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Data-driven fast-track
3 steps to better decision making
www.dssconf.pl
16th of
December 2022 PGE Narodowy + Online
ORGANIZERS:
2213.231
4213.310
1113.2
Piotr Menclewicz
Senior Data Analyst,
GetInData
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business
environment
decision maker
decide
data action
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source
Vanity metrics
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Company A Company B
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Company A Company B
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index size:
index cost:
Company A Company B
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index size: 120 billion ~40 billion
index cost: n 10 x n
Company A Company B
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index size: 120 billion ~40 billion
index cost: n 10 x n
Company A Company B
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index size: 120 billion ~40 billion
index cost: n 10 x n
Company A Company B
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Product People Resources
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Product People Resources
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Product People Resources
$33M
Total Funding:
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What happened?
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source: Edmond Lau, 'The effective Engineer'
“no external feedback”
Joshua Levy,
Cuil, Director of Engineering
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business
environment
decision maker
conclude
decide
measure
data action
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source
Shaggy
R&B artist
Decisions
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source: Muzeum Skarb Narodu
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● evidence
● digital twins
● automation
● intuition
● anecdotal understanding
● manual decisions
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revenue cost ● evidence
● digital twins
● automation
● intuition
● anecdotal understanding
● manual decisions
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revenue cost ● evidence
● digital twins
● automation
● intuition
● anecdotal understanding
● manual decisions
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PROCESS
TECHNOLOGY
revenue cost ● evidence
● digital twins
● automation
● intuition
● anecdotal understanding
● manual decisions
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1. TECHNOLOGY
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little, no data
capabilities
From: To:
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Volt.io
Data capabilities built in just 4 months:
● crucial data processes supported with a modern data
platform
● pay as you go maintenance, modular architecture, no
long-term commitments
● data warehouse ready to scale, as the company grows
● business users can easily define their own reports (BI tool)
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Everyone can build a simple ML model with
SQL.
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2. PROCESS
source: NASA
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Why do we talk
about that?
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Culture
Technology Skills
Data
…
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What if we had a
checklist?
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Process
Technology
I want to use my
data more
effectively
I have a plan to do it!
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Process
Technology
3. Implementation
2. Discovery
1. Diagnosis
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Process
Technology
3. Implementation
2. Discovery
1. Diagnosis
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Data Strategy
Culture
Analytics
Data
Technology
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Data Strategy
Culture
Analytics
Data
Technology
1
2
3
4
5
Q
u
e
s
t
i
o
n
1
Q
u
e
s
t
i
o
n
2
Q
u
e
s
t
i
o
n
3
Q
u
e
s
t
i
o
n
4
Q
u
e
s
t
i
o
n
5
Q
u
e
s
t
i
o
n
…
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What reporting tools do
you have?
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SAMPLE QUESTION
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SAMPLE QUESTION
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SAMPLE QUESTION
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SAMPLE QUESTION
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SAMPLE QUESTION
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SAMPLE QUESTION
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How do you organize
your data teams?
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SAMPLE QUESTION
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CENTRAL DATA TEAM
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DISTRIBUTED DATA TEAM
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CENTER OF EXCELLENCE MODEL
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SAMPLE QUESTION
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CENTER OF EXCELLENCE MODEL
Center of
Excellence
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Data Strategy
Culture
Analytics
Data
Technology
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Data Strategy
Data
Technology
Culture
Analytics
as is ambition
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✓ implement a BI tool with self-service support
✓ set up a central data warehouse
✓ organize analytical thinking training to increase
data literacy
✓ …
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✓ implement a BI tool with self-service support
✓ set up a central data warehouse
✓ organize analytical thinking training to increase
data literacy
✓ …
capabilities
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Process
Technology
3. Implementation
2. Discovery
1. Diagnosis
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source: IDEO
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Performance visibility
● defining and
tracking metrics
● Customer 360
● …
Customer Insights
● segmentation
● next best offer
cross sell / up sell
● LTV
● NBO
● churn
Advanced cases
● real-time visibility
● graph neural
networks
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source: IDEO
source: IDEO
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ask your people
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workshops
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source: IDEO
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promising
backlog
high-risk,
high-reward
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promising
backlog
high-risk,
high-reward
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promising
backlog
high-risk,
high-reward
© Copyright. All rights reserved. Not to be reproduced without prior written consent.
promising
backlog
high-risk,
high-reward
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promising
backlog
high-risk,
high-reward
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BACK OF A NAPKIN CALCULATION
Ranking ideas based on:
● impact
● cost
● risk
● time
1.
