Media.
We provide exciting, cutting edge training, and can work with you to ensure your levy contribution delivers the best possible outcomes for your business.
Experience Strategy - Change to a Customer-Driven CompanyUSECON
Change to a Customer Driven Company
The successful enterprise of today is defined by a solid
Experience Strategy that enables the delivery of brilliant
customer experience throughout the whole product and
service portfolio. Grounded in our experience from more
than 500 industrial projects we will guide you through
the institutionalization of a solid, individual Experience
Strategy.
A detailed summary of my experience delivering digital channels and projects for communication - supporting significant transformation and change programs at some of Australia's largest and best-known organisations.
The examples listed were developed to drive engagement for both internal and external audiences. By facilitating communication online, they complemented and supported traditional (offline) communication methods.
Because some provided tools, training and support for enablement, the user experience (UX) and user interface (UI) was critical. Following and adhering to best-practice, each channel was designed for optimum end-to-end customer experience.
Agencies Relevant CV for Benjamin Joseph in Campaign Branding.
This document highlight all relevant Agency/Consultancy career experience with links through to online achievements for all relevant roles. For more information visit www.hey.digital.
If you have any issues regarding this document please contact: ben@hey.digital
Agencies Relevant CV for Benjamin Joseph in Campaign Branding.
This document highlight all relevant Agency/Consultancy career experience with links through to online achievements for all relevant roles. For more information visit www.hey.digital.
If you have any issues regarding this document please contact: ben@hey.digital
Optimizing your resume for ATS keeps your application from getting buried in the system. The key to an optimal ATS resume is understanding what the systems (and the recruiters who use them) like and dislike. This template was graciously provided by Kirsty Bonner! Follow her to get more awesome material like this!
Professional vitae for Richard Hurn
Skilled at maximizing brand loyalty, boosting sales growth and growing market share. Proven success stems from understanding end-user behavior of technology purchasers, their needs and motivations. This content then fuels solutions marketing and educational selling that promotes relevant win-win solutions specific to real-world technology applications
Are you exploring similar profile:
1. Business Plan and sales strategy
2. Team building and leadership
3. Technology evangelism
4. Entrepreneur,built and replicated "high performance teams"
5. 22 Quarters of sales growth with double digit profitable growth in the ever changing competitive scenario of SMAC ecosystem
6. South Asia Sales expertise in IT, Telecom, communication service provider,enterprise sales
We are the Bauer Academy, the educational division of Bauer Media.
We provide exciting, cutting edge training, and can work with you to ensure your levy contribution delivers the best possible outcomes for your business.
Experience Strategy - Change to a Customer-Driven CompanyUSECON
Change to a Customer Driven Company
The successful enterprise of today is defined by a solid
Experience Strategy that enables the delivery of brilliant
customer experience throughout the whole product and
service portfolio. Grounded in our experience from more
than 500 industrial projects we will guide you through
the institutionalization of a solid, individual Experience
Strategy.
A detailed summary of my experience delivering digital channels and projects for communication - supporting significant transformation and change programs at some of Australia's largest and best-known organisations.
The examples listed were developed to drive engagement for both internal and external audiences. By facilitating communication online, they complemented and supported traditional (offline) communication methods.
Because some provided tools, training and support for enablement, the user experience (UX) and user interface (UI) was critical. Following and adhering to best-practice, each channel was designed for optimum end-to-end customer experience.
Agencies Relevant CV for Benjamin Joseph in Campaign Branding.
This document highlight all relevant Agency/Consultancy career experience with links through to online achievements for all relevant roles. For more information visit www.hey.digital.
If you have any issues regarding this document please contact: ben@hey.digital
Agencies Relevant CV for Benjamin Joseph in Campaign Branding.
This document highlight all relevant Agency/Consultancy career experience with links through to online achievements for all relevant roles. For more information visit www.hey.digital.
If you have any issues regarding this document please contact: ben@hey.digital
Recruiters/Talent Management Relevant CV for Benjamin Joseph in Campaign Branding.
