BuzzTalk is a revolutionary new tool for market monitoring and analysis that uses natural language processing and sentiment analysis to extract insights from vast amounts of online data sources including news sites, blogs, and social media. It identifies trends, detects hype and spikes, and monitors reputations. BuzzTalk analyzes over 16,000 data feeds worldwide using advanced techniques like OpenDover for sentiment tagging and OpenCalais for fact tagging. It generates customizable reports to support marketing, financial, political, and other types of decision making. BuzzTalk has the potential to rapidly become a valuable decision support tool across many industries.
BuzzTalk is a tool that provides dynamic monitoring of online publications about an organization, its products, and related topics through scientifically validated analyses. It enables users to understand opinions, issues, competitors, and market developments in real time to inform strategic decisions. BuzzTalk goes beyond traditional monitoring tools by providing social media intelligence through sentiment analysis, reach metrics, trend detection, and customized reporting to give insights into an organization's online reputation and the effects of its communications.
Social Intelligence will be a part of all consumer and commercial interactions. This presentation looks at the evolution of the Swipp social intelligence platform, shows how social intelligence will be included in industries going forward and provides a checklist of what brands can do to begin tapping into social intelligence today.
About MLOVE Mobile Trend Report:
The MLOVE Mobile Trend report is a subscription-only monthly compilation of the latest mobile micro trends gathered by 80+ trends scouts worldwide.
It is directly connected to a trend database – the TrendONE Trendexplorer – via interactive functions. This enables you to access a video and some more images.
In a clear, compact digital format, we report about worldwide product innovations, intelligent business models and disruptive technological developments in the mobile industry.
Without doubt, our MLOVE Executive Mobile Trend Report is packed full with potential ideas for your business and will be your personal navigation tool through the fast moving landscape of innovation.
Key facts:
- 35 micro-trends monthly – filtered against a database of 20,000+ microtrends
- Subscription-only
- Available in English and German; other languages available on demand
- In an interactive PDF format
- For research professionals, thought leaders, innovators, passionistas, entrepreneurs and mobile lovers
More Information on http://mlove.com/trendreport
BuzzTalk gives you a unique tool for online reputation management which steers your social media strategy. BuzzTalk enables you to monitor how your brand is perceived online; to find out how target audiences feel about your organisation; to discover the topics discussed in relation to your company; and to unveil the public mood and experiences surrounding your brand. Thanks to Spike detection, sudden trend changes and
remarkable developments are mapped in real time. This makes trending topics visible in their earliest stages so you can react fast and adequately. BuzzTalk gives you a constant view on the effects of a PR or marketing campaign which enables you to intervene and adapt when the campaign does not have the desired effects. In short, BuzzTalk provides you with the essential elements for every successful and continuous (online) dialogue with your target audiences.
This document summarizes ARCADIS's expertise in hydraulic engineering and sustainable water structures. It provides examples of projects involving flood control, dike reinforcement, storm surge barriers, and river management. ARCADIS focuses on reliable design with proven concepts, maintenance in mind, and risk-based management. The document promotes ARCADIS's services and provides contact information for two employees, Jos van Kerckhoven and John Staphorsius, to obtain more information.
The “Guide to Trails in the Algarve”, which is the outcome of a partnership between the Algarve Tourism Board and the Algarve Regional Coordination and Development Commission, is a compendium of 33 trails with superb views which can be covered on foot or, in some cases by bicycle.
O "Guia de Trilhos no Algarve", é o resultado de uma parceria entre o Turismo do Algarve e da Comissão de Coordenação e Desenvolvimento Regional do Algarve, é um compêndio de 33 trilhas com vistas soberbas que pode ser coberta em pé ou, em alguns casos de bicicleta.
BuzzTalk is a tool that provides dynamic monitoring of online publications about an organization, its products, and related topics through scientifically validated analyses. It enables users to understand opinions, issues, competitors, and market developments in real time to inform strategic decisions. BuzzTalk goes beyond traditional monitoring tools by providing social media intelligence through sentiment analysis, reach metrics, trend detection, and customized reporting to give insights into an organization's online reputation and the effects of its communications.
Social Intelligence will be a part of all consumer and commercial interactions. This presentation looks at the evolution of the Swipp social intelligence platform, shows how social intelligence will be included in industries going forward and provides a checklist of what brands can do to begin tapping into social intelligence today.