2.
4.
5.
3.
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Process
Technology
3. Implementation
2. Discovery
1. Diagnosis
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DATA DEMOCRATIZATION
Education
Process
● regular performance
reviews
● …
● Analytical Thinking
● Analytics Translation
● A/B testing
● …
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COMMON
SENSE + DATA
COMMON
SENSE
>
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COMMON
SENSE + DATA
COMMON
SENSE
>
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CLOSING THOUGHTS
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democratization
implementing use cases
technical infrastructure
roadmap building
(capabilities + use cases)
educating business
stakeholders
delivery, upskill
MDP + data governance
data-driven survey +
workshops
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data
democratization
value-oriented
analytical use case delivery
modern data technology stack
a roadmap of data initiatives
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Do more with less
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filling in the
data-driven survey DELIVERABLE:
defining areas of
focus for the
company
workshop to discuss &
refine findings
SURVEY
(~1-2 weeks)
as prep for
Discovery
DISCOVERY
(~1 months)
ideas for
initiatives
prioritizing
ideas
planning a roadmap
(based on both Survey & Discovery)
3 STEPS TO LEVEL UP YOUR COMPANY
Step 1. Diagnosis
Step 2. Discovery
DELIVERABLE:
roadmap for data
initiatives
interpretation
Next step
Step 3. Implementation
…
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Thank you!
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Q&A
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Thank you!
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Volt.io ING
UK-based
FoodTech
Data capabilities built in just 4 months:
● crucial data processes supported with a modern data
platform
● pay as you go maintenance, modular architecture, no
long-term commitments
● data warehouse ready to scale, as the company grows
● business users can easily define their own reports (BI tool)
© Copyright. All rights reserved. Not to be reproduced without prior written consent.
Volt.io ING
UK-based
FoodTech
Data capabilities built in a small & agile team:
● manual, error-prone processes replaced with automated
pipelines
● single storage for complete, historical data
● faster, more effortless access to data, standardized access
management
● logic for metrics managed in code, instead of being
scattered across multiple teams and experts
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Volt.io ING
UK-based
FoodTech
Data centralization & democratization:
● 50% of employees with controlled and secure access to
information used for making data-driven decisions…
● … while reducing data discovery time by 30%,
● ability to adapt to highly regulated markets of over 40
individual countries,
● more than 80% of decisions based on a data-driven
approach.
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little, no data
capabilities
From: To:
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FROM RAW DATA TO INSIGHTS
Power BI
Analytics
Engineering
Analytics
Engineering
Ingestion Transformation Quality
Airbyte
SQL
© Copyright. All rights reserved. Not to be reproduced without prior written consent.
FROM RAW DATA TO INSIGHTS
Power BI
Analytics
Engineering
Analytics
Engineering
Ingestion Transformation Quality
Airbyte
SQL
© Copyright. All rights reserved. Not to be reproduced without prior written consent.
Everyone can build a simple ML model with
SQL.
© Copyright. All rights reserved. Not to be reproduced without prior written consent.
Data Strategy
Data
Technology
Culture
Analytics
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Where to go?
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Technology:
Data:
Analytics:
Culture:
Data Strategy:
5/5
5/5
5/5
5/5
5/5
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first exercise
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2nd exercise
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…
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3 STEPS TO GET THERE
Data Strategy
Data
Technology Culture
Analytics
as is ambition
1. Diagnose and set
the ambition
2. Create a plan 3. Implement
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WHY THE IDEA THAT WE CAN DO THIS?
building capabilities
utilization / monetization
of capabilities
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Paleta kolorów
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Tabela
Header Header Header Header
Text Text Text Text
Text Text Text Text
Text Text Text Text
Text Text Text Text
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Tabela
Header Text Text Text
Header Text Text Text
Header Text Text Text
Header Text Text Text
Header Text Text Text
© Copyright. All rights reserved. Not to be reproduced without prior written consent.
