This document provides information about Edward's Trust, a charity that supports families bereaved by the death of a child. It discusses the services Edward's Trust provides, including counseling, support groups, and respite care. It then provides many ideas for fundraising events and activities that individuals, schools, businesses and other organizations can do to support Edward's Trust, including sponsored challenges, competitions, sales of merchandise, and payroll giving. The goal is to raise awareness of the charity and funds to support its services for grieving families.

1. Fundraising Ideas
0121 456 4838
43a Calthorpe Road
1
Edgbaston
Birmingham
B15 1TS
fundraising@edwardstrust.org.uk
www.edwardstrust.org.uk
Registered Charity No:1105370 & Company Ltd by Guarantee in England & Wales No:3487577

2. 4
About Edward’s Trust
● Support to parents bereaved, or about to be
bereaved, of their son or daughter - whatever
the age of their child or cause of death.
● Support to anyone affected by the death of a
child aged 18 years or under.
● Support to children and young people of
school age who are bereaved, or are about to
be bereaved, of a parent, significant carer,
sibling or friend.
● Provide a ‘Well Being in Bereavement’ service
including complementary therapies and
respite bereavement care for bereaved
parents and carers.
● Provide training and consultation for
professionals working with bereaved families
or families who are about to be bereaved
How your money
will help
Raise £30 and you would
cover the cost of an hour’s
invaluable counselling for a
bereaved parent or child
It costs £45 to provide an
outreach session for a
bereaved child in their school
£100 can help buy craft
items for bereaved children’s
memory boxes and provide
materials for their artwork
Raise £200 and you would
cover the cost of sending a
bereaved child away on an
activity weekend
It costs £1,500 to run
Edward’s Trust each and
every single day of the year
It costs £3,000 to fund a
‘Respite Bereavement Care’
weekend for bereaved
parents
Each year it costs £500,000
to run Edward’s Trust – yes,
that’s half a million pounds
So we need your help!
Edward Dent, left, with younger brother Christopher
Edward’s Trust was set up in 1989 by Peter
and Hillary Dent following the death of their
son Edward from cancer.
We offer:

3. 5
In 2011, when I was 10, my dad took his own life. We were
all devastated and I felt completely lost and confused. At
first, I was lonely and so upset I could barely speak. My
friends and family were supportive but I didn’t want to talk
about it at all. Everything felt totally upside down. My dad
used to be very close to me and was the person to get me
into music, which is one of my most favourite things. I miss
him so much I can’t even put it into words.
When my mum discovered Edward’s Trust, I felt a little bit
unsure about the sound of it at first. I’ve never been great
at sharing my feelings with people, especially when they
aren’t family. But as the days went on, I grew more and
more confident. I had counselling with Sue and made a
memory jar in remembrance of my dad. Later, I joined the
Kidz Kouncil and I met others in the same position as me.
I went to some of the Edward’s Trust events. At the
Edward’s Trust Remembrance Day, I played my electric
guitar, along with my brother on the keyboard and my step
dad on his drum. We also took part at the abseiling event,
which was really amazing.
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How we Help: Alice’s Story

4. Sponsored weight loss; donations per lb
is great motivation
Swear box, or similar for lateness,
arguing, messiness
Buy greetings cards from
www.charitycards.edwardstrust.org.uk
Donate pocket money to charity when
your children misbehave!
Shop online via our online portal
www.spendandraise.com/edwardstrust;
we get commission at no extra cost to
you
Donate unused foreign currency
Give something up for a month and
donate the money you save (chocolate,
alcohol, smoking)
See if you can save money with Utility
Warehouse, via our website; we get
regular commission if you become a
customer
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Fundraising Ideas for Everybody
To get you started, here are some suggestions that are suitable
Recycling; send your old books, phones,
stamps, jewellery and printer cartridges
to Edward’s Trust and we can raise funds
from recycling them
Save up your loose change in a jar
Buy Edward’s Trust merchandise
Sell on Ebay and donate a percentage of
your sale directly
Abseiling
Marathon or Half Marathon - we enter
the Great Birmingham Run every year
Walk
Skydive
Mountain Climb
Swim
World Record Attempt
Challenge Runs / Assault courses
Cycle
Great Midlands Fun Run
www.greatmidlandsfunrun.com

