This document summarizes a report on weight management trends in the U.S. Almost 70% of adults and 32% of children are overweight or obese. The report examines weight loss and maintenance strategies, goals, attitudes and behaviors of consumers. It analyzes data on consumer demographics, diet product usage, exercise habits and media preferences to identify opportunities in the weight management market through 2015.
Weight Management: U.S. Consumer Mindsets by Packaged FactsMarketResearch.com
The upward trend in obesity that has vexed public health officials for decades may have leveled out and the healthy eating movement remains on the upswing. Still, nearly 100 million Americans are watching their diet to lose weight or to maintain their current weight. Successful weight management remains a tough and never-ending battle for many Americans trying to stay on a traditional diet plan. The majority of overweight Americans find that the very idea of a strict diet poses an obstacle to their weight loss desires. Most agree that they would like to lose weight but assert that they find it too hard to stick to a strict diet plan or eating strategy.
Moreover, dieters trying to stick to their current diet plan or eating strategy face challenges from all sides, especially from the temptation posed by foods they crave but aren’t supposed to eat regularly. As a result, a majority of those on a diet plan have been on it for less than nine months.
Against this background, Weight Management: U.S. Consumer Mindsets takes an in-depth look at the transformation that is now underway in the culture of weight management in America. Using data compiled by Packaged Facts National Online Consumer Survey, the report digs deeply into the mindsets of consumers immersed in managing their weight.
Food Advertising Analysis in Ebony and People: Advertising Appeals and Ethnic...Ellen Underwood
I am serious about my work. I collaborated on a content analysis, with Towson’s Mass Communication’s Interim Department Chair, that was presented at the 101st annual Eastern Communication Association conference in Baltimore this past April. This analysis was recently submitted to the Center of Disease Control and Prevention (CDC) for the 2010 National Conference on Health Communication, Marketing, and Media.
Functional Foods: Key Trends by Product Categories and BenefitsMarketResearch.com
An overview of the Functional Foods: Key Trends by Product Categories and Benefits report. Within the vibrant U.S. functional food and beverage market, weight management and satiety, sports nutrition, and energy are areas showing exceptional activity, in part due to the growth of products and categories targeting breakfast and snacking occasions. As a result, important shifts in brand positioning, benefits and product claims are taking place.
Weight Management: U.S. Consumer Mindsets by Packaged FactsMarketResearch.com
The upward trend in obesity that has vexed public health officials for decades may have leveled out and the healthy eating movement remains on the upswing. Still, nearly 100 million Americans are watching their diet to lose weight or to maintain their current weight. Successful weight management remains a tough and never-ending battle for many Americans trying to stay on a traditional diet plan. The majority of overweight Americans find that the very idea of a strict diet poses an obstacle to their weight loss desires. Most agree that they would like to lose weight but assert that they find it too hard to stick to a strict diet plan or eating strategy.
Moreover, dieters trying to stick to their current diet plan or eating strategy face challenges from all sides, especially from the temptation posed by foods they crave but aren’t supposed to eat regularly. As a result, a majority of those on a diet plan have been on it for less than nine months.
Against this background, Weight Management: U.S. Consumer Mindsets takes an in-depth look at the transformation that is now underway in the culture of weight management in America. Using data compiled by Packaged Facts National Online Consumer Survey, the report digs deeply into the mindsets of consumers immersed in managing their weight.
Food Advertising Analysis in Ebony and People: Advertising Appeals and Ethnic...Ellen Underwood
I am serious about my work. I collaborated on a content analysis, with Towson’s Mass Communication’s Interim Department Chair, that was presented at the 101st annual Eastern Communication Association conference in Baltimore this past April. This analysis was recently submitted to the Center of Disease Control and Prevention (CDC) for the 2010 National Conference on Health Communication, Marketing, and Media.
Functional Foods: Key Trends by Product Categories and BenefitsMarketResearch.com
An overview of the Functional Foods: Key Trends by Product Categories and Benefits report. Within the vibrant U.S. functional food and beverage market, weight management and satiety, sports nutrition, and energy are areas showing exceptional activity, in part due to the growth of products and categories targeting breakfast and snacking occasions. As a result, important shifts in brand positioning, benefits and product claims are taking place.
This assignment is an in-depth, literature-grounded analysis of a .docxchristalgrieg
This assignment is an in-depth, literature-grounded analysis of a significant U.S.health policy issue. The final paper is to be approximately 8–10 ten pages in length (excluding the list of references cited at the end); apply and cite at least ten high-quality references, and address the following ten elements:
1) Overview and Significance of the Health Policy Issue
2) History of the Health Policy Issue (Including Legislative Processes and
Partisan Politics)
3) Current Challenges Associated with the Health Policy Issue
4) Stakeholder Analysis
5) Policy Options and Analysis of Trade-Offs
6) Policy Recommendations
7) Recommended Roles for Federal Government, State Government, and Markets
8) Implications of the Policy Recommendations
a) Analysis of Population Health Implications
b) Analysis of Economic Implications
c) Analysis of Political Implications
d) Analysis of Implications for Health Care Organizations
e) Application of Two Saint Leo University Core Values
9) Conclusion
10) References Cited
The Final Term Paper must also follow APA format including:
· Double-spaced
· 1-inch margins left, right, top, and bottom
· 12-point font
Example U.S. health policy issue topics
Care fraud and abuse Anti-kickback Prohibitions
HIPPA False Claim ACT
Antitrust Compliance Programs Tobacco free policies
Disability legislation Right to die
Right to refuse life treatment Child abuse and neglect
Global pricing on drugs Abortions
Child abuse and neglect Global pricing on drugs
Abortions
Running head: FOOD ACCESS AND HEALTH OUTCOMES IN AMERICAN 1
FOOD ACCESS AND HEALTH OUTCOMES IN AMERICAN 4
Food Access and Health Outcomes in American
Huang
School of Public Health
LM Ho
June 31, 2016
Abstract
In the U.S., food access and food security is a challenge. The lack of convenient access to affordable and healthy food is a considered a national challenge. Socio-economic status of the country’s population affects the consumption and access of health food. Low-income areas usually lack access to adequate food and high-income areas have a challenge of access to health food. Therefore, for the two areas with different socio-economic population statuses, they all have challenges to food access. Lack of healthy foods often lead to poor diet and higher levels of risk to obesity. Due to the persistent food access and food insecurity challenges, the aim of this study is to discuss the link between food access and food consumption among the American population. The paper will also focus on the exploring the variation between food access and food consumption among the American population. A two-stage sampling cross-sectional survey will be used to sample participants from 48 states of the U.S. A self-administered questionnaire will be used as quantitative data collection instrument. The target population will be sampled adult U.S. citizens who have families to feed. Grown-ups with families are likely to demonstrate their understanding of ...
