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Microsoft study of the European trends of Internet usage and what this means for the future of the Internet and other media.
Since 2004, broadband connections across Europe have grown by almost 95%, from 44 million households in 2005 to over 85 million1. In fact, broadband Internet connections in Europe today outstrip those in the US, representing 83% of all Internet connections, compared to 70% in America1. The explosion in broadband uptake combined with the relentless pace of technological innovation is driving a major change in consumer behaviour and is transforming our traditional media landscape. In this report, Microsoft analyses the differences in broadband penetration levels across Europe, examines the causes fuelling the growth of Internet adoption, assesses the impact of consumers’ evolving online behavior, and predicts the online trends of the future.