5. 7
Hold a fete
▪ include stalls such as a tombola, games, a
bring and buy, facepainting
▪ have a raffle
▪ if it’s summer, ask the police or fire service to
bring in their cars or fire engines; if it’s near
Christmas, have a grotto with paid entrance
Auction of pledges
Disco / Dance
Sports match between local teams
Pub crawl
Garden party
Golf day
Teddy bears picnic
Pub quiz
Raffle
Paid entry competitions
Sweep stakes
▪ guess a winner, finish time, final score etc
▪ or be allocated randomly
Auctions - items or promises
Bring and buy
Tombola
Face painting
Sell merchandise
“My son lost his dad at the
age of 6. He became a
different person that we
didn’t recognise but, having
had counselling at Edward’s
Trust, he is much more back
to his old self. He is much
happier and more
confident.”
Non uniform / dress down day
Car boot sale
Hold a raffle
Bag-Pack at a supermarket
Car wash
Sell home made cards or other items
Cake sale
Darts / Pool tournament in a local pub
Treasure hunt (participants purchase
clues or maps to lead them to a prize)

6. You can set up a Just Giving page
to celebrate an event, for example
birthdays, weddings, civil
partnerships, christenings,
graduations and anniversaries. You
might ask people to donate instead
of buying presents and / or
sending cards.
From our Just Giving page
www.justgiving.com/edwardstrust,
select “Raise money for us” and
then “Celebrating an Occasion.”
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Ideas From Our Supporters
Christopher and
Rebecca gave our
pin badges as
button holes at
their wedding,
while Sue and
Damon are using our pink and blue
wristbands as favours at their wedding.
Danielle raised £2,285.74
by doing a
Rollercoaster-thon: being
sponsored to spend 5
hours continually riding
the Shockwave roller
coaster at Drayton Manor!
Triplets Margaret, Mary
and Georgina have
given talks about life as
triplets in return for
donations which have
amounted to over
£7,467!
Chris Dent -
Edward’s brother
- has taken on,
amongst other
things: the Tenby
Boxing Day Swim;
Mara-thons
two Ultra of 52 miles and 82 miles; the
Snowdonia Marathon; and all of Snowdonia’s
15 peaks, which add up to over 3000 feet!
Hold a tea party - see our Tea Party
pack
Girls night in
DIY spa night – provide treatments
in return for donations
Have a play date and provide
activities for friends’ children
Have a clothes swap party with an
entry fee
“I don’t know how we
would have gotten
through without Edward’s
Trust. Thankyou so
much.”

7. Set up a Just Giving page in
memory of a loved one, to allow
people to remember them by
making a donation in their name.
From Edward’s Trust’s Just Giving
page,
select “Raise money for us” and
then “Remembering
Someone.”
Many people find that
remembering a loved one by
making donations can be an
uplifting experience. It can also be
fitting to the memory of someone
who helped others.
Other supporters have asked for
donations in lieu of flowers at
funerals, honouring their loved
one by supporting a charity close
to their heart. You can also get in
touch with us about leaving a
legacy to Edward’s Trust in your
own will.
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Fundraising In Memory
Sarah’s Story
On 25th March 2006, I lost my precious little boy who
was 5 ½. Now, some years on the pain is still there, but
so are the memories of the treasured time spent
together.
I try very hard each year to remember my son Dane on
special days such as his birthday, anniversary and
Christmas and mark the occasions. In the past we have
let off balloons and Chinese lanterns, family and friends
have visited and small ‘memorial gifts’ have been given.
Each year it’s a little harder to think of a meaningful
and worthwhile tribute fitting for such a special boy
which will keep his memory alive. I have also reached
a point in my journey that I feel it is time to ‘give
something back’.
So, I decided to create a Tribute Page for Dane on the
‘Just Giving’ website. This was very easy to do, and it
didn’t take very long at all. The site is safe and secure and
I was able to create a link directly to Edward’s Trust. This
allows people to make donations to Dane's page, to
acknowledge and remember him and also raise much
needed funds. The site also allows you to upload photos
and small video clips, and updates can be added over
time.
For me it is a long lasting way to remember Dane myself,
and enable family and friends to remember him too.
People have often said to me that they are not sure
whether to say or do anything when it is Dane's birthday
or anniversary. It eliminates the issue people often face
when wondering what is appropriate, what will upset or
offend.
Little messages have been left
on Dane’s page by people,
which give me such comfort
when I log onto his page and
see their comments. It is so
important that my son’s life is
remembered and a simple line
of acknowledgement by others
means so much to me.

