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Relevancy: the future of social media marketing




                ® Comufy is a registered trademark of Astrapia Ltd.
Enterprise Social Media Management Technology

                         The Comufy Social Suite

                                        Personalisation   Engagement
               SMMS        Social CRM
                                            Engine        Framework




 Some of our clients




  Some of our partners




Confidential
Enterprise Social Media Management Technology

                         The Comufy Social Suite

                                 Social CRM




 Some of our clients




  Some of our partners




Confidential
Relevance is Important




Confidential
Let’s begin with email…
   From ‘spray and pray’…




   1 Message                                 Poor ROI
                            Lots of people




Confidential
Nowadays
   …to sophisticated CRM




      1 Message                          Good ROI
                           1 Recipient



Confidential
Social media déjà-vu…
   Currently limited to broadcast messaging




               1 Message
                                              Lots of people

                                              RO…what?

Confidential
What’s wrong with broadcasting?
   Increasingly ineffective




                              Fans



               Reach: 10-15%


        Engaged Users: 0.1-2%



Confidential
Social CRM




Confidential
Social CRM – Data Collection

                  User signup      Store data




Confidential
Targeted Messaging
   Data Driven Communication




  • Segmented messaging campaigns     • High response rates and CTRs
  • Targeted, personalised messages   • Track conversion / ROI




Confidential
Social CRM – Data Collection
   Access Twitter follower data




               • Profile users
               • Influencer scores
               • Track conversion / ROI
Confidential
Relevance is key
   Social CRM




     1 Message                  Great ROI
                  1 Recipient



Confidential
The future
   Social CRM integrated with existing touch points




                                                      Great ROI
         1 Message           1 Recipient



Confidential
stuart@comufy.com

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Comufy social relevance share

  • 1. Relevancy: the future of social media marketing ® Comufy is a registered trademark of Astrapia Ltd.
  • 2. Enterprise Social Media Management Technology The Comufy Social Suite Personalisation Engagement SMMS Social CRM Engine Framework Some of our clients Some of our partners Confidential
  • 3. Enterprise Social Media Management Technology The Comufy Social Suite Social CRM Some of our clients Some of our partners Confidential
  • 5. Let’s begin with email… From ‘spray and pray’… 1 Message Poor ROI Lots of people Confidential
  • 6. Nowadays …to sophisticated CRM 1 Message Good ROI 1 Recipient Confidential
  • 7. Social media déjà-vu… Currently limited to broadcast messaging 1 Message Lots of people RO…what? Confidential
  • 8. What’s wrong with broadcasting? Increasingly ineffective Fans Reach: 10-15% Engaged Users: 0.1-2% Confidential
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