About MLOVE Mobile Trend Report:
The MLOVE Mobile Trend report is a subscription-only monthly compilation of the latest mobile micro trends gathered by 80+ trends scouts worldwide.
It is directly connected to a trend database – the TrendONE Trendexplorer – via interactive functions. This enables you to access a video and some more images.
In a clear, compact digital format, we report about worldwide product innovations, intelligent business models and disruptive technological developments in the mobile industry.
Without doubt, our MLOVE Executive Mobile Trend Report is packed full with potential ideas for your business and will be your personal navigation tool through the fast moving landscape of innovation.
Key facts:
- 35 micro-trends monthly – filtered against a database of 20,000+ microtrends
- Subscription-only
- Available in English and German; other languages available on demand
- In an interactive PDF format
- For research professionals, thought leaders, innovators, passionistas, entrepreneurs and mobile lovers
More Information on http://mlove.com/trendreport
BuzzTalk gives you a unique tool for online reputation management which steers your social media strategy. BuzzTalk enables you to monitor how your brand is perceived online; to find out how target audiences feel about your organisation; to discover the topics discussed in relation to your company; and to unveil the public mood and experiences surrounding your brand. Thanks to Spike detection, sudden trend changes and
remarkable developments are mapped in real time. This makes trending topics visible in their earliest stages so you can react fast and adequately. BuzzTalk gives you a constant view on the effects of a PR or marketing campaign which enables you to intervene and adapt when the campaign does not have the desired effects. In short, BuzzTalk provides you with the essential elements for every successful and continuous (online) dialogue with your target audiences.
This document summarizes ARCADIS's expertise in hydraulic engineering and sustainable water structures. It provides examples of projects involving flood control, dike reinforcement, storm surge barriers, and river management. ARCADIS focuses on reliable design with proven concepts, maintenance in mind, and risk-based management. The document promotes ARCADIS's services and provides contact information for two employees, Jos van Kerckhoven and John Staphorsius, to obtain more information.
The “Guide to Trails in the Algarve”, which is the outcome of a partnership between the Algarve Tourism Board and the Algarve Regional Coordination and Development Commission, is a compendium of 33 trails with superb views which can be covered on foot or, in some cases by bicycle.
O "Guia de Trilhos no Algarve", é o resultado de uma parceria entre o Turismo do Algarve e da Comissão de Coordenação e Desenvolvimento Regional do Algarve, é um compêndio de 33 trilhas com vistas soberbas que pode ser coberta em pé ou, em alguns casos de bicicleta.
The document discusses an influencer discovery solution from NetBase that helps identify key influencers and advocates for brands on social media. The solution uses NetBase's social intelligence platform to analyze billions of social posts and conversations from over 165 million global sources using natural language processing and machine learning. This allows the solution to identify influential authors, understand what influencers like and dislike about brands, measure influencer sentiment trends over time, and provide insights to encourage advocates and address detractors. The solution helps brands increase message reach, discover new influencers, gain market traction, and make better marketing decisions.
This document discusses an issue tracking solution from NetBase that allows companies to monitor social media conversations in real-time to identify emerging issues that could threaten their brand reputation. The solution provides analytics and insights into topics of interest to help companies understand public sentiment and influencers to craft timely and appropriate responses before small problems become crises. It is built on NetBase's enterprise social intelligence platform which processes billions of social media posts using natural language processing to extract structured insights.
The document discusses how social media influencers are impacting brands and how the NetBase solution helps identify influencers. The NetBase solution uses an AI-powered platform to analyze social media conversations at scale and surface insights about influencers, including their opinions and sentiment about brands, before their messages go viral. This allows brands to better understand advocates, detractors and how to engage with them.
Omllion offers a social media monitoring and analytics platform that allows companies to:
1. Track conversations about their brand, products, competitors and influencers across social media sites.
2. Measure key metrics like sentiment, reach, and share of voice to evaluate performance against competitors.
3. Analyze real-time data and engagement trends to inform social media strategies and make timely adjustments to impact audiences.
The platform provides protection of online identities, listening capabilities to identify discussions, tools to measure performance, and insights to analyze growth opportunities across major social networks in a single dashboard.
