2. Meet The Team (1)
MELATI EKA PUTRI
( A181DSY1183 )
Mobile Development
MUHAMMAD HILMY TSANY
( C166DSX1394 )
Cloud Computing
LINGGA ROHADYAN
( M172DSX1895 )
Machine Learning
3. Meet The Team (2)
SADIRA TARUNA CALVINDORO
( A166DSX2017 )
Mobile Development
FANNY LIMIN
( C172DSY2698 )
Cloud Computing
FARHAH FARIDA MILLAH
( M151DSY1745 )
Machine Learning
4. Table of Content
1 Background Problem
2
Existing Result
Table of Content
3
Reason
4 Implementation
5 Result
6 Documentation
7
Local Deployment Plan &
Go-to-market Proposal
6. Source:
https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9532265/
NCDs are responsible for 73%
of deaths in Indonesia.
The proportions are: cardiovascular
disease (35%), cancer (12%), chronic
respiratory diseases (6%), diabetes
(6%), and the risk of premature death
is more than 20%.
Non-communicable diseases (NCDs) are
one of the biggest health challenges in
the 21st century. Data in Indonesia
states that NCDs were the main cause of
death in 2016 and this indicates that the
incidence of NCDs should be a concern.
Cardiovaskular
35%
Communicable Disease
27%
Premature Death
14%
Cancer
12%
Chronic Respiratory
6%
Diabetes
6%
7. High Mortality Rates
NCDs, including cardiovascular disease, cancer, chronic
respiratory diseases, and diabetes, were the main cause of
death in Indonesia in 2016. This shows that these diseases
have a significant impact on mortality rates.
Increasing Incidence
The fact that NCDs were the leading cause of death in 2016
indicates that the incidence of NCDs is a growing concern in
Indonesia. This means that the population faces a higher
risk of developing NCDs, resulting in increased healthcare
burden and reduced quality of life.
In conclusion,
we are facing
two big
problems
9. Here is what concerned us most after
we've reached our conclusion...
Research showed that people are
unaware of their daily calorie
consumption and its impact on
health. We want to focused on
addressing the issue of unhealthy
diets, which is a leading cause of
NCDs.
Source:
https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9352029/
11. After doing analysis, we've
inferred that the root cause for the
problems before is...
"There are not enough easy-to-use
and enjoyable platforms that can
facilitate people's needs"
12. Is that true? What is the evidence?
Before we delve into something
serious, let's get to know Dina and
listen to her story!
14. She is Dina, a busy tax accountant.
Every day, she spends most of her
time in front of her laptop and relies
on food delivery services for quick
meals.
15. One day, she weighed herself, and was surprised by the
results. She hadn't realized that she had gained weight.
16. This prompts her to consider seeking
professional advice from a nutritionist.
However, her busy schedule makes it
difficult.
17. In search of an alternative solution, she
decides to try using a meal-logging app
that can help her to control her daily
calorie intake.
18. Over time, she loses interest in manual
logging due to busy schedule and
commitments, leading to demotivation
and forgetting to log daily food intake.
19. She is confused about what she should do
to maintain her weight and stay healthy.
Does she let herself eat anything regardless
of the calories or does she look for other
solutions that can help her overcome this
problem?
20. She finally imagined what if there was an
app that combined personalized calorie
recommendations, AI image recognition
for food detection, and automatic daily
logging. It would be very useful and easy
to use especially for busy people.
21. 2
3
4
How might we..
Create a p
ersonalized health eating
application
Give users control over the type of plan and the amount
of money they have to pay when using the facility.
Simplify the process to do healthy eating
1
Create a solution which focus on healthy
eating habit
5 Create a solution that supports Bahasa Indonesia in
order to support our country's SDGs 2030
23. To simplify tracking, and
encourage healthy eating
habits, we want to
create a personalized
calorie tracking solution
based on user
assessments.
What's The Solution?
24. What's The Solution?
We also want to use
image classification
technology, to
simplify the process
of meal logging.
25. What's The Solution?
We also provided
free and premium
plans, to give users
control over the
amount of money
they have to pay
when using the app
Future
Development
46. Calorify is an easy-to-use tool that
helps track daily calorie intake. It
offers personalized suggestions
based on user inputs and uses
image classification technology to
automatically count calories from
food images. It simplifies calorie
tracking and empowers individuals
in their pursuit of better nutrition.