1Running head OBESITY 4Running head OBESITY.docxvickeryr87
1
Running head: OBESITY
4
Running head: OBESITY
Obesity
NR503 Population Health, Epidemiology, & Statistical Principles
January 2018
Obesity
Obesity is a chronic medical condition and a significant health concern in the United States that is increasing worldwide. More than one third of the adults in the U.S. are obese. It is a leading cause of preventable illness and death (Centers for Disease Control and Prevention [CDC], 2016). This global epidemic is a leading concern for adults and for children who are predisposed to becoming obese as adults. This paper will discuss the significance of obesity in Florida, provide a background of the disease, review current surveillance and reporting methods, conduct a descriptive epidemiological analysis, discuss diagnosis and screening for prevention tools, develop an evidence based plan along with measureable outcomes to address obesity as an advanced practice nurse, and conclude with an overview of the main points presented.
Background and Significance
According to the CDC (2016), obesity is defined as “weight that is higher than what is considered as a healthy weight for a given height.” It involves excessive weight gain and accumulation of fat. In order to determine obesity, Body Mass Index or BMI is used to indirectly calculate a person’s body fat and health risk based on weight in relation to height. A BMI of 25.0 or above is considered overweight and 30.0 or greater is considered obese. Athletes with a greater amount of muscle mass may have a higher BMI even though they do not have excess body fat. Waist circumference is also used as a tool to diagnose obesity.
There are many causes that contribute to obesity, including behavioral, genetic, hormonal, environmental, and social factors. Increase in caloric intake, unhealthy eating habits, decrease in physical activity, certain medications, age, lack of sleep, quitting smoking, pregnancy, and certain medical disorders can contribute to weight gain (Mayo Clinic, 2018). Driving cars has replaced walking and riding bikes, technology has replaced engaging in physical activity, and easy access to cheaper foods has replaced nutritional importance. Most people are aware when weight is gained. Obvious signs and symptoms are tighter clothes, excess fat, and increased weight on a scale. Being overweight or obese increases the risk for many health diseases. Obesity may cause low endurance, breathing issues, excessive sweating, and joint discomfort. It can also lead to diabetes, gastroesophageal reflux disease, coronary heart disease, hypertension, high cholesterol, stroke, depression, and even certain types of cancer such as bowel, breast, and prostate cancer (Mayo Clinic, 2018).
Below is a map that highlights the obesity prevalence across the U.S. in 2016 according to the CDC. There is no significant difference in overall prevalence between men and women. The prevalence of women with a BMI > 35 is 18.3% compared to 12.5% of men. The.
1
Running head: OBESITY
3
Running head: OBESITY
Obesity
Lauren Urquiza
Chamberlain University
NR503 Population Health, Epidemiology, & Statistical Principles
January 2018
Obesity
Obesity is a chronic medical condition and a significant health concern in the United States that is increasing worldwide. More than one third of the adults in the U.S. are obese. It is a leading cause of preventable illness and death (Centers for Disease Control and Prevention [CDC], 2016). This global epidemic is a leading concern for adults and for children who are predisposed to becoming obese as adults. This paper will discuss the significance of obesity in Florida, provide a background of the disease, review current surveillance and reporting methods, conduct a descriptive epidemiological analysis, discuss diagnosis and screening for prevention tools, develop an evidence based plan along with measureable outcomes to address obesity as an advanced practice nurse, and conclude with an overview of the main points presented.
Background and Significance
According to the CDC (2016), obesity is defined as “weight that is higher than what is considered as a healthy weight for a given height.” It involves excessive weight gain and accumulation of fat. In order to determine obesity, Body Mass Index or BMI is used to indirectly calculate a person’s body fat and health risk based on weight in relation to height. A BMI of 25.0 or above is considered overweight and 30.0 or greater is considered obese. Athletes with a greater amount of muscle mass may have a higher BMI even though they do not have excess body fat. Waist circumference is also used as a tool to diagnose obesity.
There are many causes that contribute to obesity, including behavioral, genetic, hormonal, environmental, and social factors. Increase in caloric intake, unhealthy eating habits, decrease in physical activity, certain medications, age, lack of sleep, quitting smoking, pregnancy, and certain medical disorders can contribute to weight gain (Mayo Clinic, 2018). Driving cars has replaced walking and riding bikes, technology has replaced engaging in physical activity, and easy access to cheaper foods has replaced nutritional importance. Most people are aware when weight is gained. Obvious signs and symptoms are tighter clothes, excess fat, and increased weight on a scale. Being overweight or obese increases the risk for many health diseases. Obesity may cause low endurance, breathing issues, excessive sweating, and joint discomfort. It can also lead to diabetes, gastroesophageal reflux disease, coronary heart disease, hypertension, high cholesterol, stroke, depression, and even certain types of cancer such as bowel, breast, and prostate cancer (Mayo Clinic, 2018).
Below is a map that highlights the obesity prevalence across the U.S. in 2016 according to the CDC. There is no significant difference in overall prevalence between men and women. The prevalence of women with a BMI > 35 ...
Management Options for the Obesity Crisis Robert Ruotolo
It is a fact that about 74 percent of the adult U.S. population age
20 years and older is either overweight or obese.1
Overweight and obese are categorical continuums of being above
normal weight based on body mass index (BMI) calculation. This
has serious health implications for all Americans, not to mention
the huge medical cost implications associated with obesity,
estimated at $168.4 billion, or 16.5 percent of national spending
on medical care for U.S. adult noninstitutionalized population.2
The percentage of obese people has increased significantly in a
little over a decade. In 1994 the rate was 22.9 percent, and it rose
to 30.5 percent in 2000 and 34 percent in 2005.1
People who are obese spend at least $2,800 (2005 dollars) more
annually for medical care than normal weight people.2
Increase in obesity prevalence alone accounts for 12 percent of
the growth in health spending.3
RUNNING HEAD Analyzing Issues and Need and Identifying Mediators.docxjoellemurphey
RUNNING HEAD: Analyzing Issues and Need and Identifying Mediators of Change 15
Analyzing Issues and Need and Identifying Mediators of Change
Kaplan University
September 16, 2014
NS-600
Deserie Thomas
Professor Kimberly Brodie
Before you design any nutrition education intervention, whether it is a few sessions or a larger program with several components, it is important to determine your intervention focus and identify your intended primary audience. When those have been determined, you will need detailed information on the behaviors and practices that contribute to the issue or problem you have selected as your intervention focus. Step 1 worksheets will help you conduct assessments to obtain the information you will need.
Think of yourself as a detective as you work through these worksheets. You are trying to find out as much as you can to determine which core behaviors or behavioral goals will be the targets for your educational sessions.
The information you collect may be quite extensive, depending on the scope and duration of your intervention, and will vary by category. Cite information sources (e.g., journal article, government report, observation, interview) used in the worksheet in a bibliography at the end of this step.