The document analyzes social media data from the 2011 Super Bowl to evaluate the effectiveness of advertiser's social strategies. It found that (1) conversations about some ads had reach of over 100 million people, far more than the TV audience; (2) Volkswagen and Chrysler generated the most positive engagement both during and after the game due to their compelling ads and social media use; (3) brands that used social media strategically before and after the game were able to significantly extend the lifespan of their campaigns. The analysis demonstrates how social media can help quantify and maximize the impact of big marketing events like the Super Bowl.
Omllion offers a social media monitoring and analytics platform that allows companies to track conversations, measure engagement, and analyze their performance across social networks. The platform provides protection of online identities, real-time listening of influencer conversations, and metrics to evaluate growth and compare to competitors. It aims to simplify the social media experience through a single dashboard interface for protection, listening, measuring, analyzing, and engaging audiences.
NetBase's new product launch tracking solution allows companies to monitor social media conversations before, during, and after launching a new product to understand market reception in real-time. The solution provides analytics to help teams understand what customers like or dislike about the product, identify influential authors, and make faster course corrections to improve product success. It is built on NetBase's enterprise social intelligence platform which processes social media at scale using natural language processing to extract structured insights from billions of posts.
This document discusses social media research solutions that can extract intelligence from user generated content. It introduces monitoring tools and text analytics techniques to measure, monitor and comprehend what is being said about brands in social networks. Five specific solutions are described: daily monitoring, crisis monitoring, social intelligence reports, tailor-made reports, and netnography studies. The goal is to answer questions about brand perception, audiences, and topics of discussion to generate insights and knowledge from social media data.
Presented at Measurement.ie 15th Feb 2012 by Gina Bowes (Glanbia Digital Communications Manager).
Contact: gina.bowes@gmail.com
Sources & images sourced where possible.
This document provides a summary of a conference on research and insight topics, tools, and techniques. It includes an agenda with 10 sessions over various topics such as holisticity, digital topics like mobile and social media, engagement topics like co-creation and gamification/surveytainment, and science/technology topics like emotions and neuroscience. It also includes discussions of key topics like big data, social media monitoring and engagement, digital communities and panels, co-creation, and gamification/surveytainment with examples and definitions. The document aims to give brands a bitesize guide to leading topics, tools, and techniques in research and insight.
The document discusses trends in digital communication and social media. It notes that consumers are increasingly creating their own media through user-generated content on platforms like blogs, videos and social networks. It also discusses how companies can engage customers through digital opportunities like social media, wikis, podcasts and mobile applications. Brands are trying to get customers more involved in developing products and content through open collaboration.
The NetBase Insight Workbench is a social media analysis tool that allows analysts to extract meaningful insights from social media data. It was designed in partnership with five of the top ten consumer packaged goods companies. The Workbench provides access to a pre-processed social media database and uses natural language processing to analyze posts and surface insights about brands, categories, issues and trends. It offers intuitive analysis tools to organize and visualize insights to help companies monitor brand health and understand customer perceptions.
This document proposes a partnership between Dentsu Aegis Network, Shazam, and NBCUniversal to leverage Shazam's audio data and technology. The partnership would allow NBCU to [1] better understand audiences and their behaviors through audio data, [2] create more personalized experiences across platforms, and [3] condition audiences to interact with NBCU content using their mobile devices.
This document discusses selecting social media monitoring tools for businesses. It outlines the core uses and components of social media monitoring tools, including real-time conversation monitoring, historical data analysis, search and dashboard features, and result metrics. Pricing models tend to be based on searches, keywords, phrase volumes or results. Social media monitoring tools help track online conversations and analyze historical social data to provide consumer insights.
A comparison of Social Media Monitoring Tools. A white paper from FreshMinds ...LiveXtension
A vast number of software and services companies have created software tools to search and categorise the wealth represented by social media data. These are known as social media monitoring tools, and it is important to note that the industry itself is still in a nascent, ever-changing state.
From a test of seven of the leading tools, this white paper highlights a number of key considerations to bear in mind when choosing the right tool.