8. 10
Schools
Non-uniform day
Staff and students create items to be sold
cakes, paintings, jewellery items, woodwork items, textile items
Hold a debate, but cast votes by donating change, and
whichever team raises the most in donations wins! You can
debate literally any topic that you have been studying, making this into a
recap exercise.
Host an art gallery
Display art work created by students, then parents pay to purchase a piece
of art. Your art teacher could create some pieces for staff and students to
bid for
Competitions with paid entry
For example:
▪ Staff bring in baby photos for students and parents to guess which
member of staff each photo is of
▪ Play ‘Family Fortunes’ with the answers being those given by teachers
▪ Mix educational and fun questions
Hold a School Fete
▪ Include stalls such as a tombola, games, a bring and buy, facepainting
▪ have a raffle
▪ if it’s summer, ask the police or fire service to bring in their cars or fire
engines; if it’s nearly Christmas, have a grotto with paid entrance
Organise a school play or talent show and sell tickets
Hold a tea party
Sponsor a member of staff to join our Team for the Great
Birmingham Run, or train as a class for the Junior / Mini
Marathon
Schools have an
excellent
opportunity to
fundraise, with
large numbers of
students meaning
lots of volunteers, a
lot of enthusiasm,
and a great mix of
talents. It is also
important for us to
raise awareness of
our charity among
schools so that,
should the worst
happen, any
student that needs
our support knows
where to come.
Having worked with
children in and out
of school, we
understand that it
is important that
school activities are
engaging and fun,
can be varied for
different group
sizes and ages, and
can fit into your
curriculum. Instead
of taking children
away from learning,
we hope our
activities can
provide an
alternative way of
learning, adaptable
for all ages.

9. Hold a special class which children
and/or parents can pay to attend
▪ For example: dance, zumba, aerobics,
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painting, cake decorating
▪ If any of your parents or staff have any
special talents, get them to donate their
time and skills.
Give the class an enterprise challenge;
this could take many forms, for
example:
▪ Students think of the best ways to raise
money & implement the best one as a
class
▪ Students work in teams to raise the most
money
▪ Give each team an event or idea to
organise or implement – including
publicising the event
Sponsor staff or students
There are hundreds of possibilities, for
example:
▪ sponsored walkathon
▪ sponsored silence
▪ sponsored skipping
▪ Sponsored read-a-thon
Have a sports match between teams –
students v teachers, or a tournament for
different subject groups
Sell our merchandise in the staff room
or at reception
Sports day – get local businesses to
sponsor events, or hold sweepstakes on
a teachers race
Get competitive – hold challenges
between classes, year groups, or subject
groups to add some motivation
Hold a story competition – Edward loved
writing stories
Allow Edward’s Trust to have a stall at
your school fete.
Hold a raffle. Encourage children to sell
tickets by offering a prize or incentive to
the person who sells the winning ticket
or the most tickets; a similar incentive
could also encourage children to sell
event tickets
Download and assemble our Coin
Collector boxes from our website - these
can be a maths activity for primary
school children.
Place collection boxes in supervised
areas, such as reception or the canteen
Encourage your students to volunteer
with us, or attend our events. Advertise
our events and opportunities - we can
send posters to display
Quiz night for parents, or quiz afternoon
for students