At the end of the Step 1 worksheets, you should have products for Steps 1A, 1B, and 1C as follows:
Step 1A: Health issues or needs (one or two) and primary intended audience for the nutrition education intervention. Examples are “overweight in teenagers” or “low rates of breastfeeding in a low-income audience.”
Step 1B: High-priority behaviors contributing to the selected issues. A set of one to a few nutrition-related behaviors or community practices that contribute to the health issue(s) that you identified.
Step 1C: Statement of the program’s behavioral or action goals. The behavioral or action goals describe the purpose or behavioral outcomes for the program in terms of behaviors or community practices.
Use these worksheets as guides to help you identify program behavioral goals. Cite information sources in the text and add references to the bibliography at the end of the step. Electronic versions of these worksheets are available
at http://nutrition.jbpub.com/education/2e. If you are unable to access the worksheets electronically, you can write onto this blank worksheet or create a text document that uses the same flow of information.
Step 1A: Issues and intended audience
Describe the demographics of your audience (e.g., age, subgroup, and ethnicity) and the location of the site.
The Watts Healthcare Corporation is a non-profit organization, is where the Diabetes Education Program will be initiated. It is community based clinic that provides health services to low-income families in the community.
The Diabetes Self-Management Education Program will focus on low-income individuals in the community, from ages 15-70, African Americans and Hispanics population diagnosis with diabet ...
Running head PICOT STATEMENT 1PICOT STATEMENT 3PICOT .docxtoltonkendal
Running head: PICOT STATEMENT 1
PICOT STATEMENT 3
PICOT Statement: Childhood Obesity
Introduction
Childhood obesity is one of the emerging health problems that affect the American population. This disorder places children at a higher risk of suffering from preventable non-communicable chronic diseases, such as Type 2 diabetes, hypertension, and asthma (McGrath, 2017). Other challenges that affect children as a result of this disease include depression and sleep apnea. Obese children are often predisposed to become obese adults who suffer from many chronic diseases related to increased mortality rate of 40 percent. Obese children and adolescents tend to have more adverse health challenges compared to the counterparts with normal BMI. The task of addressing the chronic conditions related to childhood obesity is normally costly, with approximately $14 billion price tag and increasing (McGrath, 2017). Survey reports released by government agencies such as the National Conference of State Legislature, the total cost of obesity-associated nears $150 billion yearly, with taxpayers covering approximately sixty billion dollars. There is need to identify patterns that related to childhood obesity for professionals to seek better ways to address them. This PICOT statement evaluates childhood obesity in the United States.
PICOT Statement
Population
Childhood obesity is a major health concern in the United States and other parts of the world since the disease is increasing. In the US, obesity prevalence is highest among children aged from 6 to 11 years (Cheung et al. 2016). The disease has tripled among this age group from 4.2 percent to 15.3 percent from 1963 to 2012. In 2013, 16 percent of children in the country were categorized as obese. The prevalence was highest at ages of 12 to 19 years and lowest at ages of 2 to 5 years. In the last three decades, increased cases of obesity prevalence have been noted among children of all ages, although the differences in obesity prevalence have been recorded in terms of age, race, ethnicity, and gender (Cheung et al. 2016). In this respect, children from socioeconomically disadvantaged families and some racial and ethnic minorities experience the higher median score on obesity than the dominant white population. Higher obesity rates are often recorded among blacks and Hispanics compared to whites. For instance, a survey on girls in the Southwest revealed that the yearly cases of obesity stood at 4.5 percent among Blacks, 2 percent among Hispanics, and 0.7 percent among white girls aged from 13 to 17 years (Cheung et al. 2016). For low-income earners, American Indians rank highest at 6.3 percent, followed closely by Hispanics at 5.5 percent.
Intervention
Evidence-based interventions that seek to reduce childhood obesity incidences in the country should target two major areas: prevention and treatment. High-quality RCT has been proven as one of the most effective preventative intervention, especially ...
Running Head METHODS PAPER 1METHODS PAPER Dayana Lewa.docxtodd581
Running Head: METHODS PAPER 1
METHODS PAPER
Dayana Lewandowski
Florida International University
HSA 6717
March 3, 2020
METHODS PAPER 2
Background and Introduction
The National Health and Nutrition Examination Survey (NHANES) program studies the
design and nature of the health and nutrition basis as allocated to children and adults in the
United States of America. Data and data sets can be accessed that align to statistics that are vital
in delivery of field of health care attention and are significant measures of the health and
nutrition needs and requirements as needed. Disease prevention and control concentrates on
unleashing the responsibility of the health and nutrition delivered to patients and individuals in
access and distribution of health care. Health and nutrition are delivered to individuals in special
programs that focus on the essential needs of the people and the patients at large. Different
research designs have been examined to discover the impact and importance of good health and
nutrition to individuals in the day to day encounters.
Statement of the problem
The United States of America and other nations face one big problem of health and
nutrition which mainly focuses on altering the normal operations and functioning of the
individuals in their work on daily basis. Bad health services and awful nourishment bring down
the accomplishment of residents in the United States of America which thusly expands the
medical issues and different issues experienced in everyday experiences. Numerous individuals
are confronted with one significant issue of expanded wellbeing and sustenance issues which
caution on expanded impacts, melancholy, stress, monetary ineffectiveness among different
issues.
METHODS PAPER 3
Purpose of the study
The research is meant to discover and evaluate the importance and implications of good
health and nutrition to citizens in effort to solve the social and economic issues that arise from
deteriorated and reduced health and nutrition in the United States of America. The study will
apply different designs that create alarm on the importance of good health and nutrition as
uncovered and as provided by the National Health and Nutrition Examination Survey
(NHANES). Bad health care and bad nutrition lowers the success of citizens in the United States
of America which in turn increases the health problems and other issues experienced in the day
to day encounters. Many people are faced with one major problem of increased health and
nutrition issues which alarm on increased effects, depression, stress, economic unproductivity
among other issues.
Literature review
According to the data and information reviewed from the National Health and Nutrition
Examination Survey (2018), health and nutrition plays an important role in the development of
every individual because total disease and other defects on the nutrition normally affects the way
and .
Lottery is banned in various states in the US mainly due to its impacts on the society. The purchase of lottery can be addictive, hence impacting the livelihood of many. However, due to easier ROI, the demand for lottery has increased. Higher jackpot values have raised the demand for tickets with larger jackpot amount in state lotteries of the US. This lures casual players into the game as they buy the lottery tickets only when the prize is highly attractive. A large audience was attracted to the prize money of $100 million in 2013. However, due to the influence of jackpot fatigue, the lottery vendor's revenue flow is restricted as fewer people are buying lottery tickets, which is affecting the growth of the market in the country. With jackpot fatigue creeping in the US lottery market, prize amount as high as $300 million is expected to fetch more players.