Kafelki
Data Lake
Data Lake Data Lake
Data Lake
Data Lake Data Lake
Data Lake Data Lake
Data Lake
Data Lake
Data Lake Data Lake
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Osoby
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Dodatkowe grafiki
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Data-Driven Fast Track: Introduction to data-drivenness with Piotr Menclewicz

  • 1. Data-driven fast-track 3 steps to better decision making www.dssconf.pl 16th of December 2022 PGE Narodowy + Online ORGANIZERS: 2213.231 4213.310 1113.2 Piotr Menclewicz Senior Data Analyst, GetInData
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  • 23. © Copyright. All rights reserved. Not to be reproduced without prior written consent. revenue cost ● evidence ● digital twins ● automation ● intuition ● anecdotal understanding ● manual decisions
  • 24. © Copyright. All rights reserved. Not to be reproduced without prior written consent. PROCESS TECHNOLOGY revenue cost ● evidence ● digital twins ● automation ● intuition ● anecdotal understanding ● manual decisions
  • 25. © Copyright. All rights reserved. Not to be reproduced without prior written consent. 1. TECHNOLOGY
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  • 27. © Copyright. All rights reserved. Not to be reproduced without prior written consent. Volt.io Data capabilities built in just 4 months: ● crucial data processes supported with a modern data platform ● pay as you go maintenance, modular architecture, no long-term commitments ● data warehouse ready to scale, as the company grows ● business users can easily define their own reports (BI tool)
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  • 31. © Copyright. All rights reserved. Not to be reproduced without prior written consent. 2. PROCESS source: NASA
  • 32. © Copyright. All rights reserved. Not to be reproduced without prior written consent. Why do we talk about that?
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  • 34. © Copyright. All rights reserved. Not to be reproduced without prior written consent. What if we had a checklist?
  • 35. © Copyright. All rights reserved. Not to be reproduced without prior written consent. Process Technology I want to use my data more effectively I have a plan to do it!
  • 36. © Copyright. All rights reserved. Not to be reproduced without prior written consent. Process Technology 3. Implementation 2. Discovery 1. Diagnosis
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  • 40. © Copyright. All rights reserved. Not to be reproduced without prior written consent. Data Strategy Culture Analytics Data Technology
  • 41. © Copyright. All rights reserved. Not to be reproduced without prior written consent. Data Strategy Culture Analytics Data Technology 1 2 3 4 5 Q u e s t i o n 1 Q u e s t i o n 2 Q u e s t i o n 3 Q u e s t i o n 4 Q u e s t i o n 5 Q u e s t i o n …
  • 42. © Copyright. All rights reserved. Not to be reproduced without prior written consent. What reporting tools do you have?
  • 43. © Copyright. All rights reserved. Not to be reproduced without prior written consent. SAMPLE QUESTION
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  • 49. © Copyright. All rights reserved. Not to be reproduced without prior written consent. How do you organize your data teams?
  • 50. © Copyright. All rights reserved. Not to be reproduced without prior written consent. SAMPLE QUESTION
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  • 54. © Copyright. All rights reserved. Not to be reproduced without prior written consent. SAMPLE QUESTION
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  • 56. © Copyright. All rights reserved. Not to be reproduced without prior written consent. Data Strategy Culture Analytics Data Technology
  • 57. © Copyright. All rights reserved. Not to be reproduced without prior written consent. Data Strategy Data Technology Culture Analytics as is ambition
  • 58. © Copyright. All rights reserved. Not to be reproduced without prior written consent. ✓ implement a BI tool with self-service support ✓ set up a central data warehouse ✓ organize analytical thinking training to increase data literacy ✓ …
  • 59. © Copyright. All rights reserved. Not to be reproduced without prior written consent. ✓ implement a BI tool with self-service support ✓ set up a central data warehouse ✓ organize analytical thinking training to increase data literacy ✓ … capabilities
  • 60. © Copyright. All rights reserved. Not to be reproduced without prior written consent. Process Technology 3. Implementation 2. Discovery 1. Diagnosis
  • 61. © Copyright. All rights reserved. Not to be reproduced without prior written consent. source: IDEO
  • 62. © Copyright. All rights reserved. Not to be reproduced without prior written consent. Performance visibility ● defining and tracking metrics ● Customer 360 ● … Customer Insights ● segmentation ● next best offer cross sell / up sell ● LTV ● NBO ● churn Advanced cases ● real-time visibility ● graph neural networks
  • 63. © Copyright. All rights reserved. Not to be reproduced without prior written consent. source: IDEO
  • 65. © Copyright. All rights reserved. Not to be reproduced without prior written consent. ask your people
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  • 72. © Copyright. All rights reserved. Not to be reproduced without prior written consent. source: IDEO
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  • 74. © Copyright. All rights reserved. Not to be reproduced without prior written consent. promising backlog high-risk, high-reward
  • 75. © Copyright. All rights reserved. Not to be reproduced without prior written consent. promising backlog high-risk, high-reward
  • 76. © Copyright. All rights reserved. Not to be reproduced without prior written consent. promising backlog high-risk, high-reward
  • 77. © Copyright. All rights reserved. Not to be reproduced without prior written consent. promising backlog high-risk, high-reward
  • 78. © Copyright. All rights reserved. Not to be reproduced without prior written consent. promising backlog high-risk, high-reward
  • 79. © Copyright. All rights reserved. Not to be reproduced without prior written consent. BACK OF A NAPKIN CALCULATION Ranking ideas based on: ● impact ● cost ● risk ● time 1. 2. 4. 5. 3.