This document highlight all relevant career experience with links through to online achievements for all relevant roles. For more information visit www.hey.digital.
If you have any issues regarding this document please contact: ben@hey.digital
Recruiters/Talent Management Relevant CV for Benjamin Joseph in Campaign Branding.
This document highlight all relevant career experience with links through to online achievements for all relevant roles. For more information visit www.hey.digital.
If you have any issues regarding this document please contact: ben@hey.digital
Independently responsible for managing multiple innovation projects currently from ideation through to commercialization, Innovations awarded Novelty "A" and recognized by NHS and Indian Government
DIH Emilia-Romagna supports companies (and related supply chains) to assess and exploit their digital potential through digital maturity analyses and definition of action plans for management of innovation and digital transformation, including provision of technological partners, funding and training opportunities, technological macro-trends and connection with Enterprise Europe Network and other relevant European stakeholders (e.g. Digital Innovation Hubs, Competence Centers, Laboratories and Research Centers).
Industrial Case: Motion Solution Industry
SME company, founded in 1957, active in motion solutions industry
The company would exploit their digital potential (also including the entire value chain) in order to increase the value added provided to customers and to become more efficient and flexible. Thus, the company needs a managerial support from DIH-ER.
Through the Digital Maturity Assessment, DIH-ER created a digital transformation roadmap comprising 8 priorities (mainly connected to vertical and horizontal integration, evolution of offerings from products to ecosystems), provision of technological partners, funding opportunities, training opportunities, technological macro-trends and connection with Enterprise Europe Network and other relevant European stakeholders.
In addition, the company benefited of coaching and mentoring support provided through direct connection with outer managers (under temporary management approach).
See an overview on our portfolio , reference cases and approch to digital transformation projects we accompany. Feel free to come back in case of any questions and/or comments.
Similar to Benjamin Wardell | Detailed Career Experience | Hey.Digital (20)
#Hey find out how I helped London School of Marketing with the brand and print production design for new and existing education services. More online at: www.hey.digital/my-work-examples/london-school-marketing-brand-creative
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
[Google March 2024 Update] How To Thrive: Content, Link Building & SEOSearch Engine Journal
March 2024 disrupted the SEO industry. Websites were deindexed, and manual penalties were delivered—all to produce more helpful, more trustworthy search results.
How did your website fare?
Watch us as we delve into the seismic shifts brought about by Google's March 2024 updates and explore strategies to not just survive, but thrive in this dynamic digital landscape.
You’ll learn:
- How to create content that is valuable to users (not just search engines) using E-E-A-T.
- How to build links that can boost rankings and withstand algorithm updates.
- Best practices for content creation and link building so you can thrive during algorithm updates.
With Vince Ramos, we'll examine the implications of the latest algorithm changes on content creation, link building, and SEO practices, and offer actionable insights from businesses like yours that have remained steadfast amidst the volatility.
Using real-life case studies, we’ll also show you the effectiveness of manual link building techniques and person-first content strategies.
Whether you're a seasoned SEO professional, a budding content creator, or anyone in between, this webinar will help you weather the changes in Google's algorithms and capitalize on them for sustained success.
Check out this webinar and unlock the secrets to thriving in the new Google era.
Capstone Project: Luxury Handloom Saree Brand
As part of my college project, I applied my learning in brand strategy to create a comprehensive project for a luxury handloom saree brand. Key aspects of this project included:
- *Competitor Analysis:* Conducted in-depth competitor analysis to identify market position and differentiation opportunities.
- *Target Audience:* Defined and segmented the target audience to tailor brand messages effectively.
- *Brand Strategy:* Developed a detailed brand strategy to enhance market presence and appeal.
- *Brand Perception:* Analyzed and shaped the brand perception to align with luxury and heritage values.
- *Brand Ladder:* Created a brand ladder to outline the brand's core values, benefits, and attributes.