This assignment is an in-depth, literature-grounded analysis of a .docxchristalgrieg
This assignment is an in-depth, literature-grounded analysis of a significant U.S.health policy issue. The final paper is to be approximately 8–10 ten pages in length (excluding the list of references cited at the end); apply and cite at least ten high-quality references, and address the following ten elements:
1) Overview and Significance of the Health Policy Issue
2) History of the Health Policy Issue (Including Legislative Processes and
Partisan Politics)
3) Current Challenges Associated with the Health Policy Issue
4) Stakeholder Analysis
5) Policy Options and Analysis of Trade-Offs
6) Policy Recommendations
7) Recommended Roles for Federal Government, State Government, and Markets
8) Implications of the Policy Recommendations
a) Analysis of Population Health Implications
b) Analysis of Economic Implications
c) Analysis of Political Implications
d) Analysis of Implications for Health Care Organizations
e) Application of Two Saint Leo University Core Values
9) Conclusion
10) References Cited
The Final Term Paper must also follow APA format including:
· Double-spaced
· 1-inch margins left, right, top, and bottom
· 12-point font
Example U.S. health policy issue topics
Care fraud and abuse Anti-kickback Prohibitions
HIPPA False Claim ACT
Antitrust Compliance Programs Tobacco free policies
Disability legislation Right to die
Right to refuse life treatment Child abuse and neglect
Global pricing on drugs Abortions
Child abuse and neglect Global pricing on drugs
Abortions
Running head: FOOD ACCESS AND HEALTH OUTCOMES IN AMERICAN 1
FOOD ACCESS AND HEALTH OUTCOMES IN AMERICAN 4
Food Access and Health Outcomes in American
Huang
School of Public Health
LM Ho
June 31, 2016
Abstract
In the U.S., food access and food security is a challenge. The lack of convenient access to affordable and healthy food is a considered a national challenge. Socio-economic status of the country’s population affects the consumption and access of health food. Low-income areas usually lack access to adequate food and high-income areas have a challenge of access to health food. Therefore, for the two areas with different socio-economic population statuses, they all have challenges to food access. Lack of healthy foods often lead to poor diet and higher levels of risk to obesity. Due to the persistent food access and food insecurity challenges, the aim of this study is to discuss the link between food access and food consumption among the American population. The paper will also focus on the exploring the variation between food access and food consumption among the American population. A two-stage sampling cross-sectional survey will be used to sample participants from 48 states of the U.S. A self-administered questionnaire will be used as quantitative data collection instrument. The target population will be sampled adult U.S. citizens who have families to feed. Grown-ups with families are likely to demonstrate their understanding of ...
1Running head OBESITY 4Running head OBESITY.docxvickeryr87
1
Running head: OBESITY
4
Running head: OBESITY
Obesity
NR503 Population Health, Epidemiology, & Statistical Principles
January 2018
Obesity
Obesity is a chronic medical condition and a significant health concern in the United States that is increasing worldwide. More than one third of the adults in the U.S. are obese. It is a leading cause of preventable illness and death (Centers for Disease Control and Prevention [CDC], 2016). This global epidemic is a leading concern for adults and for children who are predisposed to becoming obese as adults. This paper will discuss the significance of obesity in Florida, provide a background of the disease, review current surveillance and reporting methods, conduct a descriptive epidemiological analysis, discuss diagnosis and screening for prevention tools, develop an evidence based plan along with measureable outcomes to address obesity as an advanced practice nurse, and conclude with an overview of the main points presented.
Background and Significance
According to the CDC (2016), obesity is defined as “weight that is higher than what is considered as a healthy weight for a given height.” It involves excessive weight gain and accumulation of fat. In order to determine obesity, Body Mass Index or BMI is used to indirectly calculate a person’s body fat and health risk based on weight in relation to height. A BMI of 25.0 or above is considered overweight and 30.0 or greater is considered obese. Athletes with a greater amount of muscle mass may have a higher BMI even though they do not have excess body fat. Waist circumference is also used as a tool to diagnose obesity.
There are many causes that contribute to obesity, including behavioral, genetic, hormonal, environmental, and social factors. Increase in caloric intake, unhealthy eating habits, decrease in physical activity, certain medications, age, lack of sleep, quitting smoking, pregnancy, and certain medical disorders can contribute to weight gain (Mayo Clinic, 2018). Driving cars has replaced walking and riding bikes, technology has replaced engaging in physical activity, and easy access to cheaper foods has replaced nutritional importance. Most people are aware when weight is gained. Obvious signs and symptoms are tighter clothes, excess fat, and increased weight on a scale. Being overweight or obese increases the risk for many health diseases. Obesity may cause low endurance, breathing issues, excessive sweating, and joint discomfort. It can also lead to diabetes, gastroesophageal reflux disease, coronary heart disease, hypertension, high cholesterol, stroke, depression, and even certain types of cancer such as bowel, breast, and prostate cancer (Mayo Clinic, 2018).
Below is a map that highlights the obesity prevalence across the U.S. in 2016 according to the CDC. There is no significant difference in overall prevalence between men and women. The prevalence of women with a BMI > 35 is 18.3% compared to 12.5% of men. The.
1
Running head: OBESITY
3
Running head: OBESITY
Obesity
Lauren Urquiza
Chamberlain University
NR503 Population Health, Epidemiology, & Statistical Principles
January 2018
Obesity
Obesity is a chronic medical condition and a significant health concern in the United States that is increasing worldwide. More than one third of the adults in the U.S. are obese. It is a leading cause of preventable illness and death (Centers for Disease Control and Prevention [CDC], 2016). This global epidemic is a leading concern for adults and for children who are predisposed to becoming obese as adults. This paper will discuss the significance of obesity in Florida, provide a background of the disease, review current surveillance and reporting methods, conduct a descriptive epidemiological analysis, discuss diagnosis and screening for prevention tools, develop an evidence based plan along with measureable outcomes to address obesity as an advanced practice nurse, and conclude with an overview of the main points presented.
Background and Significance
According to the CDC (2016), obesity is defined as “weight that is higher than what is considered as a healthy weight for a given height.” It involves excessive weight gain and accumulation of fat. In order to determine obesity, Body Mass Index or BMI is used to indirectly calculate a person’s body fat and health risk based on weight in relation to height. A BMI of 25.0 or above is considered overweight and 30.0 or greater is considered obese. Athletes with a greater amount of muscle mass may have a higher BMI even though they do not have excess body fat. Waist circumference is also used as a tool to diagnose obesity.
