The most popular Halloween gift in 2010 was gift baskets containing candy, cookies, and candles. The most popular Christmas gift was Squinkies gumball machines, advertised on TV and blogs and aimed at girls over 4 years old. The most popular Valentine's Day gift was jewelry like rings, bracelets, and diamond heart necklaces that could be engraved with messages. Gift baskets containing items like electronics, perfumes, and food were the most popular New Year's gift. However, gift cards were the most popular holiday gift overall in 2010, chosen by 77.3% of shoppers, as they allow recipients to choose their own presents.