- *Brand Architecture:* Established a cohesive brand architecture to ensure consistency across all brand touchpoints.
This project helped me gain practical experience in brand strategy, from research and analysis to strategic planning and implementation.
In this humorous and data-heavy session, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fast
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Gokila digital marketing| consultant| Coimbatoredmgokila
Myself Gokila digital marketing consultant located in Coimbatore other various types of digital marketing services such as SEM
SEO SMO SMM CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Gokila digital marketer
Coimbatore
Are you struggling to differentiate yourself in a saturated market? Do you find it challenging to attract and retain buyers? Learn how to effectively communicate your expertise using a Free Book Funnel designed to address these challenges and attract premium clients. This session will explore how a well-crafted book can be your most effective marketing tool, enhancing your credibility while significantly increasing your leads and sales while decreasing overall lead cost. Unpacking practical steps to create a magnetic book funnel that not only draws in your ideal customers, but also keeps them engaged. Break through the noise in the marketing world and leave with a blueprint that will transform your sales strategy.
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
In this dynamic session titled "Future-Proof Like Beyoncé: Syncing Email and Social Media for Iconic Brand Longevity," Carlos Gil, U.S. Brand Evangelist for GetResponse, unveils how to safeguard and elevate your digital marketing strategy. Explore how integrating email marketing with social media can not only increase your brand's reach but also secure its future in the ever-changing digital landscape. Carlos will share invaluable insights on developing a robust email list, leveraging data integration for targeted campaigns, and implementing AI tools to enhance cross-platform engagement. Attendees will learn how to maintain a consistent brand voice across all channels and adapt to platform changes proactively. This session is essential for marketers aiming to diversify their online presence and minimize dependence on any single platform. Join Carlos to discover how to turn social media followers into loyal email subscribers and ultimately, drive sustainable growth and revenue for your brand. By harnessing the best practices and innovative strategies discussed, you will be equipped to navigate the challenges of the digital age, ensuring your brand remains relevant and resonant with your audience, no matter the platform. Don’t miss this opportunity to transform your approach and achieve iconic brand longevity akin to Beyoncé's enduring influence in the entertainment industry.
Key Takeaways:
Integration of Email and Social Media: Understanding how to seamlessly integrate email marketing with social media efforts to expand reach and reinforce brand presence. Building a Robust Email List: Strategies for developing a strong email list that provides a direct line of communication to your audience, independent of social media algorithms. Data Integration for Targeted Campaigns: Leveraging combined data from email and social media to create personalized, targeted marketing campaigns that resonate with the audience. Utilization of AI Tools: Implementing AI and automation tools to enhance efficiency and effectiveness across marketing channels. Consistent Brand Voice Across Platforms: Maintaining a unified brand voice and message across all digital platforms to strengthen brand identity and user trust. Proactive Adaptation to Platform Changes: Staying ahead of social media platform changes and algorithm updates to keep engagement high and interactions meaningful. Conversion of Social Followers to Email Subscribers: Techniques to encourage social media followers to subscribe to email, ensuring a direct and consistent connection. Sustainable Growth and Minimized Platform Dependence: Strategies to diversify digital presence and reduce reliance on any single social media platform, thereby mitigating risks associated with platform volatility.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptxBoston SEO Services
From Hope to Despair: The Top 10 Reasons Businesses Ditch SEO Tactics
Are you tired of seeing your business's online visibility plummet from hope to despair? When it comes to SEO tactics, many businesses find themselves grappling with challenges that lead them to abandon their strategies altogether. In a digital landscape that's constantly evolving, staying on top of SEO best practices is crucial to maintaining a competitive edge.
In this blog, we delve deep into the top 10 reasons why businesses ditch SEO tactics, uncovering the pain points that may resonate with you:
1. Algorithm Changes: The ever-changing algorithms can leave businesses feeling like they're chasing a moving target. Search engines like Google frequently update their algorithms to improve user experience and provide more relevant search results. However, these updates can significantly impact your website's visibility and ranking if you're not prepared.