What is Calorify?
47. What's Our Vision?
Promote healthy living in Indonesia
using the power of technology.
And our strategy begins with
focusing on behavioral choices
regarding food to prevent NCDs in
Indonesia.
48. 1
2
3
What's Our Purpose?
Help to fix the growing problem of Non-
Communicable Diseases (NCDs) in Indonesia.
To support Indonesia in reaching the 2030 Sustainable
Development Goals, especially in "Ensuring healthy lives
and promoting well-being for all at all ages."
Providing steady support for people to achieve their
health goals, and motivate them to choose healthier
lifestyles to avoid NCDs.
49. The target audience will be
Indonesian adults (18-40
years old) who are interested
in maintaining a healthy
lifestyle, particularly those
who are looking to lose
weight or prevent chronic
diseases.
Who Calorify is For?
50. This is the free plan for
users who need Calorify
basic features.
This is the premium plan for
users who need Calorify's extra
features such as consultation
with experts and everyday
personalized daily meal plans.
Our Business Model (FREEMIUM)
These are the packages we offer to the users
BASIC PLAN PREMIUM PLAN
Future
Development
51. Goals
Motivations
Bio
Dina
Leads a busy and dynamic lifestyle. Dina is
driven and goal-oriented, excelling in a
fast-paced environment. She values a
healthy work-life balance and focuses on
health.
Frustations
Have a busy schedule.
Limited time and energy to focus on
healthy living.
Lack of nutritional knowledge.
Difficult to strive for consistency in
tracking calories.
27 Years Old
Tax
accountant
Depok
Maintain good health in the long run.
Lead a healthy life easily.
Learn about nutrition and the impact
of different foods.
I am someone who prefers simplicity.
Sometimes, I feel exhausted when I
have to put in a lot of effort to achieve
a healthy lifestyle.
Maintain a healthy weight.
Make informed decisions about the
foods consumed.
Enhance overall well-being.
Receive personalized suggestions and
recommendations tailored to specific
calories need.
User Persona
53. Future Roadmap
A look at where we want to go for the next 6 months
Business Plan and Strategy
Preparation.
Improve UI/UX and Add English
Language Support.
[ML Improvement] Add more data
and more labels, especially
Indonesian dishes using image
scraper.
July
Calorify release on Play Store
Add a premium subscription option
for expert consultations ( potential
partners from PERSAGI )
August-September
Add Target Weight Management
feature with Gamification.
Add Nutrition and Calorie
Information Module feature.
October
New Feature Update Release on the
Play Store.
Social Media Account Setup for User
Support and Engagement
Marketing and Promotion Strategy
Development.
November
User Feedback and Iteration.
Performance Tracking and
Analysis.
Continuous Updates and
Enhancements.
December
54. Project Milestones
A look at where we want to go for the next 6 months
July August September October November December
Project Approval
Received 80+ SUS
score on Usability
Study
Added English
language support
Reached the first 50 users.
Collaborated with PERSAGI as
nutrition expert for premium
members.
Reached the first 35 users
feedback.
Released the new features.
Reached 175 users and
100 users feedback.
Get 30 subscribers
Added 10+ new labels for
Indonesian dishes with up to
80% accuracy.
Calorify released on the Play
Store
Finished Target Weight
Management feature.
Finished Nutrition Calorie
Information Module feature.
Get the first 20 subscribers.
Reached 125 users
Reached 230 users and 150
users feedback.
Get 46 Subscribers
Acquire 30 loyal subscribers
Stakeholder feedback.
