Kcell, a large telecommunications company in Kazakhstan, implemented a complex event processing platform using Apache Flink to enable real-time processing of millions of user events per second. The system handles SMS, call, data usage, location and other events to trigger personalized notifications, detect fraud and optimize business operations and analytics. Key to the solution was using a single Flink job to run hundreds of dynamic rules via control topics to update triggers, while keeping state local for high performance.