2. Lack of Results: Investing time and resources without seeing tangible results can be disheartening. The absence of immediate results often leads businesses to lose faith in their SEO strategies. It's important to remember that SEO is a long-term game that requires patience and consistent effort.
3. Technical Challenges: From site speed issues to complex metadata implementation, technical hurdles can be daunting. Overcoming these challenges is crucial for SEO success, as technical issues can hinder your website's performance and user experience.
4. Keyword Competition: Fierce competition for top keywords can make it hard to rank effectively. Businesses often struggle to find the right balance between targeting high-traffic keywords and finding less competitive, niche keywords that can still drive significant traffic.
5. Lack of Understanding of SEO Basics: Many businesses dive into the complex world of SEO without fully grasping the fundamental principles. This lack of understanding can lead to several issues:
Keyword Awareness: Failing to recognize the importance of keyword research and targeting the right keywords in content.
On-Page Optimization: Ignorance regarding crucial on-page elements such as meta tags, headers, and content structure.
Technical SEO Best Practices: Overlooking essential aspects like site speed, mobile responsiveness, and crawlability.
Backlinks: Not understanding the value of high-quality backlinks from reputable sources.
Analytics: Failing to track and analyze data prevents businesses from optimizing their SEO efforts effectively.
6. Unrealistic Expectations and Timeframe: Entrepreneurs often fall prey to the allure of quick fixes and overnight success. Unrealistic expectations can overshadow the reality of the time and effort needed to see tangible results in the highly competitive digital landscape. SEO is a long-term strategy, and setting realistic goals is crucial for success.
#SEO #DigitalMarketing #BusinessGrowth #OnlineVisibility #SEOChallenges #BostonSEO
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...Amsive
Lily Ray, Vice President of SEO Strategy & Research at Amsive, explores optimizing strategies for sustainable growth and explores the impact of AI on the SEO landscape.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
2. Marketing & Events Coordinator | CIM |
Dec 2007 – May 2010 | Cookham, UK
Account Executive | PMI |
Jun 2005 – Nov 2007 | Maidenhead, UK
Account Coordinator | Reach |
May 2004 – June 2005 | Maidenhead, UK
Amazon Helper: Consumer Experience |
Amazon.co.uk | Jan 2003 – May 2005|
Slough, UK
Hey :)Wanna
KnowMore?
HEY.DIGITALHEY.DIGITAL
Welcome to my detailed career experience, a behind the
scenes more throrough look at some my career history.
Work History
Marketing & Technology Strategist | Abbvie |
Jan 2015 – Present | Maidenhead, UK
Senior Digital Project Manager | Quintiles |
Apr 2014 – Dec 2014 | Reading, UK
Digital Brand Manager | Addingvalue |
Oct 2012 – Apr 2014 | Twickenham, UK
Digital Brand Executive | Bluesky |
Dec 2010 – Oct 2012 | Guildford, UK
Marketing Executive | Romans |
May 2010 – Nov 2010 | Bracknell, UK
Hey :)
They’re on
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How to ‘Get Around’ this document:-
1. Click on the relevant Company Logos to skip to the
related role section content
2. Click on the Green Glassdoor Icon to get underneath the
surface of the company
3. HEY.DIGITALHEY.DIGITAL
Detailed Career
Experience | XP
Marketing & Technology Strategist
Abbvie | Jan 2015 – Present | Maidenhead, UK
Key Responsibilities
Strategic Consulting (Brand/Comms/Digital/Multi-Facet/
Infrastructure/Technlology)
Conceptual Planning (Brand/Product/Experience/SaS)
User Experience Strategy (Patient/Practitioner/Public)
Product Development (Existing/Brand/New/Trials/Launch)
Project Scoping (Brief/Budget/Time/Stakeholders)
Project Management (Scoping/Team/Stakeholder
Management/Reporting/UAT/Demo)
Solution Development (RWD/App/Mainstream/Custom)
Solution Management (Maintain/Report/Evaluate/Evolve)
Communications (User/Admin/Maintenance/Stakeholder)
Key Achievements
Comprehensive multi-team strategic marketing & technology