10. Businesses
- Name Edward’s Trust as your Charity of the
Year
- Enter teams into events such as the Great
Birmingham Run or Great Birmingham Fun
Run
- Contact us about sponsoring events,
schemes or specific items we need
- Match funding Sponsorship - Ask your
manager whether your company operates a
match giving scheme where they’ll match the
amount you raise, pound for pound. If they
don’t, this could be a great time to start!
-Get competitive – hold an Inter-departmental
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sports match or other challenge
- You can also support us in other ways, such
as providing your products or services as
prizes for us to use, or by encouraging your
staff to volunteer
- Donate a set amount for each job you
complete, item you sell, or so on, depending
on what your business does.
- Place a collection tin in your premises
-Sell our merchandise
Payroll Giving allows you to make
donations to charity directly from
your pay. The donations are made
after your National Insurance
contributions are calculated but
before Income Tax is worked out and
deducted. Because of this, you only
pay tax on what's left. This means
that you get tax relief on your
donation immediately - and at your
highest rate of tax.
Payroll Giving is a flexible scheme
which allows anyone who pays UK
income tax to give regularly and on a
tax free basis to the charities and
good causes of their choice.
It is cheaper because its tax free - for
example, a donation of £5 per month
costs the basic rate tax payer £4.00
(the taxman pays the rest!)
Payroll Giving (also known as Give As
You Earn or workplace giving) is a
valuable, long term source of
revenue, providing regular income;
which helps charities budget and
plan ahead effectively.
Speak to your employer about setting
up an automatic donation.
We aim to give businesses back as much as
they put in - providing activities that your
staff will enjoy working together on, and
promoting your hard work to our many
dedicated supporters, introducing your
business to a whole new audience. No
matter what your business does, you will be
able to offer unique support.

11. The Binding Site
At the end of 2011, The Binding Site Group formed a charity committee with the
intention of doing its bit for those around them. We knew that with a little effort, we
could make a difference to this amazing charity and support local people in doing so.
The charity committee came up with ways in which they could raise funds, involving their work-force
of approximately 400. What they discovered was that the most simple ideas can be very
effective - donations of baked cakes sold during break time raised several hundred pounds and
got people chatting about what more could be done.
The Great Midlands Fun Run in 2012 and 2013 raised another £15,000, use of our Lecture
Theatre for a ladies night in October 2012 raised another £1000 and an abseil down our
building in May 2013 with an Open Day highlighted the work of the charity and raised a
whopping £22,000. Without too much effort, we’ve refurbished Edward’s Trust’s kitchen areas
and have helped the charity save money by providing large off site rooms for meetings.
There is never enough money, but at least we were able to provide a little more. The work that
they do is a necessity; reading and hearing some of the stories of those you have helped is really
quite humbling and deserves significant recognition. Their work has a direct impact on lives.
We as a company are supporting the local community and learning as we do so that raising
money for charity doesn’t have to be hard - in fact just the opposite is true. So why not get
baking or put on your trainers and have some fun - we did and we’ve loved every minute of it.
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Supporting Edward’s Trust has been fun and extremely rewarding but more than
that, it has helped to engage our employees, bring them together with a common
goal and motivate them to do their bit. As individuals, they’ve learnt about the
fantastic work that Edward’s Trust do to support families and have also shared
their passion with friends and family members. The relationship developed over
the past 18 months or so has been very rewarding for all of us. So many of our
employees feel really good about the direct way that they were able to help.