The document discusses best practices for using social media for business purposes in a compliant manner. It emphasizes taking an "outside in" approach by focusing on how to benefit customers rather than just compliance. Top tips include listening to customers, engaging with them authentically, and constantly monitoring social media to build trust. It also provides guidance on setting social media policies and community guidelines, as well as using tools to archive social media conversations for regulatory purposes.
The impact of social media on STM* publishers and their online advertising in...Joep Hutschemakers
Social media is impacting STM publishers' online advertising income by enabling them to grow their target audiences. To attract large audiences and increase online advertising revenue, STM publishers need to apply social media principles and technologies to their sites, such as user-generated content, social networking features, and collaborating tools. This will strengthen their competitive position by delivering larger audiences and more targeted, profiled users to advertisers. Nature Publishing is highlighted as a case study, aggressively implementing social media best practices to build the leading destination and networking site for life scientists.
YouScan Company Overview - Social Media Listening with Visual Insights.pdfAlexander Sirach
Social Media Listening
with Visual Insights
Get to know your customers on a whole new level with AI-powered analysis of text, images, and audience data from social media.
This is our story
Back in 2009, it was quite challenging for companies to instantly collect brand mentions and get in-depth analytics based on this data. This was the moment when YouScan was created - a pioneering social media listening tool.
With the continuous improvement of the product, YouScan quickly became the #1 solution for social media monitoring in the Eastern Europe. The team started to work with world-renowned brands and agencies, such as Nestle, Unilever, Ipsos, and Samsung.
In 2018, YouScan introduced its breakthrough image recognition technology called ‘Visual Insights’, and the same year the team decided to conquer the global market.
Global recognition didn’t take long. In 2019, Gartner recognized YouScan as ‘Cool AI Vendor for Marketing’ and Saas Advisor named YouScan a Visual Analysis Category Winner in Martech-Challenges.
YouScan continued to expand and opened offices in New York, Mexico City, Limassol, and Warsaw. Two years in a row - 2020 & 2021 - it received the MarTech Breakthrough Award in the "Best Social Media Monitoring Software" category.
Today, the YouScan team is committed to bringing the best-in-class AI technologies to companies across the world, making it easier to listen to their customers every day.
This document provides an overview of social media research and how to analyze social media data. It discusses defining objectives, search strategies, metrics, and moving from data to insights. Key steps include looking at volumes, visibility, qualitative data, geography and identifying leads, drilling down into topics, explaining events, and identifying trends and patterns over time. An example is provided of a social media monitoring tool called RTO2 that was created for O2 mobile to track media, sentiment, brand reputation and the success of campaigns and products. Challenges of using such a tool include maintaining keyword searches, scaling to large volumes of data, providing training, and enabling real-time planning and customer engagement.
NIMA2024 | De toegevoegde waarde van DEI en ESG in campagnes | Nathalie Lam |...BBPMedia1
Nathalie zal delen hoe DEI en ESG een fundamentele rol kunnen spelen in je merkstrategie en je de juiste aansluiting kan creëren met je doelgroep. Door middel van voorbeelden en simpele handvatten toont ze hoe dit in jouw organisatie toegepast kan worden.
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The document discusses an influencer discovery solution from NetBase that helps identify key influencers and advocates for brands on social media. The solution uses NetBase's social intelligence platform to analyze billions of social posts and conversations from over 165 million global sources using natural language processing and machine learning. This allows the solution to identify influential authors, understand what influencers like and dislike about brands, measure influencer sentiment trends over time, and provide insights to encourage advocates and address detractors. The solution helps brands increase message reach, discover new influencers, gain market traction, and make better marketing decisions.
This document discusses an issue tracking solution from NetBase that allows companies to monitor social media conversations in real-time to identify emerging issues that could threaten their brand reputation. The solution provides analytics and insights into topics of interest to help companies understand public sentiment and influencers to craft timely and appropriate responses before small problems become crises. It is built on NetBase's enterprise social intelligence platform which processes billions of social media posts using natural language processing to extract structured insights.
The document discusses how social media influencers are impacting brands and how the NetBase solution helps identify influencers. The NetBase solution uses an AI-powered platform to analyze social media conversations at scale and surface insights about influencers, including their opinions and sentiment about brands, before their messages go viral. This allows brands to better understand advocates, detractors and how to engage with them.
