We chose Rudimental's song "Waiting All Night" for our music video because it allows creativity in filming an urban/cool video. We aim to make the video unique and entertaining for a young teen audience by rapidly cutting between scenes to match the tempo of the song. The video will be filmed from a POV perspective to make viewers feel involved.

1. Concept Pitch/Treatment
Rudimental-Waiting All Night

2. Why did we choose this song?
• We chose the song “Waiting All Night”
by Rudimental as we like the idea that it
is an urban/cool song which would allow
us to get creative with the filming of the
music video.
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3. How do we plan to film the
video?
• We aim to make the music video as unique
and entertaining as possible. Seeing as our
target audience is mainly aimed at a young
teen audience, we need to make the video as
entertaining as possible but at the same time
suit the genre of the music its self. We aim to
cut and edit the video matching the tempo of
the song its self, so it will start of slow then
each scene will cut to each other rapidly.

4. What style of filming do we
aim to aspire to.
• When it comes to filming the actual
video. We aim to film the video in a way
where the viewers can feel like they are
involved in the video themselves. We
will accomplish this by filming the video
in a POV perspective.