There are many causes that contribute to obesity, including behavioral, genetic, hormonal, environmental, and social factors. Increase in caloric intake, unhealthy eating habits, decrease in physical activity, certain medications, age, lack of sleep, quitting smoking, pregnancy, and certain medical disorders can contribute to weight gain (Mayo Clinic, 2018). Driving cars has replaced walking and riding bikes, technology has replaced engaging in physical activity, and easy access to cheaper foods has replaced nutritional importance. Most people are aware when weight is gained. Obvious signs and symptoms are tighter clothes, excess fat, and increased weight on a scale. Being overweight or obese increases the risk for many health diseases. Obesity may cause low endurance, breathing issues, excessive sweating, and joint discomfort. It can also lead to diabetes, gastroesophageal reflux disease, coronary heart disease, hypertension, high cholesterol, stroke, depression, and even certain types of cancer such as bowel, breast, and prostate cancer (Mayo Clinic, 2018).
Below is a map that highlights the obesity prevalence across the U.S. in 2016 according to the CDC. There is no significant difference in overall prevalence between men and women. The prevalence of women with a BMI > 35 ...
Management Options for the Obesity Crisis Robert Ruotolo
It is a fact that about 74 percent of the adult U.S. population age
20 years and older is either overweight or obese.1
Overweight and obese are categorical continuums of being above
normal weight based on body mass index (BMI) calculation. This
has serious health implications for all Americans, not to mention
the huge medical cost implications associated with obesity,
estimated at $168.4 billion, or 16.5 percent of national spending
on medical care for U.S. adult noninstitutionalized population.2
The percentage of obese people has increased significantly in a
little over a decade. In 1994 the rate was 22.9 percent, and it rose
to 30.5 percent in 2000 and 34 percent in 2005.1
People who are obese spend at least $2,800 (2005 dollars) more
annually for medical care than normal weight people.2
Increase in obesity prevalence alone accounts for 12 percent of
the growth in health spending.3
RUNNING HEAD Analyzing Issues and Need and Identifying Mediators.docxjoellemurphey
RUNNING HEAD: Analyzing Issues and Need and Identifying Mediators of Change 15
Analyzing Issues and Need and Identifying Mediators of Change
Kaplan University
September 16, 2014
NS-600
Deserie Thomas
Professor Kimberly Brodie
Before you design any nutrition education intervention, whether it is a few sessions or a larger program with several components, it is important to determine your intervention focus and identify your intended primary audience. When those have been determined, you will need detailed information on the behaviors and practices that contribute to the issue or problem you have selected as your intervention focus. Step 1 worksheets will help you conduct assessments to obtain the information you will need.
Think of yourself as a detective as you work through these worksheets. You are trying to find out as much as you can to determine which core behaviors or behavioral goals will be the targets for your educational sessions.
The information you collect may be quite extensive, depending on the scope and duration of your intervention, and will vary by category. Cite information sources (e.g., journal article, government report, observation, interview) used in the worksheet in a bibliography at the end of this step.
At the end of the Step 1 worksheets, you should have products for Steps 1A, 1B, and 1C as follows:
Step 1A: Health issues or needs (one or two) and primary intended audience for the nutrition education intervention. Examples are “overweight in teenagers” or “low rates of breastfeeding in a low-income audience.”
Step 1B: High-priority behaviors contributing to the selected issues. A set of one to a few nutrition-related behaviors or community practices that contribute to the health issue(s) that you identified.
Step 1C: Statement of the program’s behavioral or action goals. The behavioral or action goals describe the purpose or behavioral outcomes for the program in terms of behaviors or community practices.
Use these worksheets as guides to help you identify program behavioral goals. Cite information sources in the text and add references to the bibliography at the end of the step. Electronic versions of these worksheets are available
at http://nutrition.jbpub.com/education/2e. If you are unable to access the worksheets electronically, you can write onto this blank worksheet or create a text document that uses the same flow of information.
Step 1A: Issues and intended audience
Describe the demographics of your audience (e.g., age, subgroup, and ethnicity) and the location of the site.
The Watts Healthcare Corporation is a non-profit organization, is where the Diabetes Education Program will be initiated. It is community based clinic that provides health services to low-income families in the community.
The Diabetes Self-Management Education Program will focus on low-income individuals in the community, from ages 15-70, African Americans and Hispanics population diagnosis with diabet ...
Running head PICOT STATEMENT 1PICOT STATEMENT 3PICOT .docxtoltonkendal
Running head: PICOT STATEMENT 1
PICOT STATEMENT 3
PICOT Statement: Childhood Obesity
Introduction
Childhood obesity is one of the emerging health problems that affect the American population. This disorder places children at a higher risk of suffering from preventable non-communicable chronic diseases, such as Type 2 diabetes, hypertension, and asthma (McGrath, 2017). Other challenges that affect children as a result of this disease include depression and sleep apnea. Obese children are often predisposed to become obese adults who suffer from many chronic diseases related to increased mortality rate of 40 percent. Obese children and adolescents tend to have more adverse health challenges compared to the counterparts with normal BMI. The task of addressing the chronic conditions related to childhood obesity is normally costly, with approximately $14 billion price tag and increasing (McGrath, 2017). Survey reports released by government agencies such as the National Conference of State Legislature, the total cost of obesity-associated nears $150 billion yearly, with taxpayers covering approximately sixty billion dollars. There is need to identify patterns that related to childhood obesity for professionals to seek better ways to address them. This PICOT statement evaluates childhood obesity in the United States.
PICOT Statement
Population
Childhood obesity is a major health concern in the United States and other parts of the world since the disease is increasing. In the US, obesity prevalence is highest among children aged from 6 to 11 years (Cheung et al. 2016). The disease has tripled among this age group from 4.2 percent to 15.3 percent from 1963 to 2012. In 2013, 16 percent of children in the country were categorized as obese. The prevalence was highest at ages of 12 to 19 years and lowest at ages of 2 to 5 years. In the last three decades, increased cases of obesity prevalence have been noted among children of all ages, although the differences in obesity prevalence have been recorded in terms of age, race, ethnicity, and gender (Cheung et al. 2016). In this respect, children from socioeconomically disadvantaged families and some racial and ethnic minorities experience the higher median score on obesity than the dominant white population. Higher obesity rates are often recorded among blacks and Hispanics compared to whites. For instance, a survey on girls in the Southwest revealed that the yearly cases of obesity stood at 4.5 percent among Blacks, 2 percent among Hispanics, and 0.7 percent among white girls aged from 13 to 17 years (Cheung et al. 2016). For low-income earners, American Indians rank highest at 6.3 percent, followed closely by Hispanics at 5.5 percent.
Intervention
Evidence-based interventions that seek to reduce childhood obesity incidences in the country should target two major areas: prevention and treatment. High-quality RCT has been proven as one of the most effective preventative intervention, especially ...