Omllion offers a social media monitoring and analytics platform that allows companies to:
1. Track conversations about their brand, products, competitors and influencers across social media sites.
2. Measure key metrics like sentiment, reach, and share of voice to evaluate performance against competitors.
3. Analyze real-time data and engagement trends to inform social media strategies and make timely adjustments to impact audiences.
The platform provides protection of online identities, listening capabilities to identify discussions, tools to measure performance, and insights to analyze growth opportunities across major social networks in a single dashboard.
The document analyzes social media data from the 2011 Super Bowl to evaluate the effectiveness of advertiser's social strategies. It found that (1) conversations about some ads had reach of over 100 million people, far more than the TV audience; (2) Volkswagen and Chrysler generated the most positive engagement both during and after the game due to their compelling ads and social media use; (3) brands that used social media strategically before and after the game were able to significantly extend the lifespan of their campaigns. The analysis demonstrates how social media can help quantify and maximize the impact of big marketing events like the Super Bowl.
Omllion offers a social media monitoring and analytics platform that allows companies to track conversations, measure engagement, and analyze their performance across social networks. The platform provides protection of online identities, real-time listening of influencer conversations, and metrics to evaluate growth and compare to competitors. It aims to simplify the social media experience through a single dashboard interface for protection, listening, measuring, analyzing, and engaging audiences.
NetBase's new product launch tracking solution allows companies to monitor social media conversations before, during, and after launching a new product to understand market reception in real-time. The solution provides analytics to help teams understand what customers like or dislike about the product, identify influential authors, and make faster course corrections to improve product success. It is built on NetBase's enterprise social intelligence platform which processes social media at scale using natural language processing to extract structured insights from billions of posts.
This document discusses social media research solutions that can extract intelligence from user generated content. It introduces monitoring tools and text analytics techniques to measure, monitor and comprehend what is being said about brands in social networks. Five specific solutions are described: daily monitoring, crisis monitoring, social intelligence reports, tailor-made reports, and netnography studies. The goal is to answer questions about brand perception, audiences, and topics of discussion to generate insights and knowledge from social media data.
Presented at Measurement.ie 15th Feb 2012 by Gina Bowes (Glanbia Digital Communications Manager).
Contact: gina.bowes@gmail.com
Sources & images sourced where possible.
This document provides a summary of a conference on research and insight topics, tools, and techniques. It includes an agenda with 10 sessions over various topics such as holisticity, digital topics like mobile and social media, engagement topics like co-creation and gamification/surveytainment, and science/technology topics like emotions and neuroscience. It also includes discussions of key topics like big data, social media monitoring and engagement, digital communities and panels, co-creation, and gamification/surveytainment with examples and definitions. The document aims to give brands a bitesize guide to leading topics, tools, and techniques in research and insight.
The document discusses trends in digital communication and social media. It notes that consumers are increasingly creating their own media through user-generated content on platforms like blogs, videos and social networks. It also discusses how companies can engage customers through digital opportunities like social media, wikis, podcasts and mobile applications. Brands are trying to get customers more involved in developing products and content through open collaboration.
The NetBase Insight Workbench is a social media analysis tool that allows analysts to extract meaningful insights from social media data. It was designed in partnership with five of the top ten consumer packaged goods companies. The Workbench provides access to a pre-processed social media database and uses natural language processing to analyze posts and surface insights about brands, categories, issues and trends. It offers intuitive analysis tools to organize and visualize insights to help companies monitor brand health and understand customer perceptions.
This document proposes a partnership between Dentsu Aegis Network, Shazam, and NBCUniversal to leverage Shazam's audio data and technology. The partnership would allow NBCU to [1] better understand audiences and their behaviors through audio data, [2] create more personalized experiences across platforms, and [3] condition audiences to interact with NBCU content using their mobile devices.
This document discusses selecting social media monitoring tools for businesses. It outlines the core uses and components of social media monitoring tools, including real-time conversation monitoring, historical data analysis, search and dashboard features, and result metrics. Pricing models tend to be based on searches, keywords, phrase volumes or results. Social media monitoring tools help track online conversations and analyze historical social data to provide consumer insights.
A comparison of Social Media Monitoring Tools. A white paper from FreshMinds ...LiveXtension
A vast number of software and services companies have created software tools to search and categorise the wealth represented by social media data. These are known as social media monitoring tools, and it is important to note that the industry itself is still in a nascent, ever-changing state.