consultation - IPD (Derm/Rheum/Gastro/X-IND) | SPD | InField
| Comms | Business Intelligence | Market Access | Medical | Reg-
ulatory | Legal | Procurement
HS (Hidradenitis Suppurativa) Launch - Work as part of core
matrix team supporting the brand launch of a new indication
for Humira supporting: pre-launch preparation activity, brand
planning for 2016 and all future planned pipeline activity. Items
completed by start of 2016 include:-
UK HS Platform
Optimisation scoped/planned for x-indication cross
platform activity 2016-03-20
New code compliant architecture to house HCP focused
section content centralising platform for future content
activity inline with planned optimisation
New content strategy aligned with launch prep - Agency
assigned for additional collateral development
HS patient journey social listening campaign mapping con-
dition stages with real world public qualitative data mapped
against clinical quantitive data to assess trends to build a
comprehensive picture of the patient experience
Scoped/pitched secure NHS data processing solution and
logic spec/map for patient access scheme to PASLU which
was accepted as part of launch preparation activity
Realigned marketing approach to develop high quality con-
tent embedded using Content Marketing Matrix Kit
Rheumatology Differentiation - A huge year of development
planned to offer a number of value add services to customers
specialising within Axial Spa & Rheumatoid Arthritis (RA) both
in market leading positions but set to get a lot of new biosimilar
competitors in 2016
4. XP
Contd
InsideRA - A development of a new multi-device self man-
agement platform tool for RA sufferer and their clinician to
help track patient activity through validated algorithm as-
sessments and integrated clinical blood work data
Development of brand identity to work seamlessly across
Public/Patient Site and secure NHS N3 network
Development of modern compatibility responsive plat-
form with secure HL7 one way data link to N3 HCP por-
tal
Development of backwards compatible HCP platform
with secure HL7 data links from Patient Platform and
Hospital Bloods Database
Medical Device risk assessment and aversion protocols
and proposal development for code compliance
Multiple agency and wide matrix project team
Development of a new HCP Content Engagement/Learning
platform for Axial Spa supported by network programme
Development of a programme of milestone events with a
content development and syndication plan
Medical education
Gastroenterology Footprint
Agile Planning
Daily SCRUMS and brand sprint planning workshops to
shape and implement 2016 brand activity
Promo Campaign Portal scoped to support the deployment
of target audience specific campaign content development
through brand marketing activity in 2016
Portal scoped (wireframes, functionality spec & vendor
brief) and provided to X-Ind for brand plan inclusion and
budget allocation)
Realigned brand approach to develop high quality content
embedded using Content Marketing Matrix Kit
X-Indication Excellence
Reviltalise F.T.L (Fail to Launch) Promo Hub Project in line
with new search approach for integrated systems and data
for marketing activity effectiveness assessment
Final UAT and review of finished build
Content Marketing Matrix Kit developed to support ALL
commercial teams with content strategy and develop-
ment planning
Rescoped site structure to account for new products and
indications and allocated content owners, providing and
kit for creating the required core site content and future
editorial update content
Supplied scoped kit to X-Indication teams for brand
team implementation and budget acquisition
Support the Arena Programme in the development of a new
multi-device platform aimed at supporting and improving
HEY.DIGITALHEY.DIGITAL
XP Defintion:-
An experience point (often abbreviated to Exp or XP ) is a unit of
measurement used in many role-playing games (RPGs) and role-playing video
games to quantify a player character’s progression through the game.”
5. existing programme with content between events, upcom-
ing events and other community driven activities.