Running Head METHODS PAPER 1METHODS PAPER Dayana Lewa.docxtodd581
Running Head: METHODS PAPER 1
METHODS PAPER
Dayana Lewandowski
Florida International University
HSA 6717
March 3, 2020
METHODS PAPER 2
Background and Introduction
The National Health and Nutrition Examination Survey (NHANES) program studies the
design and nature of the health and nutrition basis as allocated to children and adults in the
United States of America. Data and data sets can be accessed that align to statistics that are vital
in delivery of field of health care attention and are significant measures of the health and
nutrition needs and requirements as needed. Disease prevention and control concentrates on
unleashing the responsibility of the health and nutrition delivered to patients and individuals in
access and distribution of health care. Health and nutrition are delivered to individuals in special
programs that focus on the essential needs of the people and the patients at large. Different
research designs have been examined to discover the impact and importance of good health and
nutrition to individuals in the day to day encounters.
Statement of the problem
The United States of America and other nations face one big problem of health and
nutrition which mainly focuses on altering the normal operations and functioning of the
individuals in their work on daily basis. Bad health services and awful nourishment bring down
the accomplishment of residents in the United States of America which thusly expands the
medical issues and different issues experienced in everyday experiences. Numerous individuals
are confronted with one significant issue of expanded wellbeing and sustenance issues which
caution on expanded impacts, melancholy, stress, monetary ineffectiveness among different
issues.
METHODS PAPER 3
Purpose of the study
The research is meant to discover and evaluate the importance and implications of good
health and nutrition to citizens in effort to solve the social and economic issues that arise from
deteriorated and reduced health and nutrition in the United States of America. The study will
apply different designs that create alarm on the importance of good health and nutrition as
uncovered and as provided by the National Health and Nutrition Examination Survey
(NHANES). Bad health care and bad nutrition lowers the success of citizens in the United States
of America which in turn increases the health problems and other issues experienced in the day
to day encounters. Many people are faced with one major problem of increased health and
nutrition issues which alarm on increased effects, depression, stress, economic unproductivity
among other issues.
Literature review
According to the data and information reviewed from the National Health and Nutrition
Examination Survey (2018), health and nutrition plays an important role in the development of
every individual because total disease and other defects on the nutrition normally affects the way
and .
Similar to Weight Management Trends in the U.S. (20)
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Weight Management Trends in the U.S.
1. Get more info on this report!
Weight Management Trends in the U.S.
May 1, 2010
A diverse range of American consumers are increasingly focused on weight loss and
weight maintenance within a broadening context of personal health and lifestyle issues.
Almost 70% of adults and almost 32% of school-age children and adolescents are either
overweight or obese, according to the latest government statistics. And some studies
project that if current trends continue, 37% of U.S. adults will be classified as obese by
2013 and 43% by 2018.
With such new and ever-more-alarming statistics about adult and childhood obesity
feeding the headlines almost daily, what are today’s weight loss regimens and weight
maintenance mindsets? What roles do calories, portion control, and satiety play, with or
without the benefit of weight management programs, fitness club memberships and
“active lifestyles”? What are the most salient cohorts of weight management consumers,
and which combinations of foods and beverages, weight management programs, and
diet aids appeal most specifically to them? Which media and marketing messages
resonate for these cohorts, and in what contexts?
This all-new report from Packaged Facts examines not just who the weight
management cohorts are, but the all-important “why’s” behind the choices and
purchases they make, and where those choices will take the market through 2015,
identifying the issues and trends affecting the weight management marketplace.
Focusing on consumer lifestyle trends through customized analysis of Experian
Simmons data, the report examines consumers’ weight management strategies, goals
and attitudes toward foods and beverages; use of over-the-counter diet aids, weight
management programs, and exercise; retail channel and foodservice preferences; and
media usage and responsiveness, both traditional and social. The report also examines
the competitive strategies of key players, new product and ingredient trends, and
marketing and advertising positioning, all within the context of the medical, social,
economic, and psychographic drivers of consumer behavior.
Additional data sources include the latest government statistics from the Centers for
Disease Control and Prevention; Information Resources, Inc.’s InfoScan Review for the
mass-market channel; and Datamonitor’s Product Launch Analytics data tracking new
product introductions.
2. Table of Contents
Introduction
Scope of Report
Report Methodology
The Scale of Obesity
39% of Adults Are Managing Weight
Two Consumer Categories
Figure 1-1: Share of U.S. Population Watching Diet to Lose or Maintain Weight,
2009 (percent)
The Economic Costs of Obesity
The Politics of Obesity
Obesity by the Numbers
Childhood Obesity Increasing
Three Weight Management Components: Diet, Exercise and Behavior
Modification
Diet
Exercise
Behavior Modification
Types of Weight Management Programs
Do-It-Yourself Diets
Non-Clinical Programs
Clinical Programs
Type of Diets
Portion-Control Diets
Exchange Diets
Prepackaged Meal and Liquid Formula Diets
Fad Diets
3. Prescription Drugs
Over-the-Counter Diet Aids
U.S. Retail Sales
Opportunities in Weight Management
Trends in Weight Management Products and Programs
Satiety and Body Shaping Are Hot Topics
Weight Management Ingredients
Targeting Men
Obama: Let’s Move
The Healthy Weight Commitment Foundation
New Dietary Guidelines Due in Fall 2010
Labeling Goes Front and Center
Re-Examining Serving Size
Food and Beverage Marketers
Weight Management Program and Club Marketers
Over-the-Counter Pharmaceutical Marketers
WL/WM Consumers Developing Healthy Eating Habits
Consumer Shopping Behavior
Table 1-1: Consumer Shopping Behavior: All Consumers vs. Weight Loss and
Weight Maintenance Consumers, 2009 (percent and index of U.S. adults)
Consumer Attitudes/Behavior Toward Shopping
Consumer Attitudes/Opinions Toward Foodservice
Internet Has Changed How Consumers Spend Free Time
Weight Management Consumers’ Favorite Media
Chapter 2: Market Overview
Introduction
Scope of Report
Report Methodology
4. Overweight and Obesity in the U.S
The Scale of Obesity
The Economic Costs of Obesity
The Politics of Obesity
Definitions of Overweight and Obesity
Body Mass Index
Obesity by the Numbers
Table 2-1: Percentage of Adult Population Overweight or Obese, 1988-2008
(U.S. adults age 20 and over)
More Men Overweight; More Women Obese
Table 2-2: Percentage of Adult Population Overweight or Obese: By Gender,
1988-2008 (U.S. adults age 20 and over)
Prevalence of Overweight and Obesity Higher Among Ethnic Minorities
Table 2-3: Percentage of Adult Population Overweight or Obese by Ethnic
Group, 2007-2008 (U.S. adults age 20 and over)
Obesity Epidemic Spreads to All U.S. States
Figure 2-1: Percent of Adult Population Obese by State, 2008
Measuring Overweight and Obesity in Children
Childhood Obesity Increasing
Table 2-4: Percentage of Children and Teens Who Are Obese, 1988-2008 (U.S.
children and teens age 6-19)
Childhood Obesity Risk Higher Among Minorities
Causes and Complications of Overweight and Obesity
An Obesogenic Society
Increased Food Consumption
Is the Food Industry Partly at Fault?