From a test of seven of the leading tools, this white paper highlights a number of key considerations to bear in mind when choosing the right tool.
The document discusses best practices for using social media for business purposes in a compliant manner. It emphasizes taking an "outside in" approach by focusing on how to benefit customers rather than just compliance. Top tips include listening to customers, engaging with them authentically, and constantly monitoring social media to build trust. It also provides guidance on setting social media policies and community guidelines, as well as using tools to archive social media conversations for regulatory purposes.
The impact of social media on STM* publishers and their online advertising in...Joep Hutschemakers
Social media is impacting STM publishers' online advertising income by enabling them to grow their target audiences. To attract large audiences and increase online advertising revenue, STM publishers need to apply social media principles and technologies to their sites, such as user-generated content, social networking features, and collaborating tools. This will strengthen their competitive position by delivering larger audiences and more targeted, profiled users to advertisers. Nature Publishing is highlighted as a case study, aggressively implementing social media best practices to build the leading destination and networking site for life scientists.
YouScan Company Overview - Social Media Listening with Visual Insights.pdfAlexander Sirach
Social Media Listening
with Visual Insights
Get to know your customers on a whole new level with AI-powered analysis of text, images, and audience data from social media.
This is our story
Back in 2009, it was quite challenging for companies to instantly collect brand mentions and get in-depth analytics based on this data. This was the moment when YouScan was created - a pioneering social media listening tool.
With the continuous improvement of the product, YouScan quickly became the #1 solution for social media monitoring in the Eastern Europe. The team started to work with world-renowned brands and agencies, such as Nestle, Unilever, Ipsos, and Samsung.
In 2018, YouScan introduced its breakthrough image recognition technology called ‘Visual Insights’, and the same year the team decided to conquer the global market.
Global recognition didn’t take long. In 2019, Gartner recognized YouScan as ‘Cool AI Vendor for Marketing’ and Saas Advisor named YouScan a Visual Analysis Category Winner in Martech-Challenges.
YouScan continued to expand and opened offices in New York, Mexico City, Limassol, and Warsaw. Two years in a row - 2020 & 2021 - it received the MarTech Breakthrough Award in the "Best Social Media Monitoring Software" category.
Today, the YouScan team is committed to bringing the best-in-class AI technologies to companies across the world, making it easier to listen to their customers every day.
This document provides an overview of social media research and how to analyze social media data. It discusses defining objectives, search strategies, metrics, and moving from data to insights. Key steps include looking at volumes, visibility, qualitative data, geography and identifying leads, drilling down into topics, explaining events, and identifying trends and patterns over time. An example is provided of a social media monitoring tool called RTO2 that was created for O2 mobile to track media, sentiment, brand reputation and the success of campaigns and products. Challenges of using such a tool include maintaining keyword searches, scaling to large volumes of data, providing training, and enabling real-time planning and customer engagement.
NIMA2024 | De toegevoegde waarde van DEI en ESG in campagnes | Nathalie Lam |...BBPMedia1
Nathalie zal delen hoe DEI en ESG een fundamentele rol kunnen spelen in je merkstrategie en je de juiste aansluiting kan creëren met je doelgroep. Door middel van voorbeelden en simpele handvatten toont ze hoe dit in jouw organisatie toegepast kan worden.
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Cover Story - China's Investment Leader - Dr. Alyce SUmsthrill
In World Expo 2010 Shanghai – the most visited Expo in the World History
https://www.britannica.com/event/Expo-Shanghai-2010
China’s official organizer of the Expo, CCPIT (China Council for the Promotion of International Trade https://en.ccpit.org/) has chosen Dr. Alyce Su as the Cover Person with Cover Story, in the Expo’s official magazine distributed throughout the Expo, showcasing China’s New Generation of Leaders to the World.
The Most Inspiring Entrepreneurs to Follow in 2024.pdfthesiliconleaders
In a world where the potential of youth innovation remains vastly untouched, there emerges a guiding light in the form of Norm Goldstein, the Founder and CEO of EduNetwork Partners. His dedication to this cause has earned him recognition as a Congressional Leadership Award recipient.
