ComplateMe is a new way to track meals and customize diets through an engaging interface to make healthy eating positive. It identifies what is missing from meals, educates with nutritional facts, and queries preferences over time to reward users with badges for unlocking features. The app aims to help American adults and those buying their own groceries by addressing issues with typical diet programs like tedious tracking and inability to sustain users long-term. It sees potential growth through extra features and revenue from selling aggregated user data and partnering with retailers.

1. By Lan Mi, Stanley He and Elise Drake

2. Our Philosophy “ Educating people about the long term effects of unhealthy eating and how they can take action in preventing health risks in the future.”

3. What is the Issue? Tracking your diet is tedious Manually archive each item Typical programs cannot sustain users Dieting becomes more of a chore

4. What is ComplateMe? New way to track and customize meals Engaging and innovative user interface Making healthy eating a positive experience

5. Existing Competitors Over 250+ diet applications Many with similar concepts Lack of nutritional education All require lots of data inputted manually Weight Watchers Daily Burn

6. The Main Ingredients Identifies what is missing in your meal Educates with nutritional facts Queries personal preferences over time Rewards by unlocking badges and other features

11. My Data

12. Who Uses ComplateMe? American adults (18+ years) Anyone needing help improving their diet Those who buy their own groceries

13. The Facts Since 2009 63.1% of adults are either overweight or obese in America For adults (18+ years): Over 78% are “actively trying to eat a more healthful diet” On average 42% of those on a diet do not use prescription products Motivated by guilt to change diet Courtesy of www.mintel.com

14. Potential Growth Extra features Customized shopping cart Food label scanner All add directly to profile

15. Revenue Streams Sell data to scientific researchers Business to Business focus Partner with established grocery retailers Export ComplateMe shopping list Suggest products or coupons from partnered retailers

16. Resources Needed Data already exists USDA food composition are public domain Nutrition facts labels required by law Need developer for mobile application and website