Not Enough Exercise
Table 2-5: Percentage of Population Getting Leisure-Time Physical Activity:
1988, 2004 and 2007 (U.S. adults age 18 and over)
5. Complex Socioeconomic Factors
Genetics
Complications of Overweight and Obesity
Diabetes
Cardiovascular Disease
Other Diseases
Weight Management
Three Components: Diet, Exercise and Behavior Modification
Diet
Exercise
Behavior Modification
Types of Weight Management Programs
Do-It-Yourself Diets
Non-Clinical Programs
Clinical Programs
Government Regulations
Type of Diets
Portion-Control Diets
Exchange Diets
Prepackaged Meal and Liquid Formula Diets
Fad Diets
Prescription Drugs
Over-the-Counter Diet Aids
Market Size and Composition
U.S. Retail Sales
Market Outlook
Opportunities in Weight Management
6. Trends in Weight Management Products and Programs
Table 2-6: Trends in Weight Management Products and Services, 2005-2009
(percent of U.S. adults age 20 and over)
Satiety and Body Shaping Are Hot Topics
Focus on Weight Management Ingredients
Targeting Men
New Government and Private Sector Programs
The Obama Administration: Let’s Move
Healthy Weight Commitment Foundation
New Dietary Guidelines Due in Fall 2010
Labeling Goes Front and Center
Re-Examining Serving Size
How Accurate Are Calorie Counts?
Major Competitors
Food and Beverage Marketers
Weight Management Program and Club Marketers
Over-the-Counter Pharmaceutical Marketers
Chapter 3: Consumer Overview
Experian Simmons Consumer Survey Findings
39% of Adults Are Managing Weight
Two Consumer Categories
Figure 3-1: Share of U.S. Population Watching Diet to Lose or Maintain Weight,
2009 (percent)
High Socioeconomic Status Characterizes Dieters
Table 3-1: Selected High-Index Demographics of Weight Loss/Weight
Maintenance Consumers, 2009
Table 3-2: Demographic Overview of Weight Loss Consumers, 2009 (percent,
number and index of U.S. adults)
Table 3-3: Demographic Overview of Weight Maintenance Consumers, 2009
(percent, number and index of U.S. adults)
7. Consumer Attitudes Toward Health
Table 3-4: Consumer Attitudes Toward Health: All Consumers vs. Weight Loss
and Weight Maintenance Consumers, 2009 (percent and index of U.S. adults)
Consumer Dieting Patterns
Table 3-5: Consumer Dieting Patterns: All Consumers vs. Weight Loss and
Weight Maintenance Consumers, 2009 (U.S. adults, percent and index)
Dieting Behaviors Among Weight Loss Consumers
Table 3-6: Selected High-Indexing Dieting Behaviors for Weight Loss
Consumers, 2009 (index of U.S. adults)
Dieting Behaviors for Weight Maintenance Consumers
Table 3-7: Selected High-Indexing Dieting Behaviors for Weight Maintenance
Consumers, 2009 (index of U.S. adults)
Consumer Dieting Trends
Table 3-8: Consumer Dieting Trends, 2005-2009 (percent)
Use of Non-Prescription Diet Products
Use of Weight Management Programs
Table 3-9: Consumer Use of Non-Prescription Diet Products: All Consumers vs.
Weight Loss and Weight Maintenance Consumers, 2009 (percent and index of
U.S. adults)
Table 3-10: Consumer Use of Weight Management Programs: All Consumers vs.
Weight Loss and Weight Maintenance Consumers, 2009 (percent and index of
U.S. adults)
Consumer Exercise Patterns
Weight Loss/Weight Maintenance Consumers More Apt to Exercise Than
General Public
Table 3-11: Consumer Exercise Patterns: All Consumers vs. Weight Loss and
Weight Maintenance Consumers, 2009 (percent and index of U.S. adults)
Consumer Exercise Patterns by Place
Table 3-12: Consumer Exercise Patterns by Place: All Consumers vs. Weight
Loss and Weight Maintenance Consumers, 2009 (percent and index of U.S.
adults)
Frequency of Exercise
8. Table 3-13: Consumer Exercise Frequency: All Consumers vs. Weight Loss and
Weight Maintenance Consumers, 2009 (percent and index of U.S. adults)
Types of Exercise Performed
Table 3-14: Selected Types of Exercise in Past Year: All Consumers vs. Weight
Loss and Weight Maintenance Consumers, 2009 (percent and index of U.S.
adults)
“Food Lifestyle” Segmentations
Table 3-15: Consumer Food Lifestyle Segments: All Consumers vs. Weight Loss
and Weight Maintenance Consumers, 2009 (percent and index of U.S. adults)
Retail Shopping Segmentations
Table 3-16: Retail Shopping Segmentations: All Consumers vs. Weight Loss and
Weight Maintenance Consumers, 2009 (percent and index of U.S. adults)
The IFIC Food and Health Survey
International Food Information Council
Most Americans Concerned About Their Weight
Most Are Changing Diets to Improve Healthfulness
Weight Management Techniques
Misunderstanding of Calories
Self-Perception vs. Reality
FDA 2008 U.S. Health and Diet Survey
Associated Press-iVillage Poll
Chapter 4: Food Trends and Preferences
Methodology
Two Consumer Categories
WL/WM Consumers Developing Healthy Eating Habits
WL and WM Consumers: Breakfast Is Most Important Meal of the Day
Table 4-1: Consumer Attitudes/Opinions Toward Food: All Consumers vs. Weight
Loss and Weight Maintenance Consumers, 2009 (percent and index of U.S.
adults)
9. Table 4-2: Consumer Attitudes/Opinions Toward Meals: All Consumers vs.
Weight Loss and Weight Maintenance Consumers, 2009 (percent and index of
U.S. adults)
Weight Management and Snacks
Attitudes Toward Meal Preparation
Table 4-3: Consumer Attitudes/Opinions Toward Snacks: All Consumers vs.
Weight Loss and Weight Maintenance Consumers, 2009 (percent and index of
U.S. adults)
Table 4-4: Consumer Attitudes/Opinions Toward Meal Preparation: All
Consumers vs. Weight Loss and Weight Maintenance Consumers, 2009 (percent
and index of U.S. adults)
Market Size and Growth
Methodology for Sales Estimates
Mass-Market Sales Top $18.1 Billion
Coca-Cola, PepsiCo Are Leading Marketers
Table 4-5: IRI-Tracked Sales of Selected Leading Weight Loss/Management
Food and Beverage Segments and Brands vs. Total Category, 2009 (in millions
of dollars)
FDA Definitions of Nutrient Content Claims
Table 4-6: FDA Definitions of Nutrient Content Claims for Calories, Fat and
Sugar
Competitive Trends
Major Food and Beverage Marketers
Weight Management Programs
Atkins Nutritionals
eDiets.com, Inc
Jenny Craig, Inc.