Future phases to include Learning Management and
Community Forum
InField Team integration evolution to bring IFT right into
the process of assessing content penetration and adoption
aligning the sale & marketing activities of both teams
Multi-Channel Marketing Strategy development and
rollout project plan
Skills capabilities analysis - Device | Software | Marketing
L&D roadmap gathering insights from key stakeholder
groups (Marketing/IFT)
Content Marketing Matrix Kit
CLM/CRM Integration Launch
7 Individual Programmes Assigned out of 12 for Pro-
gramme Launch
Complete Project/Technical Delivery Autonomy
ALT Rollout Reporting
Senior Digital Project Manager
Quintiles | Apr 2014 – Dec 2014 | Reading, UK
Key Responsibilities
Project Inception (Technical Enquiries/RFI/ RFP/Proposals/
Pitches)
Project scoping (Brief/Budget/Time/Pre-Planning/
Stakeholders/)
Budget development/management (Avg 100-250K)
Project delivery management (Project Tracking/Stakeholder
Management/Reporting/UAT/Client Demos/)
Responsive Modular Portal Development
App development (Medical/Learning/Data)
Elearning/Training development
Research & Focus Groups
Key Achievements
Comprehensive multi-team strategic marketing & technology
consultation - Client Relations | Strategic Business Develop-
ment | Medical
Took over UK Digital and Technical Consultant for all UK /
EMEA Strategic Pitches (1mil+ business value) for Global Stake-
holder Groups - Strategic Consultation | Proposal/Solution
Design and Development | Pitch Operations/Logistics | Pitch
Delivery
Amgen Global Virtual Meeting Solution Design and Techni-
cal Solution Development including Brand Solution Demos
Scoped, designed and pitched Mylan’s mobile medical refer-
ence application - Budget Development | Technical specifica-
HEY.DIGITALHEY.DIGITAL
XP
Contd
6. HEY.DIGITALHEY.DIGITAL
XP
Contd
tions | Wireframe Planning and Development Proposal Devel-
opment | Pitch Delivery
Supported in the global roll of Eli Lilly Global Clinical Trial por-
tal, tailored to regions and affiliates - Content Planning | Medi-
cal Administration and Approval
Supported in build and roll out of 7 LBU affiliate hub
Scoped and Developed Roche UK Clinical Trial HCP Learning
Portal and Clinical Trial Investigation Hub - Budget Develop-
ment | Technical specifications | Wireframe Planning and De-
velopment | Design Management | Digital Optimisation
Interactive learning modules built for Adobe Connect inte-
gration with Learning Portal
Licensed for up to 200 Simultaneous Users for duration
of trial
8 Modules with Branched User Mapping | Video | Test
Functionality & Associated Logic Mapping | Survey /
Feedback Functionality | Audio & Transcribe
8 Full interactive learning modules built for Adobe Con-
nect integration with Learning Portal and Clinical Trial
Investigation Hub
Clinical Trial Investigator Hub Build & Development with
Learning Portal Integration including automated HCP test
certification aligned with Trial Database Data
Client Relationship and Handling and Demo Pitches
Digital Brand Manager
Addingvalue | Oct 2012 – Apr 2014 | Twickenham, UK
Key Responsibilities
Digital Strategist (Client/Vendor/Technology)
Web manager (Maintenance/Development/Positioning/Digital
Lead Generation)
Communications Manager (Strategy/Design/Development,
Reporting)
Social Media Marketing Manager (Build/Maintenance/Brand/
Strategy/Campaign/Reporting)
Key Achievements
Comprehensive multi-stakeholder strategic marketing & tech-
nology consultation - Client Relations | Vendor | Business
Adam Phones Brand Development - Developed new integrated
portal integrated existing customer facing systems for unified
phone systems & sales management
Adam Phones Social Media Strategy - Design, developed and
sold the strategy and process to client and extended fees into
monthly agency retention fee
Experience Defintion:-
Experience is the knowledge or mastery of an event or subject gained
through involvement in or exposure to it. Terms in philosophy, such as “
empirical knowledge or“a posteriori knowledge,”are used to refer to
knowledge based on experience
7. Why not!
No
ORANGES
were hurt in
the making
of any of these
materials
Check out my latest CV
download for more of the
fundementals of me.