  • 80. © Copyright. All rights reserved. Not to be reproduced without prior written consent. Process Technology 3. Implementation 2. Discovery 1. Diagnosis
  • 81. © Copyright. All rights reserved. Not to be reproduced without prior written consent.
  • 82. © Copyright. All rights reserved. Not to be reproduced without prior written consent.
  • 83. © Copyright. All rights reserved. Not to be reproduced without prior written consent. DATA DEMOCRATIZATION Education Process ● regular performance reviews ● … ● Analytical Thinking ● Analytics Translation ● A/B testing ● …
  • 84. © Copyright. All rights reserved. Not to be reproduced without prior written consent. COMMON SENSE + DATA COMMON SENSE >
  • 85. © Copyright. All rights reserved. Not to be reproduced without prior written consent. COMMON SENSE + DATA COMMON SENSE >
  • 86. © Copyright. All rights reserved. Not to be reproduced without prior written consent. CLOSING THOUGHTS
  • 87. © Copyright. All rights reserved. Not to be reproduced without prior written consent. democratization implementing use cases technical infrastructure roadmap building (capabilities + use cases) educating business stakeholders delivery, upskill MDP + data governance data-driven survey + workshops
  • 88. © Copyright. All rights reserved. Not to be reproduced without prior written consent. data democratization value-oriented analytical use case delivery modern data technology stack a roadmap of data initiatives
  • 89. © Copyright. All rights reserved. Not to be reproduced without prior written consent. Do more with less
  • 90. © Copyright. All rights reserved. Not to be reproduced without prior written consent. filling in the data-driven survey DELIVERABLE: defining areas of focus for the company workshop to discuss & refine findings SURVEY (~1-2 weeks) as prep for Discovery DISCOVERY (~1 months) ideas for initiatives prioritizing ideas planning a roadmap (based on both Survey & Discovery) 3 STEPS TO LEVEL UP YOUR COMPANY Step 1. Diagnosis Step 2. Discovery DELIVERABLE: roadmap for data initiatives interpretation Next step Step 3. Implementation …
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  • 95. © Copyright. All rights reserved. Not to be reproduced without prior written consent. Volt.io ING UK-based FoodTech Data capabilities built in just 4 months: ● crucial data processes supported with a modern data platform ● pay as you go maintenance, modular architecture, no long-term commitments ● data warehouse ready to scale, as the company grows ● business users can easily define their own reports (BI tool)
  • 96. © Copyright. All rights reserved. Not to be reproduced without prior written consent. Volt.io ING UK-based FoodTech Data capabilities built in a small & agile team: ● manual, error-prone processes replaced with automated pipelines ● single storage for complete, historical data ● faster, more effortless access to data, standardized access management ● logic for metrics managed in code, instead of being scattered across multiple teams and experts
  • 97. © Copyright. All rights reserved. Not to be reproduced without prior written consent. Volt.io ING UK-based FoodTech Data centralization & democratization: ● 50% of employees with controlled and secure access to information used for making data-driven decisions… ● … while reducing data discovery time by 30%, ● ability to adapt to highly regulated markets of over 40 individual countries, ● more than 80% of decisions based on a data-driven approach.
  • 98. © Copyright. All rights reserved. Not to be reproduced without prior written consent. little, no data capabilities From: To:
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  • 111. © Copyright. All rights reserved. Not to be reproduced without prior written consent. 3 STEPS TO GET THERE Data Strategy Data Technology Culture Analytics as is ambition 1. Diagnose and set the ambition 2. Create a plan 3. Implement
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