55. Business Consultant
Project Manager
Developer
UI/UX Designer
Quality Assurance
Marketing Team
Colab PRO
GCP Cloud Storage
Firebase
Needed Resource
A look at where we want to go in the next 6 months
Tools Marketing Human Resource
56. Budget Plan
A look at where we want to go in the next 6 months
$5K Budgeting
12% $600 8% $800
$10K Budgeting
Proportions Value Proportions Value
Infrastructure
10% $500 7% $700
Operational
30% $1500 30% $3000
Team Salary
7% $350 10% $1000
Survey and Research
13% $650 18% $1800
Product Development
14% $700 15% $1500
Marketing
10% $500 10% $1000
Emergency Fund
4% $200 2% $200
Legal & Administration
57. 77.8%
Civilians has accessed the
internet
(kompas.com)
87.7%
Civilians use Android
Mobile OS
(gs.statcounter.com)
20%
Civilians aware of the
importance of a healthy lifestyle
(kompas.id)
Market Size & Market Share
A look at where we want to go in the next 6 months
273.520.000
Civilians
212.900.000
Civilians
186.713.300
Civilians
37.342.660
Civilians
61.3%
Civilians stated that starting
healthy living is a burden for them
(personal research)
Market Share
22.891.050
Civilians
58. Revenue Stream Target
A look at where we want to go in the next 6 months
Value
Advertising Fee
Subscription Fee
Grants ($5000)
Other Investment
$5.000
Assumed that Calorify app get 0.001% of market share for user in 4 month post-release at
PlayStore (Start from September) and 20% of the user subscribe to premium plan
$1.000
0,001% * 20% * marketShare* numOfMonth * monthlySubscriptionFee
= 0,001% * 20 % * 22.891.050 * 4 * $7 = $1.282
costPerThousandImpression* numOfMonth = $5 * 4 = $20
59. Efficiency Priority
A look at where we want to go in the next 6 months
2
3
4
Clearly define Calorify unique selling point to the market
Develop a targeted marketing and promotion strategy to optimize engagement
while minimizing cost
Analyze and select the most efficient sales and distribution channels
1
Conduct market research to identify target audience and segment it more
efficient
5 Improve customer relationship and communication to maintain user retention
in more efficient way
60. Future Development
Goals for the next 5 years
2
3
Make Calorify Community, where premium users can discuss healthy lifestyles
in the discussion forum
Healthy Food Recipe, the model is similar to TikTok with scrollable videos (For
premium users: There's a shopping cart to purchase raw ingredients or directly
order cooked food).
1 Add a Log Activity feature
4 New revenue stream: Transaction Fee
61. By considering the user need and the market
size, Calorify had a big potency to be a
powerful and steady support for people to
achieve their health goals. Our fresh solution
for user problems also makes us confident
about Calorify potency to grow further in
Indonesia's market.
62. Sources
Arifin, H., Chou, K.-R., Ibrahim, K., Fitri, S. U., Pradipta, R. O., Rias, Y. A., Sitorus, N., Wiratama, B. S.,
Setiawan, A., Setyowati, S., Kuswanto, H., Mediarti, D., Rosnani, R., Sulistini, R., & Pahria, T. (2022).
Analysis of modifiable, non-modifiable, and physiological risk factors of non-communicable diseases
in Indonesia: Evidence from the 2018 Indonesian basic health research. Journal of Multidisciplinary
Healthcare, Volume 15, 2203–2221. https://doi.org/10.2147/jmdh.s382191
Arlinta, D. (2019, September 20). Hanya 20 persen penduduk Indonesia Yang Mengerti Gaya Hidup
Sehat. kompas.id. https://www.kompas.id/baca/utama/2019/09/20/kesehatan-germas-jangan-hanya-
jargon
Kolte, A., Mahajan, Y., & Vasa, L. (2022). Balanced diet and daily calorie consumption: Consumer
attitude during the COVID-19 pandemic from an emerging economy. PLOS ONE, 17(8).
https://doi.org/10.1371/journal.pone.0270843
Pertiwi, W. K. (2023, February 13). Pengguna internet di Indonesia tembus 212,9 Juta di AWAL 2023
Halaman all. KOMPAS.com. https://tekno.kompas.com/read/2023/02/13/19300087/pengguna-
internet-di-indonesia-tembus-212-9-juta-di-awal-2023?
page=all#:~:text=KOMPAS.com%20%2D%20Jumlah%20pengguna%20internet,di%20Indonesia%20
berkisar%20202%20juta.
Statcounter, S. (2023). Mobile Operating System Market Share Indonesia. StatCounter Global Stats.
https://gs.statcounter.com/os-market-share/mobile/indonesia