12. 14
Tips
How much are you willing to spend on the
event? Will the amount raised justify the cost?
How can you reduce the cost?
: What could go wrong? Have a ‘Plan B’
just in case
Is your event just for friends and
family or the general public as well? Larger
events will raise more money, but also take
more planning, and involve more considerations
such as health and safety.
: How long will it take to organise and
market the event?
They may give discounts for
charity, or if they think it could be good
advertising for them to be involved.
How will people know about your
fundraiser? This will depend upon the scale and
location of the event, but for larger events (not in
your home) consider asking companies to
display posters, setting up an event on
Facebook, or contacting local press.
We can provide collection tins
and other items with our logo on, or offer
advice. We can also provide posters or invites
for events if they are needed, so people know
that the money raised is going to charity!
Hired venues should be able
to provide you with their risk assessment.
Consider having a trained First-Aider at some
events, such as a Sports Day.
Sponsorship
Registering on Just Giving at
justgiving.com/edwardstrust
will save you the effort of
physically collecting
sponsorships and sending it
to us. You can see what you
raise but the money will
come straight to us, leaving
you free to focus on
peparing! Don’t forget to
share the link on your social
media pages to get more
sponsors. Printing out your
page also provides a handy
QR code so that, when you
tell people in person, they
can easily get to your page
on their phones or tablets.
Of course, we can provide
sponsorship forms if you
would prefer - just contact
us and we will arrange to
send them out.

13. 15
Gift Aid costs you nothing, yet it increases the
value of your donations.
If you are a UK taxpayer, we can claim an extra 25p
for every £1 you donate, at no extra cost to you,
from the tax you have already paid on it. The same
applies to your sponsors.
- If you have an online page then you can just tick
the Gift Aid box and ask your sponsors to do the
same.
- If you are making a personal donation you just
need to tick the Gift Aid box on the form.
- If you are being sponsored you need to make
sure that each person sponsoring you enters their
full name and home address and ticks the Gift Aid
box on your sponsor form and that you return it
with the money.
- If you are raising money from a group of people,
each one needs to provide their name and
address details and agree to Gift Aid.
“The counselling is fantastic.
Edward’s Trust is the one place that
is the safest place to be in the world.
They help you to understand what
you’re experiencing and that it’s ok.
To understand that there is a future
– it is a different one to the one you
had planned but there is a future of
hope.”
Gift Aid It

14. 16
Legalities
: you must have a licence or permit from your local authority if
you want to hold a street collection, house-to-house collection, or any other
collection in a public place. Children under 16 are not allowed to collect money
from members of the public.
The law requires that boxes should be sealed and numbered – we will provide
them in this condition. This reassures people donating that their money will find
its way to us. Boxes without seals, or with damaged seals may also deter possible
donors. Donation boxes must still be sealed when they are returned back to
Edward’s Trust. This provides security of mind for you as well as donors.
- if your raffle or draw is held within a 24-hour period, is in one single venue and is
part of another event, you can use cloakroom tickets.
- If your raffle lasts longer than 24 hours you will need a local lottery licence and
printed tickets, as there are a number of things that must be legally printed on
each ticket.
to sell alcohol at events to which the public is invited, a premises
licence is required. Check with your venue about licensing.
whenever food is sold at events there should be adequate facilities to
prepare and serve food safely and hygienically. For more information please
contact us - most of our staff are food hygiene trained.
when you are promoting your events and
fundraising, you are required by law to include Edward’s Trust’s registered charity
number:
“Registered Charity No:1105370 & Company Ltd by Guarantee in England & Wales
No:3487577”
“Edward’s Trust have amazing staff who go out of their way to
make life that little bit easier at a time when it couldn't get
much worse.”

15. THANKYOU
for supporting Edward’s Trust and helping
children and families facing loss and surviving bereavement
When you’ve raised the money, there are a number
of ways to send it in:
Donate Online: www.justgiving.com/edwardstrust
Donate by Text: Text KITE25 followed by the amount to: 70070
(eg KITE25 £100)
Donate by Cheque: Make the cheque payable to ‘Edward’s Trust’ and
then send it to 43a Calthorpe Road, Edgbaston, Birmingham, B15 1TS .
Donate by Cash: If you would prefer to bring the money to us, you can
always pop in at 43a Calthorpe Road, Edgbaston, B15 1TS.
Tel: 0121 456 4838
www.edwardstrust.org.uk
fundraising@edwardstrust.org.uk
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facebook.com/edwardstrust
@Edwardstrust
Registered Charity No:1105370 & Company Ltd by Guarantee in England & Wales
No:3487577