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During the budget session of 2024-25, the finance minister, Nirmala Sitharaman, introduced the “solar Rooftop scheme,” also known as “PM Surya Ghar Muft Bijli Yojana.” It is a subsidy offered to those who wish to put up solar panels in their homes using domestic power systems. Additionally, adopting photovoltaic technology at home allows you to lower your monthly electricity expenses. Today in this blog we will talk all about what is the PM Surya Ghar Muft Bijli Yojana. How does it work? Who is eligible for this yojana and all the other things related to this scheme?
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Prescriptive analytics BA4206 Anna University PPTFreelance
Business analysis - Prescriptive analytics Introduction to Prescriptive analytics
Prescriptive Modeling
Non Linear Optimization
Demonstrating Business Performance Improvement
Enhancing Adoption of AI in Agri-food: IntroductionCor Verdouw
Introduction to the Panel on: Pathways and Challenges: AI-Driven Technology in Agri-Food, AI4Food, University of Guelph
“Enhancing Adoption of AI in Agri-food: a Path Forward”, 18 June 2024
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Showcase buzztalk
1. Byelex Showcase
BuzzTalk
Client
Byelex B.V.
Technology
A revolutionary shift in the way market monitoring is done JAVA, Oracle, GlassFish, PostGreSQL,
A Compelling Perspective FusionCharts
Delivery
2010 - 2011
Facing today’s marketing challenge
Today’s marketing challenge is to improve ROI by
saving investments and increasing return. Marketing Marketing management support functions
professionals are using advanced market research and a According to Asur and Huberman2 social media content
rapidly increasing range of support systems for enhanced can be used to predict real-world outcomes. In particular,
budgeting, planning, and decision making. Meanwhile they use the chatter from Twitter.com to forecast box-office
Social Media are proliferating, and massive data flows are revenues for movies. A simple model built from the rate
containing huge amounts of valuable, yet under-utilized at which tweets are created about particular topics can
marketing data. The launch of BuzzTalk1 might change outperform market-based predictors. And sentiments
this quite rapidly. extracted from Twitter can be utilized to further improve the
forecasting power of social media.
BuzzTalk gives unprecedented access to unstructured, BuzzTalk is perfectly suited for monitoring and analyzing
textual data, providing new market information to support tweets, blogs and news sites, and for picking, choosing,
decision making. BuzzTalk offers a revolutionary shift in the enhancing and presenting relevant information. For
way market monitoring and analysis is done, enabling new example it will easily:
ways to facing today’s marketing challenge. • Identify new trends;
• Detect hypes and spikes;
• Monitor and analyse the reputations of people,
1 https://buzztalk.nl/ companies and brands.
It will do so in minutes.
What it does
“Intuition will tell the thinking mind where to look next”
said Jonas Salk, discoverer of the polio vaccine. From
this perspective BuzzTalk not only will tell the marketing
professional where to look next, it subsequently also
supports her in doing so.
Spike detection
2 Sitaram Asur, Bernardo A. Huberman (2010) Predicting the Future with
Social Media, http://arxiv.org/abs/1003.5699v1
Technology used in this application
2. Byelex Showcase
BuzzTalk
A revolutionary shift in the way market monitoring is done
How it works Each document is cleaned and translated into English.
BuzzTalk can generate reports that are based on a whole Then the sentiment is determined through OpenDover, the
spectrum of user defined searches. These reports provide most powerful sentiment analysis tool currently available.
information and analyses of the online publications and If possible the subject domain is also detected. Currently
social communications on the Internet about the specified OpenDover supports 26 domains including: Politics,
search topics. Disaster, Ecology, Economics, Finance, Business, Health,
BuzzTalk is currently mining 16,000 feeds worldwide, and a range of products, including Health Insurance,
mainly in the United States (over 7,000 feeds), The Medical Care, Pharmaceuticals, Food, Beverage, Audio
Netherlands (5,000 feeds), United Kingdom (1,000 feeds), Players, Cars, Computers, Phones and Software.
Belgium (700 feeds), and Canada (500 feeds). After an article has been sentiment tagged it is sent to
OpenCalais, the largest fact tagging engine on the web.