www.hey.digital/my-profile/
curriculum-vitae
HEY.DIGITAL
XP
Contd
Digital Brand Executive
Addingvalue | Oct 2012 – Apr 2014 | Twickenham, UK
Key Responsibilities
Digital Strategist (Business/Client/Vendor/Technology)
Web manager (Maintenance/Development/Positioning/Digital
Lead Generation)
E-communications manager (Strategy/Design/Development/
Reporting)
Social media marketing manager (platform build/maintenance,
brand champion/strategy/campaign strategy/reporting)
Project Management
Trainer
Key Achievements
Successfully launched Bluesky big community project, Blue
Sky’s on-going social media platform which works across 6
core channels; LinkedIn, Twitter, Blog, Facebook, YouTube and
Flickr
Redeveloped home page to integrate social media elements in-
cluding better component functionality and live feeds from the
Bluesky blog and Twitter Channel
Redevelopment of entire Adwords and PPC campaign setup
running across all propositions
8. XP
Contd
Changing face of sales campaign – Development of whitepaper
content and integrated digital campaign including prominent
web landing page and web collateral, PPC campaign and social
media support. The aim of this campaign was to obtain at 40-
50 good leads for the sales team to follow up on so far we have
received over 400 downloads, after research this has equalled
150 good leads from FTSE 100 companies
LinkedIn Campaign – Linked in campaign for our Executive
Coaching proposition involved upgraded heads of departments
to improve profile towards thought leadership level, outbound
Inmails sent to 2nd and 3rd level connections in target compa-
nies with an aim of gaining 30 leads, after two months of steady
activity (3 weeks profile development) we have 5 meetings and
27 lead connections with a plan for further development of
connections including events and content
Setup, management and development of Bluesky Branded
service offering bespoke branding campaigns for Key Clients
supporting programme delivery and delivering a truly bespoke
experience
Marketing Executive
Romans | May 2010 – Nov 2010 (Contract) | Bracknell, UK
Key Responsibilities
Sales, Flower IFA and Boyer Planning marketing campaigns
Sales, Flower IFA and Boyer Planning marketing collateral
Sales, Flower IFA, Web, SEO, PPC activity
Key Achievements
Created and implemented ‘Serious about Selling?’ campaign that has
seen a 15% increase in enquiries and valuations within a 3month pe-
riod
Redeveloped network digital signage system to successfully cross sell
all services on signage throughout the network
Marketing & Events Coordinator
CIM | Dec 2007 – May 2010 | Cookham, UK
Key Responsibilities
Redevelop, launch and maintain the Mailing List Service (eMar-
keting & DM service)
Generation of new leads through integrated communications
projects (full marketing mix)
Education and redevelopment (conversion) of lapsed, inactive
and warm leads (full marketing mix)
Development and marketing of CIM’s central events portfolio
HEY.DIGITALHEY.DIGITAL
Career Defintion:-
An occupation undertaken for a signif cant period of a persons life
including opportunities for progress.
i
9. Key Achievements
Implemented the development and re-launch of the resource
website the Learning Zone www.cim.co.uk/learningzone.
Website launched within 3 months and was mapped to suit the
customer’s needs. The site now receives over 30000 visitors a
month.
