Alastair Banks on Digital Marketing 2016

1. #letstalkdigital

10. 35% marriages - 2005 & 2012 started
online
50% through dating sites
20% social networks
15% chat rooms / messaging

11. • World’s largest taxi company owns no taxis (Uber)
• Largest accommodation provider owns no property (AirBnB)
• Largest phone companies owns no telco infrastructure (skype,wechat)
• Most valuable retailer owns no inventory (Alibaba)
• Most popular media owner creates no content (Facebook)
• Largest movie house owns no cinemas (Netflix)
• Largest software vendors don’t write the software (Apple and Google)
Source: @ibmge
Digital Disruption

13. We have a problem

17. So what is today about…

18. “Strategy without tactics is
the slowest route to victory.
Tactics without strategy is
the noise before defeat.”
Sun Tzu

19. A quick look back at 2015
bit.ly/optixdigital

26. The Rise of the YouTuber

28. 4,908,576 subscribers
349,515,420 views

30. 7,376,939 subscribers
829,433,481 views

32. 9,920,949 subscribers
946,861,280 views

34. 10,079,850 subscribers
675,172,769 views

37. 10,079,850 subscribers •
675,172,769 views

39. Two Lessons

40. Lesson 1.

41. 10,079,850 subscribers •
675,172,769 views

44. Lesson 2.

45. The Rise of the Millennial
millennial
mɪˈlɛnɪəl/noun
plural noun: millennials
a person reaching young adulthood around the year
2000.

48. How long do you spend online each day?
I'm online for my job and my downtime. I'm constantly connected, even down
to my entertainment, it's all streamed through Netflix, Now TV or Catch up
channels. When I'm awake: I'm connected.
Can you imagine a world without the internet?
I can imagine it, but it would be a struggle!

49. Millennials turn to YouTube
before Google

51. 2016 - Where I would focus
right now

52. 1). The space I own

55. 55

57. Define ‘Reach’: In the application of statistics
to advertising and media analysis, reach refers
number of different people or households
once, to a medium during a given period.

61. 2). Influencer Marketing

67. 3). Becoming a Social
Selling Expert

70. Be Human

75. 4). Understand Context
Marketing

78. 5). Consistent Content
Marketing

79. https://www.youtube.com/watch?v=kccwXwOrgq4

80. https://www.youtube.com/watch?v=jAF2hZxdFRE

81. 16,658 views

82. 2,359,627 views

83. 6). Google is still HUGE

84. 100 Billion Searches Per
Month

88. Source: MOZ

89. Local SEO is a big
opportunity

93. Search is changing…

94. Google voice - 2011

95. 7). The rise of Visual
Platforms

99. 8). Digital Employee
Engagement

102. Useful Tools

107. Does it all work?

114. The 5 Things I would do now if I were
you…
1). Think strategically first not tactically
2). Take video seriously in 2016 and beyond
3). Are you sharecropping or building your platform?
4). Work out your influencer/sneezers - create a plan for them
5). Be human….
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115. Drone Showreel - https://www.youtube.com/watch?v=1rtmX9HG-ug