Influencers dynamic top 50
This engine searches the article for facts within 36 groups BuzzTalk then generates reports such as:
such as: Industry Term, Organization, Company, Market • Overall buzz within reported period for the selected
Index, Person, Country, Region, City, Political Event, Sports search term(s): with a breakdown of the total number
Event, Technology, Operating System, Programming of documents into Positive, Negative, and Neutral.
Language, Published Medium, Medical Treatment, and • Tag analysis: BuzzTalk reports in which tag groups the
Music Album. It tags those facts and returns the results. selected search term is most frequently mentioned.
The top 3 of these groups are broken down to the
most frequently used tags within the group.
• Top 25 most active sources for the selected search
term(s).
3. Byelex Showcase
BuzzTalk
A revolutionary shift in the way market monitoring is done
BuzzTalk technology OpenDover
Three types of data sources BuzzTalk contains a unique combination of OpenDover3
BuzzTalk collects all text documents from 16,000 of the (the best Sentiment Tagging Engine) and OpenCalais4
most active websites around the globe, 2/3 are news sites (the best Fact Tagging Engine).
and 1/3 are blog sites. The authors of these documents are OpenDover is a sophisticated web service that allows
mainly journalists and opinion leaders respectively. The the professional to extract semantic features within
total number of monitored websites will grow to 43,000 in blogs, content management systems, websites, tweets or
the near future. These data sources are complemented by applications.
Twitter, through which consumers express their opinions. OpenDover uses semantic technologies for sentiment
tagging texts, including:
Opinion mining and sentiment analysis • A unique knowledge base of opinion words, domain-
BuzzTalk applies a division of opinion words into ordered related words and intensifiers extracted from hundreds
categories, expressing: of thousands of opinion-related texts;
• a Personal emotional state: happy, delighted, sad, • Diverse expressions of opinion words and phrases:
angry; adjectives, nouns, verbs (both explicit and implicit);
• Appreciation: flexible, efficient, stable, ideal, highest; • Automatic recognition of context dependent and
• Judgement: active, decisive, caring, intelligent. context independent opinion words.
This division is one of BuzzTalk’s cornerstones for opinion
mining and sentiment analysis. OpenCalais
Calais is a rapidly growing toolkit of capabilities powered by
Thomson Reuters. It allows BuzzTalk to readily incorporate
state-of-the-art semantic functionality within blogs, content
management systems, websites or applications.
The OpenCalais Web Service automatically creates
rich semantic information about the content BuzzTalk
submits – in well under a second. Using natural language
processing, machine learning and other methods, Calais
Language independent analyzes a document and finds the entities within it. But,
Calais goes well beyond classic entity identification and
returns the facts and events hidden within the text as well.
The tags are delivered to BuzzTalk, which then incorporates
them into its analyses and reports.
3 http://opendover.nl/
4 http://www.opencalais.com/
4. Byelex Showcase
BuzzTalk
A revolutionary shift in the way market monitoring is done
Information enhancement and decision Other areas where this is true include:
support - conclusions • Politics (policy making, campaigning, debating);
Information enhancement involves taking data in their • Financial services: banking (risk management), fund
raw form, removing as much noise and redundancy as management (pension, trust funds, hedge funds).
possible, and bringing out a core that’s ready for further Behavioural economics tells us that emotions can
processing. This basic function of BuzzTalk, performed profoundly affect individual behaviour and decision-
on facts, opinions and sentiment, makes it particularly making. Recent research results indicate that the accuracy
suited for supporting the marketing function. For, next to of Dow Jones Industrial Average index predictions can be
facts and figures, opinions and sentiment in the market are significantly improved by the inclusion of specific public
of vital importance for decision making by the marketing mood dimensions5 . We are currently investigating what role
professional - at the strategic, tactical and operational BuzzTalk should play in this respect.
levels. BuzzTalk could also add a new dimension to news services
by providing:
• Journalists with supporting evidence for interpretation;
• Editors with identification and in-depth analyses of the
key issues in current affairs;
• Both with finding hot areas of interest at an early stage.
Our conclusion:
BuzzTalk has the potential of rapidly becoming a valuable
tool for decision makers and professionals in a wide range
of industries, providing them with an advantage over
Stock exchange information
competition.
5 Johan Bollen, Huina Mao, Xiao-Jun Zeng (2010) Twitter mood predicts the
stock market, http://arxiv.org/abs/1010.3003v1
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