Website content coordinator on-going
Implemented annual recruitment campaigns as part of project
team including idea generation, concept, media buying & man-
agement, events to generate new leads in line with annual KPI
Redeveloped Marcom Central website www.cim.co.uk/marco-
mcentral which is used by CIM’s global study network to help
run local marketing campaigns
Re-launched the Mailing List Service offering our study net-
work the chance to contact the CIM database. For this service I
developed a fully automated backend system using Excel which
performs reports, manages finances, provides projections and
offers and automated quotes and invoices
Mapped CIM Customer Journey through all possible contact
points (postal, phone, online, network mystery shop) and pro-
duced a report of findings. The findings of this research were
mapped into other projects such as Learning Zone, literature
review and recruitment campaigns
Created a variety of additional print material including the an-
nual CIM Graduation Ceremony Brochure keepsake which was
given to over 1500 graduates, accredited study centre guide and
more
Editor of the monthly E-news email communication to the UK
student population (approx 21000)
Developed and implemented the Student Course Evaluation
Survey to all CIM students worldwide and received a 50% open
rate on communications for the survey of which 30% proceed-
ed to take the survey. An in-depth report of this was also pro-
duced for business needs
Developed study network marketing proficiency by organizing
bi-annual Partners in Marketing forum events
Achieved Professional CIM Certificate in Marketing
Joined The Guardian Career Panel (http://careers.guardian.
co.uk/series/meet-the-experts) offering creative writing for
their careers blogs and advice on online forums
Took up position as Marketing & Events coordinator helping to
develop CIM’s central events portfolio
Account Executive
PMI |Jun 2005 – Nov 2007 | Maidenhead, UK
Key Responsibilities
Manage UK strategic team for Scottish & Newcastle client
HEY.DIGITALHEY.DIGITAL
XP
Contd
GAME
OVER
PRESS START
10. XP
Contd
Manage live results, reporting and presentation of all strategic
activity (Scottish & Newcastle)
Monthly field accompaniments with field staff to develop/
monitor team and ensure accuracy of field work
Account management of the Innocent Drinks account
Assist in tactical and strategic on other team accounts where
required (Kodak, P&G & Universal)
Management of company events team
Key Achievements
Designed advanced data processing system using Microsoft
Excel to collect live product, marketing and promotional figures
to automatically calculate, results, instant presentation reports,
finance schedules, team monitor status reports for in house
productivity reviews and senior management (Scottish & New-
castle)
Through a culmination of smooth running, improved results,
better data capture & reporting and finance management an
improved contract for over £1.5 million was won (Scottish &
Newcastle)
Gained the account management of Innocent Drinks with
responsibility of arrange sales promotion and experiential ac-
tivities to suit client needs, writing project briefs, produce and
present project reporting (Innocent Drinks)
In the winter a very successful ‘Help the aged’ campaign was
implemented with the distribution and implementation of
sampling activity, instore campaign collateral and putting over
50,000 knitted hats on bottles in key target markets (Innocent
Drinks)
An improved relationship with the Client led to a large ‘Detox
Campaign’ running solidly 3-4 different activities a week with
some activity breaking down in up to 7 different daily activities.
To manage this I was able to convince innocent to let us main-
tain distribution of their campaign collateral which helped on
top of campaign revenue to increase account profitability (In-
nocent Drinks)
By close of the extended ‘Detox Campaign’ campaign in June
2007 the account was already £250,000 in profit with the re-
mainder of the year to progress (Innocent Drinks)
Account Coordinator
Reach | May 2004 – June 2005 | Maidenhead, UK
Key Responsibilities
Co-manage UK strategic team for Nestle Rowntree client
Management of team of 20 Managers & 200 staff, fleet and logistics
Monthly sales report generation
HEY.DIGITALHEY.DIGITAL
Work Defintion:-
Work as a means of earning income involving activitie utilising mental or
physical effort in order to achieve a result.
11. Key Achievements
Streamlined and implemented a new fuel card system that
helped to reduce cost, wastage and time
Part of team that helped to produce the Nestle Rowntree Annu-
al Conference a three day event and sales kick off held at Alton
Towers
Responsible for Induction and training of staff through both in
house and through Nestles own training service
Why not!
No
ORANGES
were hurt in
the making
of any of these
materials
Check out my about my FLEX
style to see if theres a good fit.
Honest :)
www.hey.digital/my-profile/
my-flex-style
XP
Contd
HEY.DIGITAL