Nutrisystem, Inc
Weight Watchers
Marketing Trends
Stevia Comes to the Fore as a Sweetener
10. Co-Branding, Joint Promotions, and Endorsements
New Product Introductions
Number of New Products with Weight Management Claims
Table 4-7: Number of Food and Beverage New Product Reports with Weight
Loss/ Management Claims, 2005-2009
Top Claims on New Products Overall: Upscale, Natural, Single Serving
Table 4-8: Top 20 Product Claims/Tags in U.S. Food and Beverage New Product
Reports by Number, 2005-2009 (number of reports)
Low Calories, Low Fat the Top Claims
Table 4-9: Weight Loss/Management Claims: By Number of New Food and
Beverage Reports, 2005-2009 (number of reports)
Table 4-10: “Low” or “No” Weight Loss/Management Claims on New Food and
Beverage Product Reports: Calories, Carbohydrates, Fat, Sugar, 2005 vs. 2009
(number and percent of total new product introductions)
Foods Dominate New Product Launches
Table 4-11: Number of Weight Loss/Management New Product Reports: Food
vs. Beverage, 2005-2009 (number of reports)
Snacks, Candy Lead 2009 Weight Management Food Launches
Table 4-12: Top 15 Categories for New Weight Loss/Management Food
Launches, 2005-2009 (number of reports)
Functional Drinks Top Weight Management Beverage Launches
Table 4-13: Top 10 Categories for New Weight Loss/Management Beverage
Launches, 2005-2009 (number of reports)
General Mills Leads Marketers in 2009 Product Introductions
Table 4-14: Top 15 U.S. Marketers of Weight Loss/Management Foods and
Beverages by Number of New Product Launches, 2005-2009 (number of
Reports)
Marketing Positioning and New Product Introductions
Frozen and Shelf-Stable Meals
Beans, Grains, Cheese, Preserves, Sweeteners, Yogurt
Beans
11. Mixes, Breads, Cereal
Cheese
Preserves and Sweeteners
Yogurt
Snacks and Desserts
100 Calorie Cookies, Cakes, and Snacks
Granola Bars
Refrigerated and Frozen Desserts
Beverages
Juice Drinks
Chocolate Milk
Diet Soft Drinks
Powdered Drink Mixes
Sports and Functional Beverages
Specifically Targeting Weight Management
Chapter 5: Retail and Foodservice
Overview
Methodology
Two Consumer Categories
Consumer Shopping Behavior
Consumer Attitudes/Behavior Toward Shopping
Table 5-1: Consumer Shopping Behavior: All Consumers vs. Weight Loss and
Weight Maintenance Consumers, 2009 (percent and index of U.S. adults)
Table 5-2: Consumer Attitudes/Behavior Toward Shopping: All Consumers vs.
Weight Loss and Weight Maintenance Consumers, 2009 (percent and index of
U.S. adults)
Consumer Attitudes/Opinions Toward Foodservice
Table 5-3: Consumer Attitudes/Opinions Toward Foodservice: All Consumers vs.
Weight Loss and Weight Maintenance Consumers, 2009 (percent and index of
U.S. adults)
12. Consumer Visits to Restaurants
Table 5-4: Consumer Visits to Selected Restaurants in the Past Month: All
Consumers vs. Weight Loss and Weight Maintenance Consumers, 2009 (percent
and index of U.S. adults)
Catalina Marketing Weight Management Study
Retail and Foodservice Trends
Retail Merchandising
Restaurant Calorie Counts Move into Focus
Will Calorie Postings Deter Obesity?
Chefs’ Views of Weight Management
Restaurants Get on the Weight Management Bandwagon
Applebee’s Rolls Out “Under 550 Calories” Menu
Bob Evans’ “Fit from the Farm” Menu
Dunkin’ Donuts
KFC’s “Penny Per Calorie” 395-Calorie Promotion
Outback Steakhouse Adds 500-Calorie Entrees
Starbucks Adds Products for Calorie-Counting Consumers
Subway Continues its FreshFit Menu
Taco Bell’s Drive-Thru Diet Menu
Chapter 6: Consumers and Media
Methodology
Two Consumer Categories
Internet Has Changed How Consumers Spend Free Time
Table 6-1: Consumer Internet Use: All Consumers vs. Weight Loss and Weight
Maintenance Consumers, 2009 (percent and index of U.S. adults)
Internet a Good Source of Product and Health Info
Table 6-2: Consumer Internet Use Patterns: All Consumers vs. Weight Loss and
Weight Maintenance Consumers, 2009 (percent and index of U.S. adults)
Weight Management Consumers’ Favorite Media
13. Consumer Attitudes Toward Advertising
Table 6-3: Consumer Internet Use vs. Other Media: All Consumers vs. Weight
Loss and Weight Maintenance Consumers, 2009 (percent and index of U.S.
adults)
Table 6-4: Consumer Attitudes Toward Advertising: All Consumers vs. Weight
Loss and Weight Maintenance Consumers, 2009 (percent and index of U.S.
adults)
Advertising and Marketing Trends
Making Use of Websites and Social Media
Viral Videos
Fiber One Irrational Disbelief Syndrome
Healthy Choice’s “Spokesperson Wanted” Campaign
Celebrity Spokespeople
Nutrisystem and Marie Osmond
Jenny Craig’s Roster of Stars
Atkins Nutritionals and Courtney Thorne-Smith
Trop50 and Kyra Sedgwick
Dannon Light & Fit Yogurt and Heidi Klum
Jennie-O Turkey Store and “The Biggest Loser”
Subway Fast-Food Chain also Capitalizes on The Biggest Loser
Taco Bell Features a “Real Life” Fan
Competitive Swipes
Atkins Nutritionals
Curves for Women
Weight Watchers and Jenny Craig Fight it Out
Unique, Eyecatching Campaigns
Weight Watchers Momentum Quells the Hungry Monster
New Kellogg’s Special K Campaign Uses a Soft Sell
Lean Cuisine’s “Book of Truth” Campaign
14. Memorable Puns
Straightforward Product Ads
Alli
Healthy Choice Ad: Hard to Ignore?
Hostess 100 Calorie Cupcake Ad
Slim-Fast
Splenda Ad Targets Consumers Watching Sugar and Calories
Weight Watchers Cheese
Weight Watchers Smart Ones Frozen Foods
Dairy Industry Promotes Let’s Move Campaign
Appendix: Addresses of Selected Marketers
Available immediately for Online Download at
http://www.marketresearch.com/product/display.asp?productid= 1936257
US: 800.298.5699
UK +44.207.256.3920
Int'l: +1.240.747.3093
